You are on page 1of 25

20141230

ARO / MMX
3 ARO / MMX

IX Survey
10

2014 12 30

I
X

ARO / MMX

2014 12 30

MV

KKBOXApple Inc.iTunes*SoundCloud
Spotify**201411161.6
11.9%

201411
11.90%

* iTunesiTunes
**
*** KKBOXiTunesSpotify

2014 12 30

88.10%

A
R
O

KKBOX

Composition Index UV
KKBOX2004
102
All Males
app
All Females
98
Facebook
Males: 6-14
72
KKBOX20141180.7
Males: 15-24
15-2415-24

Males: 25-34

60

(000)

()

850
840
830
820
810

807

800
790
780
Sep-2014

Oct-2014

Nov-2014

1.9
50

40

50
40
30
23

10
0
Sep-2014

Oct-2014

8.4

Sep-2014

Oct-2014

Nov-2014

5,550
5,500
5,450
5,400
5,350
5,300
5,250
5,200
5,150
5,100
5,050
5,000

Nov-2014

2014 12 30

Females: 6-14
55+
45-54
35-44

15.8

36

Males: 55+

5.2
6.5

30

67

Females: 47.1 %

32

(000)

60

Males: 45-54
2.8

(MM)

20

5.5

127

81

Males: 35-44

Males: 52.9%

39
38
37
36
35
34
33
32
31
30
29

167

79
145

Females: 15-24
Females: 25-34

117

25-34
13.8

15-24

59

Females: 35-44

6-14
Females: 45-54

20

74

Females: 55+
17.6

5,281
10

Sep-2014

Oct-2014

Nov-2014

A
R
O

15.0

3.7

3.7

Males

Females

97

100

Composition Index UV

100

comScore MMXARO 2014


11

iTunes
iTunesApple Inc./
iTunesApple
Podcast20141160.8
iTunes25-3415-24
(000)

1
608

50
45

35

0
0
Aug-2014 Sep-2014 Oct-2014 Nov-2014

1,000
900
800
700
600
500
400
300
200
100
0

Aug-2014 Sep-2014 Oct-2014 Nov-2014

2014 12 30

892

101
120

Females: 48.6 %

4.2

102

Males: 15-24

6.7

Males: 25-34

122

Males: 35-44
8.3
9.1

55+
45-54
35-44

15.2

25-34
11.9

Males: 45-54

82

Males: 55+

80

Females: 6-14

79

15-24
6-14

20

79

138

Females: 15-24
Females: 25-34

100

15
10

10.8

14.3

82

Females: 35-44
Females: 45-54

95

5
6.2
Aug-2014 Sep-2014 Oct-2014 Nov-2014

A
R
O

6.7

30
25

(000)

(MM)

All Females
Males: 6-14

40

99

2.9

Aug-2014 Sep-2014 Oct-2014 Nov-2014

2
2
1
1
1
1
1
0
0
0

Males: 51.4%

630
620
610
600
590
580
570
560
550
540

All Males

55

()

Composition Index UV

3.7

0
Males

Females

102

Females: 55+

100

comScore MMXARO 2014


11

SoundCloud
SoundCloud2007
3

Composition Index UV
23.8
All Males
96
15-24
104

All Females

(000)
300

250

238

45

150

100

40

50

Aug-2014 Sep-2014 Oct-2014 Nov-2014

(MM)
2

50

Males: 50.1% Females: 49.9 %


1.0
1.9
3.9
0.0
11.3

(000)

25

13.6

1,200

1,000

1,049

600

2
2

20
15

800

17.9
17.5

1
1

0
Aug-2014 Sep-2014 Oct-2014 Nov-2014

2014 12 30

109

Males: 35-44

108

55+
45-54
35-44
25-34
15-24
6-14

10

Males: 55+

18
156

Females: 6-14
Females: 15-24

173

Females: 25-34

126
54
N/A

Females: 45-54
5
4.8

7.3

23

Females: 35-44

400
200

Males: 25-34

Males: 45-54
14.9

30

166

Males: 15-24

6.0

35
Aug-2014 Sep-2014 Oct-2014 Nov-2014

93

Males: 6-14

55

200

()

