BAYANTEL

I.

Existing mission, vision and values

a. Mission
We let the Filipinos be heard
b. Vision
We are a communications company that thrives on being
different and disruptive to bring out the best in the lives
of Filipinos
c. Values (iKuSang KakaSa)
i. Integrity doing what is right on a personal and
institutional level based on the highest ethical and
professional standards to keep the trust of the public we
serve
ii. Kumikitang Kabuhayan We treat Bayan as our own. We
are committed to enrich the lives of our customers, our
co-employees, the community, and our shareholders
iii. Sama-samang may Saya We embrace diversity and
empowerment towards exceeding results. Sinusigurado
naming kakaibang saya ang trabaho sa Bayan. In all
things we do, either we lead, we follow, we engage, or we
happily get out of the way. We support the decision of the
team.
iv. Kakaibang Diskarte Kami ay proud to be Pinoy with a
global outlook. Ang aming mga produkto at serbisyo
namin ay nagtataguyod sa boses ng bawat Filipino.
Kakaiba ang diskarte namin dahil hango ito sa pakikinig
ng kanilang pangangailangan at sa makabago at
inspiradong pag-iisip at hindi sa nakasanayan na.
v. Simple at Totoong Serbisyo We keep things simple for
the customer. Totoo kaming makiharap sa kapwa
empleyado, sa mga supplier at customer.
vi. Aksyong Dekalidad - Dekalidad at reliable ang serbisyo
namin sa customers dahil ito ay palaging nagagamit sa
panahong kailangan nila. Gumagamit kami ng tama at
wastong impormasyon upang matugunan ang
pangangailangan ng aming customer at kapwa
empleyado. We take accountability for every individuals
action.

II.

Develop a Mission Statement for the Organization

III.

Organizations External Opportunities and Threats

a. Opportunities
i. Very Strong with Corporate Clients
ii. Further develop employees to be ambassadors of our
brand
iii. Development of Service with its new offer, free wi-fi router

iv. Family Ties: OFWs abroad will be paying the bills of their
family in the Philippines in using BAYAN services
b. Threats
i. Aggressive competition/Comptetive Growth
ii. Natural Disasters
iii. Preference of People (Cellphone vs. Landline)
iv. Customers' preference from other areas which have no
investment yet
IV.

Construct a Competitive Profile Matrix

BAYAN
TELECOM
PLDT
Weight
Weight
Weig
Rati
ed
Ratin
ed
ht
ng
Score
g
Score

Engaged
Employees
Customer
Relations
Strategic Centers
Competitive
Pricing
Resources
Services
Competitive
Growth
Advertising
Foreign
Partnership
Development of
Service
Family Ties
Aggressive
Competition
TOTAL
V.

GLOBE
TELECOM
Weight
Ratin
ed
g
Score

0.13

0.39

0.39

0.39

0.12
0.08

4
2

0.48
0.16

3
4

0.36
0.32

3
4

0.36
0.32

0.08
0.11
0.02

3
2
2

0.24
0.22
0.04

3
3
4

0.24
0.33
0.08

4
3
4

0.32
0.33
0.08

0.11
0.01

4
2

0.44
0.02

4
4

0.44
0.04

4
4

0.44
0.04

0.08

0.08

0.24

0.24

0.02
0.12

3
4

0.06
0.48

3
3

0.06
0.36

4
3

0.08
0.36

0.12
1

0.36
2.97

0.36
3.22

0.36
3.32

Construct an EFE Matrix

Opportunities
Very Strong with Corporate Clients
Further develop employees to be ambassadors of
our brand
Development of Service with its new offer, free wi-fi
router

Weig
ht
0.08

BAYAN
TELECOM
Weight
Rati
ed
ng
Score
3
0.24

0.1

0.2

0.2

0.6

Family Ties: OFWs abroad will be paying the bills of

their family in the Philippines in using BAYAN
services
Threats
Aggressive competition/Comptetive Growth
Natural Disasters
Preference of People (Cellphone vs. Landline)
Customers' preference from other areas which have
no investment yet
TOTAL

0.12

0.48

0.12
0.12
0.18

4
3
2

0.48
0.36
0.36

0.08
1

0.16
2.88

VI.

Organizations Internal Strengths and Weaknesses

a. Strengths
i. Engaged Employees
ii. Customer Intimacy
iii. Kakaibang Diskarte, Simple at Totoong Serbisyo
iv. Part of the Lopez Group of Companies
v. Competitive Price
b. Weaknesses
i. Resources
ii. No cellphone services
iii. Not Visible to Media
iv. Limited Strategic Centers
v. Foreign Partnership

VII.

Construct an IFE Matrix

Strengths
Engaged Employees
Customer Intimacy
Kakaibang Diskarte, Simple at Totoong
Serbisyo
Part of the Lopez Group of Companies
Competitive Price
Weaknesses
Resources
No cellphone services
Not Visible to Media
Limited Strategic Centers
Foreign Partnership
TOTAL

Weig
ht
0.13
0.12

BAYAN TELECOM
Rati
Weighted
ng
Score
3
0.39
4
0.48

0.18
0.1
0.08

3
3
3

0.54
0.3
0.24

0.11
0.02
0.1
0.08
0.08
1

3
2
2
2
1

0.33
0.04
0.2
0.16
0.08
2.76

VIII.

Prepare a TOWS Matrix, SPACE Matrix, BCG Matrix, IE

Matrix, Grand Strategy Matrix, and QSPM Matrix

IX.

Recommend specific strategies and long-term objectives

X.

Specify how your recommendations can be implemented

and what results you can expect

XI.

Recommend specific annual objectives and policies

XII.

Recommend procedures for strategy review and evaluation