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Project Name
Project Leader
Project Assessment
Question
What is your initial estimate of total available market?
What is your initial estimate of serviceable available market?

Question
Approximately how much research and development will this solution need?

Question
Is the solution within the nuclear industry?
Do we have evidence that the customer is currently searching for a solution?
Can this product or service be sold externally within 1-2 years?
Does this project have a leader?
Is this project in the project leader's area of expertise?
Is this solving an existing customer need?
Will this reduce plant costs?
Will this increase plant output?
Has a project/resource team been identified?
Is it clear under which business line this will fall?

Strengths & Weaknesses

Question
We have a good idea of (specifically) which plants to market to
Resources are available to complete a business plan in 3 months
AREVA has a strong history of working with the customer(s) we want to target
There is a clear way to segment potential customers
Target customers have been very satisfied with our work for them in the past
Key contacts in target utility/station customers have been identified
AREVA has unique resources which will be difficult for competitors to replicate
If there are competitors in this market, we know how they are pricing
AREVA can compete on price with this offering
Our revenue streams will be sustainable for greater than 1-2 years
We have a good idea of how much customers would be willing to pay

We have a specific, achievable timeline

Our "Key Activities" will be difficult to copy
Our revenue streams will be diversified between customers
This project can be structured such that revenues are predictable and stable
We will have a recurring revenue stream or frequent repeat purchases
Our relationships with decision-makers are especially good with the targeted customers
Our brand is strong in this area of expertise
Our costs are predictable
AREVA and customer management are willing to work with partners, if necessary
Resource needs will be stable and predictable
We may be able to collect revenues before we incur expenses
Our Value Propositions are well aligned with customer needs
Our pricing mechanism is adaptable and captues the full value to the customer(s)
Our existing channels for customer awareness, evaluation, purchase, delivery, and after-sales are very effective
Our targeted customer(s) can easily see our channels
The channels for each step of our product pipeline are strongly integrated
Our communication channels are well-matched to our customer segments
We understand our cost structure and it is correctly match to our business model
Balance of in-house versus outsources execution is ideal (if applicable)
We have an excellent relationship with our partners (if applicable)
There are strong synergies between our product and service offerings
Our Value Propositions have strong network effects

Opportunities
Question
Current or new regulations are driving the market for this product/service
No other substitute products/services are currently available
This represents an opportunity to work with a customer we do little business with or is brand new
This product/service will utilize proprietary AREVA intellectual property
This product/service has elements which can be sourced from partners to reduce cost or time-to-market
This product/service is tapping under-utilized resources
There are opportunities to cross-sell or bundle this opportunity with other products/services
Performing this project will gain AREVA expertise to allow it to reduce internal costs
Potential partners for AREVA have been identified to more effectively reach and sell to customers, if so desired
This market is expected to grow over time
We will likely be able to serve new customer segments as the market grows
The product and service(s) sides of our offering are well integrated
Other revenue streams are likely to appear in the future
There are clear ways to establish "barriers to entry" and increase future switching costs
We have either triaged potential customers or identified customers that we will not pursue
We have innovative ways to reach the customer and allow them to purchase products and services
We will be able to segment (and better serve) the customer-base more precisely with more data

Threats
Question
The market for this product or service is crowded with competitors
Competitors are able to offer a better price
Other companies will be able to imitate AREVA quickly, intensifying competition
The market for this product or service is likely to become crowded with competitors soon
Competitors status or position threatens our customer channels
Customers are likely to defect if presented with a similar solution from a competitor
Our technological advantage is being threated by competitors
The project will depend heavily on just one or two revenue streams
Current revenue streams are likely to disappear in the near-term future
Key partners are likely to collaborate, wholly or in part, with competitors
Our relationship with the customer is likely to deteriorate in the short-term
We are in danger of losing key partners
We depend heavily on just one partner
Some costs have a chance of becoming unpredictable
We rely on a supply of resources that are not within our control
The quality of resources we rely on is not within our control
Some costs may grow more quickly than the revenues they support

Point

165

X-axis

Y-axis

2.50%

60.0%

Minimum
Weight
Estimate
Confidence Value
$ 2,000,000
15% $
50,000,000
100%
$ 1,000,000
20% $
10,000,000
100%
35%

15.00
20.00

Maximum
Weight
Estimate
Confidence Value
$ 100,000
65% $
35,000
100%
100%

65.00

65.00
100.00

~Max

100.00

Weight
15%
13%
11%
12%
10%
10%
9%
9%
8%
3%
100%

Selection
Definitely yes
N/A or Unsure
Probably yes
Probably yes
N/A or Unsure
Definitely yes
Definitely no
Definitely yes
Probably no
Definitely no

