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Article history:
Received 11 January 2011
Received in revised form 16 July 2012
Accepted 27 March 2013
Available online 6 April 2013
Keywords:
Information technology alignment
Information sharing
Resource-based view
China
a b s t r a c t
The paper aims to investigate the effects of information technology (IT) alignment and information sharing on operational performance in the context of supply chain. Based on the resource-based view, this
study identies IT alignment and information sharing as specic resources/capabilities for supply chain
partnership. Data from 141 Chinese manufacturers are collected to test the relationships among IT alignment, information sharing, and operational performance. The results show that (1) both IT alignment and
information sharing have direct and positive effects on operational performance, (2) IT alignment has an
indirect effect on operational performance through information sharing, and (3) IT alignment and information sharing have different emphases in operational performance improvement. The resource-capability-performance paradigm is extended to supply chain context in the emerging economy. Chinese
managers may have different emphases on IT resource/information sharing capability deployment for
operational efciency and effectiveness.
2013 Elsevier Ltd. All rights reserved.
1. Introduction
The productivity paradox in information system literature manifested that some organizations have spent great investment on
information technology (IT) with little benet, while others have
spent similar amounts of money with great success. Even IT is
investigated largely in the literature, mixed performance implications are provided in these studies (Lee, Johnson, & Tang, 2011).
It is argued that it is not the problem of IT itself, but how rms utilize and integrate their IT with their strategic partners (Kim & Lee,
2010). In recent two decades, increased outsourcing and collaboration in business have led companies to manage their businesses
from a supply chain perspective (Lambert & Cooper, 2000). Interrm partnership is a common practice in supply chain management (SCM) requiring that IT alignment should be achieved among
supply chain partners (Wu, Yeniyurt, Kim, & Cavusgil, 2006). In this
study, IT alignment refers to the similarity, connectivity, and compatibility of IT infrastructure between supply chain partners (Sanders, 2005; Seggie, Kim, & Cavusgil, 2006; Wu et al., 2006). Wade
and Hulland (2004) suggested that the greatest benets of IT
seemed to be realized when IT investment was coupled with other
complementary investment, and strategies, new business processes and new organizations. Although the marketing and nan Corresponding author. Tel.: +86 20 87112682.
1
0360-8352/$ - see front matter 2013 Elsevier Ltd. All rights reserved.
http://dx.doi.org/10.1016/j.cie.2013.03.012
371
H2a
IT Alignment
Cost Efficiency
H2b
H1
H3a
Information
Sharing
H3b
Customer
Responsiveness
372
In recent years, with the Internet boom, the use of electronic commerce has become widespread in the business world. The Internet
helps supply chain partners exchange information on demanded
products, available inventory, manufacturing process, and product
delivery (Lancioni, Schau, & Smith, 2003). The use of ERP systems,
such as SAP and Oracle, has been extended to supply chain partnership, enabling supply chain partners to plan and synchronize their
processes (Overby & Min, 2001). However, inter-rm IT necessitates huge investments that may not easily be met by rm nancial
resources. A case study by Lockstrm et al. (2010) found that Chinese automotive suppliers lack knowledge and experience in interrm IT, and have unreliable and under-performing IT infrastructure. Widely used inter-rm IT in the west, such as online supplier
portals, e-sourcing, and EDI, are not popular among Chinese rms.
Inter-rm IT is used to reduce operational costs and improve
customer service (Premkumar, Ramamurthy, & Crum, 1997). IT is
well accepted to facilitate rm operations (Dewett & Jones,
2001). IT can institutionalize the supply chain process and help
rms deal with organizational complexity (Kotzab, Skjoldager, &
Vinum, 2003). For example, Customer Relations Management system helps categorize customers and realize a systemic control of
customer relationship. Moreover, the use of IT increases the frequency of buyersupplier communication (Carr & Smeltzer,
2002), and inter-organizational systems, such as EDI and ERP, are
adopted to achieve better delivery goals through the reduction of
incomplete and erroneous orders (Ahmad & Schroeder, 2001; Salvador, Forza, Rungtusanatham, & Choi, 2001).
IT reduces communication and transaction costs (Mller &
Seuring, 2007; Malone & Crowston, 1994). With IT, open standards
become very important to inter-rm coordination. The development of open standards between rms can dramatically reduce
communication costs (Shapiro & Varian, 1999). As a popular platform for inter-rm coordination, the Internet can be easily used
in inter-rm communication because of its open standards (e.g.,
Transmission Control Protocol/Internet Protocol and eXtensible
Markup Language). Compared with the propriety technology of
EDI, the Internet is more easily applied in determining communication protocols and message formats.
In this study, IT alignment, which is one attribute of inter-rm
IT, is investigated. IT alignment among supply chain partners improves efciency in coordination (Sanders, 2005). The barriers to
inter-rm communication can be overcome by well connected IT
systems (Byrd & Turner, 2001; Kim, Cavusgil, & Calantone, 2006).