135

Females: 55+

0
Aug-2014 Sep-2014 Oct-2014 Nov-2014

Males

A
R
O

Females

100

comScore MMXARO 2014


11

Spotify
Spotify2006
Spotify
Facebook201411Spotify23.2(56%)
15-3464%15-24

(000)

All Males

250
240

107

1
232

230

220

All Females

44.2
55.8

200
190

180

Aug-2014 Sep-2014 Oct-2014 Nov-2014

92

210

6-14

74

15-24

173

Aug-2014 Sep-2014 Oct-2014 Nov-2014

(000)

(MM)
1
1
1
1
1
1
0
0
0
0
0

Composition Index UV

()

4.4

25-34

114

600
7.3

500
1

6-14

13.8

200

35-44

48

15-24

400
10.4

300

36.3

249

25-34
35-44

45-54

91

45-54
27.8

100

55+

55+

54

0
Aug-2014 Sep-2014 Oct-2014 Nov-2014

2014 12 30

Aug-2014 Sep-2014 Oct-2014 Nov-2014

A
R
O

100

comScore MMXARO 2014


11


Apple

SoundCloud

Inc.iTunesKKBOXSpotifySoundCloud
201411161.6

23.8
15-24

KKBOX

Spotify

app
20141180.7
KKBOX
15-24

Facebook201411
Spotify23.256%
15-3464%15-24

iTunesApple Inc./
20141160.8iTunes
25-3415-24

2014 12 30

A
R
O

IX

2014 12 30

I
X

20141258
2,837

2014 12 30

Key Findings

KKbox

/(68.8%)
/(52.6%)
(49.4%)

()
(41.3%)
(18.5%)
(16.7%)

/(23.3%)

(66.6%)/(64.6%)
3.89
()87.87
(68.1%)(34.4%)
(32.7%)
(46.5%)
(40.8%)
(34.2%)/
(40.2%)(34.6%)
(31.0%)

192.29
(52.5%)

2014 12 30

()
76.7%
33.7%43.0%
/
(66.8%)(29.3%)
(16.4%)

I
X

I
X

/(68.8%)
24
/(52.6%)
20-24
(49.4%)

2014 12 30

(66.6%)/(64.6%)

30-34
/
20-24

I
X

3.89
3~4(29.2%)
1~2(24.8%)

2014 12 30

87.87

1(48.5%)
1~338.9%

I
X

(68.1%)
(34.4%)(32.7%)
(29.2%)

2014 12 30

/(73.5%)
//
(28.7%)(28.5%)

I
X

K K b o x
(50.9%36.0%)(
)(39.8%18.3%)
(21.7%14.0%)
2014 12 30

(41.3%)19

(18.5%)
(16.7%)

(46.5%)

(40.8%)
(34.2%)

24

25-29

25-2935-39

2014 12 30

I
X

I
X

/(40.2%)
20-24
(34.6%)24

(31.0%)
20-24
2014 12 30

(53.8%)

I
X

(23.3%)

()(76.7%)

33.7%
43.0%

2014 12 30

(52.5%)

20-2430-39

192.29
101~200(49.5%)
19

I
X

/(66.8%)
(29.3%)
16.4%
2014 12 30

(27.0%)
(23.3%)4
25-29

I
X

(42.7%)
(41.9%)

(61.1%)
(58.9%)(57.8%)
(54.9%)

I
X

(37.5%)

2014 12 30

1~3(73.0%)
20.4%4~6


(49.4%)
KKbox()

3.89
87.87

I
X

23.3%
()(76.7%)
/

2014 12 30

1463

51.6%

1374

48.4%

19

482

17.0%

20-24

287

10.1%

25-29

290

10.2%


(IX Survey)


CyberPanel

2014/12/052014/12/08
N=2,837
95%,1.84%
201411

2014 12 30

30-34

351

12.4%

35-39

324

11.4%

40

1104

38.9%

1354

47.7%

710

25.0%

773

27.3%

I
X

m
c

marcom@insightxplorer.com
(02) 3322-2882

You might also like