Professional Documents
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The General Manager (Sales) heads the sales function of the organization.
Indian market is normally divided into four zones and the zonal sales manager who is
designated as Senior Sales manager ahs many territories. Each territory is looked after
by a area sales manger (ASM). The area Sales Manager is posted in a city in the territory
that looks after the sales in his respective territory. Each of four has a Sales Officer. The
sales officers are posted at the mill and their basic function is to co-ordinate between
ASM who is on the field and the mill.
The company follows the system of order booking and delivery of these
orders to the customers by the desired date through transport or courier service depending
on the urgency of order. Order booking is done in two ways:
1.) Seasons booking (Winter and Summer Booking)
2.) Intermediate Visits and booking and mid season book.
Sales Promotion:DIGJAM gives sales promotion in two types in which lot of dealers scheme
and consumer scheme are included. In both types they give discount coupon (about 15%
discount) of frequent year and all the discount coupons are included in lucky draw and trip
is given to lucky draw winner. Such activity is done for both winter and summer Carnival.
They also give award for top five dealers, top five retailers and top five showrooms.
Major Sales Promotion tools for SIGJAM are as follows:
For Consumer:
1) Samples
2) Coupons
3) Premium
4) Prizes
5) Discounts
For Traders:
1) Price Off
2) Allowance
For Business:
1) Trade shows
2) Fashion Shows
3) Specialty adds.
Packaging:
within which management of a company administrates prices so as to match them with the
market needs. Price policies are general guidelines to make future decision.
In DIGJAM prices are selected on the basis of cost, market and competitors.
They select price range in the conference, which is held twice in a year. In June and
December DIGJAM has different range of products available in the market from the price
range of Rs.217 to Rs.5580 per meter.
For the development of any unit and for achieving continuous growth in the
market, a systematic planning for the development of new product and new idea
generation as well as idea screening is must.