A

PROJECT REPORT
On

COMPARITIVE STUDY OF THE LIFETIME PLANS OF THE

CELLULAR COMPANIES IN GURGAON

SUBMITTED BY

Group No. 2
Section I
MEMBERS:
Abhay Singh
Amyn Sayani
Anirban Das
Jasmeet Kaur
Jnana Ranjan Pati
Pratibha Sharma
Vikash Verma

SUBMITTED TO
Dr. ANJALI MALIK
 ACKNOWLEDGEMENT

This Project has been made possible through the direct and
indirect Co-operation of various persons, who have inspired us at
every step of our work. It is a matter of pride for us to
acknowledge our profound gratitude to our respected teacher Dr.
Anjali Malik who always facilitates us in gaining practical
knowledge.

And above all, we all beholden to each of our group members for
their blessing and encouragement in completing this task.

Group No. 2
 PREFACE

The research provides an opportunity to students to demonstrate

application of his/her knowledge, skill and competencies required
during the technical session. Research also helps the student to
devote his/her skill to analyze the problem to suggest alternative
solutions, to evaluate them and to provide feasible
recommendations on the provided data.

The research is on the topic of “COMPARITIVE STUDY OF THE

LIFETIME PLANS OF CELLULAR OPERATORS IN GURGAON”.
Although we have tried our level best to prepare this report an
error free report every effort has been made to offer the most
authenticate position with accuracy.
 DECLARATION

We hereby declare that the following documented Project Report titled

“COMPARITIVE STUDY OF THE LIFETIME PLANS OF CELLULAR
OPERATORS IN GURGAON” is an authentic work done by us.

The Study was undertaken as a part of the course curriculum of MBA Full
Time Program of IILM GUGRAON

GROUP NO: 2
SECTION-I
 CONTENTS
CHAPTERS

CHAPTER-1

• INTRODUCTION
• OBJECTIVES OF THE STUDY

CHAPTER-2

• INTRODUCTION OF TELECOM SECTOR

• INTRODUCTION TO CELLULAR COMPANIES

CHAPTER-3

• RESEARCH METHODOLOGY
• RESEARCH DESIGN
• SAMPLE DESIGN
• LIMITATIONS OF THE STUDY

CHATPER-4

• DATA ANALYSIS AND INTERPRETATION

CHAPTER-5

• OBSERVATION & FINDINGS

• CONCLUSIONS
• SUGGESTIONS

BIBLOGRAPHY

ANNEXURE
CHAPTER-1
 INTRODUCTION

Comparative research, simply put, is the act of comparing two or more

things with a view to discovering something about one or all of the things
being compared.
This technique is often utilizes multiple disciplines in one study.

When it comes to method, the majority agreement is that there is no

methodology peculiar to comparative research. The multidisciplinary approach
is good for the flexibility it offers, yet comparative programs do have a case to
answer against the call that their research lacks a “seamless whole”.

There are certainly methods far more common than others in comparative
studies, however. Quantitative analysis is much more frequently perused
than qualitative, and this is seen in the majority of comparative studies can be
use quantitative data.

The general method of comparing things is the same for comparative research
as it is in our everyday practice of comparisons. Like cases are treated alike,
and cases are treated differently; the extent of difference determines how
differently cases are treated. The point here is that if one is able to sufficiently
distinguish two cases, comparative research conclusions will not be very
helpful.

Secondary analysis of quantitative data is relatively widespread in

comparative research, undoubtedly in part because of the cost of obtaining
primary data for such large things as a country’s policy environment. A typical
method of comparing welfare state is to take balance their levels of spending
on social welfare.

In line with how a lot of theorizing has gone in the last century, comparative
research does not tend to investigate ‘grand theories’ such as Marxism. It
instead occupies itself with middle-range theories – theories that do not
purport to describe our social system in its entirely, but a subset of it. A good
example of this is the common research programs that looks for differences
between two or more social systems, then look at these differences in relation
to some other variable coexisting in those societies to see if it is related. The
classic cases of this is Esping-Anderson’s research on social welfare
systems, and compared them based on there levels of deco modification of
social welfare goods. He found that he was able to class welfare states in four types,
based on their deco modification. She further theorized from this that deco modification
was based on a combination of class collisions and mobilization, and regime legacy.
Here Esping-Anderson is using comparative research: he takes many western
countries and compared their level of deco modification, then develops a
theory of the divergence based on his findings.

Comparative research is a methodology in the social sciences that aims to

make comparisons across different countries and cultures. A major problem in
comparative research is that the data sets in different countries may not use
the same categories, or define categories differently.
 OBJECTIVES

1. To find out the perception of the general people towards the

land line &
Mobile phone.
2. To find out the hidden information in lifetime plans of cellular
services.

3. To find out the consumer satisfaction towards the lifetime

plans.
CHAPTER-2
 Telecom Industry in India

The Indian telecommunications industry is one of the fastest growing in the

world and India is projected to become the second largest telecom market
globally by 2010
India added 113.26 million new customers in 2008, the largest globally. In
fact, in April 2008, India had already overtaken the US as the second largest
wireless market. To put this growth into perspective, the country’s cellular
base witnessed close to 50 per cent growth in 2008, with an average 9.5
million customers added every month. According to the Telecom Regulatory
Authority of India (TRAI), the total number of telephone connections (mobile
as well as fixed) had touched 385 million as of December 2008, taking the
telecom penetration to over 33 per cent. This means that one out of every
three Indians has a telephone connection, and telecom companies expect
this pace of growth to continue in 2009 as well

- Much of the growth in Asia Pacific Wireless Telecommunication Market is

spurred by
the growth in demand in countries like India and China.
- India‘s mobile phone subscriber base is growing at a rate of 82.2%.
- China is the biggest market in Asia Pacific with a subscriber base of 48%
of the total
subscribers in Asia Pacific. Compared to that India’s share in Asia Pacific
Mobile
 Phone market is 6.4%. Considering the fact that India and China have
almost comparable
populations, India’s low mobile penetration offers huge scope for growth.

