Allama Iqbal Open University Islamabad

Submitted to: Prof. Dr. Abrar Hussain

Submitted by: Ahmad Ali

Roll No.
AD514811

Table of Contents

1. Acknowledgment
2. An Abstract
3. Introduction of Dissolution of a Firm
4. Dissolution by notice of Partnership at will
5. Dissolution by the Court
6. Practical Study of Issued Assigned

(Tipple-Em)

7. Vision Statement and Objectives of Organization

8. SWOT Analysis
9. Conclusion
10. Recommendations

ACKNOWLEDGEMENT

First of all I deeply thankful to my dearest parent whose provided me opportunity

and supported me every time. I am heartily thankful to my Professor. Dr. Abrar
Hussain through his encouragement, guidance and support from the initial to the
final level enabled me to develop an understanding of the subject. Also I owe my
deepest gratitude to those who encourage me. Also I am very grateful for the
cooperation and interest of the professor and students who took part in this phase
of my ethnographic study. It would not have been possible without their help.
Lastly, I offer my regards and blessings to all of those who supported me in any
respect during the completion of my assignment.

Sincerely yours
Ahmad Ali

Abstract
(Partnership Agreements and Forms by the experts)
The accounts of affirm on dissolution must be settled according
to
the
following
rules:
Losses suffered by the firm shall be paid- first out of profits,
next, out of capital, and lastly, if necessary by the partners
individually in the proportion in which they were entitled to
share
profits.
The assets of the firm, including the contributions of the
partners are to be distributed in the following order:
In
paying
the
debts
due
to
third parties;
in paying the partners ratably advance made by them as
distinguished from their contributions towards the capital;
in paying the partners ratably what is due to them on account of
capital.
If there is any surplus, it shall be divided between the partners
in the proportion in which they were entitled to share profits.
We may also describe the above statement as follows.
External debts shall be paid out of assets of the firm first and if
any surplus is left the same shall be utilized for repayment of
loans advanced by the partners and next the residue shall be
applied among the partners for the repayment of capitals and if
still the surplus is left it shall be distributed among partners as
profit in their profit sharing ratio. However, in case of
deficiency the deficiency of the insolvent partner is borne by
the solvent partners in the ratio of their fixed capitals.

Marketing Strategy:-

The management of Tripple Em has adopted the "Differentiation" marketing

strategy. It strives to the service leader, the quality leader, the style leader, the
technology leader and so on. The firm cultivates those strengths that give it a
competitive advantage against its competitors.

Marketing Budget:-

They have allocated 5% of their annual forecasted sale for their marketing
purpose which includes all promotional activities.

Marketing Positioning Strategy:In terms of price and competitors:

It is cheaper than imported brands but expensive than local brands. So, they
position their brand at higher price and highly quality than their local competitors
and cheaper than imported competitors. They are making Super Crisp and
Krispers where super crisp is sold for quality conscious and Krispers are sold for
the quantity conscious people. In this way they increase the market share and the
number of consumers.

Slogan/Logo:-

Tripple Em has adopted the following slogans i.e. "You Can't Hide Crunch"

Promotion/Advertising Strategy:-

Tripple Em almost uses all the Medias for advertising and promotion of their
consumer products. The main advertising and promotional Medias used by
packages are as under:1)
2)
3)
4)
5)

Television
Cable
Urdu Newspapers
English Newspapers
English Magazines

6) Urdu Magazines
7) Sponsorship

Geo and Ary Digital

World Call, Nbc, Info Highway
Daily Jang, Nawa-e-Waqat and Khabrain
Daily Dawn, The News.
Libas, Instep, Fashion Collection, Brides & You
Women's own, Young Nation
Akber-e-Jhan, Family
Funfairs, Institutions, Prize Distribution &
Industrial Exhibition

In sponsorship they mostly sponsor the television programs, exhibitions like

annual industrial exhibition held in the Fortress Stadium, Lahore. Tripple Em
also uses sign boards, posters, stickers, note book stickers, pencil boxes, Tiffin,
for students and brochures for advertisement of its products.

Seasonal Effect: Super Crisp is Seasonal Product

Sales in the summer drop down.

Product Share
WEIGHT & FLAVOR

SHARE (%)

Existing Products
Captain chips gm
Mr. Chips 18 gm
Super Crisp 15 gm
Super Crisp 25 gm
Super Crisp 55 gm

0.22%
3.22%
24.84%
15.20%
3.22%

Substitutes and Compliments

Soft Drinks and Juices

Relation with Domestic Economy

There are more than 200 Food Processing units producing confectionary and
biscuits, jam, jellies and squashes, extruded snacks and potato chips, poultry and
dairy products, beverages, cereal products, dehydrated fruits and vegetables, meat
and meat products for local consumption and export. For citrus, "Cargill", and
"Indus" are operating. Mitchell's and Shezan is role models of profitable
companies. Tripple-Em is the largest potato chip producer.
Gulf States and Arab countries can be potential foreign markets for Pakistani
fruit and vegetable products. Surplus can be exported through proper grading,
processing, packaging and transportation. Pakistan lacks the trained human
resources in Food Science and Technology which needs due attention.

