Coatings Word July 2012

In Memory of the PTFE Shortage
and
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July 2012 Vol. 17, No. 7
Table of Contents
40 Top Companies Report

Our annual report profiling the top
manufacturers of paints, coatings,
adhesives, and sealants around the world
Rankings - 41
Geographical snapshot - 42
Company profiles - 44
79
82
87
Resins Suppliers Directory
DEPARTMENTS
Re-chargeable Coatings: Innovative Approach to Functionalization-on-Demand
Editors Page ................................6
Brazilian Economy Booms on Middle

Class Growth
Index to Companies ....................8
As We Go To Press ......................8
Fresh Paint ................................10
COLUMNS
Patents ......................................20
International Coatings Scene ....................................32
Market Reports ........................22
Europe Coatings Producers Feel The Weight Of TiO2 Price Hikes

Latin America Mexicos Auto Market A Runaway
New Products ............................26
Business Corner ..........................................................36

Time To Revisit Value Migration
Industry News ..........................90

Suppliers Corner........................93
People ........................................94
IPaint ............................................................................38
Professional Strength Trade Secret Audits Part I
Meetings ....................................95
Final Coat ..................................98
ADVERTISING SECTIONS
Classified Ads ..............................................................96
Advertising Index........................................................97
79
87
26
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box
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from Whitford Worldwide. COATINGS WORLDS circulation is audited by BPA International.
July 2012
www.coatingsworld.com
Coatings World | 5
Editors Page
Top Companies continue

recovery
oming off an improved 2010 when most coatings companies began to experience recovery, 2011 continued the trend toward regaining nancial ground from
the economic downturn across most markets and regions. While most of the
paint companies proled in this years Top Companies Report (page 40) posted positive
sales growth over 2010, full recovery to pre-recession levels is still likely a few years
away. Still it is a very positive sign that overall protability was restored in most companies and the industry is again growing outside the mature markets while also continuing to invest in the R&D pipeline.
Several companies are gone from this years report including Denmarks Dyrup, acquired by PPG; South Africas Freeworld Coatings, acquired by Kansai Paint; South Koreas
SSCP, acquired by AkzoNobel; and Chinas Yips Chemical, which did not meet sales revenue criteria. As high growth markets continue to redene the dynamics of all manufacturing-based industries, domestic suppliers in these regions continue to gain prominence on
the world stage. In this years report we say hello for the rst time to several companies:
Betek (Turkey); Taiho Paint (China); Kapci Coatings (Egypt); and PACHIN (Egypt).
In 2011, the global coatings market hit about $100 billion. Building decorative coatings
accounted for nearly 50 percent of the total market, the most among all coatings. Vehicle
coating presents the second largest application area, making up roughly 15 percent, of
which, oE and renish coatings occupying about 50 percent and 45 percent respectively. Protective and marine coating represents the third largest application eld, accounting for about 12 percent. General industrial coating makes up roughly 10 percent,
followed by powder coating, wood coating, coil coating, packaging coating, etc.
Geographically, China topped the world in terms of infrastructure and real estate investment, and helping make it the worlds largest coating market, worth about $18.9
billion in 2011, 54 percent of which was attributable to decorative coatings. From Jan.
to Sep. 2011, domestic real estate investment increased 32 percent year-over-year. During the ve-year period (2011-2015), the Chinese government plans to complete 36 million suites of affordable housing. While China is the worlds largest coating market, its
domestic coating enterprises are small-scale. The number of domestic coating companies
surpasses 2,500 while their revenue together only accounts for 11 percent of the Chinese
coating market. Among them, Guangdong Carpoly Chemical Co., Ltd. is the largest.
With 2011 revenue of $325,000 million it ranks number 43 on this years list.
AkzoNobel is once again at the top of this years diverse list of companies. It is the worlds
largest coating manufacturer with the most complete product line. AkzoNobel is well-known
for its Dulux paint in China which occupied the second largest share in the Chinese market
and ranked No.1 in the real estate pre-decoration area. A lot of the top coating enterprises
are century-old ones, and DuPont and Valspar have a history of more than 200 years. BASF,
DuPont, PPG, Kansai, DAW and KCC attach a lot of importance to automotive coatings.
Sherwin-Williams maintains more than 3,000 paint chain stores in the United States, while
runner-up AkzoNobel only has roughly 500 chain stores. Valspar, Sika, Comex, Masco and
Asian Paints focus on the building eld and have their own advantages. For instance, Sika specializes in waterproof coatings for roofs. Valspar is the controlling company of Guangdong
Huarun Paints, one of the largest coating manufacturers in China. Asian Paints is the largest
Indian paint company. Jotun, Chugoku and Hempel are the magnates of marine coatings
while Beckers is skilled in coil coating and RPM specializes in general industrial coating.
I hope you enjoy learning about these companies and many others in much more detail.
A Rodman Publication
70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR
Tim Wright twright@rodpub.com

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Kerry Pianoforte kpianoforte@rodpub.com
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Michael Del Purgatorio michaeldp@rodpub.com
INTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIAL ADVISORY BOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
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PRESIDENT
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Matthew J. Montgomery
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CoATINGS WoRLDS circulation is audited by BPA Worldwide.
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6 | Coatings World
July 2012
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Formulators are always looking for an advantage. After all, advantages are what distinguish
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and our TEGO brand products provide the competitive edge your coatings need. TEGO Dispers,
for instance, maximize pigment performance for truly vivid colors. TEGO Foamex products
prevent and eliminate foam. And TEGO Wet ensures smooth, even wetting that prevents
surface defects. Each of our nearly 200 different products provide a different advantage. Let us
help you add advantages to your products. Tego Adding Advantages.
As We Go To Press
Benjamin Moore Paints introduces new CEO
Benjamin Moore & Co. announced that

Robert S. (Bob) Merritt is the new chief
executive ofcer and president of the
paint manufacturer, replacing Denis
Abrams who headed the company for
seven years.
Benjamin Moore is an icon of American industry and a valued heritage brand
among paint and coatings products, said
Merritt. I look forward to the challenges
ahead, building on the companys successful history, and helping to prepare it
for the next 50 years.
Benjamin Moores new chief executive,

Bob Merritt.
Merritt takes over Benjamin Moore

with over three decades of management
experience in the restaurant and food
preparation and distribution industries. As
senior vice president and CFO of the Outback Steakhouse Inc., he oversaw the initial public offering in 1991 of that
franchise and its subsequent listing on the
New York Stock Exchange.
Under his stewardship, the company
grew from ve restaurants in Florida to
over 1,250 locations in 22 countries. The
original Outback brand also expanded
during Merritts tenure to seven additional
restaurant concepts, including Carrabbas
8 | Coatings World
Italian Grill, Bonesh Grill, Roys, and

Flemings Prime Steakhouse and Wine Bar.
When working for Price Waterhouse, Merritt had clients in various industries including a large railroad, a plumbing supply
manufacturer and distributor and a manufacturer of medical imaging equipment.
Merritt is a native of Washington, D.C.
and attended George Washington University where he received a B.B.A. in accounting. The father of twin sons, he
resides in New York with his wife.
The New York Post rst reported last
month that billionaire Warren Buffetts
Berkshire Hathaway Inc., Benjamin
Moores parent, red Abrams after the former CEO used company money to treat top
executives on a Bermuda getaway.
Berkshire acquired the 129-year-old
company in late 2000 for about $1 billion.
The Post reported that Berkshire executives traveled to Benjamin Moore headquarters in New Jersey and escorted Abrams
from the building. The company-sponsored
yacht trip in Bermuda was reportedly to celebrate a rise in quarterly sales, the rst in
ve years, the newspaper said.
According to the article, the 62-yearold Abrams was not popular with Benjamin Moore employees, who the past ve
years have endured numerous rounds of
layoffs and salary cuts as the company
struggled to keep its head above water
after the housing market collapsed. The
companys revenue is reportedly half of its
$1.1 billion high water mark before the
recession hit.
It wasnt just employees but retailers
also levied complaints against Abrams for
price hikes and exclusive deals with large
distributors at the expensive of smaller independents the newspaper said.
A source told the Post that one of the
wives on the yacht cruise posted photos
on her Facebook page, and news of the
party spread through the ofce.
Elementis to acquire Brazilian

coatings additives company
Elementis plc has agreed, through its
wholly owned subsidiary Elementis Holdwww.coatingsworld.com
ings Limited, to purchase Watercryl

Quimica Ltda, a Brazilian coatings additives company, for $24 million. Watercryl
was established in 1993 and is a supplier
of additives to the Brazilian coatings industry, with manufacturing and technical
facilities based in Palmital, So Paulo. The
acquisition of Watercryl will increase Elementiss presence in Latin America and
provide a platform for its specialty products business to accelerate growth in the
region. For the 12 months ended May 31,
2012 Watercryl reported sales of $9.3 million and EBITDA of $2.3 million. Further
growth will be driven by combining the
market positions, technical capabilities
and product portfolios of the two businesses, to expand sales of Watercryl products beyond Brazil and to accelerate the
growth of Elementis products in Brazil.
The transaction is expected to close during the second half of 2012.
Jotun Powder Coatings to

expand its pipeline coatings
portfolio for the Middle East
As part of its continuing efforts to address
the growing needs and demands of the Middle East regions Oil & Gas segment and
general pipeline industries, Jotun Powder
Coatings, has revealed a strategic move to
expand its current pipeline coatings portfolio. To bolster this move, the company has
combined its powder and liquid coatings to
create and develop a new extensive range of
pipeline coating solutions; providing transmission pipelines with the required protection, both inside and out. The move
complements Jotuns efforts to increase its
regional market share over the next three
years. The move also aims to create a onestop-shop for Jotuns customers and provide
a single point of contact to meet the unique
pipeline coating needs of oil and gas companies and pipeline applicators, making the entire process smoother, more efcient, quicker
and more economical. To date, Jotun currently holds a 30 percent market share of the
Middle East pipeline coatings market and
plans to increase its presence over the next
three years. Jotun is widely recognized as a
July 2012
focus. Some of the companys key regional

customers include Saudi Aramco, Gasco,
Abu Dhabi Water & Electricity Authority,
Abu Dhabi Marine Operating Company,
Kuwait Oil Company, and Sonatrach; while
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint,
coatings, adhesives and sealants.
3M . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20, 40
Ace Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
AkzoNobel . . . . . . . . . . . . . . . . . . . . . 10, 20, 26, 40, 87
Asahipen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Asian Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Atomix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 20, 40
Beckers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Benjmain Moore . . . . . . . . . . . . . . . . . . . . . . . 8, 26, 40
Berger Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Betek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Biocoat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Boero Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Carpoly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Chesapeake Bay Coatings . . . . . . . . . . . . . . . . . . . . . 26
Chokwang . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Chugoku Marine Paint . . . . . . . . . . . . . . . . . . . . . . . . 40
CIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Cloverdale Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Comex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
DNT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
DAW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Diamond Vogel Paints . . . . . . . . . . . . . . . . . . . . . . . . 40
Dulux Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Dunn-Edwards . . . . . . . . . . . . . . . . . . . . . . . . . . . 26, 40
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40, 94
Dur-A-Flex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Duraziv . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Ecolab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Empils . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Ennis Traffic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
FLH Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Flugger . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Forbo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Fujikura Kasei . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Grebe Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
HB Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Helios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 20, 26, 40
ICA Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 40
Industrias Titan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Inver Spa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 40
JW Ostendorf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
July 2012
As We Go To Press
leading pipeline coating solutions provider;

protecting more than 100,000 km of
pipelines over the last 30 years. The expansion move will be accompanied with a
Tough Outside. Tough Inside theme and
its global list of customers include

leading names like Gazprom,
ExxonMobil, BP, Shell, Statoil,
Saipem, Petronas, British Gas, Gaz
de France, ENI and Total among others. CW
Kansai Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20, 40