History of Indian Telecommunications

Started in 1851 when the first operational land lines were laid by the
government near Calcutta (seat of British power). Telephone services were
introduced in India in 1881. In 1883 telephone services were merged with
the postal system. Indian Radio Telegraph Company (IRT) was formed in
1923. After independence in 1947, all the foreign telecommunication
companies were nationalized to form the Posts, Telephone and Telegraph
(PTT), a monopoly run by the government's Ministry of Communications.
Telecom sector was considered as a strategic service and the government
considered it best to bring under state's control.

The first wind of reforms in telecommunications sector began to flow in

1980s when the private sector was allowed in telecommunications
equipment manufacturing. In 1985, Department of Telecommunications
(DOT) was established. It was an exclusive provider of domestic and long-
distance service that would be its own regulator (separate from the postal
system). In 1986, two wholly government-owned companies were created:
the Videsh Sanchar Nigam Limited (VSNL) for international
telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for
service in metropolitan areas.

In 1990s, telecommunications sector benefited from the general opening up

of the economy. Also, examples of telecom revolution in many other
countries, which resulted in better quality of service and lower tariffs, led
Indian policy makers to initiate a change process finally resulting in opening
up of telecom services sector for the private sector. National Telecom Policy
(NTP) 1994 was the first attempt to give a comprehensive roadmap for the
Indian telecommunications sector. In 1997, Telecom Regulatory Authority of
India (TRAI) was created. TRAI was formed to act as a regulator to facilitate
the growth of the telecom sector. New National Telecom Policy was adopted
in 1999 and cellular services were also launched in the same year.

Telecommunication sector in India can be divided into two segments: Fixed

Service Provider (FSPs), and Cellular Services. Fixed line services consist of
basic services, national or domestic long distance and international long
distance services. The state operators (BSNL and MTNL), account for almost
90 per cent of revenues from basic services. Private sector services are
presently available in selective urban areas, and collectively account for less
than 5 per cent of subscriptions. However, private services focus on the
business/corporate sector, and offer reliable, high- end services, such as
leased lines, ISDN, closed user group and videoconferencing.

Cellular services can be further divided into two categories: Global System
for Mobile Communications (GSM) and Code Division Multiple Access (CDMA).
The GSM sector is dominated by Airtel, Vodafone-Hutch, and Idea Cellular,
while the CDMA sector is dominated by Reliance and Tata Indicom. Opening
up of international and domestic long distance telephony services are the
major growth drivers for cellular industry. Cellular operators get substantial
revenue from these services, and compensate them for reduction in tariffs on
airtime, which along with rental was the main source of revenue. The
reduction in tariffs for airtime, national long distance, international long
distance, and handset prices has driven demand.

Classification of Telecommunication services

1. Basic services
2. Cellular services
3. Internet Service Provider (ISP)

Cellular Service

Overview
1. There are five private service operators in each area, and an
incumbent state operator. Almost 80% of the cellular subscriber
base belongs to the pre-paid segment.
2. The DoT has allowed cellular companies to buy rivals within the
same operating circle provided their combined market share did not
exceed 67 per cent. Previously, they were only allowed to buy
companies outside their circle.
 Growth Drivers

Opening up of international and domestic long distance telephony

services are growth drivers in the industry. Cellular operators now
get substantial revenue from these services, and compensate them
for reduction in tariffs on air time, which along with rental was the
main source of revenue. The reduction in tariffs for airtime, national
long distance, international long distance, and handset prices has
driven demand.

The Key players in the Telecom Market in India

Cellular Service provider:

1. BSNL
2. Airtel
3. Vodafone
4. Idea
5. Reliance
6. Tata indicom
7. Spice
8. MTNL

Subscribers

Wireless subscribers crosses 342 million mark

Tele density reaches 21.20%
The total number of telephone subscribers has reached 347mn at the end
of 2008 as compared to 241.02( million in August 2007. The overall
teledensity has increased to 34.50% in Jan 2009 as compared to 33.20% in
Dec 2008.
In the wireless segment,15.41 million at the end of Jan 2009 subscribers
have been added in. The total wireless subscribers (GSM, CDMA & WLL (F))
base reaches 362.30 million at the end of Jan 2009.

The wire line segment subscriber base stood at 39.73 million with a decrease
of 0.16 million at the end of August 2008. Circle wise wire line subscriber
base of service providers is given at following chart..

Market Share of the Telecom Company in India

INTRODUCTION
 OF
CELLULAR
COMPANIES

Company Profile

INTRODUCTION

“Bharti Airtel” formerly known as Bharti Tele-Ventures Limited (BTVL) is

among India's largest mobile phone and Fixed Network operators. With more
than 60 million subscriptions as of 13th February 2008.[2] It offers its mobile
services under the Airtel brand and is headed by Sunil Mittal. The company
also provides telephone services and Internet access over DSL in 14 circles.
The company complements its mobile, broadband & telephone services with
national and international long distance services. The company also has a
submarine cable landing station at Chennai, which connects the submarine
cable connecting Chennai and Singapore. The company provides reliable
end-to-end data and enterprise services to the corporate customers by
leveraging its nationwide fiber optic backbone, last mile connectivity in fixed-
line and mobile circles, VSATs, ISP and international bandwidth access
through the gateways and landing station.

Airtel is the largest cellular service provider in India in terms of number of

subscribers. Bharti Airtel owns the Airtel brand and provides the following
services under the brand name Airtel: Mobile Services (using GSM
Technology), Broadband & Telephone Services (Fixed line, Internet
Connectivity(DSL) and Leased Line), Long Distance Services and Enterprise
Services (Telecommunications Consulting for corporates).

Leading international telecommunication companies such as Vodafone and

SingTel held partial stakes in Bharti Airtel.

In April 2006 Bharti Global Limited was awarded a telecommunications

license in Jersey in the Channel Islands by the local telecommunications
regulator the JCRA. In September 2006 the Office of Utility Regulation in
Guernsey awarded Guernsey Airtel with a mobile telecommunications
license. In May 2007 Jersey Airtel and Guernsey Airtel announced the launch
of a relationship with Vodafone for island mobile subscribers. In July 2007,
Bharti Airtel signed an MoU with Nokia-Siemens for a 900 million dollar
expansion of its mobile and fixed network.[3] In August 2007, the company
announced it will be launching a customized version of Google search engine
that will provide an 'array of services' to its broadband customers.

