Introduction to study

Research design
Milk is an important item of consumption .being essential food
items for general populace, its importance can be gauged from the fact that it is
used all over the world as a major source of nutrition for the human being. there
are many organizations which provides milk to the peoples. every people on the
earth consumes milk.
Consumer needs are the foundation for the economic operation
of any country .it is fact that business makes profit only when goods are
consumed. so without consumers there is no any business and without business
there is no consumers. business is entirely depends upon consumers not only for
its survival but also for its growth . a similar idea is expressed by Singh and
Shastri Verma who said that ,consumer is pivot around which the whole
business activity revolves in many ways .thus consumer assumes greatest
significance in developing or developed country as economic activities centre
around him . besides for the last decades there has been a tremendous and
rapid development in product innovation, product line , pricing and promotional
strategies by the businessman and so the preferences ,tastes, cultures etc. of the
consumers have manifested the business environment and lead transformation
from sellers market to buyers market.
Hence today the consumer has become a king and he and his
buying behavior have acquired the focal point of attention by the business world,
marketing agencies, researchers and academicians as well.
The study of consumer behavior holds great interest and focal
point of the day for us as consumers and as researcher. The study of consumer
behavior is concerned with not only what consumers buy but with why they buy,
when ,where ,and how they buy it. for marketers it is important to be sufficiently
well versed in the field of consumer behavior so that they may make meaningful
contribution to the development of marketing strategies.

Statement of the problem

As per the above discussion the consumer behavior is more

important to the organization. because only consumer know that what is quality
of the product, taste, price and about packaging. This survey is helpful to
organization increase the sale.

Objectives of the study

1. To study the consumers opinion about the Mayur milk and milk products.
2. To study the consumers needs and wants.
3. To study the theoretical background of the consumer behavior.
4. To study the attributes that the consumer like in the milk products.
5. To observe the behavioral aspects of the consumer.
6. To study the factors influencing the consumer behavior.
7. To study the changing trends in consumer behavior.

Scope and importance of study

A study focused on marketing of Mayur milk and milk products and also
behavior of consumers towards Mayur milk and milk products. This study also
focused on consumers needs and wants. This study focuses on understand
the demand and supply conditions of Mayur milk and milk products.
This study is important to organization and help to organization for
about to know market conditions of Mayur milk and milk products. This study
helps to organization to know about market share of Mayur organization and
its position.
This study helps to researcher to know about consumers behavior
towards the Mayur milk and milk products.
This study helps to other peoples who use this project for
reference. .From this project other peoples know about the Mayur milk and
milk products .

Research methodology
Research methodology is a method to solve the research problem
systematically.
Consumer research is the systematically collection, recording,
analysis, interpretation and reporting of necessary information about the
consumers.
Information about sample:1] Sample size

- 150 samples

2] Sample unit

- single consumer

3] Sampling method

- sample is selected randomly.

This survey is limited for only kolhapur city and collected information
through questionnaire instrument by the survey method.
Any research study requires two types of data. These are:1] Primary data
2] Secondary data
1] Primary data:Primary data are those data which collected fresh and first time and
it is to be original in character.
The collection of primary data is expensive.
Sources of primary data:A survey consists of collecting data by interviewing people. Survey
may be conducted in personal, by telephone with the help of questionnaire.

A] Personnel interview: It is more flexible because interviewer can search

more deeply if answer is incomplete more information can be obtained by
personnel interview.
B] Telephone:This can be usually be conducted more rapidly than
either personnel or mail surveys. Method is easy to administer but it is too
costly.
2] Secondary data:Secondary data consists of information that already
exists to serve the purpose. Secondary data provide a starting point for
research and offer the advantages of lower cost and quicker availability. but
on the other hand the data needed might not be accurate , incomplete ,
unreliable.
Here the relevant data was collected through the
available literature from organization in the form of annual and journals.
Sources of secondary data:A] Libraries:Probably the best source for secondary data is good library.The
researcher has taken the reference of books which are available in library in
concern to research study.
B] Annual reports:The researcher refers the annual reporters of the
company for the study.
C] Other sources are previous sales reports ,research reports.

Limitations

1. This study is limited to time period (50 days) .

2. This study is limited for marketing department of the organization.
3. This study is limited only Kolhapur city market area.
4. This study is limited to consumer behavior.
5. This study is limited to Mayur milk and milk products.