Moreover, IT alignment can enhance the effectiveness of customer
service. With compatible IT systems, the focal rm can easily store
and retrieve past information to support current business, thus
ultimately improving customer responsiveness. Therefore,
improvements in IT alignment can help enhance both the efciency and effectiveness of SCM.
H1a. An increase in the level of IT alignment enhances the cost
efciency of a focal rm.
373
change of information should lead to improved delivery performance both for suppliers and manufacturers. Focal rms could arrange their production and delivery in advance and reduce the
drawbacks of uncertainties.
H3a. An increase in the level of information sharing among supply
chain partners enhances the cost efciency of a focal rm.
Since there was a single respondent for each company, the common method bias was assessed by the means of a Conrmatory
Factor Analysis (CFA) to Harmans Single-factor Model (Podsakoff,
MacKenzie, Lee, & Podsakoff, 2003). The models t indices were
worse
(v2 = 338.54,
d.f. = 65,
RMSEA = 0.173,
CFI = 0.639,
NNFI = 0.567). Such indices suggested that a single factor model
was not acceptable, thus the common method bias was small
and should not be a serious concern. Based on the above bias analysis, we were condent to proceed with these samples.
3.2. Measurement
3. Methodologies
3.1. Sampling
In this study, the survey method was used, and manufacturing
rm was taken as the unit of analysis. We chose middle managerswho usually take the title of plant or functional managers
as target respondents.
To ensure questionnaire reliability, the English version of the
questionnaire was rst developed and reviewed by knowledgeable
professors of operations management. The Chinese version was
then translated back into English. The back-translated English version was then checked against the original English version. In the
end, some questions were reworded to better reect the original
meaning of the questions in English. In addition, the Chinese version questionnaire was pilot-tested with more than 15 managers
from Chinese manufacturing companies. The data collected from
the pilot study was used to check the face validity of the measure.
China is a very large country with 28 provinces and autonomous regions, four cities under the direct administrative guidance
of the central government, and two special administrative regions
(Hong Kong and Macau). Pearl River Delta (PRD), one of the areas in
China experiencing rapid development, was chosen for data collection. Sample rms were selected through their connections with
the New Industrialization Research Institute of the university attended by one of the authors. In total, 365 manufacturing companies were selected for questionnaire distribution in October 2006.
Of the number, 141 respondents completed the questionnaire (response rate = 38.63%). Table 1 shows the prole of the responding
companies.
To investigate the possibility of non-response bias in the data,
responses from the early and late batches of returned surveys were
compared by t-tests. The last batch of survey responses received
was considered to be representative of non-respondents (Armstrong & Overton, 1977; Lambert & Harrington, 1990). The absence
of signicant statistical differences between the early and late response groups would imply that the non-response bias is not a
serious concern in the study.
Table 1
Respondent prole.
1. Employees
Below 50
51150
151300
301500
Above 500
2. Total Assets (10 thousands RMB)
Below 500
5011000
10015000
500110,000
Above 10,000
Number
Percentage
Total: 141
16
23
11
16
75
Total: 141
12
11
26
21
71
Total: 100%
11.35%
16.31%
7.80%
11.35%
53.19%
Total: 100%
8.51%
7.80%
18.44%
14.89%
50.35%
3. Industry
Automobile
Chemicals
Food
Computers
Electrical
Machinery
Communication
Textile
Others
Number
Percentage
Total: 141
10
15
11
29
17
Total: 100%
7.09%
10.64%
7.80%
20.57%
12.06%
10
7
5
37
7.09%
4.96%
3.55%
26.24%
374
Table 2
CFA and composite reliability.
Construct
Items
Loadings
Error
Sig.
IT alignment
ITC1
ITC2
ITC3
0.609
0.892
0.834
0.199
0.176
7.357
7.327
***
INF1
INF2
INF3
INF4
INF5
0.666
0.853
0.777
0.598
0.099
7.988
***
0.092
0.091
9.436
7.067
***
PF1
PF2
PF3
0.790
0.606
0.742
0.134
0.131
7.930
6.413
***
PF4
PF5
PF6
0.733
0.838
0.769
0.124
0.113
8.305
9.218
***
Information sharing
Cost efciency
Customer responsiveness
***
CR
AVE
0.827
0.620
0.813
0.818
0.533
0.811
0.759
0.515
0.757
0.824
0.610
0.819
***
***
***
***
p < 0.001
Table 3
CFA t index (N = 141).
v2
df
v2/df
RMSEA
RMR
CFI
IFI
NNFI
PNFI
GFI
87.171
59
1.477
<3.0
0.058
<0.080
0.037
<0.050
0.963
>0.900
0.964
>0.900
0.951
>0.90
0.678
>0.5
.917
>0.900
Reference value
than the squared correlation estimate in order to have the discriminant validity (Hair, Black, Babin, Anderson, & Tatham, 2006).
Internal consistency or the reliability of the scale was assessed
by composite reliability (Fornell & Larcker, 1981). All composite
reliability values were acceptable (above 0.70; Table 2).
