Network Usage Insights:

A short review of average data usage for LTE,3G, and Wi-Fi of wireless
subscribers in the USA. Q3 2014

November 2014

www.mobidia.com

Wi-Fi Domina8ng Average Monthly Data Usage

On average, US subscribers consumed
1.8 GB per month in Q3 2014
iOS 1.822 GB
Android 1.863 GB

Wi-Fi Usage varied more widely
iOS 8.89 GB
Android 6.78 GB

RelaQve to total monthly usage of any
data, Wi-Fi represented the majority of
data consumed
iOS 82%
Android 78%

Mobidia Technology, Inc.

Data Usage Varies Across US Carriers

Android Users on the top 4 US Mobile
Operators:

Average monthly cellular consumpQon is
relaQvely close across operators
T-Mobile 2.389GB
Sprint 2.179GB
Verizon 1.943GB
AT&T 1.716GB

Wi-Fi Usage more varied
T-Mobile 7.092 GB
Sprint 8.035 GB
Verizon 6.373 GB
AT&T 7.527 GB

Mobidia Technology, Inc.

LTE Subscribers Consuming More Data Than 3G Subscribers

iPhone Users
Mobile Data: 2.096GB on LTE vs. 1.093GB on
3G
Wi-Fi: 9.944GB on LTE vs. 6.013GB on 3G

Android Users
Mobile Data: 2.063GB on LTE vs. 1.001GB on
3G
Wi-Fi: 7.569GB on LTE vs. 3.068GB on 3G

Mobidia Technology, Inc.

LTE Data Consump8on

Graph represents the percentage of all cellular
consumed that was LTE data
This is considering all users with LTE capable
devices
Verizon leads with 98% of cellular data
consumed on the LTE networks
Over 80% of all cellular data combined for all
subscribers on the big US 4 operators was LTE
data indicaQng great penetraQon and access
for US subscribers

Mobidia Technology, Inc.

Higher Wi-Fi Usage across iPhone Users

Wi-Fi Usage is high percentage across US
subscribers
98 99% of iOS users across the top 4 US
operators use Wi-Fi

Wi-Fi usage across Android users varies
across operators:
Sprint: 96.6%
Verizon: 93.7%
T-Mobile: 92.2%
AT&T: 95.3%

Mobidia Technology, Inc.

About Mobidia
Mobidia is a leading mobile analyQcs provider with the largest global sample of smartphone and tablet users.
Mobidias mobile analyQcs and metrics plaborm provides unique trends on mobile applicaQons and mobile networks. Real
usage from real users on both cellular and Wi-Fi networks provides a comprehensive and unique understanding of what
people do and value in the mobile world. Mobidia is headquartered in Vancouver, BriQsh Columbia with presence in the
U.S and Europe.

Methodology:

USA Panel consisQng of hundreds of thousands of users
Focus on:
3G, LTE, Wi-Fi usage trends
Plan uQlizaQon and app usage

With the worlds largest global sample Mobidia can provide comprehensive data on App usage, Network usage, device
usage and plan usage. Contact us today to see how we can help your business.

www.mobidia.com

@mobidia_apps

markeQng@mobidia.com
Mobidia Technology, Inc.