1

CONTENTS

INTRODUCTION TO PROJECT

INDUSTRIAL PROFILE

ABOUT VIJAY KARNATAKA

COMPANY PROFILE

MANAGEMENT PROBLEM AND RESEARCH PROBLEM

RESEARCH DESIGN

DATA COLLECTION METHOD

SAMPLING METHOD

HYPOTHESIS TEST

DATA ANALYSIS AND INTERPRETATION

FINDINGS
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SUGGESTIONS

CONCLUSION

ANNEXURE

BIBLIOGRAPHY
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INTRODUCTION TO THE PROJECT

News paper has a greater role to play in the modern communication system . News paper
provides a detail and varied information about the facts regional area . news paper deals
with various subjects of day to day importance .they cater to the needs of people of
various walks of life.

It is important to the organization to attract the customers and hence they use different
strategies.

The information technology in modern world is computerized. We find healthy

computation among majority of news paper to attract the educate the common man.
4

INDUSTRIAL PROFILE

Vijay Karnataka is one of the most known and fast moving news paper in Karnataka the
effective management made this organization into a big and successful organization. The
Audit Bureau Circulation (ABC) has given a number one circulation of India for Vijay
Karnataka. It was the dream of north Karnataka
to have a kannada daily news paper taking care of events of the state in general and north
Karnataka in particular . the dream became when vijayannda Printers Limited was
established to bring out the most wanted kannada daily news paper “VIJAY
KARNATAKA” an enterprise owned by the times groups.

Vijay Karnataka is perhaps the first news paper in the country and in the news paper
industry to call itself a multi education with nine edition news in a short span of the less
than five years . the edition are present region wise by al most combining district of
Karnataka state.
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ABOUT VIJAY KARNATAKA

Vijay Karnataka is daily news paper printed and published by VIJAYANAND

PRINTERS LIMITED BGK. It is going increasing in the circulation. VK has 12 pages
routinely; every one page has specification as follows.

1st page: consist of the national and international news which are of most importance
along with local news.

2nd & 3rd page: consist of local news which is from district and state level news.

4th page : It consist of local news literature work. It is also used for educational purpose.

5th page: consist of regional importance news.

6th page: it is used for editorial purpose which is letter to editor’s answer to them etc.

7th page: it is consist of national news political development of the country etc.

8th page it is usually consist of continued news and the news collected in later time of
printing.

9th page it is used for regional news other then regional district that is news from
surrounding district.

10th page: it is used for publishing news regarding capital city Bangalore, Bombay etc.

11th & 12th page: it is used for commercial matters like market price for different
commodity share market information and it is having use for sports.
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The ten Vijay Karnataka news paper publishing centers are as fallows

1. Bangalore.
2. Mysore.
3. Mangalore.
4. Hubli-Dharwad.
5. Shivamogga
6. Hasan.
7. Gulbarga.
8. Chitradurga.
9. Gangavati.
10. Bagalkot.
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COMPANY PROFILE:

Name of the organization: vijayanand printer’s ltd.

Address of the organization: vijaynand printer’s ltd

SPL No.9 KSSIDS
Industrial estate
Kaladgis Road
Bagalkot-587101
Phone No,-

Year of establishment : 27th November 2001

Initial investment :

Area occupied :

Sales daily turn over : 30000 copies [Apart from Friday and Sunday]

Price of Paper : Rs 3 Five days in a week.

Rs 3.50 Two days in a week.

Customer : General and all types of people

Competitors : Prajavani, samyukta karanataka.

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Vijayananda Printers Ltd:

The VRL groups diversified into the news paper industry during October 1999 to August
2006. Afterwards the ownership is officially transferred to times group on august 18th
2006. So presently the vijay Karnataka is under the ownership of times group.

The times of India group has acquired 100% stake of Bangalore based vijayanand
printers. VPL composes two Kannada news papers vijay Karnataka and usha kiran
and the English daily vijay Times, all of which have 10 additions

Vijay Karnataka is the leader in the Kannada news paper segement with circulation in
excess of 5.5 lac (july-Dce5), while the vijay times enjoy the number 1 position outside
Bangalore and in all other districts of Karnataka in the English language segement.