INTRODUCTION

As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to
operate in 11 circles. With a customer base of over 17 million, IDEA Cellular
has operations in Delhi,Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya
Pradesh, Chattisgarh, Uttaranchal, Haryana, UP-West, Himachal Pradesh and
Kerala. IDEA Cellular's footprint currently covers approximately 45% of
India's population and over 50% of the potential telecom-market.

As a leader in Value Added Services, Innovation is central to IDEA's VAS

Factory. It is the first cellular company to launch music messaging with
'Cellular Jockey', 'Background Tones', 'Group Talk', a voice portal with 'Say
IDEA' and a complete suite of Mobile Email Services.

Idea Cellular is a wireless telephony company operating in various states in

India. It initially started in 1995 as a join venture between the Tatas, Aditya
Birla Group and AT&T by merging Tata Cellular and Birla AT&T
Communications.
Initially having a very limited footprint in the GSM arena, the acquisition of
Escotel in 2004 gave Idea a truly pan-India presence covering Maharashtra
(excluding Mumbai), Goa, Gujarat, Andhra Pradesh, Madhya Pradesh,
Chattisgarh, Uttar Pradesh (East and West), Haryana, Kerala, Rajasthan and
Delhi (inclusive of NCR).
The company has its retail outlets under the "Idea n' U" banner. The
company has also been the first to offer flexible tarrif plans for prepaid
customers. It also offers GPRS services in urban areas.

Holding

Initially the Birlas, the Tatas and AT&T Wireless each held one-third equity in
the company. But following AT&T Wireless' merger with Cingular Wireless in
2004, Cingular decided to sell its 32.9% stake in Idea. This stake was bought
by both the Tatas and Birlas at 16.45% each.

Tata's foray into the cellular market with its own subsidiary, Tata Indicom, a
CDMA-based mobile provider, cropped differences between the Tatas and the
Birlas. This dual holding by the Tatas also became a major reason for the
delay in Idea being granted a license to operate in Mumbai. This was
because as per Department of Telecom (DOT) license norms, one promoter
could not have more than 10% stake in two companies operating in the same
circle and Tata Indicom was already operating in Mumbai when Idea filed for
its license.

The Birlas thus approached the DOT and sought its intervention, and the
Tatas replied by saying that they would exit Idea but only for a good price.
On April 10, 2006, the Aditya Birla Group announced its acquisition of the
48.18% stake held by the Tatas at Rs. 40.51 a share amounting to Rs. 44.06
billion. While 15% of the 48.14% stake was acquired by Aditya Birla Nuvo, a
company in-charge of the Birlas' new business initiatives, the remaining
stake was acquired by Birla TMT holdings Private Ltd., an AV Birla family
owned company.Currently, Birla Group holds 98.3% of the total shares of the
company.
Idea has successfully launched 3 more new circles (states) in India viz.
Rajasthan, Himachal Pradesh and UP (East) to make itself a pan-India player.
Recently, Idea got licenses to operate in Mumbai & Bihar. They are awaiting
the spectrum from DoT.
INTRODUCTION

A DREAM COME TRUE

The Late Dhirubhai Ambani dreamt of a digital India — an India where the
common man would have access to affordable means of information and
communication. Dhirubhai, who single-handedly built India’s largest private
sector company virtually from scratch, had stated as early as 1999: “Make
the tools of information and communication available to people at an
affordable cost. They will overcome the handicaps of illiteracy and lack of
mobility.”

It was with this belief in mind that Reliance Communications (formerly

Reliance Infocomm) started laying 60,000 route kilometres of a pan-India
fibre optic backbone. This backbone was commissioned on 28 December
2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly
after his unexpected demise on 6 July 2002.

Reliance Communications has a reliable, high-capacity, integrated (both

wireless and wireline) and convergent (voice, data and video) digital
network. It is capable of delivering a range of services spanning the entire
infocomm (information and communication) value chain, including
infrastructure and services — for enterprises as well as individuals,
applications, and consulting.

Today, Reliance Communications is revolutionising the way India

communicates and networks, truly bringing about a new way of life.

Reliance Communications (formerly Reliance Infocom), along with Reliance

Telecom and Flag Telecom, is part of Reliance Communications Ventures
(RCoVL). According to National Stock Exchange data, Anil Ambani controls
66.75 per cent of the company, which accounts for more than 1.36 billion
shares of the company.[1]Reliance Infocomm is an Indian
telecommunications company. It is the flagship company of the Reliance-Anil
Dhirubhai Ambani Group, comprising of power (Reliance Energy), financial
services (Reliance Capital) and telecom initiatives of the Reliance ADA Group.
Reliance Infocom is currently managed by Anil Dhirubhai Ambani. It uses
CDMA2000 1x technology

HISTORY

Reliance Infocomm was founded by Dhirubhai Ambani. Between 1999 to

2002 Reliance Infocomm built 60,000 km of fibre optic backbone in India.
This network was commissioned on December 28, 2002.

FOOTPRINT
At present, Reliance Telecom's GSM cellular services are available in 340
towns within its eight-circle footprint. Reliance's CDMA services are available
in 19 states and cover about 65% of the country, state wise. Reliance
Infocomm also offered for the first time in India, mobile data services through
its R-World mobile portal. This portal leverages the data capability of the
CDMA 1X network.

BUSINESS REVIEW

During the twelve months ended March 31, 2008, revenues of the Wireless
business increased by 46% to Rs. 10,728 crore (US$ 2,489 million) from Rs.
7,364 crore (US$ 1,709 million).

Wireless EBITDA increased to Rs. 3,984 crore (US$ 924 million) from Rs.
2,250 crore (US$ 522 million). Margins expanded to 37% from 31%.

EBITDA of the Global business increased by 98% during the twelve months
ended March 31, 2008 to Rs. 1,271 crore (US$ 295 million). EBITDA margins
increased to 24% from 12% last year.

In the same period, the Broadband business achieved revenue growth of

123% to Rs. 1,144 crore (US$ 265 million), and EBITDA increased by more
than 6 times, to Rs. 519 crore (US$ 120 million). The EBITDA margin crossed
45% in the twelve months ended March 31, 2008, from 15% in the
corresponding period in the previous year.

