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TABLE OF CONTENTS
1.

Malaysia E-commerce Market Introduction

1.1.

Rise of E-commerce in the World

1.2.

Malaysias position in world in terms of e-commerce potential

1.3.

Why should one invest in Malaysia E-commerce?

2.

Supply Chain of E-commerce Industry in Malaysia

3.

E-commerce Users Profile in Malaysia- Consumer Perception towards Online Purchases

4.

Malaysia E-commerce Market Size by Revenue, CY2010-CY2013

5.

Malaysia E-commerce Market Segmentation

5.1.

By Domestic and Foreign Markets, CY2010-CY2013

5.2.

By Types of Markets (Travel, Retail, Deals and Others), CY2010-CY2013

5.3.

Malaysia Online Travel Market

5.3.1.

Introduction and Market Size by Revenue, CY2010-CY2013

5.3.2. Malaysia Online Travel Market Segmentation by Economy and Business Class,
CY 2013
5.3.3.

Market Share of Major Players in Online Travel Market in Malaysia, CY2013

5.3.4.

Competitive Landscape of Major Players in Malaysia Online Travel Market

5.4.

Malaysia Online Retail Market

5.4.1.

Introduction and Market Size CY2010-CY2013

5.4.2. Market Segmentation by Types of Goods Sold (Electronics, Clothing, Lifestyle,

Beauty and Others), CY2013
5.4.3.

Market Share of Major players in Online Retail Market in Malaysia, CY2013

5.4.4.

Competitive Landscape of Major Players in Malaysia Online Retail Market

5.5.

Malaysia Online Deals Market

5.5.1.

Introduction and Market Size by Revenue, CY2010-CY2013

5.5.2. Market Segmentation By Types of Deal Offered (Restaurant & Dining, Travel,
Electronics, Beauty & Lifestyles and Others), CY2013
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5.5.3.

Market Share of Major Players in Online Deal Market in Malaysia, CY2013

5.5.4.

Competitive Landscape of Major Players in Malaysia Online Deals Market

5.6.

Overview of Malaysia Online Classifieds Market

5.6.1.
6.

Competitive Landscape of Major Players in Malaysia Online Classifieds Market

Trends and Development in Malaysia E-commerce Market

Increasing Internet Penetration to Drive Market Growth
Young Online Population-Prime Audience for Online Websites
Dominance of Local Websites
Increase in Mobile Internet Access
Rise in Smartphone Users
Rising Potential of Online Mobile Payments
Large Number of Foreign Players

7.

Growth Drivers of Malaysia E-commerce Market

Increased IT Spending
Surging Income Levels of Malaysians
Cost-Effective Smartphones and Tablets Empowering the E-Commerce Market
Rise of Mobile Internet
Entry of Foreign Players
Increased Customer Engagement
Availability of Market Expansion Services

8.

Issues and Challenges in Malaysia E-commerce Market

Lack of Trust among Customers
Inadequate Infrastructure Quality
Shortage of Skilled Manpower
Revamping of Business Model by Telecom Operators
Logistics Delivery Hassles

9.

SWOT Analysis of Malaysia E-commerce Market

10.

Recent Industry Activities In Malaysia E-commerce Industry

10.1.

IPGAs acquisition of Thinkproperty.com.my

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10.2.

All Property medias acquisition of Full House Media

10.3.

Catcha Medias partial acquisition of Carlist.my

10.4.

Star Publications Acquisition of Ocision

10.5.

Exabytes Alliance with P1 Networks

10.6.

Philips partnership with Xtrategize for Online Store

11.

Recent Acquisitions and Alliances in Malaysia E-Commerce industry

12.

Overview of E-Commerce Adoption by SMEs in Malaysia

13.

Effect of GST on E-commerce Industry in Malaysia

13.1.

Overview of GST

13.2.

Effect of GST on E-commerce industry in Malaysia

14.

Rise of M-commerce in Malaysia

15.

Malaysia E-commerce Market Future Outlook and Projections

15.1.

Opportunities for Malaysia E-commerce market

15.2.

