Professional Documents
Culture Documents
Final project
Sugar free ketchup
Submitted To:
Submitted By:
MUHAMMAD BILAL
L1F11BBAM2009
FAIZAN ALI
L1F11BBA0010
ZAIN ALI SHAH
L1F11BBA2031
ASIM BIN QAYYUM
L1F11BBAM2045
Section:
SUGAR FREE
KETCHUP
Introduction:
The FABZ Sugar free ketchup is 100% sugar
free and will more delicious as compared to
other regular ketchup.
Mission Statement:
To develop the taste for the people who are away from
taste.
PLACEMENT:
Target:
Our company is launching Sugar Free Ketchup first time in
Pakistan that is specially for people who suffer from diabetes
our main target is DIABETIC patient and those peoples who
are fat conscious but this ketchup is used by all kind of
people whether they are diabetic or not, We all love burgers
or French fries and onion rings you name it, ketchup is good
on everything. Unfortunately that great taste comes with lots
of calories. But our Ketchup is 100% Sugar free. This means
everyone can enjoy all these winter barbeques and actually
introduce something healthy to the meal.
PROMOTION:
FABZ Food Industries will use different types of advertisement
plans for the launch and to promote their new exiting and
delicious tasty Product
Broachers
Bill Boards
Free Sample Stalls
Print Media (news papers, magazines)
Electronic Media (television commercial, fm radio)
Web Marketing
Social Networking:
Face book
Creating a community on face book
Creating a Fan page on face book
twitter
Creating an active account on a micro-blogging site such
as twitter, where regular tweets on product and event updates
will ensure interactivity
Followers will be encouraged to tweet their suggestions
on new flavors.
PRICE:
Price sometimes refers to the quantity of
payment requested by a seller of goods or services.
Therefore the prices of fabz Sugar free ketchup are different
and kept according to their sizes.
Fabz sugar free ketchup is available in five different sizes.
Packing
Price (Rs)
10 gm
150 gm
40
300 gm
70
500 gm
100
1 kg
180
Expenses
Machinery
70, 000,00
Raw material
20, 000, 00
Packing material
10, 000, 00
Wages
10, 000, 00
Advertisement and promotion expenses
Commercial
150,000
Broachers
30,000
Bill Boards
150,000
Free Sample Stalls
300,000
Print Media (news papers, magazines)
200,000
Electronic Media (television commercial, fm radio)
15,000,00
13330000
SWOT
Strength
Strong Brand name:
fabz Sugar free ketchup is a new product of fabz and
company holds renowned name in market.
Good advertising:
Innovative advertisement is promoting the product to
catch the attention of public.
Good distribution in all general and retail stores in
Lahore.
Weakness
Storage issues:
Currently we have less storage houses moreover some
are being constructed and will be available next year.
Threats
Threat from existing brands and local competitors
Existing brands of ketchup in Pakistan are:
1) National tomato ketchup
2) Shangri-La tomato ketchup
3) Mitchells tomato ketchup
4) Shezan tomato ketchup
5) Knoor tomato ketchup
6) Ahmed tomato ketchup
7) Nauras tomato ketchup
8) Tops tomato ketchup
9) Dawn tomato ketchup
10)Quarshi tomato ketchup
Final Conclusion:
As per the above mentioned details of the product,
fabz Sugar free ketchup will boom in the market after
its launch. As there is no difference in the taste and it
has the taste of regular ketchup but with low calories.
We are expecting its high demand in the market. We
hope all age groups will appreciate it.