0.

08
0.06
0.11
0.07
0.07
0.06
0.08
0.08
0.11
0.08
0.07
0.05
0.08
0.1
0.06
0.05
0.07

0.08

2
3

0.06

0.07

0.13

0.05

0.11
0.09

0.08

STRENGTHS
Offering high quality
products
Compliance with
international standards.
Efficient use of high tech
Research and Development
department
Ability of creating and
maintaining a strong brand
recognition and recall
The capability of using
financial resources
effectively
Building a diverse portfolio
of products
Creating aggressive
marketing activities
Managing supply chain cost
effectively for widespread
market coverage
WEAKNESSES
Inefficient in developing
Cryogenic technology
Inefficient in lowering the
production costs

Develop foreign
markets
Weight
AS
TAS
0.08
0.06
0.11

0.07

0.07
0.06
0.08
0.08
Weight
0.11
0.08

AS

TAS

0.05

4
5

1
2
3
4
5

1
2
3
4
5
6
7
8

Not focusing on making the

products available in foreign
0.07
markets
Unable to make some of the
0.05
brands profitable
Fails to cater to the needs of
different consumers
0.08
particularly in Sindh.
SUBTOTAL
1
OPPORTUNITIES
Weight
Changing trend towards
ready mix recipes due to
0.1
busy life style.
Acceptance of Pakistani
0.06
food in international market
Untapped Asian
0.05
communities living abroad
Government regulations for
maintaining quality of the
0.07
processes
Growing urban population
0.08
THREATS
Weight
Negligent government
regulations on unbranded
0.06
companies
Increasing healthy
awareness in terms of good
0.07
quality spices
Increasing prices of raw
0.13
materials
Emerging national and
0.05
international competition
Stringent international food
0.11
standards
Shortage of resources such
0.09
as power, gas and water.
High inflation rate resulting
0.08
in low purchasing power
Unpredictable law and order
0.05
situation
SUBTOTAL
1
TOTAL

AS

TAS

AS

TAS

Introduce new
Invest in Cryogenic
innovative products technology
AS
TAS
AS
TAS

AS

TAS

AS

TAS

AS

TAS

AS

TAS

AS

TAS

AS

TAS

Develop foreign
markets

STREN
Weight
GTHS
Offering
high
0.08
quality
products
Complian
ce with
internatio
0.06
nal
standards
.
Efficient
use of
high tech
Research
and
0.11
Develop
ment
departme
nt
Ability of
creating
and
maintaini
ng a
0.07
strong
brand
recogniti
on and
recall
The
capability
of using
financial
resources
effectivel
y

0.07

AS

TAS

0.32

0.18

0.22

0.07

Introduce new
Invest in Cryogenic
innovative products technology
AS

TAS

AS

TAS

Building
a diverse
portfolio
of
products
Creating
aggressiv
e
marketin
g
activities
Managin
g supply
chain
cost
effectivel
y for
widespre
ad market
coverage

0.06

0.08

0.08

WEAKN
Weight
ESSES

Inefficien
t in
developin
g
Cryogeni
c
technolog
y
Inefficien
t in
lowering
the
productio
n costs

AS

######

0.11

0.08

AS

TAS

AS

TAS

Not
focusing
on
making
the
0.07
products
available
in foreign
markets
Unable to
make
some of
0.05
the
brands
profitable
Fails to
cater to
the needs
of
different
0.08
consumer
s
particular
ly in
Sindh.
SUBTO
1
TAL
OPPOR
TUNITI Weight
ES
Changing
trend
towards
ready
0.1
1 mix
recipes
due to
busy life
style.

0
AS

######

AS

TAS

AS

TAS

Acceptan
ce of
Pakistani
food in
0.06
internatio
nal
market
Untapped
Asian
communi
0.05
ties living
abroad
Governm
ent
regulatio
ns for
maintaini
0.07
ng
quality of
the
processes
Growing
urban
0.08
populatio
n
THREA
Weight
TS
Negligent
governme
nt
regulatio
ns on
0.06
unbrande
d
companie
s
Increasin
g healthy
awarenes
s in terms
0.07
of good
quality
spices

0
AS

######

AS

TAS

AS

TAS

Increasin
g prices
3 of raw
materials
Emerging
national
and
4 internatio
nal
competiti
on
Stringent
internatio
5 nal food
standards
Shortage
of
resources
6 such as
power,
gas and
water.
High
inflation
rate
7 resulting
in low
purchasin
g power
Unpredic
table law
8 and order
situation
SUBTOT
AL
TOTAL

0.13

0.05

0.11

0.09

0.08

0.05

1
2

5
4.5
4
3.5
3
2.5
Develop foreign markets
2

Develop foreign markets

Introduce new innovative products

1.5

Introduce new innovative products

Invest in Cryogenic technology

Invest in Cryogenic technology

0.5

Weight
0.08
0.06
0.11
0.07
0.07
0.06
0.08
0.08
Weight
0.11
0.08
0.07
0.05
0.08
1
Weight
0.1
0.06
0.05
0.07
0.08
Weight
0.06
0.07
0.13
0.05
0.11
0.09
0.08
0.05
1
2

