Assignment

Mission Vision and Values: Definition and Examples

International Brands

Prepared for:
Dr. Muhammad ZiaulhaqMamun
Professor
Operations Management Course (P301) Instructor

Prepared by:
Ahnaf Ahmed
BBA 20th Batch
Roll: ZR 62

10 September 2014
Institute of Business Administration (IBA)
University of Dhaka

Definitions of Mission, Vision and Values

Strategic Planning:
Strategic planning is an organization's process of defining its strategy, or direction, and making
decisions on allocating its resources to pursue this strategy. The key components of 'strategic
planning' include an understanding of the firm's vision, mission, values and strategies.
Mission:
Mission defines the fundamental purpose of an organization or an enterprise, succinctly
describing why it exists and what it does to achieve its vision.
Vision:
Vision outlines what the organization wants to be, or how it wants the world in which it operates
to be (an "idealized" view of the world). It is a long-term view and concentrates on the future. It
can be emotive and is a source of inspiration.
Values:
Values are beliefs that are shared among the stakeholders of an organization. Values drive an
organization's culture and priorities and provide a framework in which decisions are made.
Below some organizations Mission, Vision and Values are mentioned in light of quality
dimension.
KFC
Mission:
KFC is an internationally renowned fast food industry in the world. They have the main ambition
to increase & maintain the QUALITY in fast food industry. Their aim is to capture the fast food
market. Basically they want to provide their products to anyone that is why they expanding their
branches in all over the world. They want to increase their profit through giving maximum
satisfaction& other better facilities to people that they want.
Vision:
Our passion, as a restaurant company, is to put a YUM on people's faces around the world,
satisfying customers every time they eat our food and doing it better thanany other restaurant
company.
Values:
Food, Fun & Festivity, this is what KFC is all about.

Quality Dimension:
Maintaining quality is a mission of KFC.
CitiGroup
Mission:
Citi works tirelessly to serve individuals, communities, institutions and nations. With 200 years
of experience meeting the world's toughest challenges and seizing its greatest opportunities, we
strive to create the best outcomes for our clients and customers with financial solutions that are
simple, creative and responsible. An institution connecting over 1,000 cities, 160 countries and
millions of people, we are your global bank; we are Citi.
Values
The four key principles-the values that guide us as we perform our mission-are:

Common Purpose - One team, with one goal: serving our clients and stakeholders.

Responsible Finance - Conduct that is transparent, prudent and dependable.

Ingenuity - Enhancing our clients' lives through innovation that harnesses the breadth and
depth of our information, global network, and world-class products.

Leadership - Talented people with the best training who thrive in a diverse meritocracy
that demands excellence, initiative and courage.
Quality Dimension
As a mission, Citi strives to create the best outcomes. But explicit quality promise is not made.
Rahimafrooz:
Mission:
To be the most admired and trusted organization through excelling in everything we do,
following ethical business practices and adding value to stakeholders.
Vision:
A billion dollar diversified group committed to adding value to community and all stakeholders
by 2015.

Values:
1.
2.
3.
4.
5.

Integrity in all our dealings

Excellence in everything we do
Total commitment to Customer Satisfaction
Thinking ahead and taking New Initiatives
Value and Inspiring People

Quality Dimension:
Excellence, commitment to customer satisfaction, value addition is present in the statements but
no direct assurance of quality.
Incepta Pharmaceuticals
Mission:
Provide people globally with high quality health care products at affordable prices in order to
improve access to medicine and to provide employees an enabling environment that facilitates
realization of their full potential.
Vision:
We want to become a research based global pharmaceutical company in addition to being a
highly efficient generic manufacturer. To discover and develop innovative, value-added products
that improves the quality of life of people around the world. And contribute towards the growth
of our Nation.
Values:

Quality

Teamwork

Performance

Community
North South University:

Mission:
The mission of NSU is to produce highly skilled manpower, visionary professional leaders and
responsible and enlightened citizens. This mission is achieved by imparting high quality higher
education, and training, and by conducting useful research so that individuals can achieve their

intellectual, social, and personal potentials. NSU is committed to developing human capital by
sharpening creative thinking. In addition to creation and dissemination of knowledge, its mission
includes promotion of humanism and peace through higher education. As a social institution,
NSU endeavors to induce changes for betterment of the society as a whole through public
services, and through promotion of ethical behavior and social justice.
Vision:
The vision of North South University (NSU) is to become a leading university and remain as a
top center of excellence in higher education and research. It aims at attracting brilliant students,
teachers, scholars, and from all over the world.
Values:
To fulfill its mission, NSU applies five basic strategies: (1) it offers socially relevant academic
programs which meet the changing needs of the students coming from different backgrounds and
seeking different career goals; (2) it hires highly qualified and internationally experienced
academics to teach the courses / programs it offers; (3) NSU, through a rigorous selection
process, admits only those students who demonstrate the potential to pursue and complete the
programs of study they select; (4) it provides appropriate physical and electronic infrastructural
facilities, logistic supports and an environment conducive to teaching and learning; and (5) it
practices the principles of good governance that ensure best management practices and
encourage academic freedom and faculty-governance.
Quality Dimension:
NSUs mission is to impart quality education.

List of international companies that produce:

Leather goods
Gucci
Emporio Armani
Lacoste
Dockers
Burberry
Sunglasses
Ray-Ban
Christian Dior
Gucci
Emporio Armani
Ferrari
Perfumes
Playboy
Davidoff
Bvlgari
Ralph Lauren
Diesel
Watches
RADO
Rolex
Swiss
Casio
Diesel
Shirts

Ralph Lauren
Emporio Armani
Gucci
Peter England
Raymond