After acquiring it expanded there business into vijayanand roadlines ltd, the promoters of
VPl, to focus on expansion and diversification plans for its logistics business as well as
develop other new business.
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Company’s Vision and Mission

Mission :
“To be always no 1 news papers that it is present and serve the public.”

Vision:

“To be the leading news paper admired globally for its innovation & quality.”

Objectives

1) Social Service.

2) Expand the market share introducing the new technologies as per the needs of future.

3) To know customer attitudes.

4) To serve kannadigas and Karnataka in particular and the country in general.

5) To provide unbiased.

6) To expand their market into other states.

7) To increase the productivity.

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MANAGEMENT PROBLEM

“HOW TO RETAIN NO1 POSITION OF VIJAY KARNATAKA IN BAGALKOT”

RESEARCH PROBLEAM

“CURRENT IMAGE AND SUBSCRIBERS SATISFACTION TOWARDAS VIJAY

KARNATAKA”

OBJECTIVES
1 To know the subscribers satisfaction level.
2 To know the subscribers perception towards price.
3 To know the delivery system of Vijay Karnataka news paper.
4 To know the factors influencing the subscribers while buying vijay Karnataka.
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RESEARCH DESIGN
We are using two research designs for our research study, namely
 Exploratory research design
 Descriptive research design

Exploratory research design :

As per name suggest it involves getting a feel of situation & emphasizes a discovery of
ideas & possible insieghts that may help in identifying areas of further rigorious study.
In our research project exploratory design is used for getting preliminary information
that will help in defining problems & suggest hypothesis. In our study exploratory study
was used for the collection of information like Introduction of company, History,
Annual sales ,competitors, market share, customers, products, area of coverage , prices
for products, turn over, technology etc.

Methods used in Exploratory research design

 Survey of existing literature
 survey of experienced individuals.

Survey of existing literature

The data collected from this method by using through journals, news papers,

periodicals, individual research projects, trade association .

survey of experienced individuals

Through this method data is collected by contacting expertise individuals like
advertising managers, channel members, manager of editing department etc.
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The information collection exercise does not involve a scientifically designed survey,
it is merely an attempt together all possible information about the subject of research
from people who have specific knowledge about it.

Descriptive research design

It provides marketing research study to better describe marketing problems situations or
markets, such as the market potential or the demographic & attitude of customers.
It is used for knowing the
 Character of interested parties to the VK like subscribers, dealers, agents, etc
(user of VK, nonusers of VK)
 To make specific predictions for specified future period.

Collection of information from descriptive research design

Methods used are
Panel research design
It is also called Longitudinal research design.
It means panel design involves the continual or periodic information collection from a
fixed panel or sample of respondents.

Here in our research study we are using dealers, subscribers.

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METHODS OF COLLECTING DATA

1 DESK RESEARCH
2 FIELD RESEARCH

1 DESK RESEARCH:(secondary data)

It is method of collecting secondary data. It is defined as re-using of data that is
already exists.

Sources of secondary data sources:

 Internal sources
 External sources

Internal sources:
Secondary data which is collected through internal sources are as follows.

1 sales figure
2 consumer reports
3 MIS data

External sources
Secondary data which is collected through external sources are as follows.
1 Directory
2 websites
3 government publications
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2 FIELD RESEARCH(primary sources)

It is method of research study for collection of primary data.
It is one which is generated especially for project at hand through survey. Survey is a
systematic collection of data directly from respondents and it will through personal
interview. it can also be collected through questionnaire.

“Questionnaire is set of questions which is to be answered by the respondent directly.”

The Primary Sources used for research study are as below

1 survey method.
2 face to face interview.
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QUESTIONNAIRE

1. Do you read Kannada news paper?

Yes No

If no quit the interview.z

2. If yes tick one from the following news paper.

A) Vijay Karnataka

B) Samyukta Karnataka

C) Prajavani

D) Kannada prabha

E) If others………………………………..

