IBM Philippines Inc.

(A Smarter Cities Point-of-View)

Ariel A. Roda Business Development Executive, Global Center for Smarter Analytics

Working harder is not sustainable

Cities must become smarter

Our world is getting smarter

INSTRUMENTED

INTERCONNECTED

INTELLIGENT

SMARTER

Facilities can be fully

instrumented at all
levels.

Systems
are interconnecting
in entirely new ways.

Intelligent interaction
possible with
externalities.

Information is shared
to improve operations
and well-being.

IBM Smarter Cities Platform

City-Wide
Command
Center
Smarter
Trans.

Public
Safety

Integrated Operations

Smarter
Water

(Process Optimization, Predictive

Analytics, Real-Time Analytics,
Business Intelligence)

Integrated Information
(Data Acquisition, Data Management, Data
Storage)

Smarter
Buildings

However a city aspires to be, its Citizens are placing increasing

demands on:n leaders to innovate
Citizens
Demand

Security

Convenience

Opportunity

Prosperity

Infrastructure
and utilities

Jobs,
Education

Lifestyle,
Culture

Time

Leaders
Deliver

Public safety

2010 Smarter Cities Roadshow

May 26 Laguna, June 9 Iloilo, June 11 Davao, June 22 Cebu,
August 3 Manila, August 5 CDO, August 17 Clark, August 26 Bacolod

We believe that building a safer city will bring us one step closer to
our ultimate goal of becoming a major growth pole in the
international market.
Sara Duterte-Carpio, Mayor of Davao City, Philippines

Public Safety & Security

Command Center
Intelligent Operations
Davao City

Davao city priority areas

Crime
Prevention
Predictive policing
strategies
Crime Prevention
& Suppression
Investigation
Mobile information
Security of vital
government
installations, critical
infrastructure,
border security and
crowd control
Illegal Drugs

Disaster Preparedness
& Emergency Response
Plan & Respond to
calamities, disasters
and/or catastrophes
Rescue services - fire
prevention / suppression
and hazardous material
response
Health emergencies and
crises
Fire prevention and
suppression and
hazardous material
response;

Terrorism
Anti-terrorism
operations,
advocates and
disposition
Fusion Centers
Border Security
Solutions

DCDRRMC,

Task Force Davao

AFP/PNP units

Office of Civil Defense

DCPO

Civil Security Units

RDRRMC

PDEA

Central 911

Other AFP and PNP

units

Red Cross & volunteer orgns

City Health Office & CSSDO

Other SAR & auxilliary units

Traffic
Management
Systems
Traffic Violations
and
Enforcement

Critical
Infrastructure
Security
Solutions

Davao City Police Office

BFP

Traffic &
Safety

Traffic Management
Center
TG- Davao police
Davao City Police
Land Transportation
Office
LTFRB

Davao Prevailing Public Safety Operations

FIELD UNITS
CRIME & SAFETY
Citizen Caller

Davao City Police / PNP

Civil Security Units

EMERGENCY RESPONSE
EMR, FAS, BFP, SAR, K-9, Office of
Civil Defense.,Red Cross

Ad hoc
escalation /
feedback to
Office of Mayor
& Vice-Mayor

TERRORISM
911 Call Center

Task Force Davao

TRAFFIC MGMT.
TMC, LTO, Highway Patrol

Traffic Monitoring
Cameras

Public Safety
Command Centre

Ad hoc escalation /
feedback to PSCC

Davao Enhanced PSCC on IOC platform

Role of IOC in coordinating critical Public Safety incidents

Category 1
events
Citizen
Caller

Field Units

Field Units

First responder
dispatch
TMC, LTO, Highway Patrol

CRIME & SAFETY

TRAFFIC MGMT.

DAVAO PUBLIC SAFETY COMMAND CENTRE

Category 2
events
911 Call Center

Davao City Police / PNP

Civil Security Units

Real-time
Situational
Awareness &
Decision support

Intelligent Operations Centre

EMERGENCY RESPONSE

TERRORISM

EMR, FAS, BFP, SAR, K-9, Office of

Civil Def.,Red Cross

Task Force Davao

First responder
dispatch

Field Units

Traffic Monitoring
Cameras

Office of Mayor
& Vice-Mayor

Field Units

Other related
offices in Davao
City Govt &
External
Agencies
Real-time Incident
Management

Category 1
events

LEGEND
Category 1 events: Non- Critical : Incident handled entirely by first responders

Category 2 events: Critical : PSCC takes over incident mgmt.