Kapci Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
KCC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Kelly-Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Kikusui Chemical . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Kunsul . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Lord Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Masco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Materis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Musashi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
National Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Natoco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Nihon Tokushu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Nippon Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
NOF Metal Coatings . . . . . . . . . . . . . . . . . . . . . . 26, 40
Noroo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Origin Electric . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Pachin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Pacific Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 20, 26, 40
Quest Specialty Chemical . . . . . . . . . . . . . . . . . . . 40, 94
Reactive Surfaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Renner Sayerlack . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Rock Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 40
Russian Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Rust-Oleum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Safas Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Samwha . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Shanghai Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Shawcor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Sherwin-Williams . . . . . . . . . . . . . . . . . . . . . . . . . 10, 40
Shinto Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Sika . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20, 40
SK Kaken . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Spies Hecker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Spraylat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Sto Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Taiho Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Tambour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Teknor Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Tennant Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Tiger Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Tikkurila . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Tnemec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
TOA Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Tohpe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Valspar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20, 40, 98
Vermont Natural Coatings . . . . . . . . . . . . . . . . . . . . . 26
Whitford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Yasar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Yung Chi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Coatings World | 9
Fresh Paint
Reactive Surfaces opens first functional

coatings manufacturing facility
eactive Surfaces of Austin, Texas

will open the doors of its new
coatings manufacturing plant in
Hattiesburg, Mississippi starting July
2012. The company will maintain its corporate headquarters in Austin, and continue to build its bio-based additives
elsewhere, but it will expand the manufacturing capacity of the company to include coatings with the new plant. The
rst of these functional coatings will be
clear over coats for military vehicles containing its OPDtox self-decontaminating
enzymatic additives.
both the functional additives and the

functional coatings businesses.
The new facility will be housed at the
University of Southern Mississippis
(USM) newly-constructed 60,000 squarefoot Accelerator. The new facility will provide the company with the ability to
accelerate the reduction to practice of its
novel functional additives into coating
systems specically designed to take advantage of the unique capability of such
additives to produce functional surfaces.
Coatings functionalized with OPDtox
have been tested with actual chemical
Reactive Surfaces has set up a functional coatings manufacturing facility at the University
of Southern Mississippi's new 60,000 square-foot Accelerator.
We have decided to expand our selfdecontamination functional additives offerings to include military coatings
incorporating these additives, said Reactive Surfaces founder and CIO, Steve McDaniel. We intend to extract greater
value from this highly-protable business
with the dual offerings, and to make them
immediately available to military customers for testing and adoption. We expect this endeavor to be successful, and to
be followed by our other bio-based additives being placed into functional coatings
directly available to the end consumer.
The company is now operational in
10 | Coatings World
agents and found to add a signicant capability to standard military vehicle coatings.
These overcoats are uniquely capable
of converting a military vehicle surface
from an otherwise inert contact area to a
dynamic surface that rapidly decontaminates signicant amounts of weaponsgrade organophosphorus nerve toxins,
said USMs James Rawlins, Reactive Surfaces board member and principal investigator on the military coatings project.
This eliminates signicant amounts of
time and labor from the battleeld decontamination process, allowing vehicles
coated with these systems to rapidly rewww.coatingsworld.com
enter military operations, and to maximize safety for the war ghter. The overcoats will provide a stable, long-term
decontamination capability without any
impact on the performance of the underlying vehicle coating.
Henkel opens German

competence center for coatings
Having to replace parts of industrial
equipment is a very costly and time-consuming matter. These costs and the lost
time can, however, be reduced by repairing, maintaining and protecting the parts.
In its newly opened Competence Center
for Coatings in Garching, Germany,
Henkel offers training courses in which
employees of engineering companies can
get to know Henkels advanced surface
engineering solutions and enhance their
skills in applying them.
Henkel provides a broad range of
maintenance, repair and overhaul products based on two-component epoxy
resins. Damaged pump parts can, for example, be remodeled using metal-lled
compounds from Loctite and so provided
with durable protection against corrosion
and wear. Conveyor screws can be coated
with a sprayable corrosion protection and
wear-resistant shield, and ball mills provided with a chemical and impact resistant layer. Customers can thus enhance the
reliability and safety of their equipment,
while saving on the time and costs associated with downtimes and procurement
and installation of machine parts.
The newly opened Competence Center
for Coatings in Garching (near Munich)
in Germany has a 150 square-meter workshop. It includes a blasting cabinet, a
washing station and a number of workplaces for manual application with spatulas and brushes through to advanced
spraying techniques. Henkel collaborates
closely with partners such as SafetyKleen
and Walther Pilot.
Three-day training courses convey the
necessary skills for professional mainteJuly 2012
Fresh Paint
nance and repair of engineering

parts, such as pump components,
for example. This includes cleaning and pre-treatment of all parts,
application of metal-lled compounds to
rebuild damaged surfaces, and application
of wear-resistant and corrosion protection
coatings. Selection of the right products
and the appropriate application methods
are treated in both the theory and practice
modules of the workshop. Additional
training sessions also focus on repairing
damaged piping or on marine chocking.
General Motors continues

plant changeover to BASFs
environmentally friendly
CathoGuard 800
The automotive coatings group of BASF
announced that General Motors has transitioned to BASFs CathoGuard 800 cathodic
e-coat at several of its automotive plants
throughout the world including Russia,
China, Brazil, and North America.
CathoGuard 800 is BASFs latest e-coat
technology for automotive OEM companies. During the e-coat process, a car body
moves through an e-coat bath, where paint
particles are deposited on the steel panels
with the aid of an electric current. This coating layer protects the car from corrosion.
BASF says the CathoGuard 800 technology not only guarantees ideal protection for the metal, but is also especially
sustainable, which is a key factor to automakers. The technology contains less
than one percent solvents and is tin-free.
Additionally, the products throw power
provides a high level of e-coat coverage
and corrosion protection for the hard-toreach cavities in the vehicle.
GM initiated the changeover to
CathoGuard 800 in 2009. SGM Yantai III
in China is the most recent GM plant to
implement the changeover in 2012. This
makes a total of 11 plants at which GM
car bodies will be taking an environmentally friendlier bath.
BASF and General Motors are connected by a long-standing partnership.
BASF recently received the 2011 GM
Global Supplier of the Year Award, the
eighth time it had been awarded the distinction in the past 10 years. BASF was recognized for its outstanding performance as
12 | Coatings World
a global paint supplier to General Motors.

Harvards SLIPS technology enabled
repellent coating receives the 2012 R&D
100 Award
SLIPS technology, developed by the lab
of Joanna Aizenberg, has transformative
potential for everyday life. A novel coating
that repels almost every type of liquid and
solid, from blood and crude oil to ice and
bacteria, has received a 2012 R&D 100
Award from R&D Magazine.
The annual awards honor the 100
most technologically signicant products
of the previous year. The winning technology, called SLIPS (Slippery Liquid-Infused Porous Surfaces), was developed by
a team of scientists led by Joanna Aizenberg, Amy Smith Berylson Professor of
Materials Science at the Harvard School
of Engineering and Applied Sciences
(SEAS) and a Core Faculty Member at the
Wyss Institute for Biologically Inspired
Engineering at Harvard University.
Some of the most extreme examples in
biology can provide the most amazing and
unexpected ideas, and whats so signicant
about the pitcher plant is that it gives us a
blueprint for a single surface that is capable
of repelling any type of accumulated unwanted material, said Aizenberg, who is
also the Susan S. and Kenneth L. Wallach
Professor at the Radcliffe Institute for Advanced Study at Harvard University and
Co-Director of the Kavli Institute for Bionano Science and Technology.
In following its example, we should
be able to develop a platform that works
for almost any sticky problem, no matter
how seemingly unrelated, whether its ice
accumulation, bacterial attachment, environmental contamination, clogging of
pipes, marine biofouling, or grafti, rather
than having to come up with a host of individual solutions.
The R&D 100 Awards have long been
a benchmark of excellence for diverse industry sectors. Since their inception in
1963, the awards have identied many
promising technologies that have gone on
to become household names. These gamechangers include the ashcube (1965), the
automated teller machine (1973), the fax
machine (1975), the Nicoderm anti-smoking patch (1992), the lab on a chip (1996),
and HDTV (1998).
We are thrilled to see SLIPS recognized as a revolutionary discovery that

can transform peoples daily lives, said
Wyss Founding Director Donald Ingber,
M.D., Ph.D.
SLIPS was inspired by the slippery surface of the carnivorous pitcher plant,
which enables the plant to capture insects.
The technology was rst described in the
September 22, 2011, issue of the journal
Nature. Aizenberg is leading the research
effort with support from Wyss Postdoctoral Fellow Tak-Sing Wong.
The novel, super-slippery surfaces can
quickly repel liquids and solids and their
complex mixtures. The surfaces show a
unique ability to self-repair if damaged
and to self-clean. The technology is effective in a range of harsh conditions, such
as high pressure, extreme UV exposure,
high acidity, and freezing temperatures,
and SLIPS can be created on almost any
surface, including glass, plastics, and metals. The coating itself is non-toxic and
anti-corrosive.
SLIPS technology has the potential for
high-impact applications in numerous
areas, including biomedical uid handling,
fuel transport, and anti-fouling and antiicing approaches. For example, SLIPS
could prevent biolm from forming on
medical devices and keep ice from forming on railings, roofs, wires, signs, and airplane wings.
Winners of the R&D 100 Awards are
selected by an independent judging panel
and by the editors of R&D Magazine,
which covers cutting-edge technologies
and innovations for research scientists, engineers, and technical experts around the
world. The winners will be recognized at
the R&D 100 Awards Banquet in November 2012.
AkzoNobel breaks ground on

100m Ashington facility
Work on a new 100m manufacturing plant
in the North East is underway following a
groundbreaking ceremony held today.
The world-class high-tech manufacturing facility will become the heart of AkzoNobels
UK
Decorative
Paints
operations, and will treble the North-East
manufacturing capability of the UKs decorative paints business.
July 2012
Troys advanced materials protection and surface enhancement technologies provide

maximum efficiency and value by delivering higher performance at lower use levels. With
one of the broadest product lines in the industry combined with superior technical service,
Troy can custom develop the most cost-effective solutions, enabling formulators to meet
performance objectives and improve cost savings.
To learn how Troy is the Key to Innovation, Performance, and Value, contact your Troy
representative and ask how Troy dry film preservatives such as Polyphase 678, 663, and 2085
are adding value in the industry today by providing unmatched performance at low cost-in-use!
Visit www.troycorp.com for more information.
Troy Corporation 8 Vreeland Road Florham Park, NJ 07932 USA tel +1.973.443.4200 fax +1.973.443.0843
Fresh Paint
The move to Ashington reinforces AkzoNobels commitment

to ensuring that some of its most
recognizable brands continue to
be manufactured in the UK, with a particular focus on the north-east. It follows a
series of signicant investments in the
companys re protection facility, and research facilities at its Felling, Tyne and
Wear site.
The famous Dulux Dog attended the
groundbreaking ceremony to represent
one of AkzoNobels most iconic brands,
which also include Polycell, Cuprinol and
Hammerite.
The new site, due to commence operations in late 2014, will halve AkzoNobels
environmental impact in the North-East,
reducing energy consumption per liter of
paint produced by 60 percent compared
to todays operations. This will be
achieved by employing cutting-edge manufacturing technology and the latest in

building design, while also making large
sustainability improvements by recycling
and reusing waste and water. Examples of
technology to be used include: A biomass
boiler providing a renewable source of
heat; solar panels on the roof providing a
renewable source of electricity; and rainwater harvesting into the process water.
At the end of 2014, AkzoNobel plans
to close its current site in nearby Prudhoe
and its manufacturing operations in
Slough. Slough will remain the headquarters for the UK Decorative Paints business
for marketing and global research and development.
Drr to build an automotive top

coat line for Smart France SAS
Along with numerous projects in the
emerging markets, Drr has recently received an order for the construction of an
automotive paint shop in France. In the rst
quarter of 2012, Smart France SAS ordered
a top coat line for their plant in Hambach.
This line will start operations as early
as December of this year. The plant is designed for IPP 2 (Integrated Paint Process),
which not only needs no primer, but also
no oven between basecoat 1 and basecoat
2. Drr implemented this process for the
rst time at the Hungarian Mercedes-Benz
plant in Kecskemet.
The scope of delivery from Drr covers
both the plant technology with application technology and the conveyor technology. 12 EcoRP L133 painting robots
will do their job in the fully automated
paint line. In addition, there are two cleaning robots with sword brushes and two
robots for window ange masking. Paint
Nova Paint Club Proves Value of Global Cooperation at Meeting in Argentina

