LCL

3rd

Learn.
Create.
Lead.

Entrepreneurship
Conference

2014

Nov. 15

JINNAH CONVENTION CENTER

ISLAMABAD

Sponsorship Proposal
"Rebuild Pakistan through Entrepreneurship"

Join the movement!

Rebuild Pakistan
Through
Entrepreneurship
How

Organizers
The 3rd Annual Entrepreneurship Conference LCL 2014
is being organized by Entrepreneurship Development
Institute (Pvt.) Limited supported by Knowledge City
Islamabad.

About EDI

Shaping
the culture
together!
www.edi.com.pk

Welcome to the world of Entrepreneurship Development

Institute. EDI is an entrepreneurial venture, launched in the
year 2011, at Islamabad with innovative visions in the chaotic
arena. We are passionately committed to doing whatever it
takes to help our clients be successful. By applying our insights
and experience, we create inventive and elegant solutions that
offer a smarter way forward. Our wide spectrum of potential
services includes Entrepreneurship Conferences, Exhibitions,
Entrepreneurship Publications, Seminars, Trainings, Diplomas
and Franchising service. We don't just identify the problems
but we transform them to powerful business ideas and add
value by creating opportunities, affordable and practical
options to help our clients to achieve their highest
entrepreneurial potential.

About Knowledge City

Islamabad
Knowledge City Islamabad is a non-profit, non-political and
social enterprise effort to make Islamabad a knowl-edge and
economic hub of Pakistan. The mission is to build partnerships
with individuals, groups, communities, government,
universities, social and commercial organi-zations, leverage
their strengths, platform and exper-tise, and become a hub by
providing the 'circuitry' among them. We are not into the
business of creating or owning any knowledge assets, but aim
to provide the unifying force and connectivity among all the
entities that contribute towards a knowledge economy. We
aim to achieve our mission, among other things, by focusing
on promoting an entrepreneurial culture, leveraging strengths
of overseas Pakistanis and our partnerships with universities.

LCL
15th November

LCL Objectives

LCL Past

Media Partners

LCL Past: Speakers / Trainers / Mentors

Policy Makers
-

Asad Umer
Dr. Ishrat Hussain
Dr. Nadeem ul Haque
Shahid Khaqan Abasi
Shiekh Rasheed
Abdul Qadir Baloch
Changez Khan Jamali

Academicians
-

Dr. Masoom Yasinzai

Muhammad Malick
Dr. Ali Sajid
Dr. Sadia Nadeem
Dr. Ansir A. Rajput
Saquib Mohyuddin
Fazal-e-Moqeem

Entrepreneurs
-

Kamran Rizvi
Dr. Zakiuddin Ahmad
Faisal Mushtaq
Dr. Shoaib A. Khan
Waleed Mushtaq
Wahaj Siraj
Farrukh Malik

*For more details please visit www.lcl.com.pk

Why become Sponsor

Marketing opportunities and brand exposure during the entire life of the events

Access to approximately 3,000 influential and engaged delegates

Connections with leading industry professionals

The chance to unlock and share knowledge

The opportunity to support attendance of leading professionals from all over the country

Corporate networking + promotional and branding opportunities

Naming rights sponsorship of the 3rd Annual Entrepreneurship Conference, incorporating the Sponsors
logo in all signage and promotional material

Incorporating Sponsor Links and Pixel Ads on Official website

Sponsors Logo on Conferences on-site back drop

Sponsor acknowledgement by Conference Moderator

Premium Invitation Cards

Promotional Slots of 3 - 7 minutes during the Conference Event

What Your Sponsorship will Support

All proceeds will go directly to support entrepreneurship

For example, your sponsorship could support one or many of the following:

3rd Annual Entrepreneurship Conference LCL 2014

Entrepreneurship Workshop
Startup Exhibition
50 Parallel Mentorship Sessions

1st Annual Conference LCL 2012

Held in National Library Auditorium Islamabad, this
conference was the 1st Annual Entrepreneurship
Conference and 267 people attended from 39
organizations, took part. Of these participants 213
came from industry and academia to share their
experiences of entrepreneurship and
entrepreneurship education.
Focusing on Global Entrepreneurship and
Development Index (GEDI), LCL 2012explored
creative ways in which entrepreneurship can
support development and help Pakistan to come up
from 86th position reported in GEDI 2012.

