Tata Motors

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Tata Motors Limited

Type

Public

Traded as

BSE: 500570 (BSE SENSEX Constituent)

NSE: TATAMOTORS
NYSE: TTM

Industry

Automotive

Founded

1945

Founder(s)

J. R. D. Tata

Headquarters

Mumbai, Maharashtra, India[1]

Area served

Worldwide

Key people

Ratan Tata (Chairman)

Karl Slym (Managing Director)

Products

Automobiles
Commercial vehicles
Automotive parts

Services

Vehicle leasing
Vehicle service

Revenue

US$ 34.575 billion (2012)[2]

Profit

US$ 2.821 billion (2012)[2]

Total assets

US$ 28.540 billion (2012)[2]

Total equity

US$ 6.507 billion (2012)[2]

Employees

59,759 (2012)[2]

Parent

Tata Group

Divisions

Tata Motors Cars

Subsidiaries

Jaguar Land Rover

Tata Daewoo
Tata Hispano

Website

www.tatamotors.com

Tata Motors Limited (formerly TELCO) is an Indian multinational automotivemanufacturing company

headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its products include
passenger cars, trucks, vans, coaches, buses and military vehicles. It is the world's eighteenth-largest motor
vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by
volume.[2]
Tata Motors has auto manufacturing and assembly plants
in Jamshedpur, Pantnagar,Lucknow, Sanand, Dharwad and Pune, India, and in Argentina, South Africa,
Thailand and the United Kingdom. It has research and development centres in Pune, Jamshedpur, Lucknow
and Dharwad, India, and in South Korea, Spain, and the United Kingdom. It has a bus manufacturing joint
venture with Marcopolo S.A., Tata Marcopolo, and a construction equipment manufacturing joint venture
with Hitachi, Telcon Construction Solutions.
Founded in 1945 as a manufacturer of locomotives, the company manufactured its first commercial vehicle in
1954 in a collaboration with Daimler-Benz AG, which ended in 1969.[3] Tata Motors entered the passenger
vehicle market in 1991 with the launch of the Tata Sierra and in 1998 launched the first fully indigenous Indian

passenger car, the Indica. Tata Motors acquired the South Korean truck manufacturer Daewoo Commercial
Vehicles Company in 2004 and the British premium car maker Jaguar Land Rover in 2008.
Tata Motors is listed on the Bombay Stock Exchange, where it is a constituent of the BSE SENSEX index,
the National Stock Exchange of India and the New York Stock Exchange. Tata Motors is ranked 314th in the
2012 Fortune Global 500 ranking of the world's biggest corporations.[2]
Contents
[hide]

1 History

2 Operations

2.1 Tata Motors Cars

2.2 Tata Daewoo

2.3 Tata Hispano

2.4 Jaguar Land Rover

2.5 HV Transmission and HV Axles

2.6 Tata Technologies

2.7 European Technical Centre

3 Joint ventures

3.1 Tata Marcopolo

3.2 Fiat India Automobiles

3.3 Telcon Construction Solutions

4 Products

4.1 Commercial vehicles

4.2 Military vehicles

4.3 Electric vehicles

5 Notable vehicles

5.1 Tata Ace

6 References

7 External links

[edit]History

The second-generation Tata Indica; one of the best selling cars in the history of the Indian automobile industry

Tata Nano, the world's most inexpensive car

Tata entered the commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz of
Germany. After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger
vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle. After the launch of three more
vehicles, Tata Estate (1992; a station wagondesign based on the earlier 'TataMobile' (1989), a light commercial
vehicle), Tata Sumo(1994; LCV) and Tata Safari (1998; India's first sports utility vehicle).
Tata launched the Indica in 1998, the first fully indigenous Indian passenger car. Although initially criticised by
auto-analysts, its excellent fuel economy, powerful engine and an aggressive marketing strategy made it one of
the best selling cars in the history of the Indian automobile industry. A newer version of the car, named Indica
V2, was a major improvement over the previous version and quickly became a mass-favorite. Tata Motors also
successfully exported large quantities of the car to South Africa. The success of Indica played a key role in the
growth of Tata Motors.[4]
In 2004 Tata Motors acquired Daewoo's South Korea-based truck manufacturing unit, Daewoo Commercial
Vehicles Company, later renamed Tata Daewoo.[5]
In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach manufacturer Hispano
Carrocera.[6] Tata Motors continued its market area expansion through the introduction of new products such as
buses (Starbus & Globus, jointly developed with subsidiary Hispano Carrocera) and trucks (Novus, jointly
developed with subsidiary Tata Daewoo).