3. Are you satisfied with the delivery system of vk

1) Highly satisfied

2) Satisfied

3) Neither satisfied ,nor dissatisfied

4) Highly dissatisfied

5) Dissatisfied

4. Are you satisfied with news coverage of vk?

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Highly dissatisfied Dissatisfied Moderate

satisfied highly satisfied

5. Are you satisfied with quality of the paper?

1) Yes 2) No

If yes………………………………….

6. To what extent are you satisfied with vk news paper?

-50 -40 -30 -20 -10 0 10 20 30 40 50

Highly dissatisfied
highly satisfied

7. Do you expect more color papers in vk?

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1) yes 2) No

8. What type of information do you prefer?

1) Sports news 2) Entertainment

3)Political news

4) Employment news 5) Advertisement

6) Current issues

If others please
specify……………………………………………………………………………

9) Please tick one of the following to express your opinion

about the price of vk?

a) Reasonable b) costly

c) Cheap d) very costly

10) At what level are you satisfied with current price of vk ?

-50 -40 -30 -20 -10 0 10 20 30 40 50

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Highly dissatisfied highly satisfied

11) Rank the following with respect to price satisfaction No. 1 2

3 4 5 as

number 1 is the best & number 5 is the worst beside

the following news papers?

a) Vijay Karnataka

b) Prajavani

c) Samyutaka Karnataka

d) Kannada praba

e) Others

12) Which factors influenced you to purchase vk?

a)Price b) Advertisement
c) Information

d)Quality E) Quick delivery F) Self decision

13) From the following which factors motivated you to

purchase vk?

a) TV b) Magazine

C) Internet d) Friends Relatives

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14) Is Vijay Karnataka fulfilled your needs and expectation

with respective to articles published in the paper?

a)Yes b) No

Personal information

Name:

email/address:

Age: Gender:

male/female

Address:

Qualification:

Phone number
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The above questionnaire is used for our survey .The next step after setting up a
questionnaire to selection of sample size, sample type I. e. suitable for our study.

SAMPLING DESIGN
Meaning of sampling : sampling is the selection of a fraction of the total number of
units of interest to decision making.

Sampling involves the following process.

• DEFINE THE POPULATION

• DETERMINE THE SAMPELING FRAME
• SELECT THE SAMPELING TECHNIQUES
• DETERMINE THE SAMPLE SIZE
• EXECUTE THE SAMPLING PROCESS.

DEFINE THE TARGET POPULATION

The target population is collection of elements or objects that possesses the information
sought by the researcher.The target population involves or it can be defined in terms of
elements, sampling units, extent and time.
 Elements: It means the respondent for our survey we select all
type of subscribers
 Sampling units: It is an element or a unit containing the
element I.e. available for selection at some stage of the sampling
process.
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 Extent : It means covers geographical boundries.

our survey covers “BAGALKOT DISTRICT”.
 TIME: It is the time period consideration. For our survey
conducts 1 days.
 SAMPLE SIZE
The our study involves sample size of “100” respondents.

SAMPLING TECHNIQUES

There are several types of sampling techniques like mainly,

1> PROBABILITY SAMPLING

a) Simple random sampling
b) Systematic sampling
c) Stratified sampling
d) Cluster sampling
e) Other sampling techniques.

2> NON-PROBABILITY SAMPLING

a) Convenience sampling
b) Judgmental sampling
c) Quota sampling
d) Snow ball sampling.

From the above sampling techniques we are selected “quota sampling”

It means “Pre specified quota of units selected from each population segment or cell
based on the judgment of the researchers & or decision makers.
“we conduct survey on general basis means it involves all type of professionals ,
students, others.
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After completion of sampling the next step is setting up of hypothesis.

HYPOTHESIS TESTING

Hypothesis means assumption Statistical hypothesis means assertion or conjecture about

parameter or parameters of a population. statistical hypothesis are based on the concept of
proof by contradiction. Here we selected null hypothesis I .e

Hypothesis is tested with the help of questionnaire the Ho states that more than or

equal to 70% of respondent are satisfied with quality of the paper Vijay Karnataka. as

per data collected 68 out of 100 respondent are satisfied with quality paper of Vijay
Karnataka

Null Hypothesis (HO): more than or equal to , 70% of people are

Satisfied with the paper quality of Vijay Karnataka.

