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  • Britannia

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    akanksha1314
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    Britannia's supply chain sources key raw materials like wheat flour, sugar, butter, and skim milk powder from various suppliers. Wheat is cultivated in several Indian states and milled into flour by mills before being supplied to Britannia. Sugarcane is extracted and crystallized into refined sugar crystals which are used to make fillings and dough for sweet biscuits. The supply chain also includes receiving and inspecting raw materials, storing them in factory warehouses, production and manufacturing, and logistics functions. Britannia was established in 1892 in Kolkata, produces various biscuits and bakery products, and aims to make every third Indian a Britannia consumer through its vision, mission, and corporate social responsibility initiatives

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    Britannia's supply chain sources key raw materials like wheat flour, sugar, butter, and skim milk powder from various suppliers. Wheat is cultivated in several Indian states and milled into flour by mills before being supplied to Britannia. Sugarcane is extracted and crystallized into refined sugar crystals which are used to make fillings and dough for sweet biscuits. The supply chain also includes receiving and inspecting raw materials, storing them in factory warehouses, production and manufacturing, and logistics functions. Britannia was established in 1892 in Kolkata, produces various biscuits and bakery products, and aims to make every third Indian a Britannia consumer through its vision, mission, and corporate social responsibility initiatives

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    153 views5 pages

    Britannia

    Uploaded by

    akanksha1314
    Britannia's supply chain sources key raw materials like wheat flour, sugar, butter, and skim milk powder from various suppliers. Wheat is cultivated in several Indian states and milled into flour by mills before being supplied to Britannia. Sugarcane is extracted and crystallized into refined sugar crystals which are used to make fillings and dough for sweet biscuits. The supply chain also includes receiving and inspecting raw materials, storing them in factory warehouses, production and manufacturing, and logistics functions. Britannia was established in 1892 in Kolkata, produces various biscuits and bakery products, and aims to make every third Indian a Britannia consumer through its vision, mission, and corporate social responsibility initiatives

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    SUPPLY CHAIN MODEL OF BRITANNIA

    BISCUIT

    Butter

    Vegetable oil

    Wheat flour
    Supplier of raw
    material

    Sugar crystal

    Baking soda
    Skim milk
    powder

    Receiving and
    inspection

    Factory stores

    Production and
    manufacturing

    Logistics

    Warehousing

    Back end supply channel of Wheat Flour

    Wheat is cultivated in winter season (Dara Wheat)


    Uttar Pradesh, Punjab, Haryana, Rajasthan, Madhya Pradesh,
    Gujarat and Bihar

    Harvested Wheat is milled in the flour mills

    Flour Mill to respective industry who have


    requirement of wheat flour

    Back end supply channel of Sucrose

    Sugarcane exract juices extracted


    and crystallised to refined

    Large Quantities of sugar used to


    make inverted syrups and sucrose to
    make sweet dough to be baked into
    sweet biscuit

    Very fined particle size

    Sucrose used to make


    filling creams of biscuits

    Butter

    Vegetable oil

    Wheat flour
    Supplier of raw
    material

    Sugar crystal
    Baking soda

    Skim milk
    powder

    Receiving and
    inspection

    Factory stores

    Production and
    manufacturing

    Logistics

    warehousing

    BRITANNIA
    YEAR OF ESTABLISHMENT: 1892
    NAME OF THE COMPANY: Britannia
    TAG LINE: Zindagi me Life
    HEADQUATER:

    Kolkata, West Bengal.

    CHAIRMAN: Mr. Nulsi Neville Wadia


    VISION: Every third India should be a Britannia consumer by the year 2003. They want to be
    among three fastest growing FMCG companies in the country & grow profitably.
    MISSION: To dominate food & beverages market in India with a distinctive range of Taste get
    healthy Britannia brands by making every Indian Britannia consumers.
    GOAL: To provide consumer the highest standard of food safety & ensure hygiene in new
    diversified food category.
    PRODUCT PORTFOLIO:

    New Britannia tiger


    Britannia nutria choice
    Britannia nutria choice ragi choice
    Veg Cakes
    Nutria choice Health Starter Kit
    Nutria choice 5 grain
    Nutria choice SugarOat
    Nutria choice Digestive Biscuit
    Treat Fruit Rollz
    New Britannia Milk Bikes

    CORPORATE AND SOCIAL RESPONSIBILITY


    They are committed to being ethical and socially responsible. They continuously strive to
    improve their environmental performance and look at who they do business with, and how they
    do business with them.
    Their commitment also shapes how we support our local communities as well as our approach to
    our people.
    As a pioneering business, their aim is to deliver sustainable financial services for their customers
    and society.

    Membership in the Community


    Britannia, part of The Co-operative Bank, is committed to making positive impacts in the
    communities it serves and provides its members with opportunities to help make a real difference
    in their community.

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