Relation with Domestic Economy:Their competition strategies are based on the competitor's strategy and try to
block the market. They don't follow the price war competitive strategy. They
follow the standard of product and quality in competition.

STRENGTH

Attractive Brant name.

Depth in product line.

Distribution network is strong all over Pakistan.

Availability.

Good quality product.

Differentiated features (like nitrogen gas in packing).

Freshness.

Direct supply to retailers.

Latest automatic plant.

Major Market share.

WEAKNESS

No prize schemes available for retailers and distributors.

Strict Discount Policies.

Low Trade Margins.

OPPORTUNITY

New horizons are opening for the company.

Attractive market size.

Can export their products.

60% more market is available which is in the hands of non-branded

Snack Food providers.

Diversification into related product line.

THREAT

Imported brands.

Tough competition.

Changing buying behavior.

Different kinds of taxes levied by the government.

High cost of production.

PRODUCTION PROCESS
CHIPS RANGE
Store
Potato

Washer

Peeler

Slicing

Stem
Washing

Frying

Packaging

Flavoring

Firm is producing less than efficient level. The production plant is not utilized in the nigh shifts. The same plant
can be used to produce corned based products like Corn Flakes which can be product line extension
(diversification). This is the way firm can ensure their sustainability in long run.

Back in 1982 a business firm was created with the vision to cater to the culinary
requirements of the taste buds of the Pakistani nation and at the same time to uphold the
qualifications, preconditions and specifications set internationally by the ISO 9001. We
commenced with the crunchy product of potato chips of high quality under the brand name
of Super Crisp. No doubt the name itself is self-explanatory. This manufactured item was
introduces in 1986. Utilizing the latest technical know-how of U.S.A., a landmark was
created in the food market which till then, had not seen a Light Meal or a tit bit that could
be labeled fresh hygienic, energizing and munchy. Within a short span, it created a niche for
itself, while at the same time the substandard products till then rampant in the food market
had to suffer a major set back. Ever since the consumers (by patronizing) gave a green signal
to the product, the company got the confidence to make headway by adding other products
of the same high standard to the initial one. This family went on growing and peanuts,
nimko mix (spicy Pakistan snack), Dal Moong (fried lentils) enhanced the product line. We
become well aware of the necessity to keep the requirements of the Sweet young Pakistani
Kids so we endeavored to manufacture some extruded products solely meant for the kids but
never ever forgot to maintain quality control, good taste, freshness and flavor in keeping with
the tender taste buds of the little ones. So, in 1992 Potato Stumps, Wheel Pops, Catty Chins
and some other products were put forward in the market. One important thing, which the top
management visualized, was the cost effectiveness for the products meant for kids (even
those meant for the adults are cost effective too). Products manufactured by Tripple Em
gained instant popularity, without promoting it in the usual way that is currently in vogue in
the food market. This reality itself speaks volumes that a good product is itself a self assured,
a self-proclaimed thing that is readily beheld by the seeing eyes & the eating mouths. Our
vision is to provide fresh, healthy, crunchy, and handsome and whole some meals in the form
of snacks. We believe in being ethical in our all claims and dealings with the customers,
dealers, and organizations. Tripple Em has a clear vision to reach its customers in every
nook & corner of urban & rural areas of Pakistan to satisfy their appetite for tasty &
nutritious snacks. We as a market leader are committed to strictly observe the food safety
rules and produce highest quality snacks with the latest state of the art technology. Being in
the Global business, we are adequately equipped ourselves with Quality Management
Systems to cater the requirements of our domestic as well as foreign customers. We are on
the move with innovative ideas to shape the customer desires into products and this marathon
will go on.

The snack Food Industry is presenting many new opportunities in the

future, in domestic and foreign markets. There is a need to exploit these
opportunities before the competitors use them up.

The Marketing Department should tap the private institution's cafes and
CSD chains, because there are many more potential customers.

They can enhance the image of their company by entering into field of
public relation's. If they let the public know their plans and operations, say
in electronic media, it is hopeful that the people will consider the
organization with sense of still greater esteem and this can add to the
growth of their consumer products.

The advertising budget should be increased specially for electronic media.

Tripple Em does not offer credit sale to its distributors, which affects
sales. If Tripple Em provides some sale on credit to the distributors; they
will be able to get good business. Due to strictly policy of 100% advance,
company has to loose the business.

Maintain the quality.

Create the product range awareness even at Shop keeper level.

Shop's Signboards, can play a pivotal role in creating awareness amongst

the new customers while retaining the older ones.

Customized packaging showing the popular cartoon/movie characters

e.g. Spider man/ Incredible can increase the sales of products.