For more information, contact:

Meaghan Wims
Duffy & Shanley for AT&T New England
(401) 278-4434
mwims@duffyshanley.com

NEW AT&T STORE IN WATERBURY FEATURES AN INNOVATIVE DESIGN

THAT MIRRORS CUSTOMERS MOBILE LIFESTYLE
New store design focuses on customer experience
WATERBURY, CONN., OCTOBER 31, 2014 AT&Ts new store design focused on the customers
mobile lifestyle is now a reality in Waterbury. The new store at Brass Mill Center at 495 Union St.
transforms the entire shopping experience. The new store concept is the result of years of exploration
and research all centered on one design goal to create a more interactive and engaging store
environment.

Customers in Waterbury will be among the first to experience the new store concept that we hope will
reinvent how customers interact with wireless technology in the store. This store is the latest example
of the investment already made in the Connecticut. AT&T invested nearly $850 million in its
Connecticut wireless and wireline networks from 2011 through 2013. This new location will serve the
growing number of consumers relying on their wireless devices to manage their busy lives.
We are committed to bringing job opportunities and new goods and services to Waterbury consumers
and this is the kind of investment that we want to celebrate as we continue to grow our local economy,
said Waterbury Mayor Neil M. OLeary. Any time we can celebrate the opening of a new store,
especially one with a cutting-edge new retail concept in Waterbury, its a great day.
Many of the new store design and merchandising elements were first seen in AT&Ts award-winning
flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned
retail stores across the country.

[Optional additional paragraph noting community support] As [city] businesses and consumers rely
more and more on mobile technology to stay in touch, announcements like this become even more
important to our economic growth. We will continue to support policies that attract this sort of
investment and advancement, said [local chamber of commerce spokesperson or civic leader]. Weve
worked hard to build a business climate in [city] that works for businesses and creates job
opportunities.
Customers visiting our Waterbury store will discover an interactive shopping experience built around
their mobile lifestyle, said John Emra, President, AT&T Connecticut. Our goal is to be Americas
premier retailer by providing an exceptional experience in every interaction, and weve been working
hard to exceed customer expectations by taking our stores and network to a new level here in
Waterbury.

Flexible Design
Everything about the store is designed for ultimate flexibility. It brings to life AT&Ts mission, brand
vision, and personality while encouraging self-discovery and satisfying curiosity.
The store layout will highlight AT&Ts products and services, devices and accessories across three
unique zones the Connected Experience Zone, the Community Zone, and the Explore Zone.
The new Connected Experience Zone features lifestyle vignettes that offer customers a glimpse of
how products can be used in customers everyday lives. These lifestyle pavilions will highlight
categories such as music, home security, entertainment and more.
Next is the Community Zone, featuring community tables that let customers shop and play in an
open and interactive space. This space has apps, accessories and devices on display to show
customers how they can work together.

Finally, customers can check out the Explore Zone with explore walls that showcase AT&Ts diverse
device line-up and accessories complemented by digital monitors with product information.

Enhanced service experience

What you wont see in these new stores is almost as important as what you will see. Customers will no
longer see the traditional retail cash-register counters. Instead, theyll find round caf-style learning
tables that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn
about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale
system that allows them to help customers anywhere in the store.
Customers also wont see the printed product brochures common in many stores. With digital signage,
e-brochures and interactive video monitors, they can have the information literally at their finger tips
while giving AT&T the flexibility of updating messaging faster and more efficiently.

Store information
Hours for the new Waterbury store are Monday through Saturday, 10 a.m. to 9 p.m., and Sunday, 12 to
6 p,m, AT&T has 39 retail locations in Connecticut. To find the nearest AT&T store or Device Support
Center near you, visit www.att.com/find-a-store or www.att.com/dsc. Dont forget you can also make an
appointment before visiting your local AT&T store -https://www.att.com/storeappointment/.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc.
** Limited 4G LTE availability in select markets. 4G speeds delivered by LTE, or HSPA+ with enhanced backhaul,
where available. Deployment ongoing. LTE is a trademark of ETSI. Learn more at att.com/network.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in
the world. Its subsidiaries and affiliates AT&T operating companies are the providers of AT&T services in the

United States and internationally. With a powerful array of network resources that includes the nations most
reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloudbased services. A leader in mobile Internet, AT&T also offers the best global wireless coverage, based on offering
roaming in more countries than any other U.S. based carrier, and offers the most wireless phones that work in the

most countries. It also offers advanced TV service with the AT&T U-verse brand. The companys suite of IPbased business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries
and affiliates is available at www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook
at www.facebook.com/att and YouTube at www.youtube.com/att.
2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks
contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners.
Reliability claim based on analysis of independent third party data re nationwide carriers 4G LTE. LTE
is a trademark of ETSI. 4G LTE not available everywhere.