STRENGTHS
Offering
Compliance
Efficient
Ability
highThe
with
use
of
Building
capability
creating
of Managing
Creating
a diverse
ofWEAKNESSES
Inefficient
supply
Inefficient
NotUnable
focusing
in Fails
in totoon
SUBTOTAL
make
OPPORTUNITIES
cater
Changing
toAcceptance
Untapped
trend
Government
Growing
ofAsian
THREATS
urban
Negligent
Increasing
Increasing
Emerging
prices
Stringent
Shortage
High
Unpredictable
inflation
ofSUBTOTAL
TOTAL
quality
international
products
and
highmaintaining
using
tech portfolio
financial
aggressive
chain
of cost
developing
lowering
making
some
the
the
the
ofneeds
the towards
ofPakistani
communities
ready
regulations
foodpopulation
in for
government
ofhealthy
rawnational
materials
international
resources
and
rate law
resulting
such
and
asorder
in
standards.
Research
a strong
resources
and
brand
products
marketing
effectively
Cryogenic
production
for brands
products
costs
profitable
different
mix recipes
international
living
due
maintaining
abroad regulations
awareness
international
onfood
in power,
standards
low gas
purchasing
situation
and
Development
recognition
effectively
and
activities
widespread
technology
available
consumers
in
to busy life
market
style.
quality of the
unbranded
terms ofcompetition
good
water.
power
department
recall market coverage
foreign markets
particularly in
processes companies
quality spices
Sindh.
1 2 3 4 5 6 7

1 2 3 4

1 2 3 4

1 2 3 4 5 6 7

STRENGTHS
1 Offering high quality products

Develop foreign
markets
Weight
AS
TAS
0.08
4
0.32

Introduce new
innovative
AS
TAS

2 Compliance with international standards.

Efficient use of high tech Research and
3
Development department
Ability of creating and maintaining a strong
4
brand recognition and recall
The capability of using financial resources
5
effectively
6 Building a diverse portfolio of products

0.06

0.24

4
2

0.11

0.44

0.44

0.07

0.21

0.21

0.07

0.21

0.21

0.06

7 Creating aggressive marketing activities

Managing supply chain cost effectively for
8
widespread market coverage
WEAKNESSES
Inefficient in developing Cryogenic
1
technology
2 Inefficient in lowering the production costs
Not focusing on making the products
3
available in foreign markets

0.08

4
2

0.24
0.16

2
0

0.12
0

0.08

0.16

Weight

AS

TAS

AS

TAS

0.11

0.33

0.22

0.08

0.08

0.16

0.07

0.07

0.05

0.08

4 Unable to make some of the brands profitable

5

1
2
3
4
5

Fails to cater to the needs of different

consumers particularly in Sindh.
SUBTOTAL
OPPORTUNITIES
Changing trend towards ready mix recipes
due to busy life style.
Acceptance of Pakistani food in international
market
Untapped Asian communities living abroad
Government regulations for maintaining
quality of the processes
Growing urban population

2.39

0.32
0.12

1.87

Weight

AS

TAS

AS

TAS

0.1

0.4

0.3

0.06

0.24

0.24

0.05

0.2

0.15

0.07

0.14

0.07

0.08

0.16

AS

TAS

AS

TAS

0.14

0.14

0.26

0.39

THREATS
Weight
Negligent government regulations on
0.06
1 unbranded companies
Increasing healthy awareness in terms of good
0.07
2 quality spices
0.13
3 Increasing prices of raw materials

Emerging national and international

4 competition

0.05

0.15

0.1

5 Stringent international food standards

0.11

0.22

0.44

0.09

0.18

7 power

0.08

0.24

0.16

8 Unpredictable law and order situation

0.05

0
1.99
4.38

1
4

0.05
2.38
4.25

Shortage of resources such as power, gas and

6 water.

High inflation rate resulting in low purchasing

SUBTOTAL
TOTAL

1
2

Invest in
Cryogenic
AS
TAS

3
3

0.24
0.18

0.28

1
0

0.06
0

AS

TAS

0.11

0.16

0
1.03

AS

TAS

0.14

AS

TAS

0.14

0.26

0.15

0.44

0.18

0.08

0
1.39
2.42

NFL

Synthetic chemicals
Packaging
Hygiene
Price
Taste
Global Presence
Local Distribution
Cooking Academy
'Quick Select' Vans

Shan
0
5
8
9
9
9.2
8.5
7.5
7

Unbranded
8
9
7
8
7.7
8
7

Synthetic
chemicals

Packaging

6
1
2
4
3
2
2.5

Hygiene

Price

Taste

NFL

Shan

Taste

Shan

Global
Presence
Unbranded

Local
Distribution

Cooking
Academy

'Quick Select'
Vans