Table of contents

Introduction
Online business is fast growing segment since from last 10 years. It has brought revolution in
businesses.It seems obvious to everyone but the size and speed of online business is
outstanding. The online business open new ways to the business and provide new opportunities
to the market to attain competition and add new market strategy to the market, the increasing
area of online business shows no signs of slowing down even there are thousands of online
stores worldwide. In this report we will understand the aim to develop online business includes
business planning, model of online business, tools and techniques. The paper will also help to
examine the IT strategy that complements the overall online business. The paper will highlight
the following area of online business:

Critical analysis of other online competitive businesses.

Website and design content
Search engine optimization(SEO) and related issues
Use of social media on online business
E-commerce for your business

The report will contain the above topics and at the end the future prospects of an entire
business with reccomdantions.
According to the BBC news business
UK is the most internet-based major economy
The internet contributes to 8.3% of the UK economy, a bigger share than for any of the other G20
major countries.
The UK in one of the country based on the online business and is very develop in online business
then other major countries (BBC news).

Executive Summary
My business plan is concerning the supply of excellent service in providing exclusive
Kashmiri Scarves via the E-commerce(online business). The range of Kashmiri scarves
will consist of several different unique handmade Kashmiri materials which will sale at
an affordable price. While providing the service of supplying the exclusive range of
scarves, the business also aims to deliver a high quality of customer service. The
business will not only focus on the supply of the materials but also aim to fulfill customer
needs and delivery the best customer service. My business will help to bring new
business IT strategy in business and help to change the new market strategy with
following features:

The wants of customers will be satisfied and problem solved.

Business will provide unique collection
Bring new innovations
Long term profit
Focused to benchmark

The business will answer the following questions?

How is business going to survie?

Who are the customers?
what ius business offering ?

criticial anaysis on other business?

What does business need in order to survie?

web domain name?

Fig 1 business idea model

The business will define all the questions mentioned above.

Critical analysis on online business

To make my business better than other competitors, the critical analysis to find out the factors of
different business Exotic India is an online business website of Kashmiri scarf.
contents

showing sale

languages

subscrition social media search contents

Website name

Currency change

Background information

The website Exoctic India provides customers various services like:

Customers can change the different languages.

This website is Indian website the product belongs from india so they can convert
the curreny.
They provide subcripition facility for customers, for example if customer subscribe
them you will reciecve email, newsletters and updates about the products, they note
they will provide emails from there website and only twice a month so that customer
will not be boared about the servivces.
They use social media for promoition policy like facebook as shown in figure ( you
Can follow them on facebook , and many other different social sites).
They provide 228 sites for promotion and customer can follow them.
The first sections show in above figure the ranges of catagories, they provide to the
customers. The font size and colour of the font is not really good.

In seccond section they show the about them, and other services to the customers ,
I am about satisfied from the font colour of the sections.

Different coolection of dressess

scarves with different material

Showing colours using pictures with model

Fig 2: the range of shawls and scarves

Details of item

Different colors

The online business show the range of shawls and scarves for customers .
The yellow section gives customers different range of textiles.
The black section shows the different material of stoles and shawls like(
jamawar,kani,pashmina)
They provide the browse to check different colours of the stoles and shawls.
They display items per page
They showing the number of items with pages.
They also provide matching collection of jeweller and other accesiors with the
item.
Providing item details and colour, when customer click on item its shows the
zoom in and zoom out functions, stoles wearing different model, it helps
customer to know the design and length of the product.

When customer browse on product it shows the whole detail of product and lenth
and colour,

Payment method showing with different logo to build customers trust

Fig 4: payment method

showing all product details with currency convert

They payment method of the business

It provides the different payment methods of the business, the customer can pay by card
or they are offering different methods as shown in figure.
The will provide you item code with all item details,
Showing different shipping option

Offering discount coupons to the customers and free greeting cards it helps them to gain
customers by providing them discounts.
Customer can track there order, can register with them and can contact them by mail.

Different website of Kashmiri scarves business

Suppliers
All contents section

Product description without background

showing only picture of product

contact information

The other websites of the Kashmiri scarfs, they are not really attractive to the customers due to
the some features like:

The font size is not good.

Provide large details customers are not interested to read large details.
Showing only picture of the item, so customers want to look on product
Products are sorted by suppliers
The website is not well structured.
Use of social media is very less
It provides different categories but customers have to search each items,
sometimes customers wont like it.