35.00

Value
6
2.6
3.3
3.6
2
4
0
3.6
0.8
0
25.9

Max

40.0
164.8

Weight
8%
8%
7%
6%
5%
5%
5%
4%
4%
4%
4%

Selection
N/A or Unsure
Definitely yes
Definitely yes
Probably no
N/A or Unsure
Probably no
Definitely no
N/A or Unsure
Probably no
N/A or Unsure
Definitely yes

Value
0
8
7
-3
0
-2.5
-5
0
-2
0
4

3%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
100%
Min

-100
Weight
15%
10%
10%
10%
10%
8%
8%
7%
5%
4%
3%
2%
3%
2%
1%
1%
1%
100%

Definitely yes
Probably no
N/A or Unsure
Probably no
Definitely no
N/A or Unsure
Probably no
N/A or Unsure
Definitely yes
Definitely yes
Probably no
N/A or Unsure
Probably no
Definitely no
N/A or Unsure
Probably no
N/A or Unsure
Definitely no
N/A or Unsure
Definitely no
Definitely yes
Probably yes

3
-1.5
0
-1.5
-3
0
-1
0
2
2
-1
0
-1
-1
0
-0.5
0
-1
0
-1
1
0.5
2.5

Max
Selection
Definitely yes
Definitely yes
Definitely yes
Definitely yes
Definitely yes
Definitely yes
Definitely yes
Definitely yes
Definitely yes
Definitely yes
Definitely yes
Definitely yes
Definitely yes
Definitely yes
Definitely yes
Definitely yes
Definitely yes

100
Value
15
10
10
10
10
8
8
7
5
4
3
2
3
2
1
1
1
100

Min

-100
Weight
15%
12%
12%
10%
10%
8%
7%
5%
5%
3%
3%
2%
2%
2%
2%
1%
1%
100%

Min

-100

Max
Selection
Definitely no
Probably no
Probably yes
Probably yes
Probably yes
N/A or Unsure
N/A or Unsure
Definitely no
Probably no
Probably no
Definitely no
Definitely no
N/A or Unsure
Probably no
Probably yes
Probably no
Probably no

Max

100
Value
15
6
-6
-5
-5
0
0
5
2.5
1.5
3
2
0
1
-1
0.5
0.5
20
100

Weights (divisors) are based on "ideal estimate"; where ideal est. must change, use Solver tool to recalculate divisor at 100
Divisor
480,000 Ideal Est. $ 50,000,000
Divisor
90,000 Ideal Est. $ 10,000,000

Divisor

650 Ideal Est.

based on "ideal" responses listed above

35,000

er tool to recalculate divisor at 100% confidence so that computed value = weighted value

S/W

Project Name
Project 1
Project 2
Project 3
Project 4
Project 5
Project 6
Project 7
Project 8
Project 9
Project 10
Project 11
Project 12
Project 13
Project 14
Project 15
Project 16
Project 17
Project 18
Project 19
Project 20
Project 21
Project 22
Project 23
Project 24
Project 25

Project Leader
Project Lead 1
Project Lead 2
Project Lead 3
Project Lead 4
Project Lead 5
Project Lead 6
Project Lead 7
Project Lead 8
Project Lead 9
Project Lead 10
Project Lead 11
Project Lead 12
Project Lead 13
Project Lead 14
Project Lead 15
Project Lead 16
Project Lead 17
Project Lead 18
Project Lead 19
Project Lead 20
Project Lead 21
Project Lead 22
Project Lead 23
Project Lead 24
Project Lead 25

S/W

O/T
3%

60%

Point Size
165

63%
90%
-12%
-67%
25%
45%
34%

Point Size
10
80
50
30
120
5
50

O/T
-24%
16%
47%
45%
65%
60%
-66%

Opportune Market -->

Leader
Project Leader

-100%

<-- Threatening Market

#
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Current Project Name

Project Name

150%

100%

50%

0%
-100%

-80%

-60%

-40%

-20%

0%

20%

40%

-50%

-100%

<-- AREVA Weakness

AREVA Strength

Project 1
Project 2
Project 3
Project 4
Project 5
Project 6
Project 7
Project 8
Project 9
Project 10
Project 11
Project 12
Project 13
Project 14
Project 15
40%

60%

80%

100%

Project 16
Project 17
Project 18
Project 19
Project 20
Project 21
Project 22
Project 23
Project 24
Project 25

AREVA Strength -->

Point Size Dropdown

Value
Dropdown
0
1
2
3
4

Definitely no
Probably no
N/A or Unsure
Probably yes
Definitely yes

Matrix Questions Dropdown

Value
Dropdown
-100
-50
0
50
100

Definitely no
Probably no
N/A or Unsure
Probably yes
Definitely yes