SUBMITTED BY

LALIT KUMAR
14

Consumer awareness

Consumer awareness is making consumers aware of their

rights to be safe, to have choices, to have access to
product information and to be heard when they have
something to say. Consumer awareness is making the
consumer aware of His/ Her rights. Consumer awareness
is a marketing term. It means that consumers note or are
aware of products or services, its characteristics and the
other marketing P's (place to buy, price and promotion).
Need for consumer awareness
We need it so, we will not be misled by producers; it
explains if what we buy is worth to our money. And not
harmful to us and to environment .Many people are
ignorant of their rights to get protected against the
exploitation by so many others. So when there is a forum
for such redress of grievances there seems to be no such
exploitation by many; and becomes a rare one. So in order
to get a clear picture of the level of exploitation of
consumers, the awareness is required.

Awareness on the part of consumer is necessary for two reasons.

(1) One needs to know his/her responsibilities and obligations as a
consumer, to get the best out of the product/service that was purchased.
(2) One needs to know his/her rights as a consumer, to get an effective
redressal in case of deficiency of service / defective product.
Benefits of consumer education to individuals:

1. Name- Sub Maj Hemant Kumar Mishra

2. Address - # 419 Sec-C Chandimandir Cantt.
3. Occupation - Serving in Army
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6. Have you ever cross checked the weights of the products mentioned on the item?
YESNO7. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P. (Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1.Name-Nb/Sub Ramachandran
2. Address- # 417 Sec- C Chandimandir Cantt.
3. Occupation- Serving in Army
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6. Have you ever cross checked the weights of the products mentioned on the item?
YESNO7. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P. (Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name - Nb/Sub Amritlal

2. Address - # 418 Sec-C Candimandir Cantt.
3. Occupation - Serving in Army
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name-Sub Gulam Ghous

2. Address - # 421 Sec-C Chandimandir Cantt
3. Occupation - Serving in Army
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name-Sub Maj Ramesh

2. Address - # 423 Sec- C Chandimandir Cantt
3. Occupation - Serving in Army
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name - Hav Balbir Singh

2. Address - # 810/2 Sec-C Chandimandir Cantt.
3. Occupation - Serving in Army
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name-Hav Sujan Singh

2. Address - # 810/6 Sec- C Chandimandir Cantt
3. Occupation - Serving in Army
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name-Hav Santosh kumar

2. Address - # 810/7 Sec- C Chandimandir Cantt.
3. Occupation - Serving in Army
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name - Hav Niranjan Mishra

2. Address - # 725/C Chandimandir Cantt
3. Occupation - Serving in Army
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name - Sub B.S Rana

2. Address - # 680/C Chandimandir Cantt.
3. Occupation - Serving in Army
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name - Mahindero Devi

2. Address - # 422 Sec- C Chndimandir Cantt.
3. Occupation - Housewife
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name - Jaswinder Kaur

2. Address - # 534/7 Sec- D Chandimandir Cantt.
3. Occupation - Housewife
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name - Neeraj Pandey

2. Address - # 342 Sec-D Chandimandir Cantt.
3. Occupation - Teacher
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name - Sheema Sharma

2. Address - # 564/D Chandimandir cantt.
3. Occupation - Housewife
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name - Rakhi Randhawa

2. Address - # 408/D Chandimandir Cantt.
3. Occupation - Accountant
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name- Renu Choudhary

2. Address - # 387/D Chandimandir Cantt.
3. Occupation - Housewife
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name- Rani Devi

2. Address - # 659/C Chandimandir Cantt.
3. Occupation - Housewife
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name - Ambika Rawat

2. Address - # 953/C Chandimandir Cantt.
3. Occupation - Housewife
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name- Swati Rana

2. Address - # 665/C Chandimandir cantt.
3. Occupation - Housewife
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

1. Name - Suman kumari

2. Address - # 530/C chandimandir Cantt.
3. Occupation - Teacher
4. Do you examine the expiry date of the food items and medicines when you buy them?
YESNO5. Do you read the nutritional labels on food products?
YESNO6.Have you ever cross checked the weights of the products mentioned on the item?
YESNO7.. Do you compare the price of goods you buy, at other stores?
YESNO8. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YESNO9. Generally, do you believe everything you read on labels?
YESNO10. Have you ever come across adulteration in foodstuffs?
YESNO11. Have you ever filed a case in the consumer court?
YESNO12. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YESNO13. Are you aware of consumer courts, for redressal of grievances of consumers?
YESNO-

10 male
20
10 female
Data consist of total 20 people out of which 10 are male and 20 are
female.