TATA TELESERVICES
INTRODUCTION

Tata Teleservices Limited (TTSL) is part of the Tata Group of Companies, an

Indian Conglomerate. It runs the brand name Tata Indicom in India in various
telecom circles of India. The company forms part of the Tata Group's
prescence in the Telecommunication Industry in India, along with Tata
Teleservices (Maharashtra) Limited (TTML) and VSNL.

TTSL was incorporated in 1995 and was the first company to offer CDMA
Mobile services in India, specifically in the state of Andhra Pradesh.

In December 2002, the company acquired the erstwhile Hughes Telecom

(India) Ltd. which was renamed Tata Teleservices (Maharashtra) Limited.

In September 2007, Tata Indicom launched the Talk World plan, an

International Long Distance Plan.

Tata is the direct competitor with Reliance, both CDMA operators in India.
The company provides unified telecommunication solutions including mobile,
fixed wireless, fixed line and broadband. Other competitors are Vodafone,
Airtel, Aircel, Idea, MTNL, BSNL providing GSM based mobile telephony.

The company was first in India to provide free intra network calling within
city limits. They launched a unique scheme providing lifetime rental free
connectivity on its mobile and fixed wireless for a one time charge.

Tata Teleservices is part of the INR Rs. 119000 Crore (US$ 29 billion) Tata
Group, that has over 87 companies, over 250,000 employees and more than
2.8 million shareholders. With a committed investment of INR 36,000 Crore
(US$ 7.5 billion) in Telecom (FY 2006), the Group has a formidable presence
across the telecom value chain.

Tata Teleservices spearheads the Group’s presence in the telecom sector.

Incorporated in 1996, Tata Teleservices was the first to launch CDMA mobile
services in India with the Andhra Pradesh circle.

Starting with the major acquisition of Hughes Tele.com (India) Limited [now
renamed Tata Teleservices (Maharashtra) Limited] in December 2002 the
company swung into an expansion mode. With the total Investment of Rs
19,924 Crore, Tata Teleservices has created a Pan India presence spread
across 20 circles that includes Andhra Pradesh, Chennai, Gujarat, Karnataka,
Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab,
Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala,
Kolkata, Madhya Pradesh and West Bengal.
Having pioneered the CDMA 3G1x technology platform in India, Tata
Teleservices has established a robust and reliable 3G ready telecom
infrastructure that ensures quality in its services. It has partnered with
Motorola, Ericsson, Lucent and ECI Telecom for the deployment of a reliable,
technologically advanced network.

The company, which heralded convergence technologies in the Indian

telecom sector, is today the market leader in the fixed wireless telephony
market with a total customer base of over 3.8 million.

Tata Teleservices’ bouquet of telephony services includes Mobile services,

Wireless Desktop Phones, Public Booth Telephony and Wireline services.
Other services include value added services like voice portal, roaming, post-
paid Internet services, 3-way conferencing, group calling, Wi-Fi Internet, USB
Modem, data cards, calling card services and enterprise services.

Some of the other products launched by the company include prepaid

wireless desktop phones, public phone booths, new mobile handsets and new
voice & data services such as BREW games, Voice Portal, picture messaging,
polyphonic ring tones, interactive applications like news, cricket, astrology,
etc.

Tata Indicom redefined the existing prepaid mobile market in India, by

unveiling their offering – Tata Indicom ‘Non Stop Mobile’ which allows
customers to receive free incoming calls. Tata Teleservices today has India’s
largest branded telecom retail chain and is the first service provider in the
country to offer an online channel www.ichoose.in to offer postpaid mobile
connections in the country.

Tata Teleservices has a strong workforce of 6000. In addition, TTSL has

created more than 20,000 jobs, which will include 10,000 indirect jobs
through outsourcing of its manpower needs.

Today, Tata Teleservices Limited along with Tata Teleservices (Maharashtra)

Limited serves over 21 million customers in over 4000 towns. With an
ambitious rollout plan
both within existing circles and across new circles, Tata Teleservices offers
world-class technology and user-friendly services in 20 circles.
INTRODUCTION

Bharat Sanchar Nigam Limited (known as BSNL, India Communications

Corporation Limited) is a public sector communications company in India. It
is the India's largest telecommunication company with 25.14% market share
as on December 31, 2007. Its headquarters are at Bharat Sanchar Bhawan,
Harish Chandra Mathur Lane, Janpath, New Delhi. It has the status of Mini-
ratna - a status assigned to reputed Public Sector companies in India.

BSNL is India's oldest and largest Communication Service Provider (CSP).

Currently BSNL has a customer base of 68.5 million (Basic & Mobile
telephony). It has footprints throughout India except for the metropolitan
cities of Mumbai and New Delhi which are managed by MTNL. As on
December 31, 2007 BSNL commanded a customer base of 31.7 million
Wireline, 4.1 million CDMA-WLL and 32.7 million GSM Mobile subscribers.
BSNL's earnings for the Financial Year ending March 31, 2007 stood at INR
397.15b (US$ 9.67 b) with net profit of INR 78.06b (US$ 1.90 billion). Today,
BSNL is India's largest Telco and one of the largest Public Sector Undertaking
with estimated market value of $ 100 Billion. The company is planning an IPO
with in 6 months to offload 10 % to public.

Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest
Telecommunications Company providing comprehensive range of telecom
services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband,
Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a
span of five years it has become one of the largest public sector unit in India.

BSNL has installed Quality Telecom Network in the country and now focusing
on improving it, expanding the network, introducing new telecom services
with ICT applications in villages and wining customer's confidence. Today, it
has about 47.3 million line basic telephone capacity, 4 million WLL
capacity, 20.1 Million GSM Capacity, more than 37382 fixed
exchanges, 18000 BTS, 287 Satellite Stations, 480196 Rkm of OFC
Cable, 63730 Rkm of Microwave Network connecting 602 Districts,
7330 cities/towns and 5.5 Lakhs villages.

