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Customer centricity
requires a real commitment
a level of obsession. It
means understanding that
your customers dont think
in channels but rather use
varying means to search,
source, compare, research
and buy. Successful
brands understand this
and will begin to adapt
their communication
strategies, services, loyalty
programs and even internal
structures and processes
to align, giving their
customers what they want
each and every time.
Ashley Johnston
#7for14
#7for14
2014 will be a
critical year for digital
advertising. We will see
this adolescent channel
mature in planning,
decision optimizing
and measurement. This
Big Data-oriented channel
will become well framed
and more intelligent. It
will still be big, but will
also start to become more
manageable and effective.
Rick Erwin
#7for14
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Intelligent interactions.
Every time.
2014 Experian Information Solutions, Inc.
All rights reserved.
Experian and the Experian marks used herein
are service marks or registered trademarks of
Experian Information Solutions, Inc.
Other product and company names mentioned
herein are the property of their respective owners.
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