In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo Bus, to manufacture fully
built buses and coaches.[7]
In 2008, Tata Motors acquired the British car maker Jaguar Land Rover, manufacturer of the Jaguar, Land
Rover and Daimler luxury car brands, from Ford Motor Company.[8][9][10][11]
In May 2009 Tata unveiled the Tata World Truck range jointly developed with Tata Daewoo.[12] Debuting in
South Korea, South Africa, the SAARC countries and the Middle-East by the end of 2009.[12]
Tata acquired full ownership of Hispano Carrocera in 2009.[13]
In 2010, Tata Motors acquired an 80% stake in the Italy-based design and engineering company Trilix for a
consideration of 1.85 million. The acquisition formed part of the company's plan to enhance its styling and
design capabilities.[14]
In 2012, Tata Motors announced it will invest around
Vehicles in collaboration withDRDO.

6 billion on developing Futuristic Infantry Combat

[15]

[edit]Operations
Tata Motors has vehicle assembly operations in India, the United Kingdom, South Korea, Thailand, Spain and
South Africa. It plans to establish plants in Turkey, Indonesia and Eastern Europe.[16]
Tata Motors' principal subsidiaries include Jaguar Land Rover, Tata Daewoo and Tata Hispano.

[edit]Tata

Motors Cars

Main article: Tata Motors Cars

The Tata Prima

Tata Motors is among the top three in passenger vehicles in India with products in the compact, midsize car
and utility vehicle segments.[16] The companys manufacturing base in India is spread across Jamshedpur
(Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad
(Karnataka). The company is establishing a new plant at Sanand (Gujarat). Tata's dealership, sales, service
and spare parts network comprises over 3500 touch points.[16]

Tata also has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and
Senegal.[17] Tata has dealerships in 26 countries across 4 continents.[18]Though Tata is present in many
countries it has only managed to create a large consumer base in the Indian Subcontinent, namely India,
Bangladesh, Bhutan, Sri Lanka and Nepal. Tata has a growing consumer base in Italy, Spain and South Africa.
Tata Motors has more than 250 dealerships in more than 195 cities across 27 states and 4 Union Territories of
India.[19] It has the 3rd largest Sales and Service Network after Maruti Suzuki and Hyundai.

[edit]Tata

Daewoo

Main article: Tata Daewoo

In 2004, Tata Motors acquired Daewoo Commercial Vehicle Company of South Korea. The reasons behind the
acquisition were:

The Tata Prima heavy truck

Company's global plans to reduce domestic exposure. The domestic commercial vehicle market is highly
cyclical in nature and prone to fluctuations in the domestic economy. Tata Motors has a high domestic
exposure of ~94% in the MHCV segment and ~84% in the light commercial vehicle (LCV) segment. Since
the domestic commercial vehicle sales of the company are at the mercy of the structural economic factors,
it is increasingly looking at the international markets. The company plans to diversify into various markets
across the world in both MHCV as well as LCV segments.

To expand the product portfolio Tata Motors recently introduced the 25MT GVW Tata Novus from
Daewoos (South Korea) (TDCV) platform. Tata plans to leverage on the strong presence of TDCV in the
heavy-tonnage range and introduce products in India at an appropriate time. This was mainly to cater to
the international market and also to cater to the domestic market where a major improvement in the Road
infrastructure was done through the National Highway Development Project.

