Brand identity: The brand identity

is placed just before the title. Brand

identity is the way a business wants
its products to be perceived. It
links the contents to the front
cover and also tells the reader the
magazines name. This is also bold
and has a black and white border
to make it bolder.

Main image: The main image for

the contents page is a girl
standing beside a tour bus. The
main image is the biggest image
on the page .The mise-en-scene
(tour bus) in this picture
indicates to the readers what the
article will be about. Mise-enscene is an arrangement of
properties and scenery. From
seeing the tour bus they can
assume the article will be about
tours. This links well with the
article snippet for a touring
special. This advertises what is
going to be in the magazine
about different tours. There are
links to pages that tell the reader
what pages certain articles are
on. This snippet is central on the
page; it is the middle of three
columns. This magazine follows
codes and conventions as most
magazines have three columns
on their contents page. Codes
and conventions are the rules
that are understood and
accepted when producing a
media product.

Analysis of music magazine contents page from NME

Main heading/Title: The main heading is the main title on
the page and is situated across the top of the page. Its bold
and stands out on the page and can be easily seen. As its
white it links with the colour scheme nicely which is red,
white and black. It is also in a black box, this makes the title
stand out more as contrasts with the white box. A colour
scheme is the range of colours used in the magazine.
Date: The date is when the magazine
was released is just under the main
heading.

1.

Article titles/contents: Down

the right side of the page there
are article titles to tell you what
different sections there are in
the magazine for example there
is a section on news and
another on reviews. These have
sub headings that indicate what
articles the reader can find in
the magazine. Sub headings are
the headings given to a
subsection of a piece of writing.
There are also page numbers
beside the sub headings. Page
numbers tell the reader what
page each article is on.

Puff/ Advertisement: There is

a puff on the contents page
which advertises a monthly
subscription to NME. Puffs
are small boxes that appear in
the magazine that advertise.
Bright colours have been used
to help make the puff stand
out on the page so the
readers will notice it.

1. Fonts: Many different fonts

are used on the contents
page; this makes the
contents page more
interesting. Fonts are a set of
type of one particular face
and size.

Target audience: Down the left side of the page

area list of bands that will feature in the
magazine. This tells the reader what the genre of
music the magazine is. A genre is a style of
category. It also tells the reader the target
audience as they will be people who listen to
that type of music. A target audience is the
intended audience for a media product.

Mode of address: The magazine uses direct

address on the contents page by addressing the
readers by you. Direct address is when
something speaks directly to the audience. By
using direct address it makes the magazine more
personal to the reader and less formal. Another
indication that the magazine is informal is their
use of language. For example they use words like
eh? and gigging.