The latest Nova Paint Club meeting was held in Buenos Aires, Argentina,
between April 22 and 27. It was hosted by Miguel Rodriguez, the operations director of Argentinean member Sinteplast SA. The meeting
brought together both marketing directors and board representatives
from the Nova Paint Clubs member companies.
The Nova Paint Club draws its members from 10 companies operating in over 80 countries. The club is now in its 30th year, having first
met in Cannes, France, in 1983. The host company, Sinteplast SA, is
family-owned and has manufacturing and sales operations throughout much of South America. Nova delegates visited a number of Sinteplasts Colorshop franchises in Buenos Aires and toured its new
factory on the outskirts of the city.
At the meeting, the marketing directors noted the considerable
progress on initiatives developed at their meeting last year. The Buenos
Aires meeting led to new joint programs being launched in areas including color trends and special color documentation.
The Nova representatives also received a keynote address from Dr.
Ricardo Arriazu, the noted Argentinean economist with strong ties to
both the IMF and the World Bank. He delivered his own analysis of
critical issues facing the global economy.
This meeting has been a valuable reminder of the benefits of cooperation in a challenging and uncertain global environment, said
Joao Serrenho, president of CIN and current president of Nova. Its
inspiring to see initiatives developed at previous meetings delivering
tangible results for our member companies.
The next board meeting of the Nova Paint Club will take place in October 2012 in Stuttgart, Germany, hosted by Votteler Lackfabrik GmbH
14 | Coatings World
Miguel Rodriguez left, Nova President Joao Serrenho second left,

together with members of the Nova board and partners.
& Co. and will be held alongside a meeting of Novas technical directors.
The Nova Paint Club is an international organization founded in
1983 to provide a framework for leading global independent paint
companies to benefit from exchanges of technical information, technology and expertise in all areas of their operations.
The Nova Paint Club currently has 10 core members with their main
operations based in Argentina (Sinteplast SA), Canada (Cloverdale
Paint Inc), Colombia (Global Paints SA), Germany (Votteler Lackfabrik
GmbH & Co), Greece, (Druckfarben Hellas SA), India, (Asian Paints), Israel (Tambour Ltd), Portugal (CIN SA), Spain (Barnices Valentine S.A.),
and the USA (Vogel Paint Inc). These companies also have other operations and/or subsidiaries, which extends their total involvement to
around 80 countries throughout the world.
For more information, contact Peter Lovell at
p.a.lovell@novapaint.org.
July 2012
Fresh Paint
application is performed with the

EcoBell 3 rotating atomizer, and
color change with the EcoLCC
color changer. These offer minimal color loss during color changes and
more effective paint application.
The EcoDryScrubber, the innovative
system for dry separation of overspray,
will be used in the spray booth at the
Hambach plant. More than 50 painting
lines worldwide have already been ordered with this water and chemical-free
Drr technology that allows for extensive
air recirculation. This leads to 60 percent
energy savings in the paint booth.
Starting at the end of the year, 55
Smart for Two model vehicles will be
painted per hour in the new top coat line
in Hambach.
RPM acquires Brazilian

building materials business
RPM International Inc. has acquired Viapol Ltda., a Brazilian manufacturer and
marketer of building materials and construction products. Based in Cacapava,
Brazil, near Sao Paulo, Viapol has annual
sales of approximately $85 million.
Viapol, which was founded in 1990,
will become part of The Euclid Chemical
Group, a unit of RPMs Building Solutions
Group that serves construction and rehabilitation markets worldwide. Viapols
products are brand leaders in the Brazilian market and include rolled asphalt
roong materials, waterproong products, concrete admixtures, industrial
epoxy ooring systems, structural recovery products and retail paints, varnishes
and stains. The company has more than
300 employees, nearly 125 independent
sales representatives and two ISO 9000
certied manufacturing facilities in Brazil.
The acquisition further establishes
RPMs footprint in the Brazilian market,
the largest economy in South America and
now the sixth largest economy in the
world. The Viapol management team is
led by Ariovaldo Jose Torelli and Alexandre Racz.
ICA incorporates
Salchi Wood Coatings
ICA, one of the leading industrial groups
in Europe specializing in the manufacture
16 | Coatings World
and marketing of special coatings for

wood, is reinforcing its competitiveness on
the global market through the establishment of the new Italian coatings division,
by incorporating Salchi Wood Coatings
SpA, a company that was already 100 percent controlled by ICA SpA.
The incorporation project makes the
most of the synergies between two companies that have played leading roles in
wood coatings, thereby boosting the
groups competitiveness. Aside from allowing the group to expand, the merger
also bolsters collaboration between the
two separate sales networks, reinforces the
presence of its products within international markets including Germany, where
it has a sales ofce in the city of Heek, and
enables it to target new territories around
the world, particularly emerging countries.
All of this will be achieved without overhauling the existing infrastructures or
making changes to staff numbers.
Today, the Italian coatings division employs 70 staff, 59 of whom are based at
the facility located on a 20,000 square
meter site in Romano DEzzelino, in the
Italian province of Vicenza.
The Italian coatings division will be
marketed under iCO, the new brand in the
wood coatings sector, which represents
the groups core business.
the core competencies that BASF Coatings

(India) has already set up at the Mangalore site. Over the past years, BASF has
put in place various state-of-the-art equipment, which offers both manufacturing
and technical services.
The Mangalore site is BASFs largest
manufacturing site in India and in South
Asia. Operational since 1996, it is currently
engaged in the production of performance
chemicals, dispersions and paper chemicals,
automotive coatings, coil coatings and construction chemicals. The site is equipped
with modern facilities including a waste
water treatment plant and an Incinerator.
The Mangalore site is certied with ISO
9001- Quality management system & ISO
14001- Environmental management system
by an International certifying authority.
Prasad Chandran, chairman, BASF companies

in India and head South Asia and Peter Fischer,
BASF opens new

technical support lab in India
senior vice president, coatings solutions Asia
Photo BASF caption: Prasad Chandran,

chairman, BASF companies in India and
head South Asia and Peter Fischer, senior
vice president, coatings solutions Asia Pacic, BASF, unveiling the inaugural stone
at the coatings technical support lab,
Mangalore.
Taking another stride towards developing India as an international competence center, BASF Coatings (India)
Private Limited, which merged with BASF
India Limited as of January 14, 2011, has
set up a new coatings technical support
lab at Mangalore, India. This new facility
at Mangalore will support lab activities
including product development, analytical
testing, certication and new pigment
qualication, catering to the coatings customers of BASF outside of India.
The technical support lab will add to
the coatings technical support lab, Mangalore.
Pacific, BASF, unveiling the inaugural stone at
AkzoNobel completes
demerger of Pakistan activities
AkzoNobel completed the restructuring of
its activities in Pakistan by establishing
AkzoNobel Pakistan Limited as a separate
legal entity from ICI Pakistan. As previously announced, the split means that the
company has started the formal sale
process to divest its 75.81 percent shareholding in ICI Pakistan.
The new AkzoNobel Pakistan Limited
business is focused on three core areas
decorative paints, performance coatings
and specialty chemicals. An appropriate
management and organizational structure
is currently being nalized. Jehanzeb
Khan has been appointed CEO.
The coatings activities of ICI Pakistan
July 2012
Romanian manufacturer of
building materials sets up
new paint line
Duraziv, a Romanian manufacturer of
building materials owned by local entrepreneur Daniel Guzu, has set up a new
production line for decorative paints and
coatings with a production capacity of
50,000 tons per year in Popesti Leordeni.
Total investment in the production of
paints and coatings is approximately 2
million. For this year, the company estimates that paints will provide up to 20
percent of total company sales. In 2011,
paints had a share of over 10 percent in
the business. The company estimates 2012
will bring sales of 3.5 million from
paints and plasters, up 75 percent over the
previous year. In 2011, Duraziv paint sales
exceeded 2 million. Durazivs paint division was launched in the second half of
2010 and it owns three factories in Romania, one for dry mortar, another for
paint and other water-based coatings, and
the third produces metal proles, all located near Bucharest, in Popesti Leordeni.
Sherwin-Williams selected by
SERDP to lead R&D team for
CARC powder topcoat
The U.S. Governments Strategic Environmental Research and Development Program (SERDP) has selected The
Sherwin-Williams Product Finishes Division to lead a $1.4 million research and
development project to develop a chemical agent resistant coating (CARC) powder topcoat for use on military vehicles
and support equipment.
SERDP is a Department of Defense
(DoD) environmental research program
with the mission of harnessing the latest science and technology to improve DoDs environmental performance, reduce costs and
enhance and sustain mission capabilities.
CARC coatings are used on military vehicles and support equipment to help protect military personnel from chemical
agents, such as nerve gas. Currently, only
July 2012
liquid CARC coatings are available from

coatings suppliers. While liquid coatings are
effective in protecting personnel from
chemical agents, the use of these coatings
emits approximately 5.2 million pounds per
year of volatile organic compounds (VOCs)
into the environment. Powder coatings provide environmental benets because they
emit no VOCs. The goal of the research
Fresh Paint
were transferred to the newly-formed AkzoNobel Pakistan Limited through a legal

process of demerger. ICI Pakistans business now comprises polyester ber, soda
ash, life sciences and chemicals.
project is to develop a breakthrough technology for a CARC

powder coating that:
Provides an environmentally-preferable coating option that is able
to be baked on the substrate, without the
emission of VOCs;
offers signicant recyclability potential;
is compatible with existing pre-treat-
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Coatings World | 17
Fresh Paint
ments and liquid CARC coatings

to facilitate the DoDs transition
to the new technology; and
helps protect the health and
safety of personnel who apply or come in
contact with the coating.
Research and development will be conducted at Sherwin-Williams facilities and
laboratories in Chicago, Ill. and Grove
City, Ohio.
PPG Automotive Refinish

operations in China relocates
to Songjiang, Shanghai
PPG Industries automotive renish oper-
ations in China recently relocated to a

plant in Songjiang, Shanghai. PPG executives, together with nearly 200 guests
from leading automotive aftermarket
comp
anies, automotive manufacturers, automotive dealers, PPG suppliers,
PPG authorized distributors and partner
schools, attended the relocation ceremony.
In their welcoming remarks, both
Charles Bunch, PPG chairman and CEO,
and Mike Horton, PPG president, Asia Pacic, spoke of PPGs commitment to the
Chinese market and expressed their condence in the markets growth potential, particularly in the automotive renish sector.
Since its entry into China in the 1980s,

