1.

1 Introduction about caf coffee day

Welcome to Cafe Coffee Day, India's favorite coffee shop where the young at heart unwind.
They are a division of India's largest coffee conglomerate, the Amalgamated Bean Coffee
Trading Company Limited (ABCTCL). With Asia's second
second-largest
largest network of coffee estates
(10,500 acres) and 11,000 small growers, Coffee Day has a rich and abundant source of coffee.
This coffee goes all over the world to clients across the USA, Europ
Europee and Japan, making us one
of the top coffee exporters in the country.
India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd Strives to
provide the best experience to their guests Pioneer of the caf culture and the first to launch
laun the
coffee bar concept in India.
CCD is present in every nook and corner of the country which includes Vienna, Austria and
Karachi and plans to open across Middle East, Eastern Europe, Eurasia, Egypt and South East
Asia in the near future.
In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would invest
1,000 crore (USD 200 million) in Coffee Day Resorts, owned by the company.The same year,
the logo was changed to the current logo, which the company stated was to showcase
show
the chain
as a place to talk.
The company is known for being vertical integrated to cut costs: from owning the plantations,
growing the coffee, making the coffee machines to making the furniture for the outlets.
Cafe Coffee Day is India's favorite co
coffee
ffee shop, for the young and the young at heart. It is a part
of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company.
Theres over 10,000 acres of rolling hills with the coffee shrubs making for lovely walks. There
are 11,000 small
mall growers who make them who they are. And they are not alone; there are folks
in the USA, Europe and Japan that buy coffee from CCD, making them the top coffee exporter
from india.

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History of Coffee Industry

Caf Coffee Day is a chain of coffee shops iin
n India having its headquarters in Chikkamagaluru,
Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), it is
commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in
Bangalore, and today has the largest cafe retail chain in India with over 800 cafes in 112 cities.
Large numbers of coffee day cafes are located in Bangalore. The cafe chain has had much
success riding, and to some extent creating, the cafe culture wave that swept across metropolitan
metropolita
India following strong economic growth resulting in an increase in youth spending power. It has
even tied up with Worlds pace and Micro sense to enable its cafes with satellite radio and Wi-Fi,
Wi
respectively.

Its

first

Wi-Fi
Fi

cafe

was

opened

on

Lavelle

Roa
Road,

Bangalore.

Caf Coffee Day sources coffee from 5000 acres of coffee estates, the second largest in Asia,
that is owned by a sister concern and from 11,000 small growers. It is one of Indias leading
coffee exporters, with clients across the USA, Middle East, Europe and Japan.

With its roots in Chikmagalur, the home to some of the best Indian coffees, Coffee Day has its
business spanning the entire value chain of coffee consumption in India. Its different divisions
include: Coffee Day Fresh 'n' Ground ((which
which owns 450 coffee bean and powder retail outlets),
Coffee Day Xpress (which owns 730 Coffee Day kiosks), Coffee Day Takeaway (which owns
9000 vending machines), Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee)
division. It is entering the
he European market by opening two Cafs in Austria as well, making
forays into Pakistan and Germany to set up cafes abroad. The strategy CCD has adapted is to
place a cafe in every possible location where some business can be generated. So in Bangalore,
in the main shopping district, there are six outlets in a 2 km radius and overall 120 cafes in
Bangalore.

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Caf Coffee Day (CCD) pioneered the caf concept in India in 1996 by opening its first caf at
Brigade Road in Bangalore. Till about the late 1990
1990ss coffee drinking in India was restricted to
the intellectual, the South Indian traditionalist and the five star coffee shop visitor. As the pure
(as opposed to instant coffee) coffee caf culture in neighbouring international markets grew, the
need for a relaxed and fun hangout for the emerging urban youth in the country was clearly
seen. Recognizing the potential that lay ahead on the horizon, CCD embarked on a dynamic
journey to become a large organized retail caf chain with a distinct bra
brand
nd identity of its own.
Caf coffee day in the past 12 years:
years:-

1996
1st caf in
Bangalore

2001
14 cafs in 6
cities

2008
607 cafs across
98 cities, and in
Pakistan and
Austria

Near Future
Expanding to
Middle
East, Eurasia, East
Europe, Egypt, S.E
Asia

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Outlets
As of September 2014, there are 1640 outlets across 28 states of India. Cafe Coffee Day has also
recently expanded outside India with its outlets in Karachi, Vienna, Dubai and Prague.
Subsidiaries
In June 2010, CCD acquired Caf Emporio, a caf chain from the Czech Republic. Cafe Emporio
has 11 cafs in Czech Republic. While 7 of them are in Prague, 1 is in Brno and Olomouc and 2
are at Freeport-Hate.
Cafe Coffee Day's divisions includ
include:

Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets

Coffee Day Square, a high level coffee bar in Bangalore

Coffee Day Xpress, which runs 900 plus Coffee Day kiosks

Coffee Day Beverages, which runs over 14,000 vending machi

machines

Coffee Day Exports, its exporting wing

Coffee Day Perfect, its fast

fast-moving
moving consumer goods packaged coffee division

Coffee Day B2C Plant, Coffee vending machine manufacturing division

Awards
Cafe Coffee day was named "most popular hangout joint amongst youth" at the 3rd Global
Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it
"India's most popular coffee joint" in 2011.

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1.2 Name of the Company

Mission

To provide a friendly comfortable atmosphere where the customer can receive quality
food, service and entertainment at a reasonable price.

To be the best caf chain by offering a world class coffee experience at affordable prices.

Vision

The creation of unique and innovative environments that will different

fferentiate from local
caf.

Educating the community on what the caf has to offer.

The formation of environments that will bring people with diverse interests and
backgrounds together in the common forum.

Good coffee and fast food items at a reasonable pr

price.

Objectives

A unique design of caf that will be both visually attractive to customers, and designed
for fast and efficient operations.

Employee training to insure the best cafeteria preparation techniques.

Marketing strategies aimed to build a solid base of loyal customers, as well as

maximizing the sales of high margin product.

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1.3 Date of Incorporation

The date of incorporation will be on 19th July, 2015

1.4 Address

Opp, Om Complex
Near Radhanpur Corss Road,
Mahesana, Gujarat 384002

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1.5 Proposed Directors

Boards of Directors are Kinjal Trivedi and Arati Patel lead or supervise a certain area of a
company, or project.

The chairman is Ami Patel usually reports directly to the Board of Directors.

And also Manager which name Jignesh Kapadiya is presenting business that are
organised by location and have their departments under that.

And Assistant Managers are Mr. Jatin Patel and Mr. Kaila Manoj respectively. They are
responsible for the operations for the Business. Though directors are the first stage in the
executive team, area directors are seen as higher up, based on their span of control.

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1.6 Cost of project

Start-up Requirements
Start-up
up Expenses
Site design, architectural plan
Electrical, Lighting
Flooring/installation
Plumbing
Painting
Accounting
Insurance
Opening marketing/advertising
Graphic design for signage, menu boards
Frequency Cards, Brochures
Office equipment
Computer, scanner, printer
Telephones/Fax/DSL
Stationery etc.
Microwave
Music system
Storage room shelving
Sinks (2), prep counters
Menu board construction

Total Expenses
Start-up
up Assets
Cash Required
Other Current Assets
Long-term Assets
Total Assets

Amount
10,000
12,000
5,000
10,000
2,500
2,000
2,500
3,000
2,000
1,500
600
2,000
500
1,000
500
800
1,000
1,200
2,500
60,600
1,500
15,000
62,000
78,500

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1.7 Scheme of Finance

The proposed means of finance

Amount

Owners Capital

30,00,000
,00,000

Term Loans

720,000
0,000

TOTAL

3720000

1.8 Key Financial Indicators for the First Six Year

Key financial indicators means quantifiable measure a company uses todetermine how well it
meets the set operational and stategical goals.
Having clearly defined process of caf coffee day bussiness process. Setting requirements for the
bussiness processes. To measures the result
resultss of balancesheet and profits and loss account.
Determine variancies
riancies and break even points.

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1.9 Selected Ratio

Net profit
ratio

Gross
profit ratio

Operating
profit ratio

Current
Asset
Ratio
Debt
equity
ratio

Return on
asset ratio

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1.10 Break Even Analysis

  
 /
 
 



  


Variable cost = 30.37
contribution margin per unit = 57.63

Year
1
2
3
Total BEP

Customer
18900
22680
25200

BEP
41680
12732
54312

1.11 Loan Requirements & Security Offered

Businesses require an adequate amount of ccapital is Rs.720000.

0000. As such, companies take out
business loans to gain the financial assistance we need.

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