Prepared by : Reema Shriem

Friendly Market Case

Q1 - Brand loyalty :
Crosstabulation Analysis (No table indicates an error in your data)
CROSSTABS VARIABLES ANALYZED
Row Variable

->> Do you use Friendly Market regularly

Column Variable ->> Do you use Circle K regularly?

Observed Frequencies
No

No
13

Yes
77

Grand Total
90

Yes

26

46

72

39

123

162

Grand Total

There IS a significant association between these two variables.

(95% level of confidence)
Column Percents
No
Yes
Grand Total

No
33%
67%

Yes
63%
37%

Grand Total
56%
44%

100%

100%

100%

No
14%
36%

Yes
86%
64%

Grand Total
100%
100%

24%

76%

100%

Row Percents
No
Yes
Grand Total
Statistical Values
Chi Sq
10.27

df

Sig
1

0.00

26 people out of 72 (36.11%) shopped exclusively in friendly market and didn't shop in Circle K.
77 people out of 123 (62.6%) shopped exclusively at Circle K and didn't shop in Friendly market.
Interpretation and Recommendation :
Regarding to the statistic results the people are more brand loyal to Circle K (about 62.6%) than
Friendly Market ( which is about 36.11%) , so my recommendation for Circle K to attract the 36.11% of
the people who are going to Friendly market is try to search and find out what is the special thing that
attract those people to friendly market , and try to do more special offers on their product
a- To give a coupon for every like $50 from purchases for each costumer
b- To put a big posters as publicity for their product to attract the people
c- To hire someone to attract the people to come and buy from circle K
d- Trying to give discount on some products ,
e- They could put a special prices on some other products
f- Trying to attract people by changing the dcor of the shop by making it more attractive
g- Arrange the products in an attractive and arranged in a beautiful way .

Q2 - For Male and female separately

a- Crosstabulation Analysis for Male (No table indicates an error in your data)
CROSSTABS VARIABLES ANALYZED
Row Variable ->> Do you use Friendly Market regularly
Column Variable ->> Do you use Circle K regularly?

Observed Frequencies

No
Yes

Grand Total

No

Yes

7
8
15

44
17
61

Grand
Total
51
25
76

Statistical Values
Chi Sq
3.54

There is NO significant association between these two variables.

(95% level of
confidence)

df

Sig
1

0.06

8 people out of 25 (32%) shopped exclusively in friendly market and didn't shop in Circle K.
44 people out of 61 (72.13%) shopped exclusively at Circle K and didn't shop in Friendly market.

Interpretation and Recommendation :

Male are more loyal to Circle K than friendly market 72.13% are shopping at Circle K while 32% are
shopping at friendly market .
Circle K can attract the 8 males who are shopping at friendly market by :
1- They could do a survey and start searching on what is the so special thing in Friendly market that
attracted those people .
2- Put some famous bands for men
3- Make offers on the shaving cream for example , buy one and take a blade for free
4- They could attract the men by hiring females sellers
5- Give them a soccer game ticket as winning gift for the highest purchases transactions
competition .

b-

Crosstabulation Analysis for Female (No table indicates an error in your data)
CROSSTABS VARIABLES ANALYZED
Row Variable ->> Do you use Friendly Market regularly
Column Variable ->>Do you use Circle K regularly?

Observed Frequencies

No
Yes

Grand Total

No

Yes

6
18
24

33
29
62

Grand
Total
39
47
86

Statistical Values
Chi Sq

There IS a significant association between these two variables.

(95% level of confidence)
Column Percents

No
Yes

No

Yes

25%
75%

53%
47%

Grand
Total
45%
55%

5.56

df

Sig
1

0.02

Grand Total

100%

100%

100%

18 people out of 47 (38.3%) shopped exclusively in friendly market and didn't shop in Circle K.
33 people out of 62 (53.22%) shopped exclusively at Circle K and didn't shop in Friendly market.

Interpretation and recommendations :

The females are more brand loyal to Circle K (with 53.22%) than Friendly market ( with a 38.3%) .
The Circle k could attract the 38.3% of the women who are shopping at friendly market by :
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Hiring males sellers

Bringing some female famous brands of bags, makeup , clothes , and lingerie
Trying to impress them with the colorful dcor of the shop
Giving them a discounts on their purchases transactions
Making sales on some items per month
Giving them coupons on every $100 of purchases
Giving the women who are shopping always at Circle K an VIP card which could they use for
discounts

Q3 - Gender Bargain :

Crosstabulation Analysis (No table indicates an error in your data)

CROSSTABS VARIABLES ANALYZED

Row Variable ->> What is your gender?
Column Variable ->> I often shop for bargains.
Observed
Frequencies

Male
Female

Grand Total

Disagree

Neutral

Agree

1
3
4

16
19
35

59
64
123

Grand
Total
76
86
162

59 males out of 123 (47.97%) shopped, they agree that they shop for bargains

Statistical Values
Chi Sq
0.85

df

Sig
2

0.65

64 Females out of 123 (52.03%) shopped, they agree that they shopped for bargains.
Interpretations and recommendations :
As the results showed that females are shopped for bargains with 52.03% , while males are 47.97% .
For Circle K and friendly market if they want to attract more people
1- They could facilitate the bargaining deals for them .
2- They could hire a clever staff who have the ability to bargain and still making profits