FXA GROUP LIMITED

Supplier
Raw Materials

Customer

Manufacturer

Transportation
Retailer

Traceability in the Supply Chain

www.fxagroup.com

Chatta Udomwongsa
ChattaU@fxagroup.com
+66 (0) 2640-8211

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SOFTWARE SOLUTION FOR TRACEABILITY

Food Industry
U.S.$10 trillion food industry - Relevant market U.S.$10 Billion.
382,866 food facilities registered with the U.S. FDA well over
500,000 worldwide potential customers with multiple sites.
Food safety and quality assurance.
Lack of public trust in food safety Governments react to
consumers concerns. EC Food Law; US Food Safety Law;
Japanese Food Safety Law.
Brings transparency of food supply chain and narrows scope of
recall in the event of a problem to minimize cost of recall.

2009 Peanut Corporation of America files Chapter 7 Bankruptcy

after recall. Kellogg reported U.S.$70M loss because of PCA peanut
scare.
2008 salmonella in tomatoes cost industry U.S.$250M.
2008 Westland/Hallmark meat recall cost company U.S. $117M
forced company into bankruptcy.
2006 spinach recall cost U.S. industry U.S.$350M.

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Lack of Traceability
Illnesses traced to food in the U.S. costs $152B per
year 76M sick 325,000 Hospitalizations 5000
Deaths.
42% of consumers buy different brands today vs. 2
years ago because of safety concerns
47% more concerned today about food safety than 2
years ago

Snacks
Dog treats
Salmonella Melamine

Rice GMO

Lettuce
E. Coli

Spinach
E. Coli

Chocolate
Nuts

Chocolate Chicken Bird

Salmonella Flu

Chicken
Listeria

Onions Peanut Butter Baby Food

E. Coli Salmonella
Botulism

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Gr. Beef
E. Coli

Business Problem?
Consumer Problem?
Government Problem?

Tomatoes Jalapenos
Salmonella

Toothpaste
Cantaloupe Toys Lead
DiethyleneGlycol Salmonella

Pet Food Canned Chili

Melamine E. Coli

Gr. Beef
E. Coli

Peanut Butter
Salmonella

Pork
Listeria

Cookie Dough
E. Coli

Beef Milk
Chicken Bird Gr. Beef
E. Coli Melamine Flu
Salmonella

Traceability Yields Food Quality/Safety

Provides transparency in the food chain

By tracing product from

individual farmers versus
batches that include multiple
farmers allows for identifying
good and bad farm practices and
source of food safety problems.

Allows for rapid and precise recall in the

event of a problem
By tracing all aspects of the supply chain
allows use of analytics to improve the
quality of their products by clearly
identifying the practices that produce the
best quality product.
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Ensures

Necessary processes are

followed correctly at every stage
of the supply chain.

Quality ingredients are used in

farm and processing.

Alerts for non-conformance.

Facilitates collection of quality assurance

and certification information.

Provides detail to identify the cause of

the problem and take corrective action.

Pre-conditions and pre-requisites

Farmer Registration
Definition, GAP awareness

Facility Registration
Slaughter house, Further process, GMP, HACCP

Stakeholder Registration
Middlemen, Third party certification

Identification
Movement document
Health Certification

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Governments are Demanding Traceability Solutions

Reacting to consumer
demand

Reduce health care costs

Prevent future major
health safety incidents with
legislation.
Build country brand for
food exports for safety and
quality.
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Internal requirements ( food within the

country )

Ensure safe food for citizens

Single window for control and

authentication

Demographic detail for analysis and

action

External requirements ( food imported )

Ensure food safety

Keep out eradicated diseases /

viruses

Need for traceability system

Size of the damage - Agriculture and Livestock represent up to
20 percent of GDP.
Reimbursement - Animal disease is a major problem.
Tracking - Movement of livestock is random
Early control of transmission and isolation of diseases is a
necessity
Heightened Food safety concerns
Identification
Standardized the system using GS1 for cross-border trading

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Economic advantages of Traceability

Global demand for livestock

products.
Creation of the ASEAN Economic
Community (AEC)
Growing demand for branded /
labeled food products
Increased productivity in livestock
because of standardization across the
region
Quick response and control of animal
diseases,

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Regulate cross-border animal

movement,
Improved public health
Accuracy of livestock statistics
Data on FMD for detailed analysis
Healthy , competitive livestock sector
Adoption of best farm practices.

Characteristics
Breadth
The amount of information the traceability system records
Balance the costs and benefits of attribute information to determine the
efficient breath of product tracing system
Depth
How far back or forward the system tracks
Depend on where hazards and remedies can enter the food
production chain
Precision
The degree of assurance with which the tracing system can pinpoint
a particular food products movement
Decision depends on
The acceptable error rate driven by quality requirements
The unit of analysis container, truck, create, day of production
or shift

OpsSmart can be configured without any changes to the application

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Livestock Product
Traceability

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Slaughter &
Further

Broiler Farm

Hatchery

PS Farm

Feed Mill

Poultry Traceability System

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Swine Traceability System

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Livestock Traceability with 2D barcode

Consumer can view safety and quality information
before they purchase their food by scanning 2D
printed on package

Scan QRCode on
Package

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Query Traceability
Information in
Server

Result within seconds

Livestock Traceability with 2D barcode

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Livestock Traceability with 2D barcode

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Livestock Traceability with 2D barcode

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Livestock Traceability with 2D barcode

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Sharing of information among trading

partner Betagro Case Study
300,000 chickens
2,000 pigs
processed daily.

Data Warehouse

Importer or
Supermarket

Farm
200 tons of chicken product
270 tons of chicken meat
850 tons of pork meat
20 tons of pork product
produced daily

The products are shipped to

over 200 Customers in EU,
North America, and Japan

Manufacturer
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FXA OpsSmart help all trading

partners to share traceability
information

Organic Product
Traceability

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Rice Traceability System

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Data Entry Screen

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Rice Traceability with 2D barcode

Consumer can view safety and quality information
before they purchase their food by scanning 2D
printed on package

Scan QRCode on
Package

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SOFTWARE SOLUTION FOR TRACEABILITY

Query Traceability
Information in
Server

Result within seconds

Rice Traceability with 2D barcode

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SOFTWARE SOLUTION FOR TRACEABILITY

Rice Traceability with 2D barcode

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SOFTWARE SOLUTION FOR TRACEABILITY

Rice Traceability with 2D barcode

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SOFTWARE SOLUTION FOR TRACEABILITY

Rice Traceability with 2D barcode

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SOFTWARE SOLUTION FOR TRACEABILITY

Rice Traceability with 2D barcode

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SOFTWARE SOLUTION FOR TRACEABILITY

Q&A
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