Tata Daewoo is the second-largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has
jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and buses including
GloBus and StarBus. In 2012, Tata will start developing a new line to manufacture competitive and fuel efficient

commercial vehicles to face the competition posed by the entry of international brands like Mercedes-Benz,
Volvo and Navistar into the Indian market.[20]

[edit]Tata

Hispano

Main article: Tata Hispano

In 2005, sensing an opportunity in the fully built bus segment, Tata Motors acquired a 21% stake in Hispano
Carrocera SA,[6] the leading European bus and coach cabin maker. In 2009, the Tata acquired the remaining
79% of in Hispano Carrocera for an undisclosed sum, making it a fully owned subsidiary, subsequently
renamed Tata Hispano.

[edit]Jaguar

Land Rover

The Range Rover Evoque

Main article: Jaguar Land Rover

Jaguar Land Rover PLC is a British premium automaker headquartered in Whitley, Coventry, United Kingdom
and has been a wholly owned subsidiary of Tata Motors since June 2008, when it was acquired from Ford
Motor Company.[21] Its principal activity is the development, manufacture and sale of Jaguar luxury and sports
cars and Land Rover premium four wheel drive vehicles. It also owns the currently
dormant Daimler, Lanchester and Rover brands.[22]
Jaguar Land Rover has two design centres and three assembly plants in the UK. Under Tata ownership,
Jaguar Land Rover has launched new vehicles including the Range Rover Evoque, Jaguar F-Type and
the fourth-generation Range Rover.

[edit]HV

Transmission and HV Axles

HV Transmission (HVTL) and HV Axles (HVAL) are 100% subsidiary companies of Tata Motors engaged in the
business of manufacture of gear boxes and axles for heavy and medium commercial vehicles, with production
facilities and infrastructure based at Jamshedpur. HVAL and HVTL have been amalgamated ton HVAL and is
renamed as TML Drivelines Ltd.

[edit]Tata

Technologies

Tata Technologies Limited (TTL) provides engineering and design services to the automotive industry. Tata
Motors holds 86.91% of TTLs share capital. TTL is based in Pune (Hinjawadi) and operates in the United
States and Europe through its wholly owned subsidiaries in Detroit and London respectively. It also has a
presence in Thailand. Tata Technologies is a software service provider in the IT services and BPO space. Its
global client list includes Ford, General Motors, Toyota and Honda. TTL acquired the British engineering and
design services company Incat International Plc for

4 billion in August 2005. Incat specializes in engineering

and design services and product lifecycle management in the international automotive, aerospace and
engineering markets.

[edit]European

Technical Centre

Tata Motor European Technical Centre is Tata's subsidiary based in the UK. It was the joint developer of the
World Truck.[23]

[edit]Joint
[edit]Tata

ventures

Marcopolo

Main article: Tata Marcopolo

A Tata Marcopolo bus in use inChandigarh, India

Tata Marcopolo is a bus manufacturing joint venture between Tata Motors (51%) and the Brazilbased Marcopolo S.A. (49%). The joint venture manufactures and assembles fully built buses and coaches
targeted at developing mass rapid transportation systems. It utilises technology and expertise in chassis and
aggregates from Tata Motors, and know-how in processes and systems for bodybuilding and bus body design
from Marcopolo. Tata Marcopolo has launched a low-floor city bus which is widely used by Chennai,
Coimbatore, Delhi, Hyderabad, Mumbai, Lucknow, Pune, Kochin, Trivandrum and Bengaluru transport
corporations. Its manufacturing facility is based in Dharwad.

[edit]Fiat

India Automobiles

Main article: Fiat India Automobiles

Tata Motors also formed a joint venture with Fiat and gained access to Fiats diesel enginetechnology.[24] Tata
Motors sells Fiat cars in India through a 50/50 joint venture Fiat Automobiles India Limited, and is looking to
extend its relationship with Fiat and Iveco to other segments.

[edit]Telcon

Construction Solutions

Main article: Telcon Construction Solutions

Telcon Construction Solutions is a joint venture between Tata Motors and Hitachi which manufactures
excavators and other construction equipment.