Future Projections for Malaysia E-Commerce Industry, CY2014-CY2019

15.2.1.
Future Projections by Type of E-Commerce Market (Travel, Retail, Deals and
Others), CY2014-CY2019
15.2.1.1.

By Online Travel Market in Malaysia, CY2014-CY2019

15.2.1.2.

By Online Deals Market in Malaysia, CY2014-CY2019

15.2.1.3.

By Online Retail in Malaysia, CY2014-CY2019

15.3.
16.

Cause and Effect Relationship Analysis in Malaysia E-commerce Market

Macro Economics and Industry Factors

16.1.

Population Demography of Malaysia, CY2009-CY2019

16.2.

Internet Users in Malaysia, CY2009-CY2019

16.3.

IT Spending in Malaysia, CY2009-CY2019

16.4.

Personal Disposable Income, CY2009-CY2019

17.

Analyst Recommendation

18.

Appendix

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18.1.

Market Definitions

18.2.

Abbreviations

18.3.

Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model (SPSS Analysis)
Final Conclusion

18.4. Disclaimer

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LIST OF FIGURES
Figure 1: Global E-commerce Market on the basis of Revenue in USD Billion and APACs share
in%, CY'2010-CY2014
Figure 2: Timeline of E-commerce in Malaysia, 1998-2013
Figure 3: Porter's 5 Forces Analysis on the Malaysian E-commerce Industry
Figure 4: Generic Supply Chain for E-commerce
Figure 5: Frequency of Online Shopping by Users in Malaysia in Percentage (%), CY2013
Figure 6: Segmentation of Online Shoppers in Malaysia by Amount of Money Spent on Online
Shopping in Percentage (%), CY2013
Figure 7: Segmentation of Online Shoppers in Malaysia by Age in Percentage (%), CY2013
Figure 8: Segmentation of Online Shoppers in Malaysia in by Gender in Percentage (%),
CY2013
Figure 9: Segmentation of Online Shoppers in Malaysia by Annual Income in Percentage (%),
CY2013
Figure 10: E-commerce Market Size in Malaysia on the basis of Revenue in USD Million,
CY2010-CY2013
Figure 11: Malaysia E-Commerce Market Segmentation by Domestic and Foreign Markets on
the Basis of Contribution in Revenue in Percentage (%), CY'2010-CY'2013
Figure 12: Malaysia E-Commerce Market Segmentation by Types of Markets (Travel, Retail,
Deals and Others) on the Basis of Contribution in Revenue in Percentage (%), CY'2010-CY'2013
Figure 13: Malaysia Online Travel Market Size on the basis of Revenue in USD Million,
CY'2010-CY'2013
Figure 14: Malaysia Online Travel Market Segmentation by Economy and Business Class on the
Basis of Contribution in Revenue in Percentage (%), CY'2013
Figure 15: Market Share of Major Players in Malaysia Online Travel Market on the basis of
Contribution Revenue in Percentage (%), CY'2013
Figure 16: Malaysia Online Deal Market Size of on the basis of Revenue in USD Million,
CY'2010-CY'2013

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Figure 17: Malaysia Online Deals Market Segmentation by Types of Deal Offered (Restaurant &
Dining, Travel, Electronics, Beauty & Lifestyles and Others) on the basis of Contribution in
Revenue in Percentage, CY2013
Figure 18: Market Share of Major Players in Malaysia Online Deals Market in on the basis of
Revenue in Percentage (%), CY'2013
Figure 19: Malaysia Online Retail Market Size on the basis of Revenue in USD Million,
CY'2010-CY'2013
Figure 20: Malaysia Online Retail Market Segmentation by Types of Goods Sold (Electronics,
Clothing, Lifestyle, Beauty and Others) on the basis of Contribution in Revenue in Percentage
(%), CY'2013
Figure 21: Market Share of Major Players in Malaysia Online Retail Market on the basis of
Revenue in Percentage (%), CY'2013
Figure 22: Internet Penetration in Malaysia in Percentage (%), CY2009-CY2019
Figure 23: Smartphone Users in Malaysia in Percentage (%) of Total Mobile Phones, CY'2010CY'2019
Figure 24: Mode of Payment in E-commerce Transactions in Percentage (%), CY'2013
Figure 25: E-commerce Readiness by SMEs in Malaysia, 2013
Figure 26: Challenges Faced by SMEs in Malaysia E-Commerce Market
Figure 27: Mobile-commerce Market in Malaysia in USD Million, CY2010-CY2014
Figure 28: Malaysia E-commerce Industry Future Projections on the Basis of Revenue in USD
Million, CY'2014-CY'2019
Figure 29: Malaysia Online Travel Market Future Projections on the Basis of Revenue in USD
Million, CY'2014-CY'2019
Figure 30: Malaysia Online Deals Market Future Projections on the Basis of Revenue in USD
Million, CY'2014-CY'2019
Figure 31: Malaysia Online Retail Market Future Projections on the Basis of Revenue in USD
Million, CY'2014-CY'2019
Figure 32: Population of Malaysia in Millions, CY2009-CY2019
Figure 33: Age Structure of Malaysian Population in %, CY'2014 estimates

