APEEJAY INSTITUTE OF TECHNOLOGY-SCHOOL OF

MANAGEMENT, GREATER NOIDA

ENTERPRENEURSHIP (BUSINESS PLAN)

A-ONE COFFEE HOUSE
Submitted in the partial fulfillment for the award of
Degree of Post Graduate Diploma in Management

Under the Guidance of:Dr. Poonam Kain

Submitted By:
Radhe Shayam Jha
Santosh Kumar Yadav
Santosh Pandit
Ram manohar
Saurabh Kumar

M2012081
M2012096
M2012097
M2012091
M2012099

PGDM (G)
PGDM (G)
PGDM (G)
PGDM (G)
PGDM (G)

Executive Summary
A-one coffee house is a coffee shop located at Laxmi
Nagar (New Delhi). A-one coffee house serves all type of coffee to
provide refreshment. A-one coffee focus all type of customers such
as youngsters, mature, children, professionals etc. it also serves
verity in coffee and new innovations with coffee.
It adopt eco- friendly environment for our coffee house.
We serve coffee in clay cup. There are eco -friendly furniture use
in coffee house.
Brief Profile of the Entrepreneur
Radhe shayam (Finance & Marketing)
Santosh Kumar Yadav (Finance & Marketing)
Ram manohar Kumar (Marketing & Production)
Santosh Pandit (Marketing & Production)
Saurabh Kumar (Marketing & Production).

Name:-Santosh Kumar Yadav

Age:-23
Address: 22/3, WZ-3A B block near mother dairy (Laxmi Nagar)
Name of the business plan: Coffee House
Type of business plan: Partnership
Educational Qualification: Pursuing PGDM from AIT-School of
Management.
Experience skills: Nil
Aim: Financial Analyst
Strength: Learning Approach
Description: Providing Quality coffee and better service
Score card:80

Name:-Radhe Shayam
Age:-24
Address: 22/3, WZ-3A B block near mother dairy (Laxmi Nagar)
Name of the business plan: Coffee House
Type of business plan: Partnership
Educational Qualification: Pursuing PGDM from AIT-School of
Management.
Experience skills: Nil
Aim: Finance Head
Strength: Hard Worker
Description: Providing Quality coffee and better service
Sore card:78

Name:-Ram Manohar Kumar

Age:-24
Address: 22/3, WZ-3A B block near mother dairy (Laxmi Nagar)
Name of the business plan: Coffee House
Type of business plan: Partnership
Educational Qualification: Pursuing PGDM from AIT-School of
Management.
Experience skills: Nil
Aim: Maintain the Brand position of the organization
Strength: Convincing power
Description: Providing Quality coffee and better service
Score card:

Name:-Santosh Pandit
Age:-25
Address: 22/3, WZ-3A B block near mother dairy (Laxmi Nagar)
Name of the business plan: Coffee House
Type of business plan: Partnership
Educational Qualification: Pursuing PGDM from AIT-School of
Management.
Experience skills: 2 years in hospitality
Aim: Achieve highest position in the organization
Strength: Handle the pressure
Description: Providing Quality coffee and better service
Score card: 75

Name:-Saurabh Kumar
Age:-26
Address: 22/3, WZ-3A B block near mother dairy (Laxmi Nagar)
Name of the business plan: Coffee House
Type of business plan: Partnership
Educational Qualification: Pursuing PGDM from AIT-School of
Management.
Experience skills: Nil
Aim: Successful Business man
Strength: Handle the pressure
Description: Providing Quality coffee and better service
Score card: 60

Projects Contribution to the Economy

To increase the standard of living.
To provide employment of the people.

Situational Analysis
A-one coffee is in its first year of business as a start-up business. It
recognized the fact that a comprehensive, strategic marketing plan
is required to ensure profitability and success. A-one coffee offers
verity in coffee. The market need is for coffee shop that provides
refreshment, convenience and reasonable price charged.
Situational analysis also include
Project at glance
Market needs

Swot analysis

Marketing Plan
PROJCET AT A GLANCE
Shop name
: A-one coffee house
Product
: Coffee
Location
: Laxmi Nagar (New Delhi)
Capacity
: 6000 cups/month
Raw material
: Coffee bean, Milk, Sugar, Cream, Icecream, Chocolate, Paneer, Potato, tea
Land
: 1500 sq.
Labor
: 10
Cost of Project : Rs.30, 00,000

Product Description

A-one coffee unique roasting style flavored coffee

Cold Coffee with chocolate ice-cream
Coffee with cinnamon stick
Hot coffee
Coffee with cream
Black coffee
Sugar free
Green tea
Ice tea
Shakes
Garlic Bread
Potato finger
Burger
Veg Samosa
Cookie
Tandoori paneer sandwich

Comparison with its competitor

On the basis of product quality
On the basis of price
On the basis of service
Its competitor
Costa coffee
Barista

 Caf Coffee Day

Nestle
Fastrack

Menu Card
Coffee
Rs.100-195
Tea
Rs.60-120
Ice-cream Rs.50-80
Shakes
Rs.110-200
Burger
Rs.40-150
Potato Finger Rs.75-95

Sales Forecast
Year
2013-14
2014-15

Sales(Rs.)
60,00,000
80,00,000

Promotional Measures
Special discount offers on weekend.
Provide coupons.