Introduction to the Organization

Name :

Mayur Co-operative Milk union Ltd. Kolhapur

Plant - Mangarayachiwadi (Vadgaon)

Registration - 1993 under multiple Co-op Societies Act - 1984.

Introduction :Mayur milk union is co-op. milk union. It is established in 1995. This plant
is located in managarychiwadi (Vadgaon) at Hatkangale, Taluka (Tahasil) of
Kolhapur District. But Mayur Milk's main office is located at the Shahu Market
Yard, Kolhapur.
Mayur Co-op milk union was started with authorized capital of Rs. 7,50,0000/Due to expansion of business, the union took a loan from bank. Now mayur
provides milk and milk products.
Milk Products 1) Shrikhand
2) Amrakhand
3) Ghee
4) Basundi
5) Lassi (Pack of 200 ml)
6) Flavoured milk
Land Unit is located at plant no. 13 to 9, 33 to 44 in Mangarayachiwadi
(Vadgaon), Tal. Hatkanagale, Dist. Kolhapur of 1, 40,000 sq. feet.

Building :The whole building R.C.C. and its area is around 74,560 sq feet
considering the requirement of business which includes factory building office
block, water ventilation, electrical control room, compound wall and company
gate.
Electrification :Company has obtained high electrical connection of capacity 249 KVA
from Maharashtra state electricity board. It has made all arrangement for
transfers capacitors along with the electrical control room. Company has been
evicted a control panel which is facilitate satisfactory working said connection
company has deposited an electricity deposited Rs. 2,24,900 with M.S.E.B.
Man Power The required man power of normal operations estimated at 600
comprising of
1) Unskilled workers

2) Semiskilled Workers

80

3) Skilled workers

200

Total Workers

320

600

Fight for MMPO license MMPO License is essential factor in milk trade only the license folder of
MMPO are legally permitted to produce milk the Zillah sangh tried with its best to
back the MMPO License Mayur Union.
But overcome all difficulties and emerged victorious union had to work hard and
had to spend lot money. Now as the MMPO license holder union are legally
authorized to produce the milk for whole of Kolhapur district and three Tahasils in
state of Karnataka.

Procurement System The procurement of Mayur union was started at Kurundwad on the
auspicious day of Gokul Ashtami. The milk Producer who were tried of doctorial
treatment by Zillah sangh and the private traders got an able and reliable
alternative in the farm of Mayur union. Mayar union only hurts of the people by its
work culture. IN consequences procurement went on increasing day by day and
is still an increasing.
The no. of village level private milk co-op affiliated in Mayur milk in 438.
This co-op affiliated produced milk from their milk produces members the milk so
produced is send to milk processing plant. There are fixed 41 routes for the
procurement operations. New milk co-op are established as the procurement is
increasing. But some routes are uneconomical due to low procurement and no
spoke for further increases. The Mayur has decide to be consider the affiliation of
such societies.
Mangrayachiwadi Dairy Project :
The union has set up the most modern and complete dairy project of
Mangarayachiwadi (vadgaon) in Hatkangale Tehasil of Kolhapur district to
process it for sale. this 80,000 lit/ day capacity plant was completed in Nov. 1995
the project was completed in record 10 month time without any aid from govt. or
any semi. Govt. agencies with the unions internal source, share capital from
member a loan from the Apex Bank this the matter of great pride for the member
of Mayur union. The plant has been visited and highly praised by personalities in
the milk trade.

The existing facilities includes:A} I lack lit per day central daily by village Mungaralachi wadi, Taluka.
Hatakalangle in tColhapur district. 20.000 lit. Per day dairy plant at Shinoli
M.I.D.C in Chandgad taluka of Kolhapur dist.
B) 20,000 lit. Per day chilling plant at village Turambe in dhanagri taluka of
Kolhapur Disl.
C) 10,000 lit. Per day chilling plant at village Examba in Chikodi taluka of Belgium
dist.
D) Facility to manufacture 5,000 MT balance nutritional cattle feeds per month
under Branch Mayur in collaboration with Godrej Agro. Vet at their Miraj plant and
2,000 MT at YARANA FEEDS, Ilubli. E) Facility of equipment to arrange animal
health cover and artificial insemination through network of 20 Vets and 96
Veterinary roots which covers nearly 32,000 milk animals owned by milk
producer who are member of over 720 village dairy societies.
F) Mayur supplies milk, chaff cutter, fodder seeds, Travis to the member societies
at reasonable cost.
G) Present handling of 80,000 lit. Per day through i;,'work of two dairies and two
Chilling centers.
H) Mayur have already established two packing centers, one at Vashi
(Navi Mumbai) and second at Bhosari- Pune.
I) Mayur is marketing altogether 75,000 liter. Per day liquid milk at
Mumbai, Pune,