Davao Enhanced PSCC on IOC platform

Additional Capabilities
Citizen
Caller
Multi-channel
Unified
Communication

CRIME & SAFETY

AGENCIES
Category 2
events

911 Call Center

Office of Mayor
& Vice-Mayor

DAVAO PUBLIC SAFETY COMMAND CENTRE

Intelligent Operations Centre

EMERGENCY RESPONSE
AGENCIES

VCAS
Video Analytics

Traffic Monitoring
Cameras

TRAFFIC MGMT.
AGENCIES

GPS
Location
Tracking

TERRORISM MGMT
AGENCIES

Other related
offices in Davao
City Govt &
External Agencies

VCAS (Video Analytics)

Features of SVS Analytics
Object tagging: classification (person, vehicle,), size,
speed, trajectory, color, time, duration, shape, direction,
Region of interest & un-interest
Face Capture
Crowd Behavior
Counting
Loitering
Speed detection
Compound Alerting

Tripwires

Object Removal

All of the above enable Real-Time Alerting and complex rapid

Forensic Searching
w/ event
video/audio playback
Motion
Detection
Directional Motion

Finding DHL Truck

Abandoned Object

Region alert

Events Overview

Events Details

Standard Operating Procedures

Inter-agency and Intra-agency Coordination

Key Performance Indicator (KPI) Overview

Video Alerts

Crime Reports

Crime Summary View

Public Safety Command Center Intelligent Operation

PSCC - Intelligent Operations

DCPO / TF Davao / ACU

Event Alert
Reported / Predicted

Rescue Team
Video Feeds
Unified
Communications
911 callers

Fire & Safety Team

Hospital & Medical Team

Info from agencies /

other sources

SOP / Event Rules

GIS / Monitoring
systems

Transport Management

Integrated Operations Center Emergency

Management

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Typhoon Ondoy Storm Track

24

Typhoon Ondoy Storm Track

25

Typhoon Alert

26

Impact Analysis (Before Landfall)

100 km radius before landfall with the list of Barangays affected in Infanta.

27

Impact Analysis (on Landfall)

50 km radius on landfall with the list of Barangays affected in Metro Manila.

28

Impact Analysis (On Landfall)

100 km radius on landfall with the list of Barangays affected in Metro Manila

29

Affected Barangays (Before Landfall)

Affected Barangays within 50km radius during impact analysis in Infanta.

30

Affected Barangays (On Landfall)

Affected Barangays within 50km radius during impact analysis in Metro
Manila.

31

Global impact USD288 billion

SuperStorm Sandy
USA, 2012

Floods
EU, Annually

Storms
EU, Annually

Earthquake
Pakistan, 2005

USD53 billion

USD4.3 billion

USD3.6 billion

USD5.1 billion
Floods
China, 2010

Hurricane Ike
USA, 2008

USD19 billion

USD31 billion

Floods
Thailand, 2011
USD49 billion

Hurricane Katrina
USA, 2008

Armero Volcano
Colombia, 1985

Floods
Mozambique, 2000

Floods
India, 2005

USD115 billion

USD7.5 billion

USD424 million

USD701 million

Source: Barredo, 2009; Camp, 2010; Feyen and Walkiss, 2011; Moodys Analytics, 2011; NOAA/NCDC, Reuters, 2012; Swiss Re, 2006; World Bank.

32

IBMs smarter approach allows you to face todays challenges

head on
Identify potential incidents and how to best protect against them
Human factors

Environmental factors
Natural disasters

Crime

Infrastructure

Against property,
and people

Terrorism

Citizens

Lone or multiple attackers

Weather
Extreme weather

Health

System failure

Biohazards, epidemics,
food integrity

Infrastructure collapse

Event failure
33

Earthquakes, floods,
landslides

Riots, stampedes, looting

IBM Emergency Management Center provides

new ways to understand your environment
Integrate multiple data sources to provide a single, consolidated operational
picture across the entire city or region
Deployment Ready
HardwareSoftwareServices
Video
analytics

Social media
analytics

Sensors
Correlation

Citizen
collaboration
Prediction

City events
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IBM Emergency Management Center can achieve 90%

situational awareness in only 30 seconds by:
Establishing a geospatial common operating
picture (a 'COP').
Capturing various data sources, providing
real time heat maps, providing correlations of
disparate events and automating workflows.

Business
Intelligence

Business
Intelligence

Understanding the data trends, displaying

KPIs and evaluating the consequences that
may result.
Collaborating with stakeholders by sharing
mission critical information.
Providing interactive planning and incident
response implementation.
Evaluating a potential event impact by
alternating between a 'live state' COP and a
'what if' COP.
Integrating with multiple third party solutions,
eliminating the need for rip/replace.
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Operational
Decision
Support

Video
Analytics

Smarter Traffic and Transit

Management Solutions

Functionality for Traffic Operations

Manage Real-Time Traffic Events

Automatic Clustering
Based on Map Zoom Level
Define Custom Map Layers / Views

Click to Action: Map and List

Adapt Instantly to Selections

IBM Smarter Transportation

Management
Real-Time and
Historical Reporting

Roles & Permissions

View Service Level, Event, and

Device Details

Predicted Traffic Conditions

60 Minutes Out

Historical Analysis &

Planning

Functionality for Transit Operations

Situational Awareness:
Real-Time Visualization of
Vehicles, Events, Performance

Drop Down Selection of

Content on Screen: By Routes,
Lines, Performance

Executive Dashboard for Transit

Leadership

IBM Smarter Transportation

Management
Vehicle Perspective: View Details
with Mouse Over Interaction

Stop Perspective: View Details

of Vehicle Arrival at a Stop
with Mouse Over

Roles & Permissions

Predicted Vehicle Arrival Time

Details in Tabular Representation
Historical Performance Reports

IBM Smarter Cities Platform

City-Wide
Command
Center
Smarter
Trans.