Marketing Strategy
Market need
Convenience :
The area of coffee shop is convenient for valuable
customer because it is near to new court and college area
Customer services :
Servicing the customer with superior attention is what
the employee are trained to provide
Competitive pricing :
The price of coffee is bit more than a traditional competitor like
Nescafe. But far less than coffee culture and caf coffee day.

SWOT Analysis
Strength:
Ensure quality of product
Focusing on customer teats and preferences
Pricing policy
Convenient area

 Friendly environment

Weakness:
Existing competitors
Limited range of coffee
Difficult to maintain

Opportunity:
Introduce online/ telephone order system
Developing new product and services in future
New machines of coffee maker are introduce in market

Threats:
Government rules and regulation

Purpose:
To deliver an unbeatable coffee experience.
Punch line:
Love at first sip

Target market:
Middle class, students, professionals, and youngsters who like
refreshment in their busy schedule

 Children who love sweet and cold coffee

Advertisement:
In local news paper
Store front display

Positioning
Expression competitive edge is based on customer taste and
preferences. There is existing competitors in the market so its
difficult to survive in market so we more focus on youngsters
and students and for those we provide entertainment source
like customer play musical instruments in our shop.

Marketing mix
Pricing:
A-one coffee pricing scheme will be based on a
competitive pricing model with other similar product providers.
Distribution:
A-one coffee products will be dispended from our one
and only shop. We provide home delivery.

Promotion :
Our shop is located in traffic area so it will significantly
increase visibilities.

 Customer services :
We provide products based on customers taste and
preferences.

Marketing Budget Rs.200, 000

Production Plan
Fixed Capital
Rent
Machinery
Freezer
Furniture
Utensils
Life of fixed capital-10years
Cost of raw material
Coffee powder
Milk
Potato
Tea
Ice-cream
Others

Rs.14000
Rs.30000
Rs.10000
Rs.15000
Rs.5000
Rs.10000

Availability of raw material

Rural areas and distributor
Cost of labor 6500/-per month
Maintenance and repairs should be done every 3 years.

Organization and management Plan

Form of Business-coffee house
Pre-operating Expenses
Fixtures and Fitting
Lighting
Administrative Expenses
Computer
Printing machinery

Financial Plan
Project cost-Rs.30, 00,000
Security of Loan-Gold

Trading and Profit&Loss A/c

Particulars
Amount Particulars
Amount
To opening stock
100,000 By sale
60,00,000
To purchase
50000
To gross profit
5985000
60,00,000
600,00,000
To depreciation
To insurance
To printing charges
To salaries
To discount
To interest
To net profit
Total

20000
20000
5000
900,000
6000
30000
5009000
5985000

By gross profit 5985000

Total

5985000

Balance sheet
Particulars
Amount
Particulars
Capital Employed 10,00,000 Fixed Assets
Loan from
20,00,000
Machinery
financial
&utensils
Institution
Creditors
50,000
Furniture
Air conditioner
Current Assets
Cash in hand

Total

3050,000

Cash at bank
Total

12,00,000

8,00,000
300,000
350,000
400,000
3050,000

Annual forecasted Cost for three years

Particulars
2013-14 2014-15

2015-16

Plant efficiency

90%

93%

95%

(A) Variable cost

Other expenses
Raw material
Crocary
Power & Water
Total(A)

200,000
15000
18000
233000

250,000
17000
18000
285000

300,000
20000
18000
338000

(B)Fixed cost
Other F.C
Interest
repairs
Depreciation
Total(B)

2100000
30,000
5000
32700
2167700

2100000
40000
5000
32700
2177700

2100000
50,000
5000
32700
2187700

Cash Flow Statement

Cash from operating activities
Cash receipts from customers
Cash paid to suppliers and employees
Cash generated from operations
Income tax
A)Net cash from operating activities

50, 00,000
(900,000)
10, 00,000
(1502700)
3597300

Cash flow from operating activities

Cash flow from investing activities
Purchase of fixed assets

(2100, 000)

B) Net cash from investing activities

Cash flow from financing activities
Repayment of long term borrowing
Interest paid
C) Net cash used in financing activities
Net increase in cash balance
(A+B+C)

(21, 00,000)

(400,000)
(30,000)
(430,000)
1067300

Break Even Point

B.E.P (in Rs.) = Total F.C / PV ratio
Pv ratio =Contribution/sale
=2100,000/0.9611
= Rs. 21,84,996.35