BSNL is the only service provider, making focused efforts and planned
initiatives to bridge the Rural-Urban Digital Divide ICT sector. In fact there is
no telecom operator in the country to beat its reach with its wide network
giving services in every nook & corner of country and operates across India
except Delhi & Mumbai. Whether it is inaccessible areas of Siachen glacier
and North-eastern region of the country. BSNL serves its customers with its
wide bouquet of telecom services.

BSNL is numero uno operator of India in all services in its license area. The
company offers vide ranging & most transparent tariff schemes designed to
suite every customer.
BSNL cellular service, CellOne, has more than 17.8 million cellular customers,
garnering 24 percent of all mobile users as its subscribers. That means that
almost every fourth mobile user in the country has a BSNL connection. In
basic services, BSNL is miles ahead of its rivals, with 35.1 million Basic
Phone subscribers i.e. 85 per cent share of the subscriber base and 92
percent share in revenue terms.

BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet
Customers who access Internet through various modes viz. Dial-up, Leased
Line, DIAS, Account Less Internet(CLI). BSNL has been adjudged as the
NUMBER ONE ISP in the country.

BSNL has set up a world class multi-gigabit, multi-protocol convergent IP

infrastructure that provides convergent services like voice, data and video
through the same Backbone and Broadband Access Network. At present
there are 0.6 million DataOne broadband customers.
The company has vast experience in Planning, Installation, network
integration and Maintenance of Switching & Transmission Networks and also
has a world class ISO 9000 certified Telecom Training Institute.

Scaling new heights of success, the present turnover of BSNL is more

than Rs.351,820 million (US $ 8 billion) with net profit to the tune of
Rs.99,390 million (US $ 2.26 billion) for last financial year. The
infrastructure asset on telephone alone is worth about Rs.630,000 million (US
$ 14.37 billion).

BSNL plans to expand its customer base from present 47 millions lines to 125
million lines by December 2007 and infrastructure investment plan to the
tune of Rs. 733 crores (US$ 16.67 million) in the next three years.

The turnover, nationwide coverage, reach, comprehensive range of telecom

services and the desire to excel has made BSNL the No. 1 Telecom Company
of India.

History
The foundation of Telecom Network in India was laid by the British
sometime in 19th century. The history of BSNL is linked with the beginning of
Telecom in India. In 19th century and for almost entire 20th century, the
Telecom in India was operated as a Government of India wing. Earlier it was
part of erstwhile Post & Telegraph Department (P&T). In 1975 the
Department of Telecom (DoT) was separated from P&T. DoT was responsible
for running of Telecom services in entire country until 1985 when Mahanagar
Telephone Nigam Limited (MTNL) was carved out of DoT to run the telecom
services of Delhi and Mumbai. It is a well known fact that BSNL was carved
out of Department of Telecom to provide level playing field to private
telecoms.Subsequently in 1990s the telecom sector was opened up by the
Government for Private investment, therefore it became necessary to
separate the Government's policy wing from Operations wing. The
Government of India corporatised the operations wing of DoT on October 01,
2000 and named it as Bharat Sanchar Nigam Limited (BSNL).BSNL operates
as a public sector.
What is prepaid mobile service?
Prepaid cellular services are getting very popular these days. Many people
now prefer prepaid services since they offer a variety of advantages related
to lifestyle and cost control that simply are not available through post-paid
contract based services.

Prepaid cell phones have a distinct advantage over regular subscriptions.

They offer cost control with a fixed price per minute, control over costs with
cell phones distributed by parents, no credit check and increased anonymity.

Get you own cell phone with no credit check!

It's today's safe, convenient, and flexible way to manage your spending on
cellular phones.
Prepaid cell phones are convenient and easy to get because there are:

* no contracts
* no credit checks
* no deposits
* no monthly bills
* no activation or early termination fees

You will be safer and more secure when you own a prepaid cell phone
without paying hefty monthly fees.

Great Cost Control with No surprises!

Increasing consumer demand for prepaid cellular phones

Prepaid cellular services are currently the fastest-growing segment of the

wireless phone market, perhaps because wireless service can be started up
with no subscription fee for well under $100. More and more people are using
this service to control spending than to get around credit problems.
In Europe, already more thatn 60 % of subscribers are on a prepaid wireless
plan, while in the United States, only 8 to 10 percent of users have chosen
that system. But it's growing fast: in Canada, for example, some providers
see their prepaid subscribers base increase 50% faster than those of an
ordinary monthly billed service.

Prepaid cellular phones are ideal in the following situations:

* If you want to budget your cell phone use, or

* If you want a phone for occasional use but don't want to pay a monthly
service fee or enter a long-term agreement, or
* If you have no credit history or past credit problems, or
* If your usage varies from month to month, or
* If you want to buy your children a phone for emergency use but restrict
the amount of calls they can make, or
* If you are looking for a gift. or
* If you don't feeling comfortable providing information for a carrier credit
check, or
* If you want to learn about your usage patterns before committing to a
long-term monthly billing wireless contract.
 What is lifetime validity?

Lifetime prepaid means that your cell-phone connection remains valid for
life. You also get a minimal talktime, ranging from Rs 10 to Rs 100 .The good
part is that all subsequent recharges give you full talk time. There will be no
processing charges, something that is a big turn-off for prepaid customers.
For instance, out of the Rs 335 an Airtel prepaid customer in Delhi pays to
recharge his connection for 30 days, Rs 150 go into processing fees. Another
Rs. 31 goes to the government as tax and he gets airtime worth only Rs 154.
If he takes the lifetime validity offer, the same Rs 335 recharge will give him
talk time worth Rs 302 — and that’s for life. By saving on the Rs 150
processing fee, he will recover the one-time charge for lifetime validity in a
few months.
Lifetime plans allow pre-paid subscribers to have lifetime validity for a
one-time payment. The user can then continue to receive calls without
having to recharge.
 Life time plans of the cellular
companies
The Life Time Plan of Airtel

Airtel Presents Rs. 295 Lifetime Prepaid with 1 Rupee Outgoing

Local Tariff

Slashes local outgoing call rate by 50% for Rs. 295/- Lifetime Prepaid users

Local outgoing tariff reduced to Re. 1/- for life to all networks (mobile &
landline) from Rs. 1.99/- for Rs. 295/- Lifetime Prepaid customers.

