1. Do you currently have a working mobile or not?

a.
b.

Yes, I do
No, I do not

(Inappropriate question)
2. Do you currently have an account with a mobile phone service provider, or not?
a.
b.

Yes, I do
No, I do not
(Inappropriate question)

3.Which provider currently you are using type of phone would you like to have ?
a.
b.
c.
d.
e.

Vodaphone
Aircel
BSNL
Airtel
Idea

(Inappropriate question)
4. How important is the design or style (Look and Feel) of a mobile phone to you (Good
Question)
a)
a.
b.
c.

Not Important
Fairly Important
Very important
Extremely important

5. What type of phone would you like to have ? (Good Question, but change the options a little
bit)
a.
b.
c.
d.

Flip Phone
Slide Phone
Tough Phone
Luxury Fashion Phone

6. What size of the handset would you prefer ?

a. Small
b. Meduim
c. Large

7. What do you consider important when choosing a Smart phone? "Feel free to rate more than
one option"
1 (lowest)
a.
b.
c.
d.
e.
f.

5(highest )

Name of Brand
Functionality
Applications Store
Pricing
Connectivity
Advert

8. How many working mobile or cell phones do you currently have? (Inappropriate)

9. Why do you own a second mobile phone? (Inappropriate)

a. For business purposes
b. For the same purpose/features
c. Other, please specify:
10. What would you describe as the main benefits of using internet on your mobile phone?
a.
b.
c.
d.
e.

Its accessible everywhere

I can search for information that I need urgently
It is a way to pass my time (eg transport, queue,etc)
It allows me to use online utilities when I am out
Other, please specify:

11. In a typical weekday, do you use your mobile or cell phone most often for work, for personal
reasons, or about an equal amount on both?
a.
b.
c.
d.
e.
f.

Somewhat more often for work

Slightly more often for work
About an equal amount for work and personal reasons
Slightly more often for personal reasons
Somewhat more often for personal reasons
Much more often for personal reasons

12. In a typical weekday, about how much time, in total, do you spend using your mobile or cell
phone?

Hours
Minutes

13. Which of the following activities do you do on your mobile or cell phone? (Check all that
apply)
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
k.
l.
m.

Play music
Send or receive emails
Send or receive texts
Send or receive videos
Send or receive photos
Play videos
Make or receive phone calls
General internet use (other than using social networking websites)
Take photos
Purchase products or services
Record videos
Play games
Use social networking websites

14. How much are you willing to spend on a mobile phone ?

a.
b.
c.
d.

Rs. 50-100
Rs. 150-200
Rs. 250-500
Rs. 500+

15. Do you think Internet on mobile would get better in the future?
a. Yes
b. No
c. Maybe