Alternative hypothesis (H1): less than 70% of people are

Satisfied with the paper quality of Vijay Karnataka

HO = P >= 0.70

H1 = P < 0.70

Using Z TEST can prove this

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P = 0.70
N = sample size = 100
a (alpha) = 5% level of confidence

P = Population proportion
PO = Sample proportion
S = Standard error
n = sample size
Z = 1.64 (referring table)

S= P(1-P)
n-1

= 0.70 (1-0.70)
100-1

S = 0.046
Po = 68/100
0.68

Z = Po –P
S
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= 0.68 – 0.70 = -0.435

0.046
C0NCLUSION: Reject Ho because it falls under confidence level i.e. Negative critical
region. It states that less than 70% of people are satisfied with the paper quality of
Vijay Karnataka

ANALYSIS AND INTERPRETATION

1) Do you read kannada news paper

Frequency Percent Valid Cumulative

Percent Percent

Valid yes 100 100.0 100.0 100.0

Do you read kannada news paper

yes
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Analysis and interpretation

Out of 100 of respondents all are reading kannada news paper
As per the survey we come to know that maximum number of respondents
reading Kannada news paper.

2) If yes tick one from following news paper

Frequency Percent Valid Percent Cumulative

Percent
Valid vijay 80 80.0 80.0 80.0
karnataka
samyukta 5 5.0 5.0 85.0
karnataka
prajavani 10 10.0 10.0 95.0
kannada 4 4.0 4.0 99.0
prabha
if others 1 1.0 1.0 100.0
Total 100 100.0 100.0

If yes tick one fromfollowing news paper

if others

kannada prabha
prajavani

samyuktakarnataka

vijay karnataka
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Analysis and interpretation

Out of 100 respondents 80% respondents are reading vk, 5% are reading samyukta
Karnataka, 10% are reading prajavani,4% are reading kannada prabha, and 1% reading
others.
As per the survey we came to know that maximum number of respondents are
reading vk.

3) are you satisfied with the delivary system of vk

Frequency Percent Valid Cumulative

Percent Percent
Valid Highly 22 22.0 22.0 22.0
satisfied
satisfied 69 69.0 69.0 91.0
Neither 7 7.0 7.0 98.0
satisfied, Nor
dissatisfied
highly 1 1.0 1.0 99.0
dissatisfied
Dissatisfied 1 1.0 1.0 100.0
Total 100 100.0 100.0
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are yousatisfied withthe delivary systemof vk

Dissatisfied
highly dissatisfied
Neither satisfied,No
Highly satisfied

satisfied

Analysis and Interpretation

Among 100 respondents 22% respondents are highly satisfied, 69% are satisfied,7%are
delebrate,1% are highly dissatisfied and1% are dissatisfied with the delivery system of
vk,
As we came to know maximum numbers of respondents are satisfied with the
delivery system of vk.

4) Satisfaction towards news coverage

Frequency Percent Valid Percent Cumulative

Percent
Valid Highly 13 13.0 13.0 13.0
Satisfied
Satisfied 54 54.0 54.0 67.0
moderate 23 23.0 23.0 90.0
dissatisfied 7 7.0 7.0 97.0
Highly 3 3.0 3.0 100.0
dissatisfied
Total 100 100.0 100.0
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Satisfaction towards news coverage

Highly dissatisfied

dissatisfied

moderate
Highly Satisfied

Satisfied

Analysis and Interpretation

Out of 100 respondents 13%are highly satisfied, 54% are satisfied, 23% are moderate,
7% are dissatisfied, and 3% are highly dissatisfied with the news coverage of vk
Maximum numbers of respondents are satisfied with news
coverage of vk. And only few numbers are dissatisfied with news coverage of vk.

5) To what extent are you satisfied with vk news paper

Frequency Percent Valid Percent Cumulative

Percent

Valid satiesfied 95 95.0 95.0 95.0

ndissatified 5 5.0 5.0 100.0

Total 100 100.0 100.0

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To what extent are you satisfied with vk news paper

ndissatified

satiesfied

Analysis and Interpretation

out of 100 respondents 95% are satisfied and 5% are dissatisfied with the vk
news paper.
As we came to know maximum numbers of respondents are satisfied with
the vk news paper.