PPGs automotive renish business has built
an extensive service network and strong
brand awareness with a large base of loyal
customers,said Pauline Yuen, PPG vice president, renish coatings and light industrial
coatings, Asia. The purpose of the relocation was to fulll growing demand from local
customers.At the new site, with improved facilities and our talented people, we will continue to provide cutting-edge products and
superior service to Chinese customers.
The ceremony also marked the inauguration of a Shanghai training center for
PPGs automotive renish business.Talent
ACA seeks nominations for its 2013 Mattiello Memorial Lecture Award
The American Coatings Association (ACA) is seeking nominations for
the Joseph J. Mattiello Lecture Award, to be presented at its CoatingsTech Conference, March 11-13, 2013. Nominations must be received
by Aug. 31, 2012.
The Joseph J. Mattiello Lecture Award recognizes an individual who
has made outstanding contributions to science, technology, and/or engineering related to the coatings industry. Joseph J. Mattiello, whose
memory is commemorated by this award, did much to expand the application of science in the decorative and protective coatings field.
Nominations will be ranked by the Mattiello Memorial Lecture Committee based on standards of technical accomplishment, service to the
coatings industry, and leadership.
The Mattiello Lecturer will deliver a technical presentation on a
phase of chemistry, engineering, human relationship, or other discipline fundamental to paint, coatings, varnish, lacquer, or related protective and decorative coatings. The presentation will consist of a
50-55 minute lecture followed by a question and answer session. A
completed paper must also be submitted for the conference proceedings and possible inclusion in ACA publications.
Additionally, the selected lecturer will be invited to develop a Mattiello Symposiumthe technical track that will follow the Mattiello lecture at the conference.
Dr. Stuart G. Croll, chair of the Department of Coatings and Polymeric Materials at North Dakota State University, was presented with
the 2012 Joseph J. Mattiello Lecture Award during his presentation at
the American Coatings Conference on May 9. Dr. Croll delivered the
Mattiello Memorial Lecture on the Application and Limitations of Current Understanding to Model Failure Modes in Coatings.
Please note that individuals cannot nominate themselves. The references cited in the nomination should be concerned with coatings,
pertinent or related to coatings, or concerned with the constituents of
coatings. Activities and accomplishments considered appropriate for
citation in the nomination include the following:
18 | Coatings World
Publication and communications such as:

Journal articles
Patents
Books (authored, edited, or organized)
Lectures and presentations
Symposia or meetings organized
(Reprints may be submitted with the nomination but should be restricted to those that reflect seminal contributions. Teaching credentials
or skills, per se, are not to be considered in this award.)
Inventions and discoveries
New scientific principles, understanding or insight
Novel uses or applications of products
New or improved processes for production of resins or coatings, etc.
Engineering aspects
All nominations should include:
An official nomination letter highlighting the outstanding
achievements of the nominee;
Complete biography of the nominee;
Current position and brief job history;
Education and degrees, with dates;
A minimum of two letters of support from individuals within the
industry; and
Brief reference to other significant awards.
Please forward all nominations by Aug. 31, 2012, to:
Mattiello Memorial Lecture Committee
c/o Starsha Valentine
American Coatings Association
1500 Rhode Island Avenue, NW
Washington, DC 20005
email: svalentine@paint.org
July 2012
Rust-Oleum Corporation
receives Presidential E
Award for exports
Rust-Oleum Corporation was awarded the
Presidential E Award for Exports by U.S.

Department of Commerce Secretary John
Bryson at the White House in Washington,
D.C. The EAwards are the highest recognition any U.S. entity may receive for making a signicant contribution to the
expansion of U.S. exports.
We were honored fty years ago to receive the rst ever E Award from President
Kennedy in 1963, and are equally as proud
today, said Tom Reed, president and COO
of Rust-Oleum Corporation.We are committed to growing our business globally and
this award is conrmation of our efforts.
Rust-Oleum Corporation, headquartered in Vernon Hills, Ill. is a global leader
in rust-ghting coatings and has been one
of Americas most trusted brands for over
90 years. On the cutting edge of innovation, the companys extensive breadth of
products includes industrial coatings, decorative fashion paints, epoxy garage oor
coatings, primers and wood nishes.
A business client of the Departments
U.S. Commercial Service, Rust-Oleum has
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development has been part of our strategic

focus for the global market, as skilled technicians are better able to use our renish
coatings products to full effect, said James
Yang, PPG general manager of automotive
renish and light industrial coatings,
China. In addition, we wish to promote
the overall growth of the spray nishing industry in China by continually investing in
talent development programs.
PPG has built training centers for automotive spray nishing in Shanghai, Beijing, Guangzhou and Chengdu, providing
training for thousands of technicians from
automotive manufacturers, auto service
center and car dealers. The new Shanghai
training center covers 3,000 square meters
and includes state-of-the-art equipment to
offer enhanced training for automotive renish technicians.
beneted from export counseling, trade shows, market research

and business matchmaking to
greatly expand its export sales.
While Europe represents a signicant portion of the companys foreign market
sales, the company does business in several other regions of the world as well.
Rust-Oleum Corporation demonstrated a
substantial increase in the volume of exports over a four-year period, a major criteria for the award.
U.S. companies are nominated for the
E Awards through the U.S. Commercial
Service ofce network in 108 U.S. cities
and more than 75 countries which helps
U.S. companies export. The primary criterion for the E Award is four years of
successive export growth or of supporting the export growth of others. E
Awards are awarded to applicants that
can demonstrate a signicant contribution to U.S. export expansion that is
measurable, innovative, sustainable and
has broad impact. CW
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Coatings World | 19
Patents
BASF patents aqueous coating
U.S. 8,128,744 B2
BASF Coating GmbH has obtained a
patent for a water-based coating composition comprised of at least one resin
composition for a water-based coating
composition, a rheological assistant
comprised of at least one polyamide,
and at least one acrylate thickener based
on polyacrylic acid or polymethacrylic
acid, wherein the mass ratio of
polyamide to acrylate thickener is 10:1
to 1.5:1 and wherein the rheological assistant is 2%-15% by weight based on
total binder solids.
Valspar patents coating for

metal substrates
U.S. 8,133,557 B2
Valspar Sourcing Inc. has obtained a
patent for a can comprised of a body
portion; and an end portion, wherein at
least one of the body and end portions
are aluminum and are coated on at least
one major surface with a coating composition comprised of a blend of two or
more polyester resins each formed by the
reaction of one or more polyacid molecules and one or more polyol molecules,
wherein the blend has between approximately 60%-90% weight polyester resin
having a Tg less than 25 C and between
about 10%-40% weight polyester resin
having a Tg greater than 50 C; 2%20% weight acrylate copolymer, based
on the total weight of resin solids in the
coating composition; and a crosslinker,
and wherein the coating composition is
substantially free of mobile BPA and
aromatic glycidyl ether compounds.
having a SiO2/M2O mole ratio, wherein

M represents the total of alkali metal
and ammonium ions, of at least 25:1,
drying the primer coating at a temperature of from 10 C to 60 C and, after
the primer coating has dried to the extent that it is touch dry, immersing the
coated substrate in water and/or storing
it in an atmosphere with a relative humidity of at least 50%, wherein the coating has a dry film thickness of less than
40 microns, and wherein the primer
coating optionally is comprised of alkali
metal silicate at a weight ratio of alkali
metal silicate to silica sol of less than
0.1; and, wherein the silica sol further
contains an organic resin, in an amount
of from 1% to 35% by weight, based on
solid binder, wherein the organic resin is
a latex.
Honda Motor patents method

of forming a vibration
damping paint layer
U.S. 8,128,997 B2
Honda Motor Co., Ltd. has been granted
a patent for a method of forming a vibration damping paint layer comprised
of applying an emulsion paint on a surface where the vibration damping layer
is desired, of 15 mm thickness, the
emulsion paint is comprised of greater
than 77.0% weight of a solid portion,
4050% volume of pigment, and 214%
volume of large sized pigment having a
diameter of 40100 m, and heating the
vibration damping paint layer at a temperature lower than 140 C for less than
25 minutes.
AkzoNobel patents primer

coating for steel
Ecolab patents polyurethane

coating cure enhancement
U.S. 8,128,996 B2
Akzo Nobel N.V. has received a patent
for a process for primer coating a steel
substrate comprised of coating a steel
substrate with a shop primer coating
comprised of a silica binder, the binder
is comprised of an aqueous silica sol
U.S. 8,128,998 B2
Ecolab USA Inc. has been granted a
patent
for
an
autohardenable
polyurethane floor coating comprised of
approximately 0.001% - 0.01% weight
ultrafine zinc oxide having an average
particle diameter or average crystallite
20 | Coatings World
size of approximately 10- 200 nm to decrease the coating tack-free time and to
provide a pot life time of at least 1 hour
suitable for use as a job-site applied floor
coating having a thickness of greater
than 5 m.
Safas patents fire resistant

sprayable coating
U.S. 8,128,999 B2
Safas Corporation has been granted a
patent for a fluid coating composition
comprised of a crosslinkable liquid resin
matrix, wherein the resin is an unsaturated polyester resin containing therein
uniformly distributed a crosslinked particulate resin granule containing an inorganic filler and visually differentiable
from the matrix resin alumina trihydrate
from 0.5%-5% by weight of the composition of an acrylate phosphate obtained
by the reaction of a phosphorus penta
oxide with hydroxy acrylates and a
crosslinking accelerator containing 0.1
to 2.5% by weight of the composition of
sodium carboxylate wherein the carboxylate moiety has from 6-22 carbon
atoms and 0.1% -2.5% of dimethyl or
diethyl acetoacetamide.
Eckart patents effect pigments

U.S. 8,129,021 B2
Eckart GmbH has received a patent for an
effect pigments with a platelet-shaped
substrate provided at least on one side
with at least one of at least one coating of
semitransparent metal and at least one
high-index coating having a refractive
index2.0, wherein the platelet-shaped
substrate is comprised ofat least one
mixed inorganic/organic phase.
PPG patents
(meth)acrykate/aspartate
amine curatives and coatings
U.S. 8,129,026 B2
PPG Industries has been granted a patent
for a polyurea comprised of the reaction
product of a (meth)acrylate/aspartate
July 2012
BASF patents process for

preparing multi-element oxide
composition
U.S. 8,128,904 B2
BASF Aktiengesellschaft has been
awarded a patent for a process for
preparing a multi-element oxide composition comprised of an element iron and
at least one element different from iron
and oxygen in oxidic form, comprised of
producing a dry mixture as a precursor
composition from sources comprised of
sources of the elements of the multi-element oxide composition of which sources
comprise as a source for the element iron
an aqueous solution of iron nitrate; and
thermally treating the precursor composition at an elevated temperature to form
a shaped body, either wherein the aqueous solution of iron nitrate is a melt consisting of one or more hydrate of iron
nitrate which is in the solid state at a temperature of 25 C and a pressure of 1 bar,
or wherein for preparation of the aqueous solution of iron nitrate, a melt consisting of one or more hydrate of iron
nitrate which is in the solid state at a temperature of 25 C is produced.
Cabot patents non-polymeric

pigment dispersions
U.S. 8,133,311 B2
Cabot Corp. has received a patent for a
dispersion comprised of a liquid vehicle,
a pigment and a non-polymeric dispersant
comprised of at least one group having an
afnity to the pigment and at least one
functional group having a calcium index
value greater than or equal to a calcium
index value of 1,2,3-benzene tricarboxylic
acid, wherein the vehicle is an aqueous vehicle, and wherein the functional group is
comprised of at least one hydroxy pyridonyl group or at least one hydroxy
quinolonyl group.
3M patents adhesive
composition
U.S. 8,133,582 B2
3M Innovative Properties Company has
July 2012
received a patent for an adhesive composition comprised from approximately