IT Alignment
0.301
Cost Efficiency
0.471***
0.430**
0.471***
Information
Sharing
Table 4 shows the means, standard deviations, and inter-correlations of IT alignment, information sharing, cost efciency, and
customer responsiveness. Correlations between variables were calculated to evaluate roughly the proposed relationships (Table 4).
The proposed relationships are all signicant. As expected, cost
efciency and customer responsiveness are positively correlated
with IT alignment and information sharing. Information sharing
is positively correlated with IT alignment. Table 4 also shows that
IT alignment has a relatively lower value than information sharing.
It indicated the imbalance and incompatible use of IT among supply chain partners in most Chinese rms. However, there are quite
higher needs for information sharing capability.
The hypothesized model in Fig. 1 was further tested by SEM
using AMOS 7.0 software (Arbuckle, 2006). Maximum-likelihood
estimation was used with the input of covariance matrix of all
the items. Fig. 2 shows the results. The corresponding t indices
are shown in Table 5. These indices include the absolute ones
(the Chi-square, the root-mean-square error of approximation,
goodness-of-t index, etc.) and relative ones (the comparative t
Table 4
Correlations between variables.
IT alignment (1)
Information sharing (2)
Cost efciency (3)
Customer responsiveness (4)
Mean
SD
**
p < 0.01
(1)
(2)
(3)
(4)
1.000
0.370**
0.364**
0.477**
3.04
0.68
1.000
0.524**
0.410**
3.74
0.61
1.000
0.521**
3.81
0.60
1.000
3.82
0.57
Customer
Responsiveness
0.257***
Table 5
SEM t index.
5. Discussion
The results of this study validate the direct effect of IT alignment on customer responsiveness in the supply chain context.
The literature provides inconsistent ndings of the role of IT in
SCM (Mller & Seuring, 2007; Saeed, Malhotra, & Grover, 2011).
IT actually affects rm performance, but the effects are sometimes
dependent upon IT alignment with a rms strategy, structure, and
environment (Tanriverdi, 2006). As stated by Brynjolfsson and Hitt
(1998), the greatest benets of IT seem to be realized when IT
investment is coupled with other complementary investment and
strategies; new business processes and new organizations all seem
to be important in realizing the maximum benets of IT (Wade &
Hulland, 2004). SCM requires that IT resource deployment be considered beyond a rms boundary. It may need complementary IT
investment from supply chain partners. IT alignment with supply
chain partners should be achieved to synchronize and coordinate
complex supply chain activities among supply chain partners
(Thun, 2010). Therefore, beyond IT alignment with a rms strategy
and structure, the benets of IT are achieved through IT alignment
with supply chain partners (Dong, Xu, & Zhu, 2009). Although Chinese manufacturers maybe lag behind in the managerial skill of IT
implementation (Lockstrm et al., 2010), IT do help in supply chain
competition if they are well connected and compatible with their
supply chain partners.
The results of this study also validate the indirect impacts of IT
on operational performance in the supply chain context. IT is a critical resource for supply chain agility (Ngai, Chau, & Chan, 2011).
The ndings from western countries neglected the indirect impact
of IT on supply chain agility through information sharing (Bayraktar, Demirbag, Koh, Tatoglu, & Zaim, 2009; Swafford, Ghosh, &
Murthy, 2008). By sharing the required information, IT enables
rm to perform better in cost efciency and customer responsiveness. The results are in accord with the resource-capability-performance paradigm (Bharadwaj, 2000). IT resources have an indirect
impact on operational performance through information sharing
capability. It is clear that IT alignment leverages on information
sharing to improve operational performance. For example, IT facilitates corporate processes related to information sharing, coordination, and activity integration (Wu et al., 2006), thus indirectly
inuencing rm performance. The relationship between IT and
rm performance is an enduring research topic in the IS literature
(Kohli & Devaraj, 2003). However, some rms gain from IT and
other do not. As such, researchers argue that there is a very indirect
causal link between IT and rm performance (Li, Yang, Sun, & Sohal, 2009). Previous studies may have overlooked some intermediate factors that mediate the relationships between IT and rm
performance (Barua & Mukhopadhyay, 2000; Sambamurthy, Bharadwaj, & Grover, 2003). IT is a mechanism that enhances information ow (Flynn & Flynn, 1999), which ultimately reduce the cost
and enhance the responsiveness. The use of compatible IT system
could help in transferring more valuable information. The more
the information is shared, the higher the synergy effects are created from the shared information.
The results of this study demonstrate that there exists a clear
difference between the effects of IT alignment and information
sharing on operational performance. Specically, the results reveal
the non-signicant effect of IT alignment on cost efciency. It
seems that cost is not the key concern in the adoption of inter-rm
IT infrastructures. Huge investments may be required to ensure
that the IT infrastructures of supply chain partners are similar,
seamlessly connected, and compatible. Therefore, service may be
the major concern in the adoption of inter-rm IT infrastructures,
possibly indicating that inter-rm IT infrastructures are differentiation focused. The purpose of IT infrastructure alignment with sup-
375
376
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