Siva Sivani Institute of Management

Course-Microeconomics

Indicative

list

of

Evaluation

Components:

CONTINUOUS

INTERNAL

ASSESSMENT
1)
2)
3)
4)

Tests/Quizzes
Mid Term Examination
Case analysis
Assignment

Quizzes:
Tests/Quizzes would be conducted periodically to test the comprehension of the students on the
topics covered in the course. The quizzes may be surprise or informed in advance. 5
Tests/Quizzes one each based on the 5 Units of the syllabus carrying 3 marks each will be
conducted.
Assignments:
Assignments will be given to groups of students. Each group will have five to six students .
1.

Marketing Strategy of the Firms

Student Groups have to submit a list of live examples of firms with different strategies of
profit maximization. For understanding how the assignment has to be taken forward, an
illustration is as follows: What is the pricing strategy of Eureka Forbes water purifiers?
How many products does it sell? More number of products or less number of products?
When did Eureka Forbes got in to Indian market with water purifiers? When did
Hindustan Unilever start selling water purifiers in India? How did Hindustan Unilevers
Pure it became worlds largest selling water purifier? These questions make a student
understand the strategies of different firms. By observing the different products in the
market strategies of firms have to be understood.
The following segments of commodities have to be taken for analysis:
a.
b.
c.
d.
e.
f.
g.

2.

Consumer Durables
Mobiles
Automobiles
Detergents
Toilet Soaps
Apparel
Other commodities as chosen by students

Examples of Opportunity Cost Principle

1

Student Groups have to submit a list of live examples of opportunity cost principle either as
per their observation or as applied in their lives. Example: If one of the two competitive
products is available at a lower price, for whatever may be the reason, the consumer prefers
the product whose price is low, with the same quality compared to the other product.
Students have to list out those situations of applications of opportunity cost principle.

3.

Discounting Principle A case of a Chit Fund subscription

Andhra Pradesh homes many chit fund companies. Students will be given 4 live chits of
different term periods and chit values. Student groups have to calculate time value of
money and show the decision making regarding when to go for an auction considering
the different requirements of subscribers, comparing with the market rate of interest and
availability of loan for the concerned subscribers.

4.

Economic and Accounting Principle - A case of Hruthi Stationary and Bakery at SSIM
Students understanding the implicit and explicit costs, have to calculate Accounting and
Economic Profit for the units located in and around SSIM.

5 -Market Structures -Live Examples

Student groups have to Identify different market structure in different sectors(industries) of the
economy to understand the real application.
6.Quantitative Estimation -Both manually and on Excel sheet
Students groups will to exposed to quantitative analysis also in order gain the knowledge in
estimation of elasticity, forecasting techniques , production ,cost and revenue estimates both
manually as well as on Excel sheet.

CASELETS/ CASE STUDIES:

The students are given the cases .There is also a group assignment but tested individually and
marks are given based on the individuals performance.
CASE ANALYSIS STRUCTURE:
Cases are to be discussed in class. Most cases do not have "right" answers. Being "right" or
"wrong" should not be of your concern, when participating - or deciding whether to make a
comment. Dont be afraid to disagree with comments by your fellow students (or facilitators
comments, for that matter). If there is complete agreement on case solutions, then something is
wrong! Critical discussion and disagreement are to be expected and encouraged. A case brief (as
word document) by each group has to be prepared.
The groups are expected to come prepared.
2

CASE BRIEFS SHOULD HAVE THE FOLLOWING SIX PARAMETERS:

A suggested structure for a case brief: (1) Details of case back ground (2) Various types of
problems identified in the case (3) Details of your analysis and interpretations (4) Specific
recommendations and implementation (5) Final conclusion.