Professional Documents
Culture Documents
Classic coffee shop is a coffee shop located at Jagat farm (Gr.Noida). It serves all type of coffee to
provide refreshment. Classic coffee focus all type of customers such as youngsters, mature, children,
professionals etc. it also serves verity in coffee and new innovations with coffee.
It adopt eco- friendly environment for our coffee house. We serve coffee in clay cup.
There
are
eco
-friendly
furniture
use
in
coffee
house.
EDUCATIONALQUALIFICATION
EXPERIENCE
AREA OF INTEREST
FRESHER.
Marketing/International Business.
LANGUAGE KNOWN
English
Hindi
German
Learning.
Abhishek Kumar
Mobile: +91 8376978520
Email: kumarabhishek2109@gmail.com
EDUCATIONALQUALIFICATION
FRESHER.
EXPERIENCE
AREA OF INTEREST
Marketing/banking
LANGUAGE KNOWN
English
Hindi
Situational Analysis
Classic coffee is in its first year of business as a start-up business. It recognized the fact that a
comprehensive, strategic marketing plan is required to ensure profitability and success. It offers
verity in coffee. The market need is for coffee shop that provides refreshment, convenience and
reasonable price charged.
Situational analysis also include
Project at glance
Market needs
Swot analysis
Marketing Plan
PROJCET AT A GLANCE
Shop name
Product
: Coffee
Location
Capacity
: 6000 cups/month
Raw material
: 1500 sq.
Labor
: 10
Cost of Project
: Rs.30, 00,000
Product Description
Hot coffee
Black coffee
Sugar free
Green tea
Ice tea
Shakes
Garlic Bread
Potato finger
Burger
Samosa
Cookie
Costa coffee
Barista
Nestle
Fastrack
Menu Card
Coffee
Rs.50-195
Tea
Rs.60-120
Ice-cream
Rs.50-80
Shakes
Rs.110-200
Burger
Rs.40-150
Potato Finger
Rs.75-95
Sales Forecast
Year
Sales(Rs.)
2014-15
60,00,000
2015-16
80,00,000
Promotional Measures
Provide coupons.
Marketing Strategy
Market need
Convenience :
The area of coffee shop is convenient for valuable customer because it is near to new
Customer services :
Servicing the customer with superior attention is what the employee are trained to
provide
Competitive pricing :
The price of coffee is bit more than a traditional competitor like Nescafe. But far less than coffee
culture and caf coffee day
SWOT Analysis
Strength:
Ensure quality of product
Focusing on customer teats and preferences
Pricing policy
Convenient area
Friendly environment
Weakness:
Existing competitors
Limited range of coffee
Difficult to maintain
Opportunity:
Introduce online/ telephone order system
Developing new product and services in future
New machines of coffee maker are introduce in market
Threats:
Government rules and regulation
Purpose:
To deliver an unbeatable coffee experience.
Punch line:
Love at first sip
Target market:
Middle class, students, professionals, and youngsters who like refreshment in their busy
schedule
Advertisement:
Positioning
Expression competitive edge is based on customer taste and preferences. There is existing
competitors in the market so its difficult to survive in market so we more focus on
youngsters and students and for those we provide entertainment source like customer play
musical instruments in our shop.
Marketing mix
Pricing:
Coffee pricing scheme will be based on a competitive pricing model with other similar
product providers.
Distribution:
Coffee products will be dispended from our one and only shop. We provide home
delivery.
Promotion :
Our shop is located in traffic area so it will significantly increase visibilities.
Customer services :
We provide products based on customers taste and preferences.
Marketing Budget Rs.200, 000
Production Plan
Fixed Capital
Rent
Machinery
Freezer
Furniture
Utensils
Rs.14000
Milk
Rs.30000
Potato
Rs.10000
Tea
Rs.15000
Ice-cream
Rs.5000
Others
Rs.10000
Lighting
Administrative Expenses
Computer
Printing machinery
Financial Plan
Project cost-Rs.30, 00,000
Security of Loan-Gold
Amount
Particulars
Amount
To opening stock
100,000
By sale
60,00,000
To purchase
50000
To gross profit
5985000
60,00,000
To depreciation
20000
To insurance
20000
To printing charges
5000
To salaries
900,000
To discount
6000
To interest
30000
To net profit
5009000
Total
5985000
600,00,000
By gross profit
5985000
Total
5985000
Balance sheet
Particulars
Amount
Particulars
Capital Employed
10,00,000
Fixed Assets
Machinery &utensils
12,00,000
Creditors
Furniture
8,00,000
Air conditioner
300,000
50,000
Current Assets
Total
3050,000
Cash in hand
350,000
Cash at bank
400,000
Total
3050,000
2014-15
2015-16
Plant efficiency
90%
93%
Raw material
200,000
250,000
Crocary
15000
17000
18000
18000
Total(A)
233000
285000
Other F.C
2100000
2100000
Interest
30,000
40000
Repairs
5000
5000
Depreciation
32700
32700
Total(B)
2167700
2177700
(B)Fixed cost
50, 00,000
(900,000)
10, 00,000
Income tax
A) Net cash from operating activities
(1502700)
3597300
(2100, 000)
(21, 00,000)
(400,000)
(30,000)