Kolhapur, Belgum and north-south Goa, Hubli,

Dharwad, south Konkan, North

Konkan like Chiplun, Khed and

Mahad and cities like Satara, Baramati,Phaltan and Sangli.

J) Manufacture and marketing of indigenous milk products like,
Shrikhand, Amrakhand,Ghee, Lassi, Basundi, etc. Mungralchi wadi Plant:Total collection of milk at this plant is about 25,000 lit/ day. Bedfellow milk about
20,000. And Cow milk about 5,000. The 5% of total collection of milk is the
byproducts like Basundi, Shrikhand, Amrakhand, Ghee and flavored milk.

ABOUT ISO-9001:
Mayur has always kept its customer and his utmost satisfaction at the center
stage. Company's manufacturing and quality systems are designed such that,
they always cater ever growing and ever changing demands of its customers with
the age-old working culture, Mayur already had smooth working systems. The
company decided to go for ISO-9001 in 2001 and galvanized its systems to
conform to ISO-9001 requirements. Mayur unit Mungralchiwadi, underwent
System Audit in November & December 2000 respectively and was immediately
acclaimed ISO-9001,

ADVANCEMENT IN I.T.:
Concepts of computerization are fast changing. With company's objective to
remain a global player and survive in this age of neck-to-neck competition,
company is keen to adopt latest innovations in Information Technology. As a. step
towards this, company has today installed new kind of network. More than 20
computers are finding solutions and giving help to superiors with, Color Inkjets
Plotters - AO size, CD Writer, Multimedia Set & Digitizer. What makes company
proud is in-house designing / development maintenance of all software's and
systems, right from Financial Accounting to MRP,
R&D department is equipped with Pentium based computerized systems & latest
3D design software's like Auto Desk's Mechanical Desktop, Auto-CAD running on
latest Operating System - Microsoft Windows NT.
.

FUTURE PLANS:
1. Computerization of Enterprise Resource Requirement (ERP)
2. Total computerization of processing, planning (CMAS), Machine Shop
scheduling and assembly scheduling through computerization
4. Computerization - particularly in the areas like TQC.
5. Adoption of latest information technology techniques -Internet / Intranet for
interlinking all the Mayur's outfits.
Objectives :1. Objectives towards the company : To earn more profit
To improve the quality of the product continuously.
To development of marketing strategy.
Improve Image of the product in the market.
2. Objectives towards the workers welfare : To provide proper welfare facilities to the workers.
To provide the proper incentives.
To provide the training.
To arrange the motivational activities for workers.
To provide promotional activities.
3. Objectives towards the society : To avoid Environmental pollution.
To develop the surrounding area of the organization
To create employment.
4. Objectives towards the distributors and customers
To provides proper commission to the distributors.
To help to the distributors in the advertisement activities.
To provides proper and satisfactory service to the distributors and customers.
To maintain customer satisfaction.

Introduction: Consumer behavior is comparatively new field of study. It is the attempt

to understand and predict human actions in the buying role it has assumed
growing importance under market oriented and management. Consumer
behavior is defined as all psychological, social and physical behavior of potential
customers as they become aware of, evaluate, purchase, consume, and tell
others about product and services.
The main task of all organizations to identify the needs and wants of
target customers and to satisfy them. Consumer should be understood by the
company. It is very essential thing in the world today.
Forces affecting on Consumer buying behavior: Researcher study the response of consumers towards any particular
product or products if he do the survey of consumer. These are called buying
behavior of consumer. So it should decide the product choice, brand choice,
dealer choice and chasing timings as well as amount. Different factors affect the
decision making process of customer,
Social and group forces: The way of thinking, believing, and acting are influenced by social forces
and groups. Because social force it creates individual buying decisions, the
needs , experienced, the alternatives we considered, the way of evaluation.
i) Cultural influence: From generation to generation culture which is symbol of complexity runs
through society and human behavior. Of course symbols should be of two types
1] Intangible: - e.g. attitudes, beliefs, values, languages,
2] Tangible: - e.g. tools, housing, products, works of arts.
ii) Subcultures influences: In it characteristic behavior patterns sufficiently distinguished them from
other groups within the same culture. Subcultures are based on factors like
religion, urban, rural identification, nationality and race.