Background information

contents
Color of background

Online facility

The other website of Kashmiri scarfs

This website is based on Kashmiri scarfs same as the second one, it not attractive to the
customers through the following reasons:

The website did shows long description of background, it is not required

Font size and color is not right because it does not match with background.
Less use of social media using only Facebook and twitter.
They do not provide the converting currency details.
The advantage is they are online and customer can text them anytime.
They provide free shipping.
Showing only picture of the item with right left zooming functions

The homepage of the website with social network sharing facility

Name

Search contents

Section with products with modeimages

The product page of the website

Strengths:
One of the biggest strengths is self
investment for the business.
Fabric is warm and comfortable to the
wearer (suitable for UK and European
weather), and it has excellent draping
qualities and soft texture.
Providing best services.
Better quality
The team is strongly dedicated and
passionate.
Social media
User friendly service
Providing user guide

Weaknesses:
The fibre, which absorbs and retains moisture
much like wool, is somewhat weaker than fine
wool.
This fabric is subject to abrasion in wearing;
pilling, or bunching together of surface fibres
and it can be a problem in knitwear, especially
when it comes to handmade stuff.
Lack of communication
Budgeting in website development

Opportunities:
The plan is unique and innovative.
There is no other brand that deals only
with Pashmina fabric in western wear.
Financial support from family.
Very less people is doing the Kashmiri
scarves business.
The competitions are weak and having
less attraction in their business.
Providing less services
Opportunities to expand different range of
product services with best quality material
and unique handmade art.

Threats:
Marketing strategy threat (when business is not
running according to the changing fashion).
Financial threat (if the capital income is lost).
Maintaining position in market
Lack of user( using web)
Changing market strategies
government tax

My online business namely . Will contain a homepage and then it will

contain the second page about the product page, which will provide information about
the product.
The homepage will contain various features like:
Social network sharing facilities like (Face book, twitter, you tube and other).

Search button: when customer browse on search button it will show the lists of
all items in the store so its easy for customers to choose the product from them.
The search button will be presented in the way the visitor is not required to write
the entire name of the product. The application will be auto-complete features
that help the customer through the product user they are looking for.

Contents: contents will provide lot of information about the product to visit and
buy the product.

On the homepage shows the different ways to contact us through email, calling,
newsletters etc we will provide toll free number to customer, so they can call
anytime for enquiry.

The contents will be continuously updating and fresh to keep people coming
back.

Structure the website will contain three pages and they will be interlinked to each
other but page title will be distinct (homepage, product page and payment
method page)

The website will be user friendly by using CSS and JavaScript. CSS will help to
position the elements, and JavaScript will help to manipulate the page elements
by removing, hiding and showing them.

Navigation will be friendly to the customers, it will be easy for customers to

browse the site like (three links will be used for major areas and it will help the
visitors to enjoy the website). We will give customers the chance to skip the
adverts if they dont like them when clicked to the content section. By using CSS
applications in website.

Credibility: the business will reach out to every customers and provide them
security and confidence why they using our service? Most of the people dont
trust the online shopping they are not comfortable about it. They must need
guidance and they need satisfaction, the issues are security and privacy issues,
we will provide them the promising statement of trust and customer service.

When customers will buy product will send then email and phone call to gain the
confidence of customers and we will provide them best services.
The website will provide the full contact information with company name,
address, phone number, email and fax.
The design of the website will mainly concentrate on simplicity, readability and
consistency like ( the font size will be visible to everyone, the font color will be
accessible. The layout and design of the website will be smooth lines, with
attractive background color. The structure and font size perfectly spaced.
If your design doesnt allow you to display the photo at such a large size, make sure
you give shoppers the option to view the photo in a modal window. Dont offer them
a zoom tool that limits them to a small quadrant of the photo. Theres no reason to
not display a large photo in its entirety

SEO (search engine optimization) and related issues

Search engine optimization
it is search tools for Website, It is most measurable repeatable process, use to send signals to
search engine that your page is index, it is based on Google search and works mathematical
algorithm.
SEO with E- Commerce
The business will be unique then other competitive business in many ways such as:
Quality
Trust
Authority
The name of the website will be unique like my business will deliver unique collection of scarves
handmade from Kashmir, designer clothing scarves deal with unique cloth material called
Pashmina.
Quality: the quality of my clothes will be unique handmade and beaded by designers, presenting
very poshk material of Kashmir. The content will show each and every item description, and
explain why it is unique? Because there is very few country who still sell the handmade things
one of them is Kashmir. The business will deliver background information of the business and
material.
The content includes:
Every product will be differently designed. Pashmina is a very beautiful material and suitable for
cold weather. Furthermore, it is such light material that it can be passed through a ring and this
lightness of the material will make it more comfortable to wear. The services of business will
always be unique, fast and matched with the current market and fashion trends. The scarves
can be deliver on the demand of customer, we will present the unique desing of scarves and
customer can order the unique design as they want the unique and different according to the
western looks and matching with fashion trends. The picture of the item will be present in model
window so that they can have look more clearly.
The picture of the each scarves will present on the model, with different colors of each scarves.
And the unique thing they can send their picture to us we can show them how will it look on you
with different styles. The details of preserving the item like:
Handle with care
Keep away from fire
Washing requirements

