Contact solvedcare@gmail.

com for best and lowest cost solution or email solvedca

re@gmail.com
Digital Marketing V1
Assignment A
All Questions carry equal marks
Q.1. What is strategic planning and why do companies prepare a SWOT analysis
during strategic planning process?
Q.2. How do computer and telephone ownership affect e-marketing in emerging
economies?.
Q.3. How does fixed pricing differ from dynamic pricing?
Q.4. Why is PayPal a good idea for merchants?.
Q.5. What is integrated marketing communication, and why is it important?.
Assignment B
All Questions carry equal marks
Q. 1. Should e-business strive to build community withy noncuatomers as well as
customers? Why or why not?
Q.2. Would you like to use your cell phone to pay for goods and services?
Q.3. In what ways do companies use the internet marketing public relations, sale
s
promotion and direct marketing?
Case Study:
A European grocery foods firm has developed a new range of convenience products
for
sale in overseas markets. Compare and contrast the different methods by which th
e firm
may seek to to sell these products online.Digital Marketing
Copyright@ Amity University
Assignment C
1 Which of the following is NOT included in Maslow s Hierarchy of Needs
model?
A. Physiological needs
B. Esteem needs
C. Consumer needs
D. Social needs
E. Self-actualisation
2 Which of the following descriptions relates to an oligopoly?
A. Only one competitor and a unique product or service.
B. Only a few competitors with sometimes similar although differentiated offerin
gs.
C. Several competitors with many substitutes.
D. Many competitors with almost homogeneous products.
E. None of the above
3 Fiscal policy is one of the aspects encountered in which area of the macro
environment?
A. Economic
B. Social
C. Political
D. Technological
E. Legal
4 Sales records, financial statements
A. internal statistics.
B. primary data.
C. secondary data.
D. casual data.
E. economic data.
5 Which group identified in Roger s innovative adoption model is most likely to be

older
and most likely to purchase due to external pressures?
A. Innovators
B. Early adopters
C. Early majority
D. Late majority
E. Laggards Digital Marketing
Copyright@ Amity University
6 In which step of the consumer decision-making process is a consumer making a
complex purchase most likely to experience cognitive dissonance ?
A. Problem recognition
B. Information search
C. Information evaluation
D. Decision to purchase
E. Post-purchase evaluation
7 Which competitive strategy concentrates on producing a unique product but to a
broader target market in other words, a target market that values differentiatio
n rather
than low prices?
A. Focused strategy
B. Cost leadership strategy
C. Niche market strategy
D. Differentiation strategy
E. Price parity strategy
8 Which of Ansoff s growth (competitive) strategies involves developing a more
aggressive marketing mix for the present product in the present market?
A. Diversification
B. Market development
C. Market penetration
D. Product development
E. All of the above.
9 Which of the following is NOT an environmental influence on the consumer decis
ionmaking
process?
A. Individual influence
B. Socio-cultural influence
C. Marketing mix
D. Physiological influence
E. Situational influence
10 Groups that individuals identify with, or aspire to, are known as
A. life-cycle groups.
B. conglomerate groups.
C. reference groups.
D. progressive groups.
E. None of the above.
11. Marketing that moves away from a transaction-based effort to a conversation
(i.e.
two-way dialogue) and can be described as a situation or mechanism through which
marketers and a customer (e.g. stakeholders) interact usually in real-time is kn
own as:Digital Marketing
Copyright@ Amity University
a) Digital marketing.
b) Interactive marketing.
c) Direct marketing.
d) Electronic marketing.
12. Which of the following is not a type of digital marketing activity?
a) Email marketing.
b) Social web marketing.
c) Print advert.
d) Viral marketing.

13. ________refers to the degree to which a user's input into a system/channel a

nd the
speed of response they receive from the system/channel are simultaneous.
a) Synchronicity
b) Pacing
c) Interactivity
d) Mode of transfer
14. In the first 10 years, the web was heavily used as a static publishing and/o
r
retailing (transactional) channel. This was known as:
a) Web 2.0.
b) Web 1.0.
c) Web publishing.
d) Static web.
15. The evolution of Web 2.0 (also called the social web) has today classified i
nternetbased
digital resources as more participatory technologies or social channels, than ju
st
information or transactional channels. What is the focus of this social web?
a) Marketer.
b) User.
c) System.
d) Web platform.
16. A form of marketing communications that uses internet-based resources for th
e
purpose of advertising, delivering messages to drive traffic to a website ('clic
k-through
rate') and also encourage trial, purchase, or repeat-purchase activity is called
:Digital Marketing
Copyright@ Amity University
a) Search marketing.
b) E-mail marketing.
c) Internet advertising.
d) Social web marketing
17. An advertising model used in which advertisers pay their host only when thei
r
sponsored ad or link is clicked, is called:
a) Search Engine Optimization (SEO).
b) Contextual Advertising.
c) Digital Asset Optimization (DAO).
d) Pay Per Click (PPC).
18. A method of marketing by electronic mail wherein the recipient of the messag
e has
consented to receive it is called:
a) Search marketing.
b) Internet advertising.
c) Permission-based email marketing.
d) Social web marketing.
19. ____________ is a form of digital marketing that describes the use of the so
cial
web and social media (e.g. social networks, online communities, blogs or wikis)
or any
online collaborative technology for marketing activities, be it sales, public re
lations,
research, distribution or customer service.
a) Pay Per Click (PPC)
b) Digital Asset optimization (DAO)
c) Social Web Marketing (SWM)
d) Search Engine Optimization (SEO)
20. Marketing that moves away from a transaction-based effort to a conversation

