TO: Professor Muesing

FROM: Jacob Shaw

DATE: October 8, 2014
SUBJECT: Visual Redesign Project
Audience
The original Doctor Form appeared to have an intended audience of the patient. In my
revised version I maintained the same audience but I changed the format of the
information so that it acted more as an information sheet. The original document lacked
structure and did not clearly state the information to the patient.
Format and Layout
The original format was visually unappealing and lacked effective structure. The
document was all bundled together and had no headings to point out important
information. The document had no clear structure and seemed randomly put together. The
revised document is visually inviting and is structured to give the patient important
information categorized by the information provided. I also added a warnings section to
the information sheet because I felt that warnings and risks was an extremely important
area to include in an information sheet that would be given to a patient before and after
surgery.
Purpose
The purpose of this document is to provide important information to patients. The
information provided is intended to prepare the patient before surgery, guide them after
surgery, and inform the patient of warnings and risks.
Plain Language
This document does not contain advanced language. The revised document was setup to
be understood by the majority of audiences including kids and adults. Big words are not
used in this document and only relevant information is included. The document was
designed so that the everyday person could understand. I have seen several documents
that only a doctor would understand.
Use of Color/Organization
The original document did not include any color and was visually overwhelming. The
redesigned document includes colors that help invite the audience into reading the
important information.

Typography
The revised doctor form uses the font, Rockwell. The font used is very easy to read and
emphasis is placed on the headings rather than the entire document. Bullets are used to
list he information in quick form. The original document was bundled together and had
unnecessary sentences and information. The revised document is spread out so that it is
not overwhelming to the reader.
White Space
White space is similar in both documents but appears better balanced in the revised
document. The revised document has better use of colors and layout so the whitespace
appears more balanced. The revised document is more spread out allowing a better
balance of white space.
Design Principles
As a graphic designer I understand that people tend to ignore things they mark as
unattractive. People like to look at things that are attractive so more colorful and balanced
documents will receive more attention than plain boring documents.
Headings/Visuals
I had trouble locating the information that I was looking for. Because it was difficult to
locate readers would lose interest and probably not read the entire document. All
information is located under its specific heading so that it can be easily found. In the
revised document I added color blocks to the top of the document which is not required
but it helps separate the information in an appealing format.
Challenges
The biggest challenge was trying to separate the information in the provided document. It
was not organized and had no order to what information was important. It also lacked
items that I felt are important. Surgery is a big deal and not having warnings or risks is
dangerous to the patient. The original document had some information but it was unclear
what exactly it wanted to emphasize. I also found information that was unnecessary and
was more confusing than helpful. The information about popsicles seems unimportant
and should be provided to the patient in conversation, not on a professional document. I
also felt it was important to emphasize that patients should contact the office should they
have any more questions.