Edwin huang business action plan

Business:Bakers delight
Date
29/07
6/08

12/08

15/08

Activity
Plan mission
statement
Interview owner of
the business,
competition and
customers
Revised progress of
study, research on
business
terminology

18/08

Hand in research
methods
Start first draft
Hand in first draft
for review
Begin final copy

22/08

Finish final copy

15/08
18/08

Result
Copy completed

Follow-up
Submitted

Receive primary and

secondary data
about business

Prepare further
questions

Better
understanding of
business terms,list
of things needed to
do
Feedback from
teacher
Finish first draft
Feedback from
teacher
Add in some extra
points
Prepared final
presentation

Revise questionaire

Polish and
streamline report
Hand it in

Operations
Why did you choose your current business location? What are the positives and negatives?
Could you describe the layout of your business and how is it efficient?
What is your production process? How is the quality of the product ensured?
Do you use any computer-aided-manufacture or computer aided design? If so what effect
does this have on the product (negatives and positives)?
How is quality ensured in your products?
Do you use any JIT systems? If so please explain why you use it and what advantages it has
on your business.
Do you have any environmental policies and if so could you outline how this benefits the
environment.

Marketing
Who are your target markets? Why has this target market been chosen?
What are your marketing objectives? Do you have objectives to increase market share,
revenue or goodwill of the business?
Price
How is your brand easily identified and how does it automatically indicate quality?
Do you have different packaging of your products in terms of size and if so who are you
targeting?
How do you position your product? Do you take customer feedback/surveys to better
position your product?
Why are your prices set the way they are?Do any external or internal factors of business
such as economic conditions or government regulations affect the way you set your price?
Do you use any pricing strategies?
Promotion
Through what type medium do you use promotions in(etc tv,radio,magazines) and what is
the purpose of these promotions?
Do you have customer service and how do you use this to better your business?
Place

HR
What are the types of staff you need and how does this contribute to business goals?
Do you use internal recruitment(promoting people to higher ranks rather than employing
new people) and what is the effect on the business?
Do you hire externally from the business(hire new people) and how has this affected your
particular business?
Do you have an induction for your new employees?How has the training process reduced
the productivity of new employees and current employees?

What does the business do to retain employees?Are there any monetary or even nonmonetary additions to employees?
What kind of policies involving contract termination do you have?Why are some employees
fired?How does the volountary departure of employees affect your business?
Finance
Income statement
What is your revenue?What is your Sales?Purchases?Closing stock?Cost of goods sold?Gross
profit?What are your expenses?What is your net profit?
Balance sheet
What are your current-assets,non-current asssets,current liabilities,non-current
liabilities,owners equity
Cash flow
Do you have cash flow problems?If what types of instruments do you use to deal with
these?
Do you have any future expansion plans of the business?

Marketing
Target market
Who is your target market and why?
Do you have any market share goals and if so how are you planning to achieve this?
Market segmentation

How often does the average customer come to your store?What demographic features are
most common in your store etc(age,sex,marital
status,income,race,religion,occupation).What psychographic features of customers are
common to your store etc(lifestyle,personality,motivation or personal aspirations).Please
describe if possible.
How is work divided between employees and managers?Why is this the best method of
doing so?
Are there any specialists within the business that promote efficiency?
How are products and customer service ensured to be of the highest possible quality?
MARKETING MIX
PRODUCT
How does your business brand allow it to ensure quality and differentiate itself from
competitors
What kind of packaging do you have to catch customers eyes(paper bags,product
wrapping)?
How are your products potrayed in a distinctive way from competitors that positions the
business favourably with the business(for example are you portraying products to be
healthy and favourably amongst health conscious consumers?
PRICE
Why are prices high compared to competitors (operation costs, labour costs)
Do you use any marketing pricing strategies like penetration pricing or meet the
competition pricing?
PROMOTION
What kind of advertising do you use? What is the message of the advertising and why is it
important other than to increase sales.
How do you ensure promotion is being reached to the right audience?

PLACE
Is there any way you deliver products to customers?
Who are your distributers?

Finance

Could you provide your income/revenue statement,balance sheet and cashflow statement
What is your gross profit and net profit,liabilities,owners equity?
What types of expense are most significant?
What are your profit margins?
How do you fund your business?What type of finance do you use debt or equity?
Do you have any kind of budgets such as sales budgets,capital budgets.
What kind of future prospects do you have for your business?
HUMAN RESOURCES
What is the role of the manager in relation to employees?What kind of practices do you do
to ensure welfare of employees?
Please briefly outline the processes in Acquisition(recruiting employees).Are there any
forms of internal recruitment?
Please briefly outline the processes in development and training.What programs do you
have in place to help employees reach their full productivity levels?
Please briefly outline the processes in maintenance.How do you Do you have any exercises
outside of work etc meal
What procedures do you have in place when it comes to separation of employees?How do
you deal with redundancy and retrenchment?

How have economic conditions impacted on the business

Do you use any outsourcing,use of internet and new systems and procedures within the
business?