(i.e.
two-way dialogue) and can be described as a situation or mechanism through which
marketers and a customer (e.g. stakeholders) interact usually in real-time is kn
own as:
a) location-based targeting
b) wide coverage
c) mass distribution
d) interest group setting
21. Existing websites translated for wireless devices to access and download con
tent
are known as:Digital Marketing
Copyright@ Amity University
a) GPS
b) IVR
c) WAP sites
d) Apps
22. This refers to branded software applications for mobile devices that consume
rs use
to access added-value information, customer service and/or entertainment where a
nd
when they want it.
a) WAP sites.
b) Apps.
c) IVR.
d) Viral.
23. This is the process of marketing accomplished or facilitated through the app
lication
of electronic devices, appliances, tools, techniques, technologies and or system
s.
a) Electronic marketing.
b) Interactive marketing.
c) Internet marketing.
d) Direct marketing.
24. Which of the following is not an issue that marketers need to consider when
using
digital resources for marketing activities?
a) Jurisdiction.
b) Disclosure.
c) Ownership.
d) Permissions.
25. This is about the interchange between two or more parties (i.e. people or ma
chines)
and the effect one party has on the others response.
a) Synchronicity.
b) Vividness.
c) Interactivity.
d) Pacing.
26. Which of the following refers to unsolicited electronic messages?
a) Opt-in email.
b) Consent marketing.
c) Spam.
d) Opt-out email. Digital Marketing
Copyright@ Amity University
27. A database of information that is maintained by human editors and lists webs
ites
by category and subcategory with categorization is known as:
a) A search directory.
b) Automated voice response (AVR).
c) Apps.
d) SEO.

28. This attempts to improve rankings for relevant keywords in search results by
improving a website's structure and content:
a) SEM.
b) SEO.
c) SST.
d) SFA.
29. This occurs where the speed, sequence and content is controlled by the sende
r or
the receiver:
a) Pacing.
b) Interactivity.
c) Pop-up ads.
d) Synchronicity.
30. This operates algorithmically or using a mixture of algorithmic and human in
put to
collect, index, store and retrieve information on the web (e.g. web pages, image
s,
information and other types of files). It makes the information available to use
rs in a
manageable and meaningful way in response to a search query. This is referred to
as:
a) Banner ads.
b) Pop-up ads.
c) A search engine.
d) Apps.
31. This is the science of signs and how they convey meaning in their representa
tion.
a) Signage.
b) Signals.
c) Logos.
d) Semiotics.
32. In postmodern times, manufacturers have to shift marketing emphasis to
__________.Digital Marketing
Copyright@ Amity University
a) what consumers need
b) what consumers desire
c) what generates more revenue
d) what consumers buy
33. Postmodern marketing is concerned with marketing to:
a) Individuals.
b) Tribes.
c) Female consumers.
d) Artists.
34. Which of the following is not a principle of developing customer value?
a) Customers will choose between alternative offerings and select the one that (
they
perceive) will offer them the best value.
b) Customers have the same needs and requirements.
c) Customers do not want product or service features; they want their needs met.
d) It is more profitable to have a long-term relationship between a customer and
a
company rather than a one-off transaction.
35. _____________ focuses on the net-value customers realize from using the
products/services provided by suppliers.
a) Value retention
b) Value-of-customers
c) Value-to-customers
d) Value creation
36. A tool to appraise an organization's ability to create differential advantag
e is known

as:
a) The value chain.
b) The value creation.
c) The competitive advantage.
d) The product portfolio.
37. An approach that encompasses a wide range of relationships, not just with
customers, but also those that organizations develop with suppliers, regulators,
government, competitors, employees, and others is referred to as:
a) Commitment selling.
b) Relationship marketing. Digital Marketing
Copyright@ Amity University
c) Transactional marketing.
d) Market engineering.
38. This is a form of non-personal communication, by an identified sponsor, that
is
transmitted through the use of paid-for media:
a) Advertising.
b) Personal selling.
c) Public relations.
d) Publicity.
39. ____________ is very effective at delivering messages to target audiences as
it
allows for explanation in a way that most other media cannot.
a) Digital
b) Print
c) Broadcast
d) Outdoor
40. Media materials that are placed inside magazines or direct mail letters are
referred
to as:
a) Care lines.
b) Direct mail.
c) Door to door.
d) Inserts.
Contact solvedcare@gmail.com for best and lowest cost solution or email solvedca
re@gmail.com