iii) Social class influences: Social class is of a member of society. There are upper, middle and
lower classes in society. Customers buying behaviors is often influenced by the
class to which they belonged.
iv) Reference group influences: Each and every group has its own standards of behavior that they
serve as guides or frames of reference, for the individual members
e.g. families and circle of friends are such groups.
v) Family and household influences: In family two, three or more or less members are assured, who are
related by blood, marriage or adoption living together in a household. Their family
also relations with other families. If we go ahead household is consisting oneman family also.
Psychological factors: Major psychological learning, memory and attitudes can influence
persons 'living choices.
i) learning: Generally, we learn many physical patterns useful in responding to a
variety of situations faced in every day's life. We also learn different methods of
spending various purchase situations. For example, the forms of learning to act
dissatisfied when hearing the first price quote on a car, or learning to read closely
the fine print in purchase contract.
ii) Memory: Memory processes are of considerable importance to the understanding
of consumers. This is so because, to a large extent consumers act on the basis
of their cognitions or their knowledge or beliefs about the world. These cognitions
are stored in memory and they influence how incoming stimuli are interrupted.

iii) Attitudes: A person overall attitude towards an object is seen to be a function of

the strength of each of a number of beliefs. The person holds about various
aspects of the object and the evaluation he gives to each belief as it relates to
the object. A belief is the probability, a person attaches to a given piece of
knowledge being true.
Consumer buying decision:The decision by an individual to buy or to not to buy is arrived at
following a system. Whether a buying decision is rational or emotional. the mind
of customers is like a computer where stimulus like persons need and want
interact with the personal, social and environmental factors beside the
companies marketing mix elements as impulse to finally emerge as response in
the form to buy or not to buy decision and post purchase behavior.
Participants in the buying process: The following five are different roles that person can play in a buying
decision.
1. Initiator: The initiator is the person who first suggests the idea of buying of
particular product or services.
2. Influencer: A influencer is the person whose view or advice carries some
weight in making the final decision.
3. Decider: The decider is a person who ultimately determines a part of or the
entire buying decision whether to buy, what to buy, who to buy or where to buy.
4. Buyer: The buyer is the person who makes the actual purchase.
5. User: The user is the person who consumes or uses the product or devices.

Consumer Buying process: The purchaser or consumer takes his buying decision, for some
commodities immediately without much consideration such as items of daily use
while for some other commodities mainly luxury or durable items, he thinks much
before taking a decision to purchase it. Sometimes he consults others generally
with friends. Generally the purchaser or buyer passes through five distinct stages
in taking a decision for purchasing a particular commodity.
These stages arei) Need Arousal
ii) Information search
iii) Evaluation behavior
iv) Purchase decision, and
v) Post purchase feelings.
Stages Of Buying Process: 1. Need Arousal:
Need arousal gives birth to the process of buying. Internal or external
stimulated by need. A common man arises his household living or level that is
known by his previous experience. It means how to satisfy needs like hunger,
thirst, sex etc. This assures in internal stimulus. A need can also be aroused by
an external stimulus such as sigh of a new thing in a shop when other things are
purchasing.

2. Information Search:
The consumer tries to solve the need and gathers the sources and
information's about the product after the need is arousal, The intensity of need
produces two states of individuality e.g. the first is heightened attention, where
the consumer becomes receptive to the information regarding the item he needs.
He becomes alert to inform bearing need and its gratification. If T.V. is purchased
he will have to give more attention towards it, e.g. T.V. adds, T.V. remarks made
by friends, associations about TVs. If the need is more he does take part in
active motions He tries to collect more information search for the product. Such
as key attributes, of various brands.
There are 4 consumer information sources: 1) Personal sense
2) Family, friend, neighbors etc.
3) Commercial! source (adds, salesman, dealers)
4) Public sources (mass, media consumer, rating, organization)
5) Public sources (handling, examining, using the product)
3) Evaluation Behavior: After collecting information, the consumer clarifies and evaluates the
alternatives. Not a single evaluation method is used by a consumer or all
consumers. The most current process of evaluation is to judge the product
largely on a conscious and rational basis. Product attributes, importance to
weight, brand images, utility functions for each attribute, and attitudes are
important, He takes decision after evaluation of various alternatives.
4) Purchase Decision: Evaluation behavior leads the consumer to form a ranked set of
preferences, formally a consumer buys the article, he or she likes most but there
are three more important considerations for taking the buying decision:

