EFI Case

Submitted By
Ashwin Doke A017
Mukund Kabra A022
Ojas Lokhande A030
Rahul Potti A040

Background

EFI Inc - $ 395 million

Products High quality digital controllers
Channels Used Original Equipment Manufacturers and resellers

Key Challenges

OEMs emerging as a challenge due to low cost in house products

Low contact with end customers
Acquisition strategy for complimentary selling not panning out well

Possible Solutions

Improve awareness about website to reach out to the customers directly

Developing the companys direct sales force to reach out to clients and build long
term capability
Handle resistance offered by OEMs effectively and ensure short term profits dont
drastically fall, which may affect the stability of the company
Diversify product portfolio and cater to lower end of market like OEMs
Reach out to potentially strategic and strong clients so that a long term relationship
can be developed
Develop strong loyalty programs with clients so as to build reputation in the industry
through co-branding/as a reliable supplier
Managing the acquired organizations effectively instead of trying to mould it and
reducing its effectiveness