Public
Safety

Integrated Operations

Smarter
Water

(Process Optimization, Predictive

Analytics, Real-Time Analytics,
Business Intelligence)

Integrated Information
(Data Acquisition, Data Management, Data
Storage)

Smarter
Buildings

Why IBM?
Ranked #1 among smarter city suppliers1
Deep expertise helping thousands of citiesfrom
small to largedeliver real outcomes
More than 100 years experience designing and
integrating systems that solve business problems
21 consecutive years of U.S. patent leadership
One of the worlds most powerful analytics
portfolios
A range of deployment options, including cloud
SaaS, on premises and shared
Thousands of talented resources including business
consultants, scientists, mathematicians and
developers

The breadth and depth of capability in software and services along with the ability to analyze
and integrate information and provide executive dashboards and citizen interaction is probably
unmatched in the market.2
1
2

Navigant Research, Navigant Research Leaderboard Report: Smart City Suppliers, Eric Woods and John Gartner, 3Q 2013.
Forrester Research, Service Providers Accelerate Smart City Projects, Jennifer Belissent and Frederic Giron, July 30, 2013.

40

IBM in the Philippines: 76 years of transformation through innovation

1925 H. E. Heacock started selling IBM products in the Philippines
1937 Incorporated as Watson Business Machines with 3 employees located in Binondo (old Manila)
1954 Renamed to IBM Philippines, Inc. located in Escolta
1966 First mainframe at Bureau of Lands; IBM moves to Paseo de Roxas, Makati
1970 Caltex is first S/370 customer
1985 IBM launches the PC
1987 IBM appoints first business partner, SSI and enters SME market
1992 Joint venture with SM, APC formed
1996 IBM champions e-business
2000 IBM moves to Eastwood Libis
2001 IBM forms 1st business unit, for Application Services
2003 IBM re-launches in Southern Philippines (Cebu)
2004

IBM acquires Daksh Process Services, formed Contact Center business unit and P&G Shared Service Center, forms Business Process
Outsourcing business unit for global commercial clients

2006 Focus on Geo Expansion

2007 IBM celebrates 70 years in the Philippines
2009 IBM Innovation Center is officially inaugurated
2010 IBM expands Application Services facilities in Cebu City, and 3 new BPO, Call Center & Application Services in UP Ayala
2011 IBM celebrates its global centennial and sends Executive Service Corps to enable Metro Cebu

IBM Philippines celebrated its diamond year and establishes the first Philippine Systems & Technology R&D w/ DOST
2012 IBM Philippines names first female President and Country General Manager
IBM Philippines opens a branch in Davao City and Pampanga

IBMs Footprint in the Philippines

Sales & Distribution
Offers complete IBM portfolio of Hardware, Software & Services
to domestic clients

Global IT Services Delivery

Provides Application Services in Software, Facilities &
Networking, Systems, and Maintenance to global clients, L2/L3
Software Services Support
Global Process Services
One of the largest delivery centers in the world, providing Human
Resources, Finance & Administration, Procurement and
Customer Relationship Management Services
IBM Innovation Center
Offers complete IBM portfolio of Hardware, Software & Services
to domestic clients
Shared Services
Delivers HR, CRM, STH, Finance, and Integrated Health
Services support to several IBM business units worldwide.
R&D Laboratory
Focused on improving Philippines quality of life though
generation & promotion of strategic technologies and expertise.
Global Center for Smarter Analytics
Provides data analysis and interpretation to industries where
piles of information can be used for operational optimization and
competitive advantages.

13 sites of operation
MANILA (9), CEBU (2) , DAVAO, PAMPANGA
5,000 domestic clients and 130 Business Partners
Global 24x7 coverage with 84 countries
supported in North & South Americas, Asia and
EMEA
One of the largest employers of multilingual
talent in the country
16 languages supported
English, Danish, Dutch, French, German,
Italian, Korean, Mandarin, Cantonese,
Japanese,
Norwegian,
Portuguese,
Spanish, Swedish, Hungarian and Polish
1+ million employees served per year
14,000 employees in 2012

Thank you for your time

For more information:
www.ibm.com/smartercities

Contact (IBM Philippines):

Ariel A. Roda, Business Development Executive, Global Center for
Smarter Analytics (GC4SA)

RodaAA@ph.ibm.com
Cell: +63 998 998 7632
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