Professional Documents
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ARO / MMX
3 ARO / MMX
IX Survey
10
2014 12 30
I
X
ARO / MMX
2014 12 30
MV
KKBOXApple Inc.iTunes*SoundCloud
Spotify**201411161.6
11.9%
201411
11.90%
* iTunesiTunes
**
*** KKBOXiTunesSpotify
2014 12 30
88.10%
A
R
O
KKBOX
Composition Index UV
KKBOX2004
102
All Males
app
All Females
98
Facebook
Males: 6-14
72
KKBOX20141180.7
Males: 15-24
15-2415-24
Males: 25-34
60
(000)
()
850
840
830
820
810
807
800
790
780
Sep-2014
Oct-2014
Nov-2014
1.9
50
40
50
40
30
23
10
0
Sep-2014
Oct-2014
8.4
Sep-2014
Oct-2014
Nov-2014
5,550
5,500
5,450
5,400
5,350
5,300
5,250
5,200
5,150
5,100
5,050
5,000
Nov-2014
2014 12 30
Females: 6-14
55+
45-54
35-44
15.8
36
Males: 55+
5.2
6.5
30
67
Females: 47.1 %
32
(000)
60
Males: 45-54
2.8
(MM)
20
5.5
127
81
Males: 35-44
Males: 52.9%
39
38
37
36
35
34
33
32
31
30
29
167
79
145
Females: 15-24
Females: 25-34
117
25-34
13.8
15-24
59
Females: 35-44
6-14
Females: 45-54
20
74
Females: 55+
17.6
5,281
10
Sep-2014
Oct-2014
Nov-2014
A
R
O
15.0
3.7
3.7
Males
Females
97
100
Composition Index UV
100
iTunes
iTunesApple Inc./
iTunesApple
Podcast20141160.8
iTunes25-3415-24
(000)
1
608
50
45
35
0
0
Aug-2014 Sep-2014 Oct-2014 Nov-2014
1,000
900
800
700
600
500
400
300
200
100
0
2014 12 30
892
101
120
Females: 48.6 %
4.2
102
Males: 15-24
6.7
Males: 25-34
122
Males: 35-44
8.3
9.1
55+
45-54
35-44
15.2
25-34
11.9
Males: 45-54
82
Males: 55+
80
Females: 6-14
79
15-24
6-14
20
79
138
Females: 15-24
Females: 25-34
100
15
10
10.8
14.3
82
Females: 35-44
Females: 45-54
95
5
6.2
Aug-2014 Sep-2014 Oct-2014 Nov-2014
A
R
O
6.7
30
25
(000)
(MM)
All Females
Males: 6-14
40
99
2.9
2
2
1
1
1
1
1
0
0
0
Males: 51.4%
630
620
610
600
590
580
570
560
550
540
All Males
55
()
Composition Index UV
3.7
0
Males
Females
102
Females: 55+
100
SoundCloud
SoundCloud2007
3
Composition Index UV
23.8
All Males
96
15-24
104
All Females
(000)
300
250
238
45
150
100
40
50
(MM)
2
50
(000)
25
13.6
1,200
1,000
1,049
600
2
2
20
15
800
17.9
17.5
1
1
0
Aug-2014 Sep-2014 Oct-2014 Nov-2014
2014 12 30
109
Males: 35-44
108
55+
45-54
35-44
25-34
15-24
6-14
10
Males: 55+
18
156
Females: 6-14
Females: 15-24
173
Females: 25-34
126
54
N/A
Females: 45-54
5
4.8
7.3
23
Females: 35-44
400
200
Males: 25-34
Males: 45-54
14.9
30
166
Males: 15-24
6.0
35
Aug-2014 Sep-2014 Oct-2014 Nov-2014
93
Males: 6-14
55
200
()
135
Females: 55+
0
Aug-2014 Sep-2014 Oct-2014 Nov-2014
Males
A
R
O
Females
100
Spotify
Spotify2006
Spotify
Facebook201411Spotify23.2(56%)
15-3464%15-24
(000)
All Males
250
240
107
1
232
230
220
All Females
44.2
55.8
200
190
180
92
210
6-14
74
15-24
173
(000)
(MM)
1
1
1
1
1
1
0
0
0
0
0
Composition Index UV
()
4.4
25-34
114
600
7.3
500
1
6-14
13.8
200
35-44
48
15-24
400
10.4
300
36.3
249
25-34
35-44
45-54
91
45-54
27.8
100
55+
55+
54
0
Aug-2014 Sep-2014 Oct-2014 Nov-2014
2014 12 30
A
R
O
100
Apple
SoundCloud
Inc.iTunesKKBOXSpotifySoundCloud
201411161.6
23.8
15-24
KKBOX
Spotify
app
20141180.7
KKBOX
15-24
Facebook201411
Spotify23.256%
15-3464%15-24
iTunesApple Inc./
20141160.8iTunes
25-3415-24
2014 12 30
A
R
O
IX
2014 12 30
I
X
20141258
2,837
2014 12 30
Key Findings
KKbox
/(68.8%)
/(52.6%)
(49.4%)
()
(41.3%)
(18.5%)
(16.7%)
/(23.3%)
(66.6%)/(64.6%)
3.89
()87.87
(68.1%)(34.4%)
(32.7%)
(46.5%)
(40.8%)
(34.2%)/
(40.2%)(34.6%)
(31.0%)
192.29
(52.5%)
2014 12 30
()
76.7%
33.7%43.0%
/
(66.8%)(29.3%)
(16.4%)
I
X
I
X
/(68.8%)
24
/(52.6%)
20-24
(49.4%)
2014 12 30
(66.6%)/(64.6%)
30-34
/
20-24
I
X
3.89
3~4(29.2%)
1~2(24.8%)
2014 12 30
87.87
1(48.5%)
1~338.9%
I
X
(68.1%)
(34.4%)(32.7%)
(29.2%)
2014 12 30
/(73.5%)
//
(28.7%)(28.5%)
I
X
K K b o x
(50.9%36.0%)(
)(39.8%18.3%)
(21.7%14.0%)
2014 12 30
(41.3%)19
(18.5%)
(16.7%)
(46.5%)
(40.8%)
(34.2%)
24
25-29
25-2935-39
2014 12 30
I
X
I
X
/(40.2%)
20-24
(34.6%)24
(31.0%)
20-24
2014 12 30
(53.8%)
I
X
(23.3%)
()(76.7%)
33.7%
43.0%
2014 12 30
(52.5%)
20-2430-39
192.29
101~200(49.5%)
19
I
X
/(66.8%)
(29.3%)
16.4%
2014 12 30
(27.0%)
(23.3%)4
25-29
I
X
(42.7%)
(41.9%)
(61.1%)
(58.9%)(57.8%)
(54.9%)
I
X
(37.5%)
2014 12 30
1~3(73.0%)
20.4%4~6
(49.4%)
KKbox()
3.89
87.87
I
X
23.3%
()(76.7%)
/
2014 12 30
1463
51.6%
1374
48.4%
19
482
17.0%
20-24
287
10.1%
25-29
290
10.2%
(IX Survey)
CyberPanel
2014/12/052014/12/08
N=2,837
95%,1.84%
201411
2014 12 30
30-34
351
12.4%
35-39
324
11.4%
40
1104
38.9%
1354
47.7%
710
25.0%
773
27.3%
I
X
m
c
marcom@insightxplorer.com
(02) 3322-2882