Professional Documents
Culture Documents
Entrepreneurship is not an inborn skill, it is a product of the environment. It involves a complex of economic
and social behaviour. To be successful, an entrepreneur has to remain dynamic and responsible to the
whole environment. Entrepreneurship can hardly survive under any given circumstances. It can flourish only
under the right environment. It is a part of the total system. The social values, culture, government policies,
political system, technology, economic conditions, customs, laws, etc. influence the growth of
entrepreneurship.
In fact, the entrepreneurship cannot be kept aloof from the changing social values, ideologies, new emerging
aspirations, environmental pressures, religious beliefs, consumer wants and society needs etc. Business is
a system made up of certain environmental factors which require the entrepreneur to adopt a dynamic
attitude and a new strategy of their own.
Entrepreneurial culture implies a set of values, norms and traits that are conducive to the growth of
entrepreneurship.
Cultural values deeply affect entrepreneurship and the level of economic development Structural
conditions make development possible cultural factors determine whether the possibility becomes an
actuality.
Culture has everything to do with the entrepreneurial process and focuses on the discovery and
interpretation of opportunities, neglected by others. No entrepreneur can overlook the countrys cultural
heritage and values if he wants to survive and progress. He needs to function on the basis of social
expectations, desires and goals. The entrepreneur has to respect the human society, its cultural values and
traditions.
Awareness and understanding of the cultural environment of business maybe useful to the entrepreneur in
several ways:
i)
To better understand the behaviour and conduct of people with regard to entrepreneurship.
ii) To predict behaviour and determine how people will act in a certain situation as regards to
entrepreneurship.
iii) It develops the sensitivity of the entrepreneur.
The characteristics of the family enterprises commitment, continuity, putting a face to the company and
close interaction between the family and the business may have a strong impact on the strategic choices
in the business.
Family background of business-family values, business conversations as a part of the daily household
routine, family support and encouragement, has given these young entrepreneurs, the drive, the desire, and
the motivation to create their own viable business unit. On the other hand, successful family business that
have been forced on in heritage, has curbed the development of independent, innovative ventures.
Family enterprises also play a major role in regional and local economics often act as the engines of their
economic development as they have a positive attitude towards growth, and their growth is usually more
cost efficient than of other firms. The owners that put a face to their family enterprises are committed to
developing their firms as well as to their continuity.
To conclude, the influence of human institutions such as norms, values, morals, family ties and support in
other words culture- form the framework within which individuals can pursue entrepreneurial opportunities.