Radu Caot

Grupa II Jurnalism
An III

Building a better future for Romania

HEINEKEN, brewing for a better future

Heineken Romania is investing for a better future. The invest in innovation, with the goal of
becoming the most " green " brewer in the world by 2020. In 2010 , Heineken has launched
global sustainability agenda "Brewing a Better Future" , as evidence of the company's
commitment to contribute to a sustainable society .
Brewing a Better Future is HEINEKENs long-term integrated approach to creating genuine
shared value for all our stakeholders. The long-term aspiration is to be the worlds greenest
brewer an aspiration, a view as a journey to be measured and improved as they progress.
Their ambition spans three strategic imperatives around which they have built their
commitments and progrmmes:
1. To continuously IMPROVE the environmental impact of our brands and business
2. To EMPOWER our people and the communities in which we operate
3. To positively IMPACT the role of beer in society.
1. Sustainability Report summarizes the goals for 2014 and results in the main indicators of
the brewing process , distribution system and marketing company marks .
Measures implemented in factories Heineken Romania led to :
low specific water consumption ( from 4.1 hl / hl in 2013 to 4.0 hl / hl in 2014) ;
low specific consumption of total energy (from 152.4 MJ / hl , recorded in 2013 , to 138.9
MJ / hl beer in 2014) ;
low specific consumption of electricity (from 7.4 kWh / hl in 2013 to 7.3 kWh / hl in 2014)
;
Reduced heat level (from 85,5MJ / hl in 2013 to 73,7MJ / hl in 2014) required the brewing
process .
At the same time , the CO emissions have been reduced ( from 7.9 kg CO2 / hl of beer
produced in 2013 to 7.1 kg CO2 / hl the 2014 ) . The company also streamlined distribution
system , reducing CO2 emissions by 5% and placed on the market only " green refrigerators
", which consume up to 35 % less energy than conventional refrigerators .
2. EMPOWER : To permanently invest in people and the communities in which it operates
One of the priorities Heineken Romania is to encourage and develop the potential and skills
of its employees while ensuring that all measures are taken to provide a safe and healthy
work environment . Among the measures taken to reduce the frequency and severity of
workplace accidents include training sessions for company employees , a policy of open
communication and continuous improvement of procedures.
As regards the rights and integrity of the company's employees and partners in 2011 were not
registered any complaints or cases of abuse or discrimination ( race, color, sex , religion or

Radu Caot
Grupa II Jurnalism
An III

political affiliation ) . Also on Diversity in 2011 , 55% of middle and senior management
positions in the company were held by women , an upward trend compared to 2010, the
percentage of women in such positions was 42 %.
3. IMPACT: To contribute positively to how the beer is perceived role in society.
Sustainability Agenda "Brewing a Better Future" includes a comprehensive strategy designed
to encourage responsible consumption and reduce alcohol misuse through communication
programs for public awareness and education about responsible consumption , self regulation and partnerships dedicated to the term . In this sense , all the bottles and doses are
marketed brands Heineken Romania consuming responsible. Also, Heineken Romania is a
founding member of the Romanian Advertising Council ( " RAC " ) and the Association of
Brewers of Romania , so that they meet certain codes and regulations to promote responsible
consumption of alcohol.
Sustainability Report also presents the results of the 2013 long-term partnership between
Romania and allied Heineken , the leading NGO in Romania offering services in the field of
addictions .
The partnership was developed and continued during 2011, messages promoting responsible
drinking are transmitted to a wider audience through Alcohelp Caravan , which came urban
and rural zones . Also, Heineken Romania financed allies to achieve the first national study
of public and private health services available to people who face the problem of alcohol
abuse . Alcohelp program activities were completed by launching the first National Health
Service Maps for people with problematic alcohol consumption and those close to them , an
interactive tool that made a centralized database of key health services for persons struggle
with alcohol abuse.
So, Heineken is trying to develop as much as it can in Romania, ensuring it a clear vision
about its future, about ts chances to be a better country regarding the economic part of things,
developing new working places and better salaries fot its qualified workers.