Social Media)

(The National Literacy Trust)

3000

(
)

(Lisa Reichelt)
(ambient intimacy)

1597

TwitterDigg StumbledUpon

(Susan
Greenfield)

(Vincent Nichols)

SNS

SNS

SNS

:Facebook Page
CRM

Google

Google

Google 7
13160 24
Google
SNS

SNS

SNS

50%

33%

(World Electronic
Community) WELCOM 5000

Facebook 6 Facebook
Facebook
3.5

5500
35 Facebook

 70% Facebook
Facebook
MySpace
LinkedIn 140 Twitter

Orkut QQ

Skyrock VKontakte (Cyworld)

Muxlim
ResearchGATE

90

comSocre 10
8 Altimeter Group (Charlene
Li)

Facebook
Twitter

(Marc Andreessen)

Facebook Twitter Ning Ning 200

2009 2

10

 6 2007 6 Facebook

Twitter
(Barack Obama)
Twitter Facebook

2.0(Enterprise 2.0)

Yammer Chatter
Yammer Twitter Chatter
CRM() Salesforce.com

TwitterYammer Chatter
Facebook

MySpace
MySpace MySpace
CEO 45%

Robert Half Technology 1400

 Facebook Twitter

()

Mashable
(Mike Laurie) 10

Ariel Hyatt
Ariel Publicity Cyber
PR
Corey Denis5

Corey

AH
CD

CDT USB

AH 5
CDFacebookTumblrFoursquareTwitterYouTube

AH

CD

50

AH
CD

AH
CD Facebook Twitter

AH

CD

DJ

DJ
AH 30

CD 30
5

Social Media)

 -
Social Media)

(social media)
industrial mediatraditional media
mass media

WEB2.0

-
2009 3 9
Trendstream (Universal
McCann)Tom Smith
8
1

3
Virgin America Twitter
Twitter

YouTube
8

-
()

1.

2.


3.

4.

(
)
5.

6.

7.
;
;
;

 2007

8.

9.

(Competitive
Intelligence)
Google
10.

()

B&B B&B
link

high-ticket

webtrends
2% Twitter
2%


Twitter

Sarah Milstein web2.0

Twitter Twitter

Twitter 3

PDF link
Milstein

Twitter
Twitter

Twitter Facebook

2009

 Twitter
-
ReadWriteWeb()
2008
2009 ReadWriteWeb 2009

(Social media) 2008

Facebook
Twitter

(Meaning)(Meaning)

CEO 2009

 10
1

altimeter ?(CharleneLi)
ForresterResearch (JoshBernoff)

2.

3.
FriendFreed

(DebSchultz)

4.
iPhone()
2009 iPhone 440
Android Palm

5.

()

Ning.com
(RachelMasters)
Ning
Ning.com 2008
388%
6.

Nuconomy

Nuconomy
(ShaharNechmad) Nucomony
6 9


7.

8.

9.
2009

Spark (DavidSpark)
Twitter Facebook

10.

-
ICQ Ayelet Noff
5
1

Intuit 1.7 Mint Mint

Mint

Facebook MySpace
Facebook

Facebook

Twitter

3
Facebook

Facebook

Network Solutions

 Twitter
Network Solutions @Shashib
Network Solutions
Shashib
Network Solutions
Network Solutions
Network Solutions
Twitter
Zappos

3
10%



FacebookTwitterMixx bebo

[1]
[1]

Web 2.0

1.

SNS SNS

LinkedIn 2002 12
2003 LinkedIn

LinkedIn
LinkedIn

[2]
2.

Facebook

2003 4300
2640 1400 4

70%

5
4 10 7 77.8%

45-54 16-24
12% 24% 28%