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Splashes of Sunshine
Tomato Purée
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runway for spring 2010. Vibrant brights add a will further this trend with gleaming Aurora.
sense of excitement to the color palette, while Reminiscent of the first glimpse of yellow as the Violet
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practical neutrals provide a safety net for sun begins to rise over the horizon, this shimmering, 16-3320
cautious consumers. slightly greenish yellow adds a bold infusion.
Energy continues to surge throughout the warmer
“Now more than ever, women are vigilant when hues of spring, leading to provocative Fusion Tuscany
it comes to spending,” said Leatrice Eiseman, Coral. This inviting orange connects directly to
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executive director of the Pantone Color Institute®. tangy Tomato Purée, this season’s classic red.
“Instead of reinventing their wardrobe at the Pair it with Turquoise for a retro look.
start of each season, consumers want pieces to Aurora
complement what they already own. Pairing a Thoughtful, cautious neutrals provide a dependable PANTONE
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bold color with a basic piece or freshening up backbone to the brights of spring. Kick back and
their look with bright accents addresses the enjoy the bubbly luxury of Pink Champagne. This
need for practicality, as well as fun.” delicate, wispy tint is the season’s newest neutral.
Amparo Blue
The melding of Pink Champagne, Tomato Purée PANTONE
Spring and summer naturally evoke feelings of and Amparo Blue is a refreshing take on the classic 18-3945
calm ocean waters and tranquil beach vacations springtime combination of red, white and blue.
in cool, vibrant, tropical Turquoise. This soothing
hue from the blue-green family conjures feelings Three additional neutrals round out the palette. Pink Champagne
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of escape, especially when paired with Amparo Tuscany, a warm beige hue, provides the perfect 12-1107
Blue. With more warmth than the typical spring backdrop and works well as a solid base color with
navy, this particular shade of blue is extremely dynamic accents like Fusion Coral or Violet. Dried
appealing because of its brighter, more energetic Herb is the ultimate green neutral, pairing well with Dried Herb
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attitude. Like the scent of a blossoming flower, all other colors. Ideal for bigger ticket items, cool 17- 0627
Violet lends a romantic air to the warm-weather Eucalyptus is the eternal, practical gray. Choose
palette. This intriguing purplish hue is a distinctive this nuanced neutral and add brightly colored Eucalyptus
addition to any wardrobe. exclamation points in shoes, jewelry and handbags. PANTONE
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PeterSom
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Billie Holiday
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ComparisonShopping
“Overall, the Saks Fifth
Avenue customer
“The fashion responds strongly to color.
From vibrant jewel tones to
enthusiast customer
bold pops of brights, color lifts
craves special and
the spirit and flatters the skin
unique, with color
tone, allowing our customer to truly look and feel her
setting the mood.
best. Through unique and unexpected color combinations,
RED is the message from the runway; bright
one is able to express her creativity and individuality.
lipstick to deep Bordeaux will fill her passion
for a color saturated season.” “Given the current consumer consciousness, we find that
— Ken Downing our customer is demanding fashion. She is looking for
Senior Vice President/Fashion Director, Neiman Marcus something novel, something that she does not already
own. Color is able to provide the ‘wow’ factor that
entices one to shop.”
— Colleen Sherin Fashion Market Director, Saks Fifth Avenue
“Links of London is now
focusing on more directional,
fashion forward pieces, which
discreetly nod to the season’s
key trends. Using a spectrum of “Consumers have
color to convey depth and an insatiable appetite
sparkle, we’re getting creative with gemstones, materials for what’s new and
and arresting finishes. Our new Surfaces collection for fun in fashion, and
fall '09 is embellished with glinting, Golden Tiger’s Eye and that is true this season
mouth-watering Green Peridot stones. Even the humble as well. While they may
chain, that ultimate fashion classic, has been reinvented be more selective in their purchases right now,
with our tough and bold Brit Lines collection of signature people still want to be excited and inspired by
chains. Charms, that other cult fashion staple, have been fashion. Color is arguably one of the most
given a new, urban spin with our Links-ID dog tags in hues essential elements each season as it triggers
of Pink Gold and Silver, gemstones and colorful enamel.” the emotional ‘buy me’ reaction!”