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Figure 34: Urban Population of Malaysia in Millions, CY2009-CY2019

Figure 35: Internet users in Malaysia in millions, CY2009-CY2019
Figure 36: IT spending in Malaysia in USD million, CY2009-CY2019
Figure 37: Personal Disposable Income in Malaysia in USD Million, CY2009-CY2019

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LIST OF TABLES
Table 1: E-commerce Index showing the e-commerce potential of top 10 countries in the World
based on select factors
Table 2: Top 5 most bought Categories by Online Shoppers in Malaysia in Percentage (%),
CY2013
Table 3: Top 5 Categories not bought Online in Percentage (%), CY2013
Table 4: Major Source of Reference for Online Shopping in Malaysia in Percentage (%),
CY2013
Table 5: Most Preferred Method of Communication by Online Shoppers with Seller in
Percentage (%), CY2013
Table 6: Malaysia E-Commerce Market Segmentation by Domestic and Foreign Markets on the
Basis of Contribution in Revenue in USD Million, CY'2010-CY'2013
Table 7: Malaysia E-Commerce Market Segmentation by Types of Markets (Travel, Retail,
Deals and Others) on the Basis of Contribution in Revenue in USD Million, CY'2010-CY'2013
Table 8: Market Segmentation of Online Travel in Malaysia by Economy and Business Class on
the Basis Of Contribution in Revenue in USD Millions, CY'2013
Table 9: Market Share of Major Players in Malaysia Online Travel Market on the basis of
Contribution in Revenue in USD Million, CY'2013
Table 10: Competitive Landscape of Major Players in Online Travel Market in Malaysia
Table 11: Malaysia Online Retail Market Segmentation by Types of Goods Sold (Electronics,
Clothing, Lifestyle, Beauty and Others) on the basis of Contribution in Revenue in USD Million,
CY'2013
Table 12: Market Share of Major Players in Malaysia Online Retail Market in USD Million,
CY'2013
Table 13: Competitive Landscape of Major Players in Online Retail Market in Malaysia
Table 14: Malaysia Online Deals Market Segmentation by Types Deals Offered (Restaurant &
Dining, Travel, Electronics, Beauty & Lifestyles and Others) on the basis of Contribution in
Revenue in USD Million, CY'2013
Table 15: Market Share of Major Players in Online Deal market in Malaysia in USD Million,
CY'2013
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Table 16: Competitive Landscape of Major Players in Online Deals Market in Malaysia
Table 17: Competitive Landscape of Major Players in Online Classifieds Market in Malaysia
Table 18: Acquisitions and Alliances Overview of Malaysia e-commerce industry
Table 19: Malaysia E-commerce Market Opportunity Map
Table 20: Malaysia E-commerce Industry Future Projections by Types of Market (Travel, Deals,
Retail and Others) on the Basis of Revenue in Percentage (%), CY'2014-CY'2019
Table 21: Malaysia E-commerce Industry Future Projections by Types of Market (Travel, Deals,
Retail and Others) on the Basis of Revenue in USD Million, CY'2014-CY'2019
Table 22: Cause and Effect Relationship Analysis between Industry Factors and Expected
Industry Prospects of Malaysia E-commerce Industry
Table 23: Correlation Matrix of the E-commerce Market in Malaysia
Table 24: Regression Coefficients Output