2National Library Auditorium

The overall theme was addressed through a range of sessions focusing on the following themes:
Entrepreneurship Education & Opportunity Perception
Network Linkages & Business Startup Skills
Risk Capital & Non Fear of Failure

2nd Annual Conference LCL 2013

In developing the concept and agenda for the conference, EDI was supported by Knowledge Partners,
Council and Ministries. Higher Education Commission and National ICT R&D Fund were Platinum Sponsors
of the event. Other associated sponsors and supporting partners for this years event included Roots
Millennium Schools, Coca Cola Beverages, FAST National University, HBL Asset Management, 4CCI, Air Blue,
TCS, USEFP and Mustakbil.com
The format of the event involved a mixture of keynote addresses, open forum speeches, and extensive panel
discussions, as well as the introduction of interactive working groups, plus plenty of scheduled time for
formal and informal networking. Uniquely, the conference continued to bring together all the major
stakeholders in the field of the Entrepreneurship, including policy makers, industry representatives, top
entrepreneurs, and consultants, facilitating a rounded discussion with multiple viewpoints, and an
exceptionally high quality of debate.
Another segment "Ideas that Inspire" was an
interactive session with 30 entrepreneurs, inspiring
ideas from all key participants, practical viability of
the best idea that inspired to Learn, Create and
Lead had developed. Participants got the
mentorship from entrepreneurs and developed
networking with them for the future collaborations.
The post conference report is prepared by
Entrepreneurship Development Institute
(Pvt.) Limited and is available on their website
www.lcl.com.pk
30 Jinnah Convention Center Islamabad

3rd Annual Conference LCL 2014

15th November

Conference Theme:

Date:
15th November

Venue :
Attendees :

Target Audience
1.
2.

3.

LCL Participant's Benefits

Network Linkages
Professional Certifications
Free Mentorship Sessions
Keynote Sessions & Panel Discussions
Startup Exhibition
Exploring New Ideas & Business Trends
Post Conference Workshop

EDI has the privilege of

establishing its entrepreneurial
forum to provide complete
mentorship program to the
aspiring entrepreneurs.
The aim is to develop and grow
20 New Ventures from idea
creation to commercialization
stage in 0ne year down the road.
From 25 May 2014 to 24 April
2015
LCL is a forum where
entrepreneurs , trainers,
industry experts and aspiring
entrepreneurs come together to
produce successful ventures
that will leave the program
financially viable.
Since 2011 EDI has worked with
their rich network of
professionals and entrepreneurs
to hold scheduled office hours
for startup enthusiast who need
advice or help with their
business ideas and career goals.

LCL Mentorship Program

also offers the annual
memberships to the
aspiring entrepreneurs in
three categories; Casual,
Classic and Pro

Our mentors and trainers are

successful entrepreneurs,
venture capitalists, trainers and
academicians who provide
wisdom and guidance to
Pakistans emerging and
aspiring entrepreneurs.