· All existing customers of Rs. 295/- Lifetime Prepaid to be migrated to Re. 1/-
call rates, without any extra charges.

Bharti Airtel, India’s leading telecom service provider, today announced the
Rs. 495/- Lifetime Prepaid offer for its customers in Delhi & NCR circle and
slashed all local outgoing calls (mobile and landline) to Re. 1/- from the
existing Rs. 1.99/- per minute call rate.

Bharti Airtel, which was also the first service provider to introduce the
Lifetime Prepaid in India, announced this revolutionary tariff cut for
customers that was earlier applicable to only the Rs. 999/- Lifetime
customers. With effect from february 15, 2008, all Rs. 295/- Lifetime Prepaid
customers will be able to make local outgoing calls (Mobile & Landline) at Re.
1/- per minute and all existing customers will be migrated to the revised tariff
plan without any extra charges. Customers will have to recharge with a
minimum amount of Rs. 200/- at least once in every 180 days to enjoy the
lifetime validity and tariff benefits.
 Airtel ka Super Lifetime Validity
Pulse Rate 60 sec
Price of Pack (Rs.) 295
Free Airtime on Pack (Rs.) 150
Incoming Calls (Rs.) -
Airtel GSM / Landline /
CDMA WLL
(10 Digit)
LOCAL RATES (Rs./min) 1 (night tariff 1 1
from 11pm to
7 am @ 10
paise)
STD RATES (Rs./min) 2.65 2.65 2.65
ISD (Rs./min)
USA, Canada, Europe (Fixed 6.40
Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand.
Gulf, Europe (Mobile), 9.20
SAARC countries, Africa &
Rest of the world
Cuba, Sao Tome & Principe, 40
Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local 1
National 2
International 5

Other Details
PF on subsequent talktime recharges to be as per bands specified i.e. Rs 1-100: 25%, Rs
101-199: 15%, Rs 200 & above: NIL. This is waived for the first 90 days from 25th Feb
08. Min recharge condition of Rs 200/- in 180 running day
Idea - Lifelong Validity Recharge Voucher

IDEA ka Lifelong Validity offer

Pulse Rate 60 sec
Price of Pack (Rs.) 195 (sim charges exclude)
Free Airtime on Pack (Rs.) 5
Incoming Calls (Rs.) - free for lifelong
idea GSM / Landline /
CDMA WLL
(10 Digit)
LOCAL RATES (Rs./min) 1 1 1
STD RATES (Rs./min) 2.75 2.75 2.75
ISD (Rs./min)
USA, Canada, Europe (Fixed Rs.6.99
Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand.
Gulf, Europe (Mobile), Rs.9.99
SAARC countries, Africa &
Rest of the world
Cuba, Sao Tome & Principe, Rs.39.99
Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local 1
National 2
International 5

Promotional Offer All new customers taking 195 rs recharge on the date of activation, will
For New get Full TT in all recharges of Rs. 125/-(Till 30th April,2008.) Total TT-
Activations* 111.25. Online TT-86.25, Offline TT-25 Rs. (within 48 hrs.)

Reliance “Sath Zindagi Bhar Ka”(lifetime)

offer
RCom’s new gambit is Rs 199 lifetime prepaid

Reliance Communications, the code-division multiple access major, which

was the first to launch the lifetime plan almost two years ago at a one-time
cost of Rs 999, plans to announce a similar scheme at one-fourth the price
—- Rs 199.

For making outgoing calls, the standard local tariff will be 99 paise per
minute. Various other calling tariff options will also be available to the users,
depending on the trend of one’s usage.

RCom’s move looks like a replay of 2006, when mobile telephony players
were intensely competing with each other over lifetime pre-paid schemes.

Spectrum war, however, kept the operators busy all through 2007, and one
didn’t hear about lifetime plans at all.
 Rcom’s “SATH ZINDAGI BHAR KA” plan
Pulse Rate 60 sec
Price of Pack (Rs.) 195 (sim charges exclude)
Free Airtime on Pack (Rs.) 5
Incoming Calls (Rs.) - free for lifelong
Rel. GSM / Landline /
CDMA WLL
(10 Digit)
LOCAL RATES (Rs./min) 0.99 0.99 0.99
STD RATES (Rs./min) 2.75 2.75 2.75
ISD (Rs./min)
USA, Canada, Europe (Fixed Rs.6
Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand. }17
Gulf, Europe (Mobile),
SAARC countries, Africa &
Rest of the world
Cuba, Sao Tome & Principe,
Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local 1
National 2
International 5

BSNL’s Excel ANANT plan

BSNL’s “Excel Anant” plan
Pulse Rate 60 sec
Price of Pack (Rs.) 495 (sim charges include)
Free Airtime on Pack (Rs.) 65
Incoming Calls (Rs.) - free for lifelong
BSNL GSM / Landline /
CDMA WLL
(10 Digit)
LOCAL RATES (Rs./min) 1.00 1.40 1.00
STD RATES (Rs./min) 2.75 2.75 2.75
ISD (Rs./min)
USA, Canada, Europe (Fixed Rs.7.20
Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand.
Gulf, Europe (Mobile), Rs.9.60
SAARC countries, Africa &
Rest of the world
Cuba, Sao Tome & Principe, Rs.12.00
Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local 1
National 2
International 5
In case of Anant, the Life Time Validity means the License Period of the
Operator. The License Period for Cellular Services of BSNL is 20 years w. e. f.
29.02.2000. However, the License is understood to be renewable further on its
expiry.

TATA Indicom’s “GO LIFE” plan

TATA indicom’s “GO LIFE” plan
Pulse Rate 60 sec
Price of Pack (Rs.) 489
Free Airtime on Pack (Rs.) 1
Incoming Calls (Rs.) - free for lifetime
indicom GSM / Landline /
CDMA WLL
(10 Digit)
LOCAL RATES (Rs./min) 1.50 2.00 2.00
STD RATES (Rs./min) 2.75 2.75 3.00
ISD (Rs./min)
USA, Canada, Europe (Fixed
Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand. }Rs. 17.20
Gulf, Europe (Mobile),
SAARC countries, Africa &
Rest of the world
Cuba, Sao Tome & Principe,
Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local 1
National 2
International 5
Lifetime validity is subject to the license period till of Tata Teleservices ltd. d.
Connections with no usage (incoming, outgoing or recharge) for a continuous
period of 180 days will be churned/deactivated.

