Team Marketing Report November 2012

team marketing report

Avg.
Ticket

Pct.
Change

Cheapest
Available1

Beer 2

Soft
Drink2

Hot
Dog

Parking

Program

Cap

FCI

$123.22
100.25

4.9%
1.0%

$10.00
10.00

$9.0016
7.5010

$4.5020
4.5020

$5.75
5.75

$30.00
15.00

$6.00
5.00

$23.95
18.00

$643.78
518.00

5.7%
0.8%

Miami Heat
Chicago Bulls

72.50
71.90

8.2%
5.2%

10.00
10.00

8.0024
7.5016

5.0024
5.2520

6.00
5.75

35.00
20.00

15.00
5.00

15.00
25.00

445.00
426.60

5.2%
8.3%

Boston Celtics
Los Angeles Clippers

72.96
63.10

6.4%
15.1%

10.00
10.00

8.0016
7.5012

4.0014
4.5020

4.75
5.75

34.00
15.00

4.00
5.00

18.00
18.00

420.84 7.2%
369.40 14.4%

Brooklyn Nets4
Phoenix Suns

55.89
57.28

50.8%
-5.5%

10.00
10.00

7.7516
9.0024

4.0016
3.7522

5.75
3.00

17.00
13.00

5.00
0.00

30.00
23.00

365.06 33.8%
333.12 -3.9%

San Antonio Spurs

Denver Nuggets*

58.45
54.23

0.0%
0.0%

9.50
10.00

5.0016
6.2524

2.5016
4.2516

4.75
4.50

8.00
16.00

0.00
5.00

25.00
18.00

330.80
326.42

3.6%
0.5%

Dallas Mavericks
Toronto Raptors3

51.80
46.13

-4.0%
0.0%

9.00
9.72

6.0018
7.2916

4.0016
4.3714

4.00
5.44

20.00
19.44

5.00
4.86

19.99
24.29

321.18
316.09

3.0%
0.8%

NBA LEAGUE AVERAGE

50.99

3.5%

9.42

7.08 17

4.1718

4.82

15.21

3.10

20.06

315.66

4.4%

Milwaukee Bucks
Houston Rockets

48.71
45.65

5.9%
11.3%

10.00
9.00

6.5016
7.2516

5.5016
4.2522

4.00
6.00

18.00
15.00

5.00
0.00

20.00
23.09

313.84 8.6%
299.28 10.2%

Portland Trail Blazers

Cleveland Cavaliers*

48.40
47.15

0.0%
-3.0%

10.00
10.00

7.0016
7.0012

5.0016
4.5016

6.00
5.50

13.00
5.00

0.00
0.00

15.99
20.00

296.58
287.60

-0.0%
4.2%

Oklahoma City Thunder

Utah Jazz

47.15
43.50

0.0%
3.3%

10.00
6.50

5.0016
7.50 20

3.7516
3.5022

4.00
3.50

5.00
10.00

0.00
5.00

22.00
19.99

278.60
276.98

0.0%
2.1%

Sacramento Kings
Orlando Magic

43.32
41.18

-10.1%
-5.7%

10.00
10.00

7.00 20
5.2516

4.7516
3.5016

4.00
4.00

10.00
10.00

0.00
5.00

18.00
19.99

268.28
265.22

-3.4%
-3.9%

Minnesota Timberwolves*
Golden State Warriors

34.80
35.70

10.5%
4.6%

6.00
10.00

7.0012
7.5020

3.2512
5.0020

5.50
5.75

15.00
18.00

5.00
3.00

23.99
18.00

261.18 15.8%
260.80 3.3%

Philadelphia 76ers
Detroit Pistons

39.25
40.10

0.0%
-2.8%

10.00
10.00

7.7512
7.00 24

3.0016
3.5020

4.50
3.00

12.00
10.00

5.00
5.00

17.95
17.00

260.49
254.40

-1.3%
-1.0%

Washington Wizards*
Atlanta Hawks

32.24
34.75

0.0%
-3.8%

10.00
10.00

8.0024
7.0016

5.0016
3.7521

5.50
4.75

20.00
10.00

0.00
0.00

19.99
18.00

246.94
233.00

0.0%
-2.3%

New Orleans Hornets

Memphis Grizzlies*

29.85
29.49

-2.1%
7.5%

10.00
5.00

7.00 20
7.5016

4.0012
4.0020

4.00
5.00

15.00
15.00

0.00
0.00

20.00
15.00

220.40
213.96

1.1%
4.0%

Indiana Pacers
Charlotte Bobcats

31.62
29.27

3.4%
0.0%

5.00
10.00

6.0016
6.5016

3.2516
4.5022

4.00
4.50

8.00
5.00

0.00
0.00

18.69
15.99

212.86
203.06

2.0%
0.0%

Team
New York Knicks
Los Angeles Lakers

Pct.
Change

Average ticket price represents a weighted average of season ticket prices for general seating categories, determined by factoring the tickets in each price range as a percentage of the total number of
seats in each stadium. Premium seating (tickets that come with at least one added amenity) are not included in the ticket average, and for the NBA, not included in the chart. Luxury suites are also excluded
from the survey. Season-ticket pricing is used for any team that offers some or all tickets at lower prices for customers who buy season tickets. Please e-mail TMR at jgreenberg@teammarketing.com if you
have any questions about the FCI. Historical information is available on our Web site, teammarketing.com.
T he FFan
an Cost Index comprises the prices of four (4) average-price tickets, two (2) small draft beers, four (4) small soft drinks, four (4) regular-size hot dogs, parking for one (1) car, two (2) game
programs and two (2) least-expensive, adult-size adjustable caps. Costs were determined by telephone calls with representatives of the teams, venues and concessionaires, along with information provided
on the teams official Web site, or through outside sources. Identical questions were asked in all interviews.
Editor
Editors note
note: This season, more than 1 million NBA tickets will be available for $10 or less.
1. Cheapest Available refers to ticket prices posted on a teams Web site, or provided by the team. Tickets might not be part of a season ticket package.
2. Superscript numbers denote the ounces of the beverage.
3. The Toronto Raptors prices were converted at a rate of 1CAD=.97187USD. Last year, TMR used the rate of 1CAD=.971911.
* Indicates changes were retroactively made to 2011-12 information. Some prices might not correspond with previous FCI report.

