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One remembers clearly the protagonist in Kafka's story The Metamorphosis in the
very first scene: he wakes up to find himself turned into a gigantic bug, somet
hing sub-human, a change that happened while he slept, unaware.
Marx's basic assertion about the metamorphoses commodities experience in circul
ation (some raw material is exchanged for some value realized in price; the sell
er of the raw material buys more machines - for breaking up rocks, chemicals for
cleaning the harvested ore, etc. - and hires more labor, with the money from th
e sale. The buyer of the raw material - say, iron - processes the ore using a b
last furnace and other auxiliary instruments of production - using more hired wo
rkers. With what he has left over, he buys himself a new leather jacket. In t
his way, the exchange has related the things exchanged as equivalents, or one as
the bodily form of manifestation of the value of the other. Their equality? W
ell, that is the equivalent of their common property: abstract human labor. Mi
ners, ironworkers, and coat makers do not necessarily agree to these exchanges.
Each is acting independently in the series of exchanges and branches of product
ion which result in the social product, the embodiment of a definite quantity of
average human labor power. But all of the muscular, cerebral, and spiritual en
ergy that was expended vanishes in the product. Not an iota of it is presented
to the consumer, who sees some utility, nor to the producer, who sees only a val
ue, a potential Ideal value to be transformed into hard cash. The inversion of
places which the actors in this process, and those of their wares, is obvious.
But Kafka's character woke up to this change. He became conscious of himself a
s a living human being, and self-conscious in his effort to regain that identity
, only once he realized he was not human anymore.
This subjectivity in the laws of commodity production were glimpses by Marx in
his rigorous empirical analysis of the treatment of labor-power itself as a comm
odity, and its wage the monetary expression of those commodities it needs for it
s life to be replenished, so that it may be used up again another day.
Really, Marx's labor theory of value, and surplus labor time, is a theory of ti
me itself. Since Aristotle and Aquinas, the relationship of time to epistemolog
ical processes and our subjective experience of determined social relationships
has been a subject of inquiry. By dividing the workday into the time necessary
for the worker to replenish his or her existence, and the rest into the surplus,
it is possible to take from behind his back some of his own product, and the po
wer to appropriate it according to a plan determined beforehand in cooperation w
ith other workers, from the shop floor level to the international level of the g
lobal economy.
What Marx only glimpsed - the reproduction of labor-power - is today something
that capitalist processes have unleashed. The real subsumption of labor-power (
in contrast to the formal subsumption in which the 'productive consumption' of l
abor is used up during a definite period and in a definite place), has led to a
qualitative change in Marx's own philosophical and economic categories of self-c
riticism. Today, immersive media, interactive social media, techno-culture, an
d powerful digital consumer technologies meant to 'empower' the consumer, actual
ly become mediums in which they are controlled even when they are not at work.
The factory has become a social factory, open and de-centered, not an enclosed g
eometric space. Ontologically, both the 'disciplinary regime' of traditional ca
pitalist imperialism and the teleos of the 'good life' - represented in forms of
media apparatuses as the existential power of individual choice - existed coext
ensively, alongside each other, each a semi-finished commodity used up in the pr
oduction of the other. Value becomes self-valorizing, as the consumer choices a