Comparison of lifetime plans of all cellular

companies

Charges ( call rates )

Cellular co.s Lifetime (Rs.)
plan
Rs. Own Other STD International SMS
network network L/N/I
Airtel 295 1 1 2.65 6.4/9.2/40 1/2/5

BSNL 495 1 1.40 2.75 7.2/9.6/12 1/2/5

R’com 199 0.99 0.99 2.99 6/17 1/2/5

Tata 489 1.50 2 2.75 17.20 1/2/5

Indicom
 TRAI on Lifetime validity plans
TRAI asks mobile operators to disclose key issues of lifetime plans

TRAI has asked the mobile operators offering lifetime connectivity

plans to disclose 'risk factors', like change in tariff plans and their
remaining license period duration, in their announcement.

The Telecom Regulatory Authority of India (TRAI) on Tuesday incorporated

safeguards to protect consumer interest in the lifetime validity tariff
schemes being offered by phone companies. These include a restriction on
the companies from hiking the tariff on any item specified in the plans and
an obligation to inform the subscribers of the month and year of the expiry of
current license.

The amendment to the Telecommunication Tariff Order thus addresses a

moral issue that had arisen after phone companies began promoting lifetime
schemes — their licenses are for a limited span ranging from seven to 15
years while they were offering a tariff that went well beyond the license
period. It also answered a question in the minds of the subscribers whether
there would be subsequent demands from phone companies after the initial
upfront payment. TRAI made it clear that in the case of tariff plans offered or
marketed as having lifetime or unlimited validity, the subscribers should get
the service as long as the phone company is permitted to provide such
telecom service under the current license or renewed license. TRAI has also
reiterated the right of the subscribers to choose any tariff plan at any point of
time.

TRAI released a `Regulation on Code of Practice for Metering and Billing

Accuracy.' With no stakeholder replying to the consultation paper on billing
issues that also contained a code of practice for metering and billing
accuracy, TRAI decided to issue the regulation. It has directed companies
before enrolling a customer to inform in writing, within a week of activation
of service, the complete details of the tariff plan. Charges for a value added
service (download of film clip, ring tone and the like) or entry to an
interactive service (such as a game) must be provided before the customer
commits to use the service.

CHAPTER-3
 RESEARCH METHODOLOGY

Definition of Research

The word research is derived from the Latin word meaning to know. It is a
systematic and a replicable process, which identifies and defines problems,
within specified boundaries. It employs well-designed method to collect the
data and analyses the results. It disseminates the findings to contribute to
generalize able knowledge. The characteristics of research presented below
will be examined in greater details later are:

 Systematic problem solving which identifies variables and tests

relationships between them,
 Collecting, organizing and evaluating data.
 Logical, so procedures can be duplicated or understood by others
 Empirical, so decisions are based on data collected
 Reductive, so it investigates a small sample which can be
generalized to a larger population
 Replicable, so others may test the findings by repeating it.
 Discovering new facts or verify and test old facts.
  Developing new scientific tools, concepts and theories, this would
facilitate to take decision.

For the proper analysis of data simple statistical techniques such as

percentage were use. It helps in making more generalization from the data
available. The data which was collected from a sample of population, was
assumed to be representing entire population was interest. Demographic
factors like age, income and educational background was used for the
classification purpose.

Sample size

For carrying out any research or study on any subject it is very difficult to
cover even 10% of the total population. Therefore the sample size has to be
decided for a meaningful conclusion. For designing the sample size, it was
thought proper to cover a very small percentage of population in various age
groups.

The method used for sample technique was non probability convenience
sampling method. This method is used because it is known previously as to
whether a particular person will be asked to fill the questionnaire.
Convenient sampling is used because only those people will be asked to fill
the questionnaires who were easily accessible and available to the
researcher.

Considering the constraints, it was decided to conduct the study based on

sample size of 100 people in specific age groups. Scientific method is not
adopted in this study because of financial constraints and also because of
lack of time; also the basic aim of doing the research is academic, hence
most convenient way is selected.
 TYPES & TECHNIQUES

The study conducted is a conclusive descriptive statistical study; the

researcher comes to the decision which is precise and rational. The study is
conclusive because after doing the study the researcher comes to a
conclusion regarding the position of the brand in the minds of respondents of
different firms groups. The study is statistical because throughout the study
all the similar samples are selected and group together. All the similar
responses are taken together as one and their percentages are calculated.

Thus, this, conclusive descriptive statistical study is the best study for this
purpose as it provides the necessary information which is utilize to arrive at a
concrete decision.
 TOOLS USED

To know the response we have used the questionnaire method in sample

survey. If one wishes to find what people think or know, the logical procedure
is to ask them. This has lead marketing researchers to use the questionnaire
technique for collecting data more than any other method.

In this method questionnaire were distributed to the respondents and they

were asked to answer the questions in the questionnaire. The questionnaires
were structured non-disguised questionnaire because the questions,
which the questionnaire contained, were arranged in a specific order besides
every question asked were logical for the study, no question can be termed
as irrelevant.

The questionnaire, were non-disguised because the questionnaire were

constructed so that the objective is clear to the respondent. The respondents
were aware of the objective. They knew why they asked to fill the
questionnaire.
 LIMITATIONS OF THE STUDY

• The research will be conducted in a limited area.

• The internet information can be irrelevant.

• Time will be a major constraint.

• The respondent will be limited so cannot be treated as a whole population.

• The respondent may be biased.

• Due to language problem it is possible that the respondents are not be

able to understand the questionnaire and can cause misleading results.
CHAPTER-4
 DATA ANALYSIS
&
INTERPRETATION
DATA ANALYSIS & INTERPRETATION

Q1. Which telecom service do you use?

Options Percentage of respondents

Mobile 55

Landline 5

Both 40
Q2. Which cellular service do you use?

Options Percentage of respondents

Airtel 34

idea 28

Reliance 17

BSNL 16

Tata indicom 5
Q3. Which service you r using?

Options Percentage of respondents

Prepaid 95
Postpaid 5

Q4. Are you using lifetime or general plan?