2012 Team Marketing Report, Chicago, IL

The Source For Sports Marketing Ideas

Jump ball: NBA tix going up post-lockout

NBA average ticket pr
ice up 3.5 percent to $50.99; Total FCI up 4.4 percent to $3
15.66
price
$31
One year removed from a lockout, National Basketball AssociaThe Knicks lead the NBA in average ticket price ($123.22, a 4.9
tion ticket prices are on the upswing.
percent increase) and Fan Cost Index price ($643.78).
The average NBA ticket has increased by 3.5 percent to
The Fan Cost Index (FCI) comprises the price of four (4) aver$50.99, according to Team Marketing Reports 2012-13 NBA
age-price tickets, two (2) small beers, four (4) small soft drinks,
Fan Cost Index. The average FCI, the cost to take a family of
four (4) hot dogs, parking for one (1) car, two (2) game programs
four to a game, is $315.66, a 4.4 percent increase from last seaand two (2) least-expensive, adult-size hats.
son.
The Los Angeles Lakers are second in ticket price ($100.25, a 1
Last season, the average ticket rose just 1.7 percent in a seapercent increase) and FCI ($518) for the second consecutive year.
son that began on
The champion
Christmas and lost
Miami
Heat
Table
I2012-13
NBA
deals
16 games due to the
raised prices by
lockout. The in8.2 percent to
Team
Price
Package Details
creases come after
$72.50, and is
Atlanta Hawks
$89
Chick-fil-A family night: 4 tickets, 4 combo meal vouchers
prices dropped by
third in FCI
more than 5 per($445) and fourth
Charlotte Bobcats
$45
Sprite Family Package: Three(+) tickets, $15 credit for food or team store
cent over the previin ticket price.
Cleveland Cavaliers
$20+ Georgios Pick 3 Pizza Plan: Pick 3 games in plan, voucher for free pizza
ous two seasons.
The Heat raised
Team Marketing
prices by 10.7 perDetroit Pistons
$2
Twosdays: Select concessions $2 all game
Report uses noncent last season.
Indiana Pacers
$10 College Nights: $10 seats every Wednesday for students
premium season
The Boston
ticket pricing for its
Celtics have the
Memphis Grizzlies
$25+ Grizz Night Out: Terrace level ticket, free hat, and 16 oz Budweiser tickets
survey, which exthird-highest
Milwaukee Bucks
varies Time Warner Wednesday: Buy one, get one free for select games
cludes suites, seats
ticket price, up
Minnesota Timberwolves $18
Ladies Night Out: Ticket, beer, wine or soda, and exclusive episode of hit HBO 6.4 percent to
that come with
show Girls.
added amenities
$72.96, and the
(club access) and
fifth-highest FCI
Orlando Magic
$13+ Faith and family night: Post-game concert with Chris August
highly-expensive
at $420.84.
Phoenix Suns
$58+ Coors Light Two Pack: 2 tix, 2 16 oz beers, 2 hot dogs. Friday-Saturday games
floor seats.
The Chicago
Fourteen teams
Portland Trail Blazers
varies Deal of the week, steal of the night: Weekly deal and last-minute gameday deal Bulls, coming off
raised prices, on
two straight seaSan Antonio Spurs
$29+ Sonic Friday Night Out: Ticket, hot dog, 2 sodas, free Slush
average, this seasons with the best
Utah Jazz
$18
Guys night out: 4 tickets, 4 free pizzas, every Wednesday
son, compared to
winning percent10 last season.
age, raised prices
Washington Wizards
$18+ Student Rush: Discount tix w/student ID ($18, $35, $45),free Chick-Fil-A meal
Eight
teams
by 5.2 percent to
showed decreases,
$71.90, with the
compared to 13 last
fourth-highest
season.
FCI at $426.60.
NBA teams are required to offer 500 tickets for $10 every
The Nets FCI at the $1 billion Barclays Center is $365.06, the
game, though they dont have to be part of season ticket plans.
seventh-highest total in the league, and thats not counting the exThe league reports there are 1 million tickets for $10 or less this
tensive food options, which include 37 local vendors, from certiseason.
fied organic dairy ice cream to kosher pickles, or the price of a train
The biggest increase comes from the Nets organization, which
ticket, which lets you off outside the arena.
of course, moved from a temporary home in Newark, N.J. to a
The cheapest ticket price ($29.27) and FCI ($203.06) both beshiny new arena in Brooklyn, the Barclays Center. The Brooklong to the Charlotte Bobcats, which kept prices stagnant after the
lyn Nets have an average ticket price of $55.89, a 50.8 percent
worst season in NBA history. The Bobcats went 7-59 last season,
increase from last season at the Prudential Center.
with a historically low .106 winning percentage.
The Nets now have the ninth-highest ticket price, but it is still
The Memphis Grizzlies, a real contender in the Western Conless than half the average ticket to a New York Knicks game at
ference, are likely the best value in the NBA with the second-lowthe refurbished Madison Square Garden.
est average ticket price of $29.49 (7.5 percent increase) and the
third-lowest FCI of $213.96.
2012 Team Marketing Report, Chicago, IL