a) Attitude of other such as of wife, relative and friends, but it depends upon the
intensity of their negative attitude and the consumer's motivation to comply with
the other person's wishes.
b) Anticipated situational factors as looks or manner of the sales man or the
way business is carried on or worry about the his income situation.
5) Post-Purchase Decision: After buying and trying the product, the consumer will feel some level
of satisfaction or dissatisfaction and level of satisfaction depends very much on
the expectations and the products perceived performance. If the product matches
up to his expectations the consumer is satisfied; if it exceeds, he is highly
satisfied; and if it falls short of expectation, he is dissatisfied. Consumers form
their expectations on the basis of massages and claims sent out by the seller and
other communication sources. If seller makes exaggerated claims, consumer will
naturally feel dissatisfaction. So the smart seller must make claims about the
performance of the product that are congruent with its quality. So that the
consumer would feel satisfied.

Data analysis and interpretation

Table 4.1
Title :- Analysis of consumers as per number of family members.
Sr .No.
1
2
3

Particulars
1-5 family members
6-10 family members
Above 10 family members
Total

No. of Consumers
90
30
30
150

% age
60.00
20.00
20.00
100.00

Graph 4.1
Title :- Analysis of consumers as per number of family members

Above table and graph shows that the analysis of consumers as per the number
of the family members.66.66%consumers family having 1-5 family members,
16.67% consumers having family members 6-10 and 16.67% consumers has
more than 10 family members.

Table 4.2
Title: - Analysis of consumers as per monthly income.
Sr.no

Income of respondent

Number of consumers

% age

1
2
3

Below Rs.5000
Rs.5000-Rs.10000
Above Rs. 10001
Total

70
50
30
150

46.67
33.33
20.00
100.00

Graph 4.2
Title :- Analysis of consumers as per monthly income.

Above table and graph shows that the analysis of the consumers as per the
monthly income. 50% consumers income lies below the Rs.5000 per
month.33.33% consumers income lies in between the Rs 5001-Rs.10000.the
16.67% consumers income is above the Rs.10000.

Table 4.3
Title: - Consumer awareness about Mayur milk and milk products.
Sr.No
1
2

Particulars
Yes
No
Total

Number of respondents
120
30
150

% age
80.00
20.00
100.00

Graph 4.3
Title: - Consumer awareness about Mayur milk and milk products.

Above table and graph shows consumer awareness towards the Mayur milk and
milk products.100% consumers are aware about the Mayur milk and milk
products

Table 4.4
Title :- Analysis of Mayur milk and milk products awareness in consumers.
Sr.no.
1
2
3
4
5
6

Nameof products
Milk
Lassi
Ghee
Shrikhand
Amrakhand
Basudi

Numberof respondents
120 (Out of 120)
100 (Out of 120)
085 (Out of 120)
095 (Out of 120)
105 (Out of 120)
120 (Out of 120)

% age
100.00
83.33
70.83
79.17
87.50
100.00

Graph 4.4
Title :- Analysis of Mayur milk and milk products awareness in consumers.

Above table and graph shows Analysis of Mayur milk and milk products
awareness in consumers. consumers are aware about the Mayur milk and milk
products. They aware about the Milk, Lassi, Ghee, Shrikhand , Amrakhand,
Basundi,etc products of Mayur

Table 4.5
Title :- Analysis of

information sources about Mayur milk and milk

products to consumers.
Sr.No.
1
2
3
4
5

Particulars
Banners
News papers
Television& Radio
Employees
Friends & Relatives
total

Numberof respondents
42
24
00
36
18
120

% age
35
24
00
30
15
100

Graph 4.5
Title :- Analysis of

information sources about Mayur milk and milk

products to consumers.