6) Do you expect more color papers in vk

Frequency Percent Valid Cumulative

Percent Percent

Valid yes 70 70.0 70.0 70.0

no 30 30.0 30.0 100.0
Total 100 100.0 100.0
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Do you expect more papers in vk

no

yes

Analysis and Interpretation

Out of 100 respondents 70% are expect more colour paper in vk and 30% are not expect
colour papers from vk.
As per the survey maximum number of subscribers expect more
color papers from vk.

7) What type of information do you prefer

Frequency Percent Valid Percent Cumulative

Percent
Valid Sports news 21 21.0 21.0 21.0
entertainment 9 9.0 9.0 30.0
political news 18 18.0 18.0 48.0
empolyment 13 13.0 13.0 61.0
news
advertisment 6 6.0 6.0 67.0
current issue 33 33.0 33.0 100.0
Total 100 100.0 100.0
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What type of informationdo youprefer

sports news

current issue

entertainment

advertisment
political news

empolyment news

Analysis and Interpretation

Among the 100 respondents 21% are prefer sports news,9% entertainment,18% political
news,13% prefer employment news,6% prefer advertisement,33% subscribers prefer
current issues from vk.
Maximum number of subscribers are prefer for current issue sports
news and political news respectively.

8) Please tick one of the following to express your opinion about the price of vk

Frequency Percent Valid Cumulative Percent

Percent
Valid Reasonab 86 86.0 86.0 86.0
le
costly 12 12.0 12.0 98.0
cheap 1 1.0 1.0 99.0
very 1 1.0 1.0 100.0
costly
Total 100 100.0 100.0
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please tick one of the following to express your ppenion about the price

very costly

cheap
costly
1`

resionable

Analysis and Interpretation

Among 100 respondents 86% subscribers are expressed as the price of vk is reasonable,
and 12% said costly,1% said cheap and 1% said very costly.
As per the survey maximum subscribers said the price of vk
is reasonable.

9) At what level are you satisfied with current price of vk

Frequency Percent Valid Percent Cumulative

Percent
Valid highly 46 46.0 46.0 46.0
satisfied
satisfied 46 46.0 46.0 92.0
dis satisfied 7 7.0 7.0 99.0
highly dis 1 1.0 1.0 100.0
satisfied
Total 100 100.0 100.0
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at what level are you satiesfied with current price of vk

hieghly dis satiesfi

dis satiesfied

hieghly satisfied

satisfied

Analysis and Interpretation

Out of 100 responndents 46% are highly satisfied with current price of vk.,46% are
satisfied,7% are dissatisfied,1% are highly dissatisfied.
As per the survey we came to know more
subscribers are satisfied with current price of vk.

10) Rank the following with respect to price satisfaction No 1,2,3,4,5 as number
1 is the best & number 5 is the worst besides the following news
papers

Frequency Percent Valid Percent Cumulative

Percent

Valid 1,3,2,4,5 58 58.0 58.0 58.0

2,1,3,4,5 42 42.0 42.0 100.0
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Total 100 100.0 100.0

Rank thefollowing with respect to price satsfaction No 1,2,3,4,5 as numb

2,1,3,4,5

1,3,2,4,5

Analysis and Interpretation

Out of 100 respondents 58% are rank the vijay Karnataka as number 1 and remaining
42% are rank the vijay Karnataka as 2 or 3.As per the survey we came to know that
maximum number of subscribers accepted as vijay Karnataka is a number 1

11) Which factors influenced you to purchase vk

Frequency Percent Valid Percent Cumulative

Percent
Valid Price 9 9.0 9.0 9.0
Advt 8 8.0 8.0 17.0
information 55 55.0 55.0 72.0
quality 4 4.0 4.0 76.0
quick delivery 13 13.0 13.0 89.0
sellf decision 11 11.0 11.0 100.0
Total 100 100.0 100.0
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Which factors influenced you to purchase vk

sellf decision price

advt

quick delivery

quality

information

Analysis and interpretation

Out of 100 respondents 9% subscribers are influenced from price, 8% from

advertisement,55% from information,4% from quality,13% from quick delivery,11%
from self decision.
As per the survey we came to know that maximum number of subscribers
influenced from the information and quick delivery system of vijay karnataka