2%-10% weight multifunctional ethylenically unsaturated siloxane polymer,
from 2%-10% weight monofunctional
ethylenically unsaturated siloxane
macromer, and from 85%-96% weight
vinyl monomer.
Valspar patents coating system

for cement composite articles
U.S. 8,133,588 B2
Valspar Sourcing, Inc. has been granted a
patent for a coated article comprised of a
ber cement composite substrate; and a
coating applied to the ber cement composite substrate, wherein the coating is
formed from a water-based coating composition comprised of an epoxy resin; a
crosslinker having epoxide-reactive functional groups; a latex polymer, distinct
from the epoxy resin; and water; wherein
the crosslinker is provided in an amount
sufcient to react with and crosslink the
epoxy resin.
Sika patents method for

incorporating glass fibers into
epoxy-based resins
U.S. 8,133,929 B2
Sika Technology AG has obtained a patent
for an expandable structural reinforcing
material comprised of pellets of coated
glass reinforcing bers, formed by coating
glass reinforcing bers with a molten mixture; wherein the molten mixture is comprised of at least one epoxy resin
component, wherein each epoxy resin
component is a solid at room temperature; at least one of a catalyst and a curing
agent; and a blowing agent; and wherein
the pellets are sized such that the pellets
and the glass reinforcing bers within the
pellets have the same length of from 6
mm-12 mm.
PPG Industries patents

radiation diffraction colorants
U.S. 8,133,938 B2
PPG Industries has been granted a patent
for a radiation diffraction material comprised of an ordered periodic array of
packed particles that diffracts radiation,
the array defining interstitial spaces between particles in the array; and a polywww.coatingsworld.com
Patents
amine curative comprised of the reaction

product of a polyamine, a dialkyl maleate
and/or dialkyl fumarate; and a
(meth)acrylate and an isocyanate.
meric matrix filled into the interstitial spaces between the

packed particles, wherein the
particles each comprise a core
surrounded by a shell of a non-film
forming composition that is different
from the matrix, wherein the refractive
index of the core is different from the refractive index of the shell, wherein the
shell has a gradient of refractive index
across the thickness of the shell, and
wherein the matrix is produced from
crosslinkable monomers and the
monomers are present in the shell in a
concentration gradient across the thickness of the shell.
Kansai patents aqueous primer

composition
WO 2012039217
Aqueous primer composition, method
for forming multi layer coating and
coated article (provides an aqueous
primer composition capable of forming
a coating which has excellent workability and corrosion resistance in the
worked portion. The aqueous primer
composition comprises a carbonyl
group-containing modified epoxy resin
(A), a crosslinking agent (B), and a rust
preventive pigment (C), and is characterized in that the carbonyl group-containing modified epoxy resin (A) is
produced by reacting an amine compound (a1) having a carbonyl group and
at least one active hydrogen bonded to a
nitrogen atom per molecule and an
epoxy resin (a2) having two or more
epoxy groups per molecule).
Henkel patents bonding

method
Henkel AG & Co KGAA has patented a
method for bonding UV-hardening adhesives
(adhesive bonding of a label with a UV-curable adhesive comprises thermally applying
the adhesive to a substrate, bonding with a
second substrate, and irradiating with a UV
source. The adhesive exhibits a viscosity of
less than 5000 mPas at a temperature of 20130 C. A UV-emitting LED-radiation
source is used as a UV source and the temperature during the irradiation process in the
substrate region is less than 80 C). CW
Coatings World | 21
Market Reports
A profile of the
South American paints industry
IRL has published a new edition of its discovered shale gas reserves and Colombia Brazil and similar schemes in Argentina,
Prole of the South American Paints In- and Peru are expanding their reneries and Bolivia, Chile, Peru, Venezuela etc. are fuelalternative energy projects such as thermo- ing growth. Rural migration and emigrants
dustry.
returning from Europe add to the housing
This report covers the markets for paints electric, hydroelectric and wind power.
Investment in the mining sector in Bo- problems in many countries.
and coatings in Argentina, Bolivia, Brazil,
Rising car ownership, due to greater
Chile, Colombia, Ecuador, Paraguay, Peru, livia (tin, zinc, lithium), Chile (copper),
Uruguay, and Venezuela. It segments each Colombia (gold and coal), Peru (silver, spending power and higher living standards, along with poor quality roads and
country market into nine mainstream coat- gold, copper) etc., is growing.
The advent of the Football World Cup frequent trafc accidents, will boost the
ings sectors for 2011, and also includes
to Brazil in 2014 and the Olympic Games market for automotive renishes.
overall market forecasts to 2016.
South Americas coastline provides opBrazil is by far the largest country mar- in 2016, will bring signicant investment to
ket in South America, accounting for some improve infrastructure and build new portunities for the marine coatings industry.
Brazils Petrobras is currently modernizing
60 percent of total demand for paints and sporting and accommodation facilities.
Government social housing programs to its tanker eet, Chile is the worlds second
coatings.
Argentina and Colombia are the sec- address the housing decit, notably Minha largest salmon producer and Peru has the
ond and third largest markets respectively, Casa Minha Vida (My Home My Life) in second largest shing industry in the world.
South America continues
while Uruguay and Paraguay
to face challenges too, not
are the smallest.
least arising from political,
The major multinational
economic and social instabilipaints and coatings companies
ties. Problems facing the paint
have a strong presence in
industry include:
South America and continue
to invest in the market, via or Reliance on imports for
ganic growth and also through
many raw materials required
strategic acquisitions.
for paint production e.g.
Ofcial population statisresins, pigments;
tics give a per capita paint
Lack of regulation conconsumption of 7.1kg for the
cerning environmental aspects
South America region as a
of paints and coatings, which
whole, with the highest levels
can undermine consumer conseen in Brazil and Chile. Bodence in product quality;
livia has the lowest paint con Corruption at governsumption per person.
ment
and industry level
Despite starting from a
Chart 1: South American Market for Paints & Coatings, 2011 (Tons)
Chile and Colombia have resmall base, Bolivia is expected
cently passed legislation to
to show the fastest growth in
specically tackle corruption
its coatings market over the
problems;
medium term (around eight
Venezuelas wide scale
percent p.a.), followed by
nationalization program has
Chile and Uruguay.
forced many investment projThere are several key drivects to be put on hold; and
ers behind the expected future
Argentinas controversial
growth in the South American
nationalization of oil commarket.
pany YPF (Yacimientos
The growth of the oil and
Petrolferos Fiscales) and its
gas industries has seen Brazil
expropriation from Spanish
rushing to develop its vast offenergy rm Repsol has caused
shore petroleum resources,
political turmoil.
while Argentina has newly
Chart 2: Per Capita Paint Consumption in South America in 2011
22 | Coatings World
July 2012
The report, Global Biocide Market - By

Types, Applications, Trends & Forecast
(2011 - 2016), published by MarketsandMarkets, defines and segments the
global biocide market with analysis and
forecasting of the global volume and revenue for biocides. It also identifies driving and restraining factors for the global
biocide market with analysis of trends,
opportunities, burning issues, winning
imperatives, and challenges. The market
is segmented and revenue are forecasted
on the basis of major regions such as
North America, Europe, Asia-Pacific, and
Rest of the World (ROW). The key countries are covered and forecasted for each
region. Further, the market is segmented
and revenue are forecasted on the basis
of applications.
Biocides are widely employed in water
treatment, wood preservation, paints and
coatings, food and beverage, and the personal care industry. These rapidly growing
industrial markets for biocides are expected
to boost the demand for biocides. These
newer breed of biocides, which have lesser
environmental impact and better performance features are key drivers of the biocide
market. The market is also witnessing an increase in demand for environmentally
friendly products.
Growth in water treatment is driving the
global biocide market, since the water treatment industry is dependent upon the consumption of water across the globe. Entry
of environmentally friendly biocide products has also aided the growth of biocide
market.
Biocides are also used as additives in
paint industry, to protect the paint from
spoilage during storage and also to prevent
fungi and algae from growing on the applied paint. The damage to surfaces coated
with paint and coating materials is due to
microbial attack has always been an area of
concern to the industry. They are also used
in polymers for preventing the growth of
bacteria or fungi and also to prevent degradation of polymer physical and sensorial
properties, both within the material and at
its surface.
The global biocide market in terms of
revenue was estimated to be worth $7.2 bilJuly 2012
lion in 2010 and is expected to reach $9.4

billion by 2016, growing at a CAGR of 4.3
percent from 2011 to 2016. North America dominated the global biocide market,
accounting for 45 percent of the global biocide demand in 2010. Asia-Pacic is expected to be the fastest growing market in
the near future owing to the rapid advancement and increasing demand from
key countries such as China and India. The
European biocide market is smaller than
North America and Asia-Pacic markets
both in terms of value and volume on account of regulations.
GIA says growth in end-use

markets drives the pigments
dyes industry
The market for pigments and dyes responds to the coloring needs of a wide
range of end-use industries, ranging from
paints and coatings to construction. With
robust demand in key markets of paints
and coatings, plastics, paper and printing
inks, the pigments market is forecast to
register steady growth in the coming
years, according to a new report titled,
Pigments and Dyes: A Global Strategic
Business Report, published by Global Industry Analysts Inc.
Aided by a choice for brighter aesthetics and higher pigment concentration, the
pigments industry is expected to propel
ahead at a steady rate. The industry is witnessing a fundamental shift in the form of
greater preference for high performance
metal-based inorganic pigments, and away
from solvent-based raw materials. The dyes
market, meanwhile, largely depends upon
the fortunes of its principal end-user, Textiles, which account for about 70 percent of
the total demand.
After a brief decline in volume and values, in 2008 and 2009, which was a result
of the global economic downturn, the future for global pigments and dyes market
appears to be bright. Global market for
pigments and dyes began to show signs of
recovery in 2009 and registered positive
growth in 2010, albeit by a small margin.
The market, however, is expected to post
signicant growth in terms of volume as
well as value in the coming years. Surge in
the coming years would be fueled by
growth in the paints, inks, coatings, and
Market Reports
Global biocide market worth