Storing requirement
Warranty information
Trust: highly authoritative linked to you, newspaper linked to you, other trusted website linked to
you, industry linked, partners and happy customers. Changing Business strategy to build trust
factor in other industries for social network.

page title: the page title will include 60-70 characters and meta description, the business page
title will be unique like unique kashmiri handmade art. With the title name, provides the relevant
information of the website like (brand name, model number, condition and prices).
Meta description includes the category of pages like home page, content pages, and product
pages.
To build trust relation will deliver free delivery and Google Ad words to reach the area of the
customers , we will keep our promise about our product, product deliver, the money can be
refundable in some conditions. Brand loyalty, keep the customers records. Having privacy policy
and display the policy.

Social media

Social media is a major marketing weapon to gain customer, built customer relationship and
trust factor. It also helps to link with highest authorities.
The email marketing is one of the basic tool of social media, to keep in touch with customers in
many ways like:
To give customers productive and automated, improve selling and workflow of the business,
create spam free forms and create unique contents, update contents and send email to visitors
in their spare times, make some meaningful strategy of gain the customers. Connect with
customers by offers discounts, free gift cards, create long term loyalty with customers by
offering them best services and fulfilling promises. Create an account of customer relationship
management, tracking sales activity, be in touch with your customers even if we are online
through mobile phones, track customers with mobile technology and send them mail when they
will be free to read that.
Social network helps in to create business networks through Face book, twitter, google+ and
other social sites, the social networking help to connect with people and expand your networks,
the online business is all depends on social networking sites. For my business we will prefer to
use social media to increase customer range and to sell our products.
Twitter: one of the most pioneers for businesses, the business will prefer to tweet and re-tweet
the content or updates about the sales, discounts, gift items share with the audience this will
help to gain visitors to the business. Promotion of my business through twitter to sell my advert
to advertisers, the advertisers will advert the tweet to wide range of people. They will re-tweet
the tweet to reach the people. It helps to promote the business sales and give ways to new
updates, create connection to influencers, brand loyalty, link with authorities.
Face book: Facebook currently holds the crown as the King of Social Media

Today everything is done by electronically, facebook is one of the largest social media tools,
for the unique kashmiri handmade scarves. The business will need facebook page to open
it social media sources and to connect with people and facebook will give it chance to
connect worldwide and can add massive number of people in facebook, facebook will help
my business in promotion of my website and the product promotion.
Facebook page will contains features such as:

Invite people worldwide to like my page.

Promote the business
Everyday new updates
Timeline will change with the different occasions.
New updates of every season with new item

 Uploading photos of the products using by people and invite people to comment on
the product.
Upload videos of fashion trends of the product.
Share stories of people using my product and how satisfy they are?
Updates about discounts, vouchers, gift cards about the business.
Updates with every season, festivals and occasions regarding the product
Try to take suggestion box so people can suggest me about website.
Updates will not only be beneficial to the company but will beneficial to better world.
Cover photo will change according to the environment of the society and to
customers choice like fashion trends, styles, etc.
Give chance to people to share their stories with us.
Open up conversation to customers.
They can message us anytime.
This will help to gain customers loyalty, brand name and exposure, good well in
society, create massive number of visitors, keep me update about the business, and
provide transparency, to build up my customers relations.

Future prospects of business

The future aim of the business is to collaborate with other leading business to
gain authority which will help in to improve search engine optimization. There will
be using various social sites to expanding my business for Ecommerce SEO.
The people can go on mobiles and tablets and desktops by using mobile
compatible website design such as HTML 5, CSS files and Java Scripts rather
using flash design. Improve the security policy. As you know technology has
improved a lot in future an artificial bionic hand to get real feeling can be using
for this business in order customer can feel the material, this helps to grab the
more customers and it will increase the scope of the ecommerce business, use
Facebook, Google plus API for user registration with your custom user
registration because users doesnt like to spend more time to register to website.

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