12) From the following which factors motivated you to purchase vk

Frequency Percent Valid Cumulative

Percent Percent

Valid Tv 24 24.0 24.0 24.0

magazine 25 25.0 25.0 49.0

internet 4 4.0 4.0 53.0

friends,relati 47 47.0 47.0 100.0
ves
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Total 100 100.0 100.0

From the following which factors motivated you to puchase vk

Tv

friends,relatives

magazine

internet

Analysis and interpretation

Out of 100 respondents 24% subscribers motivated from Tv, 25% from magazine, 4%
from internet,47% from friends and relatives to purchase vk.
Maximum number of subscribers motivated from friends
and relatives, TV, magazine respectively to purchase vk.
13) IS vk fulfilled your needs and expectation with respective articles published in
the paper

Frequency Percent Valid Cumulative

Percent Percent

Valid Yes 90 90.0 90.0 90.0

No 10 10.0 10.0 100.0
Total 100 100.0 100.0
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IS vk fullfilled your needs and expectation with respective articals pbl

no

yes

Analysis and Interpretation

out of 100 respondents 90% subscribers said that their needs are fullfilled . And 10%
subscribers said that not fulfilled towards articles published in the vk.
As per the survey we came to know that 90% subscribers
are satisfied towards articles published in the vk.

FINDINGS

 As we came to know .100% of people are read Kannada news paper.

 80%are read vk, 5% are read samyukta Karnataka, 10% prajavani, 4%

kannadpraba, 1%others.

 Delivery system of vk strongly satisfied with 22%, just satisfied with 69%,
deliberate is 7% highly dissatisfied just 1%, dissatisfied is 1%.

 Regarding news coverage 13% are highly dissatisfied, 54% are satisfied, 23%
are moderate, 7% are dissatisfied, and 3% are strongly dissatisfied.
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 As per quality of paper 66% are highly satisfied, 33% are dissatisfied, 1% are
satisfied.

 Vk is satisfied to the extent of 95% compare to other news papers and 5% are
dissatisfied.

 There is 70% of people are expect more color news papers, & 30% are not
expect.

 People prefer 21% for sports news, 9% for entertainment, 18% for political
news, 13% for employment news, 6% for advertisement, highly prefer 33%
for current issue.

 Price of news paper strongly satisfied of 86% as reasonable, 1% costly, 12%

cheap and 1% very costly.

 As per rank given to news paper vk 58% as first rank and 42% as second and
third rank.

 Factors influence to purchase vk, the price as 9% Advertisement is 8%

information 55% quality 4% quick delivery 13% self decision 11%.

 People purchase vk by motivating 24% from TV, 25% from magazine, 4%

from internet, 47% from friends and relatives.

 90% of people are satisfied with articles published in vk, and 10% are not
satisfied

SUGGESTIONS

1) About delivery system

 Training to the workers
 Managing time
 Providing the proper information about the subscribers address to the delivery
boys.
 Increase the number of agents and dealers.
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2) News coverage
 Recruitment of effective press reporters.
 Appoint many numbers of press reporters in different and uncovered places.

3)About the color pages

 The company can improve its contents of the news paper with the help of
color fonts and pictures.
 Using some attractive color combinations to print the paper.

4) Related to position of vk
 Better quality of service
 Improving the delivery system
 Improvement in news coverage
 Use better quality of the paper
 Fulfilling the subscriber requirements.

CONCLUSION:

The vijay Karnataka is one of the news papers which has the number 1
position in the market,
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We have selected this news paper for our marketing research

project due to the effective service in the market. The management problem
has identified as the “sustaining the number one position in the market”.
Then this management problem is converted into research problem like
“current image and subscribers satisfaction towards Vijay Karnataka”, and
we set the some objectives based on research problem, and we under gone
the marketing research process.

We did survey 100 samples and got excellent respond from the
respondents finally we concluded that the Vijay Karnataka has best market share among
the rivals.

Finally we wish to Vijay Karnataka that sustains its number 1 position

in market in future for long and long period.
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