Direct Personal Investigation (DPI)

According to this method, the investigator obtains the data by a personal
interview or observation i.e. he contacts the source of information directly and
personally. He will contact each and every possible source of information .This is
called Direct Personal Investigation (DPI).

Merits

The information collected through it will be more accurate.

It is possible to get supplementary information which may prove to be more helpful in
interpreting the results.
The response will be more.
There is uniformity in the collection of data.
The communication gap can be filled by choosing the right words for the questions which are to
be asked by the investigator from the respondents.

Demerits

It is very costly method.

It is very time consuming.
The chances of personal bias are greater.
It requires extra personal qualities of the interviewer i.e., tactfulness, courage, courtesy etc.
It can give wrong results.
It can be used only when area of investigation is small.

Classification of data
1. Do you examine the expiry date of the food items and medicines when you buy them?
YES- 6
IIII I
NO- 4
IIII
2. Do you read the nutritional labels on food products?
YES- 3
III
NO- 7
IIII II
1. Have you ever cross checked the weights of the products mentioned on the item?
YES-2
II
NO- 8
IIII III
4. Do you compare the price of goods you buy, at other stores?
YES- 5
IIII
NO- 5
IIII
5. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YES-1
I
NO- 9
IIII IIII
6. Generally, do you believe everything you read on labels?
YES- 8
IIII III
NO- 2
II
7. Have you ever come across adulteration in foodstuffs?
YES- 2
II
NO- 8
IIII III
8. Have you ever filed a case in the consumer court?
YES- 1
I
NO- 9
IIII IIII
9. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YES- 4
IIII
NO- 6
IIII I
10. Are you aware of consumer courts, for redressal of grievances of consumers?
YES- 5
IIII
NO- 5
IIII

1. Do you examine the expiry date of the food items and medicines when you buy them?
YES- 2
II
NO- 8
IIII III
2. Do you read the nutritional labels on food products?
YES- 4
IIII
NO- 6
IIII I
2. Have you ever cross checked the weights of the products mentioned on the item?
YES- 1
I
NO- 9
IIII IIII I
4. Do you compare the price of goods you buy, at other stores?
YES- 1
I
NO- 9
IIII IIII I
5. Do you check the M.R.P.(Maximum Retail Prices) before buying the products?
YES- 9
IIII IIII I
NO- 1
I
6. Generally, do you believe everything you read on labels?
YES-3
III
NO- 7
IIII II
7. Have you ever come across adulteration in foodstuffs?
YES- 5
IIII
NO- 5
IIII
8. Have you ever filed a case in the consumer court?
YES-2
II
NO- 8
IIII III
9. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction?
YES- 7
IIII II
NO- 3
III
10. Are you aware of consumer courts, for redressal of grievances of consumers?
YES- 6
IIII I
NO- 4
IIII

Table No. - 1
Title- Consumer awareness
Headnote- Number of household aware of consumer rights

Extent of awareness
Parameter of awareness
Expiry date of the food items
Nutritional labels , food
products
Weights of the products
Price of goods
M.R.P.(Maximum Retail Prices)
Read labels
Adulteration in foodstuffs
File a case in the consumer
court
Complaint to the supplier
Redressal to consumers court

Number of household
showing awareness

Number of household
lacking awareness

Male
6
3

Female
2
4

Male
4
7

Female
8
6

2
5
1
8
2
1

1
1
9
3
5
2

8
5
9
2
8
9

9
9
1
7
5
8

4
5

7
6

6
5

3
4

Footnote- Data shows number of male & female aware of consumer

rights taken from above questionnaire in whole number.
Source- Direct personal investigation, primary source of data

Table No. - 1
Title- Consumer awareness
Headnote- Number of household aware of consumer rights

Extent of awareness
Parameter of awareness
Expiry date of the food items
Nutritional labels , food
products
Weights of the products
Price of goods
M.R.P.(Maximum Retail
Prices)
Read labels
Adulteration in foodstuffs
File a case in the consumer
court
Complaint to the supplier
Redressal to consumers
court

Number of household
showing awareness

Number of household
lacking awareness

Male
60%
30%

Female
20%
40%

Male
40%
70%

Female
80%
60%

20%
50%
10%

10%
10%
90%

80%
50%
90%

90%
90%
10%

80%
20%
10%

30%
50%
20%

20%
80%
90%

70%
50%
80%

40%
50%

70%
60%

60%
50%

30%
40%

Footnote- Data shows number of male & female aware of consumer

rights taken from above questionnaire in percentage.
Source- Direct personal investigation, primary source of data