— Elizabeth Galton Creative Director, Links of London — Nicole Fischelis Fashion Director, Macy’s
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The '20’s and '30’s circus, bringing elements of the era to modern
day – a celebration of the individual style of acrobats, showgirls,
clowns, tightrope and trapeze artists from the time and an
extravaganza of color, shape, pattern and print
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A fiery and bright palette of Chili, Coral and Bright Fuchsia; cool
tones of Ice and Violet; a monochrome and neutral palette that
complements the brights; combinations include Violet with Black
and White stripes and Ice with Fuchsia and White
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We are feeling more urban than seasons past, and wanted the
color pallet to reflect that. We chose more “city” colors to be
part of the palette.
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Tomato Red with Tan and some '70’s retro Jades which feels
fun; mixing Tomato Red with Mint and the softest Peachy
Pink; a great mix of sultry and lingerie Red-toned Pinks and
Oranges is key; also hot colors as whole garments: Crazy
Pink and Hot Pink, a fabulous Shocking Orange and some
pretty Intense Blues
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Toasted Almond and Muted Clay are the “New Black.” The
signature color is Yellow, realized as Aurora Yellow.
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ConsumerDriven
Adam Lippes Color has always been Carmen Marc Valvo Although no Dennis Basso It’s important that this
extremely important to me as a designer one needs another basic Black cocktail collection be exciting and, using color,
and continues to be. I think customers dress, Black is still our number one seller. show the consumer something new that
want special and unique now more than So, it’s about making Black special. she will want to add to her wardrobe.
ever. And they want to see good value.
One way of offering that is with color. Catherine Malandrino Everything Ella Moss by Pamella Protzel
that brings a smile to a face is valuable Women are much more careful in what
Adrienne Vittadini Color is for me, so color in this present they purchase. Consequently, color
emotional and will be a very important environment is essential. becomes the most important and first
mood lifter for spring 2010. This thing that a customer sees when she is
collection is based on bursts of color Charlotte Ronson Our color palette going through a rack of clothes. It has to
and a mix of patterns with signature responds to the sensitive economic be a great shape and made beautifully,
Adrienne Vittadini heritage. climate through its classic sophistication but the first thing that grabs her
and longevity. The Nudes, Blacks and attention is color.
Andy & Debb With all of the splashes of soft colors allow our
depressing news about the economic collection to be fun and wearable now, Erin Fetherston People need to be
crisis, color should play an important yet still accessible for seasons to come. inspired, and color creates excitement
role in fashion to make people happy. and desire. People are also looking for
Color therapy always works! Cynthia Steffe by Shaun investment pieces that are seasonless
Kearney I think spring is about wanting and timeless, so neutral classic colors
Baby Phat by Kimora Lee to be carried away by clothes, finding the in combination with fresh and vibrant
Simmons Baby Phat has a long fantasy in them, but never leaving the colors seems like a relevant direction in
tradition of connecting to our consumers ground. The color palette reflects that in this time.
via vibrant palettes. Value sensitivity on fresh, airy, hopeful colors, grounded by a
the part of our consumers encouraged soft shade of Gray that feels ethereal and Lela Rose There has always been an
us to continue using feminine and sexy practical at the same time. abundance of color in the collections
tones that create value and capture the we offer. We are seeing more and more
imagination. David Rodriguez I am working very women picking bold colors for their
hard to keep the look exciting, but at a wardrobe rather than the “LBD.” I have
Badgley Mischka Everything needs sharper price so that the customer will always liked the way a woman stands
to be a must-have. Color causes an love the item and not have to think out when she is in a great colored dress.
emotional trigger. twice about purchasing it. We are offering even more bold color
combinations that our customers are
really responding to.
ConsumerDriven
Maria Pinto As always, I feel Without overpowering and over-indulging,
continued
PANTONE
® Tomato Purée
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C/M/Y/K 13 / 99 / 70 / 0
GOE 26-3-1C
spring 2010
C/M/Y/K 1 / 48 / 42 / 0
GOE 16-1-2C
Violet
PANTONE 16-3320
C/M/Y/K 25 / 53 / 0 / 0
GOE 45-1-3C
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