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Brigitte Alexander
Director Business Development, Qualcomm Connected Experiences, Inc.

Using the Qualcomm Vuforia Mobile

Vision Platform to Build Breakthrough
Mobile Experiences

The Qualcomm Vuforia SDK is a product of Qualcomm Connected Experiences, Inc.

Enabling apps
to see

Digital play
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Range of possibilities for interactive products

Product
Packaging

Books &
Magazines

Posters &
Signs

Catalogs

Brochures

Toys
Newspapers

Qualcomm Vuforia
Smart Terrain
Breakthrough interactivity
Gives apps the ability to interact
with objects and surfaces
Allows users to create custom
play spaces

3D reconstruction capability
Available for todays smartphones
and tablets
Supporting camera technologies
of tomorrow
Smart Terrain is a feature of the Qualcomm Vuforia SDK.
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Ecosystem
Traction

Global developer adoption: 100k+

Europe
North
America

26%

Japan & Korea

17%

With a network of

preferred
developers

China

Latin
America

13%

Middle East
& Africa

6%

India

7%

7%

9%

SE / Asia Pacific

15%

around the world

Numbers reflect percentages of total registered Vuforia developers as of May 2014. 7

Vuforia commercial app growth

12,139

7,169

2,872
528
2011

Number of commercial Vuforia apps per year.

Source: Google Play Store and App Store

2012

2013

2014
To Date

Qualcomm Vuforia awards and recognition

Platform
Awards
Auggie Award for Best Tool

Select
Developer
and App
Awards

Best AR SDK Auggie Award

Augmented World Expo 2013

Best Technology Demo

ISMAR 2013

Big Birds Words

by Sesame Street
Workshop Words

ColAR Mix
by Puteko

Horrible
Hauntings

iSolar System by
Red Frog Digital

KFC WOW@25
by Blink Digital

Living in L.A L.A

Land The Game
by KwazyLABS

Cynopsis Media Kids

Imagination Award
Winner of Mobile Apps:
Educational 2014

Auggie Award for

Best App 2014,
Augmented World
Expo

Childrens Choices
Award 2013,
International Reading
Association and the
Children's Book
Council

Best Use of Cross

Media 2013, British
Book Awards

Peoples Voice Award

for Augmented Reality
2014, The Webby
Awards

Promax BDA Global

Excellence 2013 Silver
Winner for Technical
Innovations

Interactive Media
Awards 'Best in Class'
for the Education
category 2014
The Qualcomm Vuforia SDK is a product of Qualcomm Connected Experiences, Inc.

35 of the Interbrand 100 use Vuforia

Published Apps
23 Brands: 2-10
4 Brands: 11-20
3 Brands: 20+

Source: Best Global Brands 2013, Interbrand, an Omnicom Company; Vuforia Analysis

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Education

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Vuforia in Education
Makes Learning Fun

Cyberchase Shape Quest

Safari 3D

Guinness World Records 2014

Solar System Chart

Time Tremors AGO Lite

4D Anatomy

Chemistry101

AR Plumbing
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Situation

Solution

Making vocabulary building a

fun and interactive experience

Use text recognition to help

kids find, identify, and learn
about words, bringing a deeper
understanding of what these
words mean by exposing
children to them in familiar
contexts.

Results
40% increase in preschoolers
ability to identify the target words
2014 Cynopsis Kids Imagination
Award Winner of Mobile Apps:
Educational **
2014 Interactive Media Award
for Best in Class for the
Education category **

Big Birds Words

Sesame Workshop

Source: Seasame Workshop

Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc.

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Shopping

Simulated Image

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Vuforia and Shopping

See Before You Buy

Alternate Shopping Channel

Samsung Real

LEGO Connect

Augmented Reality
Architecture

Made.com

Drive Consumers into Retail

Dreamworks
Countdown Heroes
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Situation

Solution

Simplify the shopping

experience at home or in
the office to increase sales

Enable virtual showrooms with

furniture product visualization
apps that create better informed
purchasing decisions and allow
for purchase directly from app

Results
4+ out of 5 rating
50% uptick in mobile
conversion rates
20% uplift on basket value
30% higher engagement than
other marketing tactics

Sayduck
Sayduck Ltd.

Source: Sayduck Ltd.

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Situation

Solution

Results

Increase discoverability
of books relevant to child
reading level/ interests

Cloud service to scan book

covers to access detailed book
information: reading levels,
age/grade appropriateness, videos,
podcasts, book recommendations
for similar books.

In the first two months

following app launch, nearly
80K customers downloaded the
Scholastic Book Fairs app

Drive book sales

Ability to create wish lists

and buy books

The app has received strong

ratings, including a Google Play
rating of 4 out of 5 stars and an
iTunes rating of 3.5 out of 5
stars

Scholastic Book Fairs

Scholastic

Source: Scholastic Media

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Gaming

Simulated Image

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Vuforia and Gaming

Unlock in Game Content

Tech Deck

AR Gaming

Toy Car RC

Extension of Gaming Boards

Plants vs. Zombies 2

(

Power Rangers Scanner

Shatter Isle

Blizzard AR Viewer

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Situation

Solution

Results

Create an entirely new way to

engage in LEGO building and
app game play for children 7
and up

New LEGO FUSION line with 4

products Create & Race, Battle
Towers, Town Master and Resort
Designer

Encourages back and forth

between physical and virtual,
keeping children engaged in
both worlds

Kids build vertically in 2D on the

FUSION capture plate; import and
transform the creation into the 3D
digital world

Available in U.S. at LEGO

Stores, Legoland parks,
ToysRUs, shop.lego.com
Ranked Best New Apps &
Games for Kids in AppStore

LEGO FUSION
The LEGO Group

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Situation

Solution

Build an engaging, interactive

digital experience for
customers and unite soccer
fans during the 2014 world
tournament

Leverage Qualcomm
Vuforia Smart Terrain to
create an AR soccer pitch
game on the restaurant table
using real-world objects to
make trick shots

Results
First time ever global
redesign of fry box
Campaign ran in 35,000
locations in 100 countries
More than 70 million people
visit McDonalds every day

McDonald's GOL!
McDonald's

Source: McDonalds
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Whats Coming
to Vuforia

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Object Recognition
for Toys
Toy Recognition Beta
Detects and tracks toys such as vehicles,
action figures and buildings.
Enables new play patterns that combine
mobile devices with physical toys.

Commercial availability and pricing

will be announced in the future.

Simulated Image

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Interactive
products

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Qualcomm Vuforia Session Information

Bringing Mobile Vision
to Wearables

Smart Terrain for Depth-Sensing

Cameras

Time & Place

1:00 PM 1:50 PM
September 19, 2014
Plaza A

Time & Place

2:00 PM 2:50 PM
September 19, 2014
Plaza B

Session Description
#46: Digital Lifestyle

Session Description
#34: Code Lab

Presenter
Giuliano Maciocci

Presenter
David Beard

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Thank you

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2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved.
Qualcomm and Vuforia are trademarks of Qualcomm Incorporated, registered in the United
States and other countries. Uplinq and Smart Terrain are trademarks of Qualcomm Incorporated.
All Qualcomm Incorporated trademarks are used with permission. Other products and brand
names may be trademarks or registered trademarks of their respective owners.
References in this presentation to Qualcomm may mean Qualcomm Incorporated, Qualcomm
Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate
structure, as applicable.
Qualcomm Incorporated includes Qualcomms licensing business, QTL, and the vast majority of
its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm
Incorporated, operates, along with its subsidiaries, substantially all of Qualcomms engineering,
research and development functions, and substantially all of its product and services businesses,
including its semiconductor business, QCT.
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