Above table and graph shows analysis of information sources about the Mayur
milk and milk products to consumers. Through the banners 35% consumers
know about the Mayur milk and milk products .30%consumers know the Mayur
milk and milk products through the employees of the organization.24%
consumers know Mayur products by newspapers and 15% consumers know
Mayur products by their friends and relatives.

Table 4.6
Title :-Analysis of consumers as per regularity.
Sr.No.
1
2

Narticulars
Yes
No
Total

Number of particulars
110
010
120

% age
91.67
08.33
100

Graph 4.6
Title :-Analysis of consumers as per regularity.

Above table and graph shows analysis of consumers as per regularity.91.67%

consumers are regular consumers while 8.33% consumers are irregular
consumers.

Table 4.7
Title :- Analysis of consumers as per product wise consumption
Sr.No
1
2
3
4
5
6

Name of product
Milk
Lassi
Ghee
Shrikhand
Amrakhand
Basundi

Number of respondents
120 (out of 120)
70 (out of 100)
60 (out of 85)
85 (out of 95)
100(out of 105)
110 (out of 120)

% age
100.00
70.00
70.59
89.47
95.23
91.67

Graph 4.7
Title :- Analysis of consumers as per product wise consumption

Above table and graph shows analysis of consumers as per the product wise
consumption. 100%consumers consume Milk , Shrikhand , Amrakhand and
Basundi while 58.33% respondents consumes lassi and 33.33% respondents
consumes Ghee.

Table 4.8
Title :- Analysis of consumers as per daily consumption of Mayur milk.
Sr.no
1
2
3

particulars
litre
1 litre
More than 1 litre
Total

Number of respondents
75
30
15
120

% age
62.5
25.0
12.5
100

Graph 4.8
Title :- Analysis of consumers as per daily consumption of Mayur milk.

Above table graph shows analysis of consumers as per daily consumption of

Mayur milk.62.5% consumers are daily consumes litre milk.25% consumers
consumes daily consumes 1 litre milk and 12.5% consumers are daily consumes
more than 1 litre milk .

Table 4.9
Title :- Analysis of consumers opinion about quality of Mayur milk and milk
products.
Sr.no.

Quality

good

better

best

Average

Total

62
40
32
45
67
38

34
12
14
23
15
28

14
04
03
09
05
16

10
14
11
08
13
18

120
70
60
85
100
110

Name
of
products
1
Milk
2
Lassi
3
Ghee
4
Shrikhand
5
Amrakhand
6
Basundi
Graph 4.9

Title :- Analysis of consumers opinion about quality of Mayur milk and milk
products.

Above table and graph shows analysis of consumers opinion about quality of
Mayur milk and milk products.In average the opinion of consumers about Mayur
milk and milk products is good.
Table 4.10

Title :- :- Analysis of consumers opinion about price of Mayur milk and milk
products
Sr.no.

Price

expensive

appropriate

Cheap

Total

14
09
08
07
05
04

94
52
47
69
87
102

12
09
05
04
08
04

120
70
60
85
100
110

Name
1
2
3
4
5
6

of products
Milk
Lassi
Ghee
Shrikhand
Amrakhand
Basundi

Graph 4.10
Title :- :- analysis of consumers opinion about price of Mayur milk and milk
products.

Above table and graph shows analysis of consumers opinion about price of
Mayur milk and milk products. In average, the opinion of consumers about Mayur
milk and milk products is appropriate.

Table 4.11
Title :- :- Analysis of consumers opinion about taste of Mayur milk and milk
products
Sr.no

Taste

Good

Name

Not

Total

good

of products
1
2
3
4
5
6
Graph 4.11

Milk
Lassi
Ghee
Shrikhand
Amrakhand
Basundi

120
65
50
85
100
110

00
05
10
00
00
00

120
70
60
85
100
110

Title :- :- Analysis of consumers opinion about taste of Mayur milk and milk
products

Above table and graph it shows analysis of consumers opinion about taste of
Mayur milk and milk products. In average, opinion of consumers about taste of
Mayur milk and milk products is good.
Table 4.12

Title :- :- Analysis of consumers opinion about packaging problems of

Mayur milk and milk products.
Sr.no
1
2
3
4
5
6
Graph 4.12

Name of products
Milk
Lassi
Ghee
Shrikhand
Amrakhand
Basundi

Yes
12
08
00
00
00
06

No
108
62
60
85
100
104

Total
120
70
60
85
100
110

Title :- :- Analysis of consumers opinion about packaging problems of

Mayur milk and milk products.