$9.4 billion by 2016
construction industries. Growing

demand for high quality valueadded pigments is one of the key
factors expected to result in a
spurt in growth. Further, the market, although mature, would also receive a boost
as companies increasingly feel the need to
evolve and design their products in sync
with changing requirements for new and
emerging technologies. Higher rates of capacity utilization are expected to further
drive prices upwards. Mounting energy
costs would also considerably impact
global pigments consumption.
Asia-Pacic represents the largest and
the fastest growing regional market for
pigments and dyes worldwide, as stated
by the new market research report. A key
trend witnessed in the recent past is the
migration of manufacturing capacity
from the West to low-cost countries in the
Asia-Pacic region, driven mainly by
stringent environmental compliance issues. China will continue to be the single
largest and fastest growing market. Over
the years, China has emerged as the leading global manufacturer, trader, as well as
consumer of dyestuffs. Gradually maturing production technology and presence
of strong downstream customer base
within the country have been propelling
demand for pigments in the country over
the recent years.
India is expected to be the second largest
market in terms of demand for organic pigments and dyes. Indian dyestuff industry
witnessed signicant growth in the past
decade due to government concessions in
the form of tax and excise concessions to
small-sized establishments. In addition, the
industry witnessed export opportunities,
subsequent to the shutting-down of several
facilities in the US and Europe, following
the enforcement of strict pollution control
regulations. Europe trails behind Asia-Pacic, while the US constitutes the next
largest market.
Segment-wise, Inorganic Pigments represents the largest segment in volume and
value terms. Organic Pigments represents
the fastest growing segment in volume
terms. Given the ability to meet exact enduser needs, high performance pigments,
such as quinacridones, represent a highly
potential market. Specialty pigments also
Coatings World | 23
Market Reports
represent a promising market due

to their eco-friendly characteristics, besides their high performance. Nevertheless, traditional
and classical products would continue to
occupy leading positions in the organic
pigments market; and low priced products
would gain in volume terms for applications, such as printing inks, which require
lower colorant standards. Growth in the
organic pigments market, however, would
be limited by their higher price as compared to inorganic products, and limited
capability to provide opacity. China has
emerged as a leader in the production of
dyes. Dyes are widely used in China, South
Korea, India, and Taiwan.
Metallic pigments are expected to register a strong wave of growth owing to the
rise in popularity of colored varieties. Ecofriendly products constitute a key growth
area for the manufacturers of metallic pigments. Customers are increasingly demanding products that are eco-friendly
with small carbon footprints, as a result
of which growth of waterborne technology is likely to persist, along with applications, such as powder coatings, that
reduce waste and emissions. Demand for
metallic effects that combine functionality, color, and travel, are also increasing.
Brighter prospects lie ahead for metallic
pigment producers, as automotive industry starts rebounding and market conditions stabilize.
The global pigments and dyes industry
was characterized by a series of consolidations in the recent years. Market players, in order to capture market share,
revitalize assets, expand sales network,
and enhance technology, resorted to consolidations. Mounting concerns over environmental factors, and implementation
of strict regulations across the world are
likely to result in market consolidation in
the coming years. Major players proled
in the report include Altana AG, BASF SE,
Cathay Pigments Inc., Clariant International Limited, DIC Corporation, Sun
Chemical Corporation, Dainichiseika
Color & Chemicals Mfg. Co., Ltd., E.I. du
Pont de Nemours and Company, Ferro
Corp., Heubach GmbH, Huntsman International LLC, Ishihara Corporation,
Kemira Oyj, Kronos Worldwide Inc.,
24 | Coatings World
Lanxess AG, Merck KGAA, Silberline

Manufacturing Co., Inc., The Shepherd
Color Company, Toyo Ink SC Holdings
Co., Ltd., Tronox Inc., among others.
The research report titled, Pigments
and Dyes: A Global Strategic Business Report, published by Global Industry Analysts Inc., provides a comprehensive
review of the pigments and dyes markets,
impact of the global recession on the market, current market trends, key growth
drivers, recent product introductions, recent industry activity, and proles of
major/niche global as well as regional
market participants. The report provides
annual sales estimates and projections for
pigments and dyes market for the years
2009 through 2017, in both value as well
as volume terms, for the following geographic markets: US, Canada, Japan, Europe, Asia-Pacic, Latin America, and
Rest of World. Key product segments and
sub-segments analyzed include - Inorganic
Pigments (Titanium Dioxide, Iron Oxides
and Others), Organic Pigments, and Dyes
(Acid Dyes, Basic Dyes, Direct Dyes, Disperse Dyes, Fiber Reactive Dyes, Vat Dyes,
Fluorescent Brighteners and Others). Also,
a six-year (2003-2008) historic analysis is
provided for additional perspective.
BRIC paints and varnishes

market valued at $29bn
The paints and varnishes market in the
BRIC (Brazil, Russia, India and China)
countries was valued over US$29 billion
in 2011, representing an increase of 56.3
percent from the value recorded in 2007,
according to a new report released by Reportlinker.com. The market recorded positive annual growth rates every year
during the review period (2007-2011),
apart from in 2009 when it declined by
3.2 percent due to the adverse impact of
the global economic crisis. Water-based
paints and varnishes accounted for the
largest share of the BRIC paints and varnishes market in 2011 with a market
share of 46.4 percent. The second largest
category in the market was solvent-based
paints and varnishes, which recorded a
market share of 26.6 percent. China was
the largest paints and varnishes market
among the BRIC countries during the review period. The Chinese paints and varwww.coatingsworld.com
nishes market grew rapidly and recorded

a CAGR of 16.90 percent during the review period.
The BRIC countries have played a major
role in the growth of the paints and coatings market during the review period, as
population growth, rapid urbanization, increasing disposable income and focus on
nuclear or smaller families have all combined to considerably raise demand for residential construction.
Global sporting events such as the 2014
FIFA World Cup and the 2016 Olympic
Games in Rio de Janeiro will require substantial construction activity in infrastructure, commercial and residential sectors
over the forecast period which will stimulate growth for paints and varnishes.
Brazil is undergoing an extensive period of reconstruction, with plans to complete 12,265 infrastructure projects
throughout the country by the end of
2016. An investment of US$800 billion
for infrastructure spending is expected in
Brazil over the forecast period, which will
create a large demand for paints and varnishes in the country.
Russia is preparing to host major international events including the 2018 FIFA
World Cup, the 2014 Winter Olympic
Games in Sochi and the 2012 APEC Summit
in Vladivostok which will require substantial construction activity in infrastructure,
commercial, and residential sectors over the
forecast period which will stimulate the
growth for paints and varnishes.
The Indian government announced an
investment of US$514 billion (INR23.5 trillion) in its 11th ve-year plan, covering the
2007-2012 period. In addition, the government has increased infrastructure spending,
from seven percent of GDP to 10 percent,
which indicates the potential for increased
infrastructure construction activities that
could require paints and varnishes.
The level of construction activity in
China will increase due to increasing FDI,
rapid urbanization, ongoing industrialization, the expanding manufacturing sector
and government efforts to develop infrastructure. This will create demand for
paints and varnishes in China, enabling the
countrys paints and varnishes market to
achieve a CAGR of 12.91% percent over
the forecast period. CW
July 2012
New Products
Benjamin Moores Fresh Start Primer and

Color Samples have new look
were packaged in two-ounce jars. Because
it was pre-mixed paint, the range of colors offered was limited to only a couple
hundred. With the Benjamin Moore
palette now exceeding more than 3,500
hues, the pint standard for Color Samples
was adopted, and it is an amount that ensures every possible color can be made
available for trial and review. As for the
labeling, the artwork features a cheery,
multi-colored swirl that telegraphs a fun
experience inside each can.
AkzoNobel Powder Coatings

launch Interpon D2000
Brilliance
Benjamin Moore's new look for its Color Samples and Fresh Start cans.
Benjamin Moore has given a makeover

look to two brand staples on its retailers shelvesFresh Start Primer and
Color Samples.
Whats in the cans is unchanged, said
Chris Connelly, director of product development. The changes made are purely
cosmetic, on the labeling, and incorporated to more accurately dene the products and update the visual presentation of
the packaging.
Fresh Start, Benjamin Moores primer,
has undergone a graphic redo that includes
a clearer denition of what each product in
this 10-SKU line does. For instance, what
formerly was Superior Primer is now High
Hiding All Purpose Primer.
With just this slight tweaking, were
now communicating the true benet of this
product and helping the retailer help his or
her customer understand what differentiates it from other options, said Connelly.
Key attributes of the product are
called out front-and-center on the label,
whereas they previously were relegated
to a side panel.
As for the Color Samples, the change is
signicant. When Benjamin Moore introduced this concept in 2004, the samples
26 | Coatings World
A new generation of bright metallic

sparkle paints has been launched by AkzoNobel, the worlds leading architectural
powder coating supplier. Five new shades
have been added to the Interpon D Brilliance range of AkzoNobel, and the total
range has been upgraded to a higher
weather-resistant technology.
Now comprising 11 shades, Interpon
D Brilliance is a single-coat high-quality
bright metallic appearance powder coating suitable for all architectural aluminum uses, as well as garden and street
furniture.
The original Interpon D Brilliance,
available in six silver metallic shades and
launched in 2010, was already a big hit
with speciers said Russell Deane, global
segment manager with AkzoNobel Powder
Coatings.They have chosen it for high-visibility important locations such as Arsenals
Emirates Stadium in London, UK, and the
Guangzhou Taikoo Plaza in China.
Interpon D Brilliance now provides a
single coat bright metallic which is more
efcient than a two-coat powder alternative, brighter and more durable than the
previous single coat Brilliance powder alternative, and greener than the liquid
paint option the company said.
Originally introduced as part of the
global Interpon D1000 range, Interpon D
Brilliance has now been upgraded to the
July 2012
Henkel launches Loctite

Polyseamseal Painters Caulk
Loctite Polyseamseal Painters Caulk is a
new latex sealant designed for interior applications. It is a 100 percent acrylic-based
caulk that seals out air, moisture, dirt and
dust, and accepts minimal joint movement
said the company. It can be painted over
with oil or acrylic paints within one-hour.
Clean-up can be performed with soap and
water. Loctite Polyseamseal Painters
Caulk is recommended for interior use to
seal cracks and gaps that are found
around doors, baseboards, walls, molding,
windows and wall joints; less-demanding
outdoor projects; and it bonds to wood,
drywall, plaster, metals, brick, concrete,
masonry and painted surfaces.
Tennant Company launches soy

plant-based urethane coatings
Tennant Company has introduced urethane oor coatings that are 50 percent
soy plant-based and specically designed
for manufacturing, industrial and warehousing facilities. Eco-ITS coatings are
bio-based urethane oor coverings made
using a 95 percent plant-based BiOH
polyol supplied under an exclusive agreement with Cargill. Tennants Eco-ITS,
which protects oors and offers a sustainable coating application that improves
productivity and minimizes shutdowns,
offers durability, low VOCs with just 21
g/L (clear) and 23-46 g/L (color), and
LEED credit availability.
AkzoNobel Aerospace Coatings

introduces Dab2Fix
AkzoNobel Aerospace Coatings has introduced a new tool designed for fast retouches to aircraft interiorsthe Dab2Fix
paint application system. This touch-up
July 2012
tool allows a controlled application to interior surfaces, correcting surface damage

in a simple and highly effective way said the
company. The sponge applicator ensures
small areas can receive a touch up repair to
maintain the overall appearance of the aircraft interior. Easily resealed, Dab2Fix can
be reused numerous times, is highly efcient
and minimizes waste. This environmentally
friendly touch-up concept is ideal for the
application of Aerone 8250 Topcoat, offering an all round reliable, fast drying
touch-up system to maintain appearance of
aircraft internal surfaces.
AkzoNobel Aerospace Coatings Dab2Fix

paint application system.
Vermont Natural Coatings uses

whey technology to develop
wooden sports floorings
Vermont Natural Coatings, the Hardwick,
Vt., company using patented whey technology to create safe, durable wood nishes, has introduced an alternative nish
for gymnasium and racquet court oors
that contains no harmful chemicals, is
odor neutral and enables oors to be renished in as little as a day. Vermont Natural Coatings MVP Sport Floor Finish has
been certied by the Maple Flooring Manufacturers Association as meeting its rigorous standards for gym oor nishes.
The high performance, low VOC
(volatile organic compounds) nish was
introduced at the National Wood Flooring Association trade show at Orlandos
Gaylord Convention Center.
Vermont Natural Coatings wood finish utilizes whey protein, a by-product of
cheese making in a proprietary PolyWhey formula that displaces toxic components traditionally found in wood
finishes, such as benzene and formaldehyde. The companys products have been
named a Top 10 Green Product and are
available in 300 stores across