LCL 2014 Media Exposure

LCL Attendees

3000+

Monthly Email List

Budget
Newspaper Supplements

10,000+
0.8 million
2 Full Pages

Newspaper Ads 20 x 3
FM 89 Radio Ads

10
20 sec x 200

Startup Magazine Ads & Features

EDI has strong relationships with

media outlets that have
produced significant exposure
and are dedicated to providing
opportunities for our partners.
Our total budget for paid and
promotion is PKR 800,000, and
with that we have been able to
negotiate PKR 600,000 in media
value. Tribune OR Business
Recorder (Proposed)
5 x Paper Announcement Ads Size 20 x 3 and 5 Quarter Page
Ad in 2 Page Supplement. Half
Page Post Conference Report in
the Metropolitan Section. 20
Ads in Startup Magazine
circulated in KLI.
We are embarking upon a
Startup Magazine campaign,
with placements of 3000
circulations in Karachi, Lahore,
Islamabad and Rawalpindi

Past Media Partners

The following TV Channels will

include sponsors name during
their event coverage:
Aaj Tv, Express News, Geo Tv,
ARY News, Samaa Tv, KTN
News,
Every month drive time
promotional Air Ad (20 seconds)
on FM 89.

Other Promotional Acitivities

Online
-

Email Blasts
Website Marketing
Banner Ads (Others)
Facebook
LinkedIn
Twitter
Youtube (Promos)

Offline
-

20,000 Posters
15,000 Brochures
250 Standees
50 Roadside Banners
2500 Event Calendars
15 Newspaper Ads
250 CEOs Invitations

Onsite
-

Backdrop
Stalls
Roll-up Banners
Media Backdrop
Standees
Hope Board
Event Bag/Stationary

Brand Ambassadors
Universities

Retailers

Bahria University Islamabad

AIR University Islamabad
NUST Islamabad
FAST School of Management Islamabad
Hi-Tech University Texila
University of Gujraat
Islamic International University Islamabad
MAJU Islamabad
University of Lahore
IQRA University Islamabad
NUML FEDERAL URDU
Quaid-i-Azam University Islamabad
COMSATS Islamabad
UET Texila

Centaurus Mall (8 Outlets)

Good Book Shop
Mr. Books F-6 Markaz
Illusions all branches
Saeed Book Bank F-7 Markaz
Gloria Jeans all branches
Haroons all branches
Chaye Khana F-6 Markaz
Coffee Planet F-11 Markaz
Masooms all branches
Manolo Gileto F-11 Markaz
Mocca Cafe F-6
Atrio Cafe & Grill
Juicy Gossip F-11 Markaz

BUY
TICKETS
NOW

LCL 2014: Major Sponsorship Opportunities

Exclusive Sponsorship Rs. 2.5 million
official underwriter of LCL 2014

Pre- and Post-Event

Publicity

On-site Signage and

Recognition

Hospitality

Additional
Opportunities

Your logo embedded in

LCL Logo
(exclusive)
Joint press release
(exclusive)
Presented by status on
website
Extensive publicity via
traditional and social
media platforms before
and after event
Presented by status and
exclusive half-page ad in
The News. Logo on
other media placement
and e-blasts

Name and Logo

placement throughout
Workshops, Webinars,
and LCL Conference
Opportunity to provide
and display your own
banners (subject to
approval)
Speaking opportunity at
event (exclusive)
Logo on 20,000 posters,
15,000 brochures
Logo on 5 announcement
Ads The News
Display table in LCL
conference

20 VIP Passes with fullservice tables in prime

location
Red carpet photo
opportunities with
speakers, entrepreneurs
& corporate leaders
Private meet and great
with LCL organizing
committee (exclusive)
Invitation to serve as an
event chair for the 3rd
Annual Conference
Logo on the media
backdrop of the LCL
2014 conference

Profile & logo in

Startup magazine
(circulation 3,000)
(exclusive)
Feature story in EDI
annual report
Landing page, 2
Banners, & Logo on
LCL, Startup website
with link to your
website
Logo on 1500 workshop
folders & stationary
Acknowledgment on
every month
Promotional Drive Fm89