Above table and graph shows analysis of consumers opinion about packaging
problems of Mayur milk and milk products. In averagely, consumers are satisfied
with packaging.

Table 4.13
Title :- :- Analysis of consumers opinion about packaging of Mayur milk
and milk products.
Sr.no

Packagin attractive

fair

Not

Total

attractive

Name
1
2
3
4
5
6
Graph 4.13

of products
Milk
Lassi
Ghee
Shrikhand
Amrakhand
Basundi

86
55
44
60
85
97

28
10
12
15
12
07

06
05
04
05
03
06

120
70
60
85
100
110

Title :- :- Analysis of consumers opinion about packaging of Mayur milk

and milk products.

Above table and graph shows analysis of consumers opinion about packaging of
Mayur milk and milk products. In averagely, consumers opinion about the
packaging is attractive.

Table 4.14
Title: - :- Analysis of consumers opinion about as per factors considered
while purchasing.
Sr.no.

Factors

Number of respondents

%age

1
2
3

considered
Quality
Price
Availability
Total

100
005
015
120

83.33
04.17
12.50
100

Graph 4.14
Title: - :- Analysis of consumers opinion about as per factors considered
while purchasing.

Above table and graph shows analysis of consumers opinion about as per
factors considered while purchasing. 83.33% consumers considers quality of the
product while purchasing, 12.50% consumers considers availability of the
product while purchasing 4.17% consumers considers price of the product while
purchasing.

Table 4.15
Title :- :- Analysis in concern with problems of Mayur milk and milk
products.
Sr.no.
1
2

Problems
Yes
No
Total

Number of respondents
105
015
120

%age
87.50
12.50
100

Graph 4.15
Title :- :- Analysis in concern with problems of Mayur milk and milk
products.

Above table and graph shows analysis in concern with problems of Mayur milk
and milk products . 87.50% consumers having problems with the Mayur milk and
milk products.12.50% consumers having no problems with the Mayur milk and
milk products

Table 4.16
Title :- :- Analysis of consumers problems with respect to the Mayur milk
and milk products.
Sr.no.
1
2
3
4
5

problems
Availability
Package
Smell
Expiry date
No. Problem
Total
Graph 4.16

Number of respondents
60
33
03
18
06
120

% age
50.0
27.5
02.5
15.0
05.0
100

Title :- :- analysis of consumers problems with respect to the Mayur milk

and milk products.

Above table and graph shows analysis of consumers problems with respect to
the Mayur milk and milk products.50.00% consumers having availability problem
of Mayur milk and milk products, 27.50% consumers having package problem of
Mayur milk and milk products, 15.00% consumers having expiry date problem of
Mayur milk and milk products , 5% consumers having spoil problem of Mayur
milk and milk products and 2.50% consumers having smell problem of Mayur
milk and milk products.

Findings
Following are the findings of my research study.
1. In my research area the family size is comparatively small (1-5 family
members)
2. 46.67% consumers has income below Rs.5000.
3. Consumers awareness for Mayur milk and mayor product is more in my
research study marketing area.
4. Milk product of mayor organization is more demanded by consumers as
compare to other milk byproducts.
5. Banners are important source for consumers to know about mayur milk
and milk and product.
6. Purchasing regularity of the consumers to mayur milk and milk product is
more.
7. Milk of mayur organisation is more consumed by consumers as compare
to other byproduct.
8. Arrangement consumption o f mayur milk by consumer is 1 liter in my
research marketing area.
9. Quality of mayur milk and milk product is good.
10. The price of mayur milk product is appropriate.
11. The opinion about consumers about taste of mayur milk and milk product
is good.
12. Comparatively packing problem is more concern with packing and milk.
13. Consumer consider quality factor while purchasing mayur milk and milk
product.
14. An my research strategy averagely consumers are satisfied with mayur
milk and milk product.
15. Availability of main problem in concern with to mayur milk and milk
product.

SUGGESTIONS
Following are my suggestions, after completing the research study to
organisation.
1. Increase awareness to mayur byproducts in consumers.
2. As T.V. and radio are the best media for advertising use them.
3. Improve quality and mayur milk and milk products.
4. Fix the price of mayur milk and milk products as per customer expectation.
5. Develop packing of spicily milk product.