the United States and Canada.
New Products
Interpon D2000 family. Interpon D2000

is a series of superdurable products with
ve times greater weatherability than Interpon D1000 when tested in Florida, the
industry standard test location said the
company. Speciers previously chose liquid coatings when such a bright appearance was needed, as there was no powder
alternative. This upgrade gives speciers
the opportunity to choose the environmentally sound option in powder form.
Dunn-Edwards
introduces new and improved
EZ-Prime Premium Exterior
Wood Primer
Dunn-Edwards has improved its EZ-Prime
Premium Exterior Wood Primer, an exterior acrylic primer touted for its adhesion,
hide, enamel holdout and tannin stain resistance on woods that are subject to stain
bleeding. The new and improved EZ-Prime
Premium still provides adhesion to wood,
and now its tannin stain resistance is improved, making it an ideal primer for
woods such as redwood, cedar, T1-11 siding, exterior plywood, doors, windows,
trim and fences the company said. The
resin used in its formulation provides better tannin stain resistance by either blocking out or locking in the tannins present in
the wood so that it does not bleed through
to the nish coats. EZ-Prime Premium is
eco-friendly, ethylene glycol (EG)-free and
produced in the companys LEED Goldcertied paint manufacturing plant. EZPrime Premium is ultra-low VOC at 50
grams per liter, and has very low odor both
during and after application.
NOF Metal Coatings Group

launches Geokote
NOF Metal Coatings Group has unveiled
Geokote, a new range of high-performance topcoats. With the aim of expanding its Plus and Dacrolub range of
topcoats, NOF Metal Coatings Group
launched the new line and like the other
topcoats, Geokote is applied onto Geomet
321 or 500 zinc ake coatings, enabling
the increase, with a very thin layer, of the
anticorrosion performance of coated parts
the company said.
Metallic parts used in the automotive,
heavy trucks, railway and windpower industries among others are used in very different environments. The aim with
Geokote is to offer new corrosion protection properties such as the resistance to
chemicals or repetitive abrasion. The company said Geokotes chemical composition enables it particularly to resist
substances that are very aggressive such as
those contained in brake uids.
Coatings World | 27
New Products
NOFs new range of Geokote coatings provide optimal corrosion protection.
MGI Coutier, a manufacturer of door

check straps for the automotive industry,
parts that are highly stressed, wanted to
develop a very high performing anticorrosion solution, and in the end relied on
two solutions: the application of Geomet
321 Grade A coating and a clear or black
Geokote topcoat.
We wanted a new coating combining
both strong corrosion and mechanical resistance, said Sbastien Leclerc, project
manager at MGI Coutier.The Geomet 321
zinc ake coating with a Geokote topcoat
provides us with the compromise sought regarding the preservation of the corrosion
performance after the numerous mechanical
stresses exerted on parts. From the tests performed, we have selected two options: a
black topcoat and a clear topcoat.
NOF said the Geokote topcoat is also
particularly well adapted for manufacturers and users of fasteners (screws, nuts,
tightening clips, etc.) by providing them
optimal strength and mountability properties. It enables among other properties
the ability to avoid the stick-slip effect
when tightening.
The range of Geokote topcoats is available worldwide and can be used with dip
or spray processes on the lines of NOFs
global applicators network.
New Spies Hecker Permasolid

2.1 Surfacer 5157
Spies Hecker has introduced Permasolid
2.1 Surfacer 5157 is a 2K acrylic urethane
with low VOC levels and is designed for
use with both waterborne and solventborne base coats.
28 | Coatings World
Permasolid 2.1 Surfacer 5157 is ideal

for renishers because of ease of application and increased productivity the company said. Spraying requires two to four
coats and ash-off time is ve to 10 minutes between coats. Its leveling properties
means less sanding is required.
Permasolid 2.1 Surfacer 5157 gives
shops a low VOC, productive surfacer
that will help increase productivity and
improve nal results, said Debbie Curry,
product manager, North America. This
new surfacer is not only fast and easy to
spray, it also provides good absorption of
overspray and exceptional feather edge
capabilities, enabling technicians to
achieve optimal nal results.
Permasolid 2.1 Surfacer 5157 is available in white and dark gray.
Based in Cologne, Germany, Spies
Hecker is one of the worlds leading manufacturers of renishing paints.
Permasolid 2.1 Sufacer 5157
Dunn-Edwards improves
Suprema interior flat and
velvet paint
Dunn-Edwards has improved its Suprema
product line. The Flat and Velvet nish levels (10 and 20) now provide better hide,
burnish resistance and touch up that will go
a long way to ensure that painting professionals can provide the best possible interior paint for their clients homes the
company said. The high quality resins in its
formulation provide better scrub resistance
by creating a harder lm. Suprema has excellent ow and leveling because it uses a
special thickening agent that interacts better
with the resin particles to allow the paint
lm to ow better. This ensures a smooth,
even nish. Suprema is eco-friendly, ethylene glycol (EG)-free and produced in the
nations only LEED Gold-Certied paint

manufacturing plant. Suprema is ultra-low
VOC at 50 grams per liter, and has very low
odor both during and after application. The
improved Suprema Flat and Velvet are now
available in Dunn-Edwards stores.
PPG launches new CRE Series

primers
PPG Commercial Coatings has introduced
an enhanced version of its CRE Series corrosion-resistant epoxy primers. The new
primers replace all versions of the CRE
products currently sold in North America.
The CRE-X21 Series primers provide a
range of performance features that include
improved chemical resistance, enhanced
corrosion protection, a broad 96-hour recoat window, and excellent adhesion to
galvanized, galvaneal and stainless steel as
well as to current compatible substrates.
Also, with a 2.1 lbs/gal blended VOC, the
new series meets current regulations in the
U.S. and Canada in PPG target markets.
This series of greatly improved
primers is the result of new raw material
technology we are utilizing at PPG, said
Steve Podlas, marketing manager for PPG
Commercial Coatings. We have completely redesigned both sides of the
primer/hardener package in making the
improvements.
According to Podlas, the CRE-X21 Series primers offer higher lm build capabilities and excellent sag resistance. The ll
properties make the primers an ideal choice
for application over sandblasted proles.
The primers also provide a smoother appearance allowing for a better nish appearance after the topcoat is applied.
The CRE-X21 Series primers are offered
in three standard colorsblack, gray and
whitein addition to a tintable version.
They are intended for use on trailers, cranes,
service bodies, cryogenic equipment, and a
variety of other manufactured items. The
primers can be applied using conventional
equipment, pressure pots, airless, air-assisted
airless, or electrostatic spray equipment.
Chesapeake Bay Coatings

introduces Devran 224HS
epoxy coating for industrial
applications
Baltimore, Md.-based coatings manufacJuly 2012
global links for coatings professionals
The Coatings Group Events

www.coatingsgroup.com
Asia Pacific Coatings Show 2012
Balai Sidang Jakarta Convention Centre,
Indonesia
19 - 20 September 2012
NACC
NORTH AFRICAN COATINGS CONGRESS
North African Coatings Congress 2012

Hyatt Regency Hotel, Casablanca, Morocco
17 18 October 2012
Middle East Coatings Show 2013
Cairo International Convention and Exhibition
Centre, Egypt
26 28 February 2013
Asia Coatings Congress 2013

Windsor Plaza Hotel, Ho Chi Minh City,
Vietnam
14 15 May 2013
Latin American Coatings Show 2013
World Trade Centre, Mexico
17 18 July 2013
3
Asia Pacific Coatings Show 2013

BITEC, Bangkok, Thailand
12 13 September 2013
3
Middle East Coatings Show 2014

Dubai International Convention & Exhibition
Centre, UAE
8 10 April 2014
4
For up-to-date information on any of the above events,

please contact the Coatings Group
Tel: +44 (0)1737 855021 Email: coatingsgroup@quartzltd.com
or visit our Website: www.coatingsgroup.com
New Products
turer Chesapeake Bay Coating

has recently introduced several
new high performance steel coating products to their product cat-
alogue. One of the latest steel coating solutions that the company has added to
their in-house inventory is the Devran
224HS high solids epoxy coating product.
New Loctite instant adhesives built to take

the heat
Loctite instant adhesives for industrial applications already encompass
a broad range of different categories, such as light-curing, low-bloom,
impact and shock resistant, as well as toughened products for flexible
bond lines. Loctite instant adhesives are also extensively used for joining difficult-to-bond plastics, for gap-filling applications and in medical
devices. Now, with Loctite 401, 406 and 454, three products with an
enhanced formulation have been launched onto the market, capable
of withstanding service temperatures of up to 120 C.
All three products have seen their formulation improved and are
now temperature resistant up to 120 C without any adverse effect
whatsoever on overall performance which means these Loctite instant adhesives are suitable for even more applications. Loctite 401,
406 and 454 can fixture almost any material in less than five seconds.
They are exceptionally reliable and safe to use and now they can
withstand higher temperatures than ever before.
They can be readily integrated in all kinds of production processes
or used in the workshop, invariably contributing to both efficiency improvements and savings in cost. These products are available in various
viscosities to suit individual user applications, and there is also a comprehensive range of dispensing equipment available.
This solution has been designed as a coating for structural steel, piping, tanks and
equipment in chemical, fertilizer and
power plants among other applications.
instant adhesives Loctite 406 and Loctite 454 can likewise withstand elevated temperatures of up to 120 C. Loctite 406 is particularly suited
to the bonding of rubber, plastics and elastomers. Following surface
treatment of with the polyolefin primer Loctite 770, even substrates
made from polyethylene, polypropylene and polytetrafluoroethylene
(PTFE) can adhesive-bonded. This clear, transparent product reaches its
initial fixture strength within two to ten seconds.
The multi-purpose instant bonding gel
Loctite 454 is a general-purpose instant bonding gel that does not drip,
making it ideal for applications on vertical and overhead surfaces. It
will bond paper, wood, cork, foam, leather, cardboard, metals and plastics.
Until now its service temperature lay between 40 C and +80 C.
Now, with the improved formulation of Loctite 454, service temperatures of up to 120 C are likewise possible, which means a huge expansion in the range of applications for which the gel is suitable, not
to mention the boost in confidence that naturally occurs where the
service temperatures are at or around the previous limit of 80 C.
Quick and easy production upgrades
Customers can continue using their already installed dispensing
equipment to apply the new adhesives. Conversions take no time at
all as the product containers are unchanged. Consequently, new applications can also be implemented with all three products without
problem.
Loctite 401 and Loctite 406 are available in 20 gram, 50 gram and
500 gram bottles, while Loctite 454 instant adhesive gel is sold in tubes
of 3, 20 and 300 grams.
New fields of application for Loctites proven instant adhesives