[edit]Products
For details of Tata Motors passenger cars, see Tata Motors Cars. For details of Land Rover products, see Land
Rover. For details of Jaguar products, see Jaguar Cars

[edit]Commercial

The Tata TL

A Tata 407 water truck

vehicles

A Tata Starbus

Tata Ace

Tata Ace Zip

Tata Super Ace

Tata TL/Telcoline/207 DI Pickup Truck

Tata 407 Ex and Ex2

Tata 709 Ex

Tata 809 Ex and Ex2

Tata 909 Ex and Ex2

Tata 1109 (Intermediate truck)

Tata 1512 (Medium bus chassis)

Tata 1612/1616 (Heavy bus chassis)

Tata 1618 (Semi Low Floor bus chassis)

Tata 1623 (Rear Engined Low Floor bus chassis)

Tata 1518C (Medium truck)

Tata 1613/1615 (Medium truck)

Tata 2515/2516 (Medium truck)

Tata Starbus (Branded Buses for city, inter city, school bus and standard passenger transportation)

Tata Divo (Hispano Divo; Fully built luxury coach)

Tata CityRide (12 20 seater buses for intra-city use)

Tata 3015 (Heavy truck)

Tata 3118 (Heavy truck) (82)

Tata 3516 (Heavy truck)

Tata 4018 (Heavy truck)

Tata 4923 (Ultra-Heavy truck) (64)

Tata Novus (Heavy truck designed by Tata Daewoo)

Tata Prima (The World Truck designed by Tata Motors and Tata Daewoo)

Tata Prima LX (Stripped down version of Tata Prima)

Tata Ultra (ICV Segment)

[edit]Military

vehicles

Tata LSV (Light Specialist Vehicle)

Tata Mine Protected Vehicle (44)

Tata 2 Stretcher Ambulance

Tata 407 Troop Carrier, available in hard top, soft top, 44, and 42 versions

Tata LPTA 713 TC (44)

Tata LPT 709 E

Tata SD 1015 TC (44)

Tata LPTA 1615 TC (44)

Tata LPTA 1621 TC (66)

Tata LPTA 1615 TC (42)

Tata Winger Passenger Mini Bus

Tata Landrover 1515 F

[edit]Electric

vehicles

Tata Motors has unveiled electric versions of the Tata Indica passenger car and the Tata Ace commercial
vehicle, both of which run on lithium batteries. The company has indicated that the electric Indica would be
launched locally in India in about 2010, without disclosing the price. The vehicle would be launched in Norway
in 2009.[25]
Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a 50.3% holding in electric
vehicle technology firm Miljbil Grenland/Innovasjon of Norway for US$1.93 million, which specialises in the
development of innovative solutions for electric vehicles, and plans to launch the electric Indica hatchback in
Europe next year.[26][27][28] In September 2010, Tata Motors presented four CNGElectric Hybrid low-floored
Starbuses to the Delhi Transport Corporation, to be used during the Commonwealth games. These were the
first environmentally friendly buses to be used for public transportation in India.

[edit]Notable
[edit]Tata

vehicles

Ace

Main article: Tata Ace

Tata Ace was India's first mini truck

Tata Ace, India's first indigenously developed sub-one ton mini-truck, was launched in May 2005. The minitruck was a huge success in India with auto-analysts claiming that Ace had changed the dynamics of the light
commercial vehicle (LCV) market in the country by creating a new market segment termed the small
commercial vehicle (SCV) segment. Ace rapidly emerged as the first choice for transporters and single truck
owners for city and rural transport. By October 2005, LCV sales of Tata Motors had grown by 36.6 percent to
28,537 units due to the rising demand for Ace. The Ace was built with a load body produced
byAutoline Industries.[29] By 2005, Autoline was producing 300 load bodies per day for Tata Motors.
Ace is still a top seller for TML with 500,000 units sold to date (June 2010). [30] In 2011, Tata Motors invensted
Rs.1000 Crore in Dharwad Plant, Karnataka with the capacity of 90,000 units annually and launched 2 models
of 0.5T capacity as Tata Ace Zip, Magic Iris.[31]
Ace has also been exported to several Asian, European, South American and African countries and all-electric
models are sold throughChrysler's Global Electric Motorcars division.[32] In Sri Lanka it is sold through Diesel &
Motor Engineering (DIMO) PLC under the name of DIMO Batta.