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Executive Summary
The report titled Malaysia E-commerce Industry Outlook to 2019 - Driven by Internet
Penetration and Mobile Access Devices provides detailed overview on E-commerce market in
Malaysia along with its segments. The report covers various aspects such as market size of
Malaysia E-commerce industry and segmentation on the basis of domestic and foreign markets
and by type of markets (travel, retail, deals and others).
The Malaysian E-commerce industrys revenue has been anticipated continue to grow at a
CAGR of ~% during 2014-2019. Given the internet penetration and the government spending,
the sector will witness growth throughout the period. The traditional brick and mortal retailers
are becoming more IT aware and this has caused a spurt in their IT spending as they are vying to
go online to tackle their online counterparts. The E-commerce industry will also increase
significantly owing to the increase in the number of internet users in the country which are
expected to grow at a CAGR of ~% in the next 5 years.
A major factor which will be responsible for the unprecedented growth of the e-commerce
industry is the rise of mobile internet. This global phenomenon will fuel the e-commerce
industrys future growth opportunities. Mobile internet will be a huge catalyst for the industry
and the 3G/4G and LTE technologies will take the internet speeds further and benefit the
stakeholders of this growing industry. Some major telecom providers have already started
providing 4G and LTE services in Malaysia. The increased government spending on the IT
sector will continue to grow steadily which will in turn prove beneficial for the entire IT industry
and hence, help in prospering the e-commerce industry in Malaysia. The Malaysian online
population is relatively young with a major chunk of people in the lucrative 15-34 years age
group also known as the prime target demographic for online shopping.
The entry of foreign players in the Malaysian E-commerce industry will although hurt the
competitiveness of domestic players in the market, but on a macro level, the same will help the
e-commerce industry in Malaysia to grow. The domestic players are already taking the lead on
foreign websites in the market with ~% of the online sales in Malaysia being attributed to
domestic market. A CAGR of ~% will be maintained in the next 5 years in the e-commerce
industry in Malaysia, thus taking the online shopping trend to the next platform.
The internet population in Malaysia will cross ~ million by the end of this year and is expected to
grow in the future as well. The availability of cheap smart phones and laptops have made internet
accessible to a whole new demographic. The advent of tablets and smart watches has also
broadened the spectrum of internet usage. The Malaysian m-commerce industrys revenue will
continue to grow at a CAGR of ~% during 2014-2019, which shows the power the mobile
internet exhibits in the e-commerce sector in the country. Given the internet penetration, rise of
mobile internet and access devices and the government spending, the sector will witness growth
throughout the coming 5 years i.e. 2014-2019. The SMEs are becoming more IT aware and this
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has caused a spurt in their IT spending with a number of SMEs going online to set up shop. This
trend will continue in the coming years as SMEs are growing at a rapid pace and are becoming
aware of the threat posed by their online counterparts.
Key Topics Covered in the Report:

Market Size of E-commerce Industry in Malaysia by Revenue

Market Segmentation of E-commerce Industry in Malaysia on the basis of domestic
and foreign markets
Market Segmentation of E-commerce Industry in Malaysia on the basis of Type of
Markets (Travel, Retail, Deals and Others)
Number of SMEs in Malaysia and their E-commerce readiness
E-commerce Users Profile in Malaysia
Competitive Landscape of Major Players by Type of Markets in Malaysia
Trends and developments in Malaysia E-commerce Industry
Issues and Challenges in Malaysia E-commerce Industry
SWOT Analysis of Malaysia E-commerce Industry
Mergers and Acquisitions in Malaysia E-commerce Industry
Government Regulations in Malaysia E-commerce Industry
Market Size of M-commerce Industry in Malaysia by Revenue
Future Outlook of the industry and projections of E-commerce Industry in Malaysia
and by segments on the basis of Revenue.

Source: https://www.kenresearch.com/it-enabled-services/e-commerce-industry/malaysia-ecommerce-market-research-report/606-105.html
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-11-47017199

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