Platinum sponsorship Rs. 1.5 million

Gold sponsorship Rs. 1.0 million

Pre- and Post-Event

Publicity & Event
Visibility

Hospitality & EDI

2014 Materials and
Events

Pre- and Post-Event

Publicity & Event
Visibility

Hospitality & EDI

2014 Materials and
Events

Press release mention

Visibility on
website
Extensive publicity via
traditional and social
media platforms before
and after event
Logo placement in halfpage ad in The News
and other 5
announcement ads
Mention in post-event
e-blasts
Featured story in
Startup Magazine
Logo on brochures/
posters and materials
Display table in LCL
conference 2014

10 VIP Passes with fullservice table in prime

location of Conference
Red carpet photo
opportunities with
speakers, entrepreneurs
& corporate leaders
Logo on 1500
workshop folders
Banners & Logo on LCL
2014 website with the
link
Mention in EDI post
annual report
Logo on media backdrop
of the LCL 2014
Conference

Press release mention

Visibility on
website
Extensive publicity via
traditional and social
media platforms before
and after event
Logo placement in halfpage ad in The News
and other media
placement
Mention in post-event
e-blasts
Logo in the Startup
magazine (LCL Section)
Logo on posters of
workshop
Display table in LCL
conference 2014

5 VIP Passes with

reserved seating in
prime location
Red carpet photo
opportunities with
speakers, entrepreneurs
& corporate leaders
Mention in post
Workshops report
Banner & Logo on LCL
2014 website with the
link
Mention in EDI
annual report
Logo on media backdrop
of the LCL 2014
Conference

LCL 2014: Special Branding Opportunities

Conference Kit
Rs.250,000
LCL attracts many students and
aspiring entrepreneurs. By
sponsoring the Workshop Kit, your
brand this exciting new attraction
where entrepreneurs, dignitaries
and workshop Keynotes will
participate.
This sponsorship comes with a
marketing package and 10 VIP
Passes to the workshop series.

LCL Make it happen

Rs. 150,000
This section entails awareness
sessions in the campuses during
the marketing campaign. Your
logo will be displayed on the
screens.

Messages of Hope Board

Rs. 150,000
Sure to be a memorable attraction,
this oversized display will allow
guests to post quotes and messages
of encouragement for the new
young entrepreneurs. We will bring
the board to venue.

This sponsorship comes with a

marketing package and 5 VIP
Passes to attend the LCL
awareness series throughout the
quarter.

This sponsorship comes with a

marketing package and 2 VIP
Passes to the conference.

Startup Magazine Ad
Rs. 40,000

T-Shirts
Rs. 75,000

Conference Back Drop

One full page color Ad will be given

in the Startup magazine circulation
of 3,000 in Universities, Cafes,
Retailers, Airports, Air Blue, Business
Incubation centers and CEOs.

100 T-Shirts for the LCL Brand

Ambassadors covering all the
universities in Islamabad, 15
universities of Lahore and 15
universities of Karachi.

Placement of your logo in the back

drop of the LCL conference by
providing the printed back drop of
the event, the size of the back drop
is 66 x 20 feet.

This sponsorship comes with a

marketing package and 2 VIP
Passes to the conference.

This sponsorship comes with a

marketing package and 2 VIP
Passes to the conference.

This sponsorship comes with a

marketing package and 1 VIP Pass
to the conference.

Exhibitor Booth Rs.

50,000

Tea Item Donation

Gift Bag Donation

Exhibitors will receive a stall

space in our popular Conference
& Franchise Exhibition
plus
2 VIP Passes to the event

Private resturents and cafes can

sponsor the event without paying
money but will be providing tea
and food items during the
Conference & Training.

VIP Bag: 200 pieces

Event Bag: 1,200 pieces
Donors will receive tickets/VIP Passes
based on value of donated items

VIP Passes include: Expedited check-in, LCL reception, entrance to exclusive VIP areas
throughout the entire day, guaranteed reserved seating in prime locations, gift bag, great
discounts on LCL Services, and much more.

www.lcl.com.pk

Sponsorship Agreement Form

Sponsorship Period - 10/09/2014 to 20/12/2014

LCL