Option Percentage of respondents

Lifetime 73
General 27
Q5. Are you satisfied with the call rates of the Lifetime plan?

Option Percentage of respondents

Yes 64

No 36

0%0%
No
36%

Yes
64%

Q6. Which facility attracts you most in the lifetime plan?

Option Percentage of respondents

Call rates 15

Massage Tariff 1

Night Tariff 1
Validity 83

Q7 Are you satisfied with the lifetime plan which you are using?

Option Percentage of respondents

Yes 78

No 22

No
22% 0%0%

YES
78%

Q8. Rate of the satisfaction level with the services of your present lifetime
plan?

Option Percentage of respondents

Fully satisfied 14

Satisfied 47

Average 27

Dissatisfied 8
Highly dissatisfied 2

Q9. Why you chose lifetime plan?

Option Percentage of respondents

For incoming purpose only 23

For money saving 48

For the facilities provided in the plan 29

For the facilities For incoming

provided in the plan 0% purpose only
29% 23%

For money saving

48%

Q10. Do you know about the license of the cellular companies?

Option Percentage of respondents

Yes 24

No 76
 CHAPTER-5

OBSERVATION & FINDINGS

 55% of the people use only mobile, and 40% of respondents use both
the services & only 5% people use the telephone service. It shows the
popularity of cellular phone services.

 34% of respondents are using the Airtel services, which is the highest
percentage of users of cellular phone. Idea takes 2nd place in Gurgaon
 with 28% of users. Then comes reliance and BSNL, and tata indicom
having least customers in the Gurgaon.

 Prepaid service is most popular in the cellular services with 95% of

customers. The remained uses postpaid services.

 In current situation 73% of respondents are using lifetime plans, where

the rest are using general plan of the cellular companies.

 64% of respondents are satisfied with the call rates of the lifetime
plans, it is because telecom companies have slashed their call rates
few months ago. Still in this situation 36% of respondents did not
satisfy with the call rates which service they are using.

 In the lifetime plan of cellular companies most of the respondents are

using this service because of its validity period with 83% of answer.
Where 15% of people like this services because of its call rates.

 78% of customer satisfied with the lifetime plans of cellular companies,

and which are not satisfy with the service they are mostly BSNL and
TATA indicom users.

 Most of the people are using lifetime services because of money

savings with the percentage of 48. Where 29% of people like this
service because of the facilities provided by the operators. And 23% of
people are using this service because of incoming only.

 When it was asked to the respondents that did they know about the
license of the cellular company, then most of the people replied NO. it
means people are not aware about the license related bound of the
cellular companies which is implemented by TRAI, that cellular
companies can deliver their services until their license have validity,
they have to renew it for providing further service.

CONCLUSIONS
In Gurgaon it is found that Airtel is the market leader in the lifetime plan
segment. People like the lifetime plans provided by the companies. And Idea
having 2nd highest customers in Gurgaon.

TATA indicom having least customers in Gurgaon, where Reliance and BSNL
having almost equal percent of customer

But they are not aware about the bound of cellular companies with TRAI, that
cellular companies can deliver their services till their license have validity,
they have to renew it for providing further service.
 SUGGESTIONS

 In the lifetime plans, cellular companies should reduce the call rates.

 They should provide other facilities like massage and minimum call
rates in the same network.

 They should make aware the customers that they have limited license
period.

 They should not take other hidden charges.

 There should not be any compulsion that customer have to recharge

their card in 180 days with certain amount. This is the main drawback
of the lifetime validity plan.
 BIBLOGRAPHY

Books:

• Philip Kotler, ‘marketing management’ prentice Hall of India Pvt. Ltd. New
Dehli.

• C. R. Kothari ‘Research methodology’, vishwa publication, New Delhi.

• Saxena Rajan ‘marketing management’ Tata Mcgraw-hill publicating Co.

Ltd. New Delhi.

• H. V. Verma ‘marketing of services’ Global business press, New Delhi.

• Business today magazine of February issue,2008.

Web Resources:
www.trai.gov.in
http://www.tataindicom.com/t-aboutus-ttsl-organization.aspx
http://www.rcom.co.in/webapp/Communications/rcom/Aboutus/aboutus_home.jsp
http://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_AboutIdea
http://www.bsnl.co.in/about.htm
http://www.bsnl.co.in/service/tariff_excel_pre.htm
http://210.212.144.243/utility/tariff.htm
http://www.trai.gov.in/trai/upload/PressReleases/15/pr16jan06.pdf
www.airtel.in
www.totalnetwork.co.in .
http://www.rcom.co.in/webapp/Communications/rcom/index.jsp
 ANNEXURE

Questionnaire

Name -
Age - 1)18-40 □ 2)41-70 □ 3)70 above
□

Sex - 1) Male □ 2) Female □

Education- 1) Under graduate □ 2) Graduate □ 3) Post graduate

□
4) Other □

Occupation- 1) Job □ 2) Business □ 3) Self employ □

Income- 1) 10K □ 2) Above10k □ 3) 20k

□
4) Above 20k □

Address- 1) Rural □ 2) Urban □

Q1. Which telecom service do you use?

a) Mobile □ b) Landline □ c) Both □

Q2. Which cellular service do you use?

a) Airtel □ b) idea □ c) Reliance □ d) BSNL □
e) Tata indicom □

Q3. Which service you r using?

a) □ b) Postpaid

Q4. Are you using lifetime or general plan?

a) Lifetime □ b) General □

Q5. Are you satisfied with the call rates of the Lifetime plan?
a) Yes □ b) No □

Q6. Which facility attracts you most in the lifetime plan?

a) Call rates □ b) Massage Tariff □ c) Night Tariff
d) Validity □

Q7 Are you satisfied with the lifetime plan which you are using?
a) Yes □ b) No

Q8. Rate of the satisfaction level with the services of your lifetime plan?
a) Fully satisfied □ b) Satisfied □ c) Average □
d) Dissatisfied □ e) Highly dissatisfied □

Q9. Why you chose lifetime plan?

a) For incoming purpose only □ b) For money saving □
 c) For the facilities provided in the plan □

Q10. Do you know about the license of the cellular companies?

a) Yes □ b) No □