New applications for this improved product range can be found, for instance, in the electronics industry, e.g. for bonding components installed in generators and storage batteries. In electric motors and
loudspeakers too, the number of uses for these enhanced Loctite adhesives has been extended. And also in washing machines and tumble dryers, in heating elements and
lighting equipment, the upgraded product line should
soon find itself increasing in popularity.
Some interesting applications for these Loctite instant adhesives are shown in a video on the website:
www.loctite-instantadhesives.com.
New product capabilities
Loctite 401 is the all-purpose instant adhesive. It is
as suitable for rubber, plastics and metals as it is to
bonding porous materials such as wood, paper, cork
or leather. It is also ideal on smooth, acidic substrates,
for example galvanized or chromated components. In
less than five seconds, this clear adhesive reaches its
initial fixture strength, enabling any temporary clamping or securing means to be removed from the mating
components.
Offering similarly improved formulations, the new
Ideal for bonding jobs in the engine compartment: new Loctite 401.
30 | Coatings World
July 2012
Biocoat adds three successors

to its HydroSleek hydrophilic
coatings for medical devices
Biocoat, Inc., maker of lubricious Hydak
hydrophilic coatings introduced three new
hydrophilic coatings for medical devices
to its lineup. HydroSleek2 is the new successor to the original HydroSleek lubricious coating, with improved processing
and biocompatibility. The HydroSleek Kit
is another variation on the HydroSleek
coating, which allows the product to be
stored and transported under a wider
array of conditions. The Hydak T-040 Kit
is a remake of Hydak L-110, also allowing for wider availability to Asian and European markets. All of these coatings are
based on high molecular weight
hyaluronic acid (HA). This technology has
applications among a range of elds including ophthalmology, urology, cardiology, endoscopy, and neurovascular.
July 2012
HydroSleek coatings have overcome the

trade off between lubricity and durability
seen in cross-linked coatings. Additionally,
HydroSleek involves a heat-cure process
so both ID and OD may be coated without the concerns surrounding UV curing.
These new products will act as Biocoats
front line solution to medical device rms
seeking to reduce surface friction for their
devices the company said.
Sto Corp. introduces The

Architectural Color Collection
The Architectural Color Collection from
Sto Corp. is a selection of 300 new colors
with a timeless architectural feel. Developed specically for facades, this palette
features a range of warm hues, carefully
selected to relate to specic coatings and
wall systems. The coordinated color families and formulations were designed to be
very functional in providing added technical enhancements to the StoColor System,
as well as complimenting those warmer
shades of the StoColor System fan-deck.
This new addition supplements the companys already extensive color offering,
bringing the total of standard colors from
Sto to 1100. The new collection features:
300 natural colors; integration of six
shades of white; three grey scales with 21
carefully matched shades; some of todays
most popular colors, based on global demand; and an increase in yellow, orange
and red families.
Dur-A-Flex Launches New

Decorative Flooring Systems
Dur-A-Flex, Inc., a manufacturer of commercial, industrial and institutional seam-
New Products
Devran 224HS is a high performance

multi-purpose, two-component chemically-cured epoxy semi-glass coating designed for use on properly prepared steel
and masonry surfaces. The company said
many of its clients have found the product to be the ideal solution for coatings
within correctional facilities, schools and
commercial areas and restaurant kitchens
where high performance is mandated by
federal legislation.
As one of the leading providers of
coatings to the federal government,
Chesapeake Bay Coatings has a long history in meeting the set stands of governmental agencies for the production of
coatings solutions for the military.
less, resinous ooring, has introduced Mica-Flex E and MicaFlex M, as the newest in their
lineup of decorative ooring systems. The new Mica-Flex systems utilize
Dur-A-Flexs proven epoxy and methyl
methacrylate (MMA) resins in combination with the unique look of natural mica
akes. Mica-Flex E is a one-sixteenth-inch
epoxy-based broadcast system nished
with Dur-A-Flexs hard-wearing Armor
Top urethane topcoat. Mica-Flex M is a
one-sixteenth-inch all MMA broadcast
system. With a natural, metallic luster, the
Mica-Flake systems UV stability ensures
consistent color for the life of the oor.
Both systems are available in six standard
colors and three blends of micro and
macro sizes.
Industrial Nanotech introduces

Nansulate Diamond fast-cure
protective coatings
Industrial Nanotech, Inc., has launched a
new product in their industrial line, Nansulate Diamond. The product is a fast-cure
high heat industrial insulation and corrosion prevention coating that provides energy savings and personnel protection for
equipment surfaces up to 400 degrees
Farenheit. The product offers thermal insulation, energy savings, corrosion prevention, and resistance to moisture and
weathering and offers a faster curing time
and non-slip surface the company said. It
has also proven successful in trials on industrial equipment with a major international automotive manufacturer said the
company. CW
Coatings World | 31
International Coatings Scene
Europe
Coatings Producers Feel The

Weight Of TiO2 Price Hikes
by Sean Milmo
European Correspondent
milmocw@rodpub.com
Sachtlebens
takeover of crenox
shakes up TiO2
market.
32 | Coatings World
espite the booming prots of TiO2 producers in Europe, they still want to diversify their portfolio into speciality
pigments to ensure higher prot margins in the
long-term.
This switch into specialities is causing concern among Europes coatings producers at a
time when they have to struggle with rising
TiO2 prices due to current imbalances between
supply and demand for the pigment.
These anxieties have been heightened after
the announcement by the German-based TiO2
producer Sachtleben Chemie that it is taking
over crenox, another German TiO2 producer. It
was placed in administration three years ago
when Tronox, its U.S.-based parent, led for
Chapter 11 bankruptcy protection.

Sachtleben, a joint venture between Rockwood Holdings of the U.S. and Kemira of Finland, is primarily a speciality TiO2 producer
with around 240,000 metric tons of annual capacity at two plants in Duisburg, Germany, and
Pori, Finland.
Crenox has a 107,000 tons a year plant at
Krefeld so its acquisition will considerably
strengthen Sachtlebens position in the European
TiO2 market, in which the other main players
are DuPont, Cristal, Huntsman, and Kronos.
However crenox is primarily a commoditytype TiO2 producer whose main outlet is the coatings market. Furthermore both Sachtleben and
crenox use the sulphate process, which is particularly suitable for the production of specialities.
The acquisition could result in a further decrease in production capacity available for
commodity-priced TiO2 for coatings at a time
when supply has not been keeping up with demand. Consequently prices for the pigment
have risen by around 50 percent since early
last year with analysts predicting further rises
in the second half of 2012.
TiO2 capacity in Europe has been under pressure since a steep drop in demand in the aftermath of the nancial crisis in 2008 led to the
closure of some uneconomic plants in the region.
Producers of the pigment have reported that they
have been sold out over the last two years.
There have been small recent increases in capacity due to debottlenecking. But there appears
to be little prospect of entirely new capacity
being built in Europe over the next several years.
Even with the steep rises in TiO2 prices over
the last two years, which has pushed up operating margins to around 30 percent, producers are
wary about investing large sums in new plants.
There are signs that TiO2 prices are beginning to atten out in the wake of a slow-down
in economic growth in Europe, with some large
economies going into double-dip recessions.
Then the producers themselves face a
squeeze on their margins from rising costs in
their raw materials. Suppliers of titanium-containing ores like ilmenite have been pushing
through steep price rises in the wake of shortages following a lack of investment in mining
July 2012
Europe
facilities. They want to take advantage of

the high TiO2 prices to make up for a
lengthy period of low profitability.
TiO2 producers perceive specialities as
having more enduring margins because of
their added value and the opportunities
they provide to exploit niche segments.
Europe is particularly suitable for
making speciality TiO2 because of the
predominance of the sulphate as opposed
to the chloride process for the production
of the pigment in the region.
The sulphate process, which accounts
for around two-thirds of the regions TiO2
annual capacity of about 1.5 million tons,
produces the pigment in both the rutile
and anatase chrystal forms, with the latter being preferable for coatings and
anatase for specialities like cosmetics, personal care products, foods and pharmaceutical excipients. The chloride process
produces only the rutile form.
Sachtleben, which became a joint venture four years ago with Rockwood having the majority ownership, makes TiO2
for textiles, packaging lms and inks,
pharmaceuticals, cosmetics and food, liquid chromatography as well as the major
uses of TiO2coatings, plastics and
paper. But even for these three sectors it
makes mainly high-grade specialty grades.
Last year Rockwood reported that its
titanium dioxide business comprising
Sachtleben recorded a 23 percent increase
in sales to $930 million with a 99 percent
rise in earning before interest, tax, depreciation and amortisation (EBITDA) to
$258 millionequivalent to a margin of
28 percent.
Crenox, which has annual sales of
around 170 million ($217 million) with
staff of 550 all of whom will be retained
after the merger, says that it does not expect any objections from the competition
authorities to the takeover because the
two entities operate in different sectors of
TiO2 market.
At the moment 50-60 percent of our
output goes into coatings, 25 percent plastics and the rest to paper production and
specialities, such as catalysts for vehicle
exhaust and chemicals and petrochemicals
production, said Berendt Koehler,
crenoxs marketing director.
Specialities are appealing to a sulphate
July 2012
TiO2 producer because of their margins,

Koehler said. But a lot depends on demand. The volumes of speciality grades are
pretty small. On the other hand there are
segments where there is little competition.
Sachtleben now plans to optimize production between its three plants in order
to exploit market openings. The addition
of the crenox unit provides us with a nancially attractive capacity expansion to
meet the growing needs of customers in all
market segments, said Vernon Sumner,
Sachtlebens chief executive.
Besides offering opportunities to expand its specialities portfolio it would give
Sachtleben scope to establish closer ties
with coatings producers.
It will help us grow in sectors like
coatings which has not been possible in
the past because we have not had enough
production capacity, said Axel Markens,
Sachtlebens head of communications.
But we wont be changing our strategy.
We are still not big enough to compete in
a commodity mass market. We will focus

on specialities in coatings like those with
functional properties derived from high
TiO2 grades.
Sachtleben, which started business in
1878 as a barium sulphate producer for the
coatings industry, already works closely
with coatings producers in developing formulations using its barium sulphate and
zinc sulphide as extenders or llers for TiO2.
It has recently increased its capacity at
Duisburg for barium sulphate and zinc
sulphide by 15 percent to 100,000 tons a
year. We are helping coatings companies
to reduce TiO2 consumption without sacricing quality, said Markens.
There is mounting evidence that coatings producers in Europe are reducing the
use of TiO2 in their formulations by at
least a few percentage points because of
the rising cost of the pigment. This may
help to offset the impact of reductions in
TiO2 output for coatings due to moves
into specialities. CW
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Coatings World | 33
Latin America
Mexico's Auto Market A Runaway

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
exicos ever-expanding automotive
market is setting new production
records as international OEM investors pour more money into the country. Mexico is able to compete with China, given close
proximity and cultural ties to the United States, so
supply chain investments also are on the rise. As a
result, some U.S. cities, like San Antonio, Texas,
are positioning themselves as distribution and
management hubs servicing Mexicos transportation arteries into automotive production centers.
Mexicos production of cars and light trucks
hit a record high over the rst ve months of
this year at 1.15 million units, up 12.5 percent
over the prior year period, according to Asociacion Mexicana de la Industria Automotriz
(AMIA), the national automobile industry association. Exports of 946,000 vehicles were up
13.7 percent in the same comparison. And domestic sales were up 17 percent to 80,000 vehicles in May, compared to May 2011.
The top ve global automotive paint suppliers
to Mexicos automotive industryDuPont, BASF,
PPG, AkzoNobel, and Sherwin-Williams, according to a new sector study by ReportsnReports
will be able to add sales volume by sectoral
expansion as well as competition. Mexico, which
is already the fth-largest vehicle exporter and the
eighth-largest producer in the world, is poised to
move up in global automotive rankings.
Among new OEM investments, Nissan announced plans to invest up to $2 billion for a new
manufacturing complex at Aguascalientes, in
Aguascalientes state, in central Mexico. When the
plant opens next year, Nissan will have a one million auto production capacity in Mexico, and will
be the largest OEM in the county. Honda is now
building a new $800 million plant in Celaya, Guanajuato state, also in central Mexico.
Ford also will invest $1.3 billion in its Hermosillo, Sonora state plant in the northwest.
Similarly, Volkswagens Audi unit announced in
May that it will invest about 1 billion in a new
Growth has OEMs

ramping up
investments in a
major way.
34 | Coatings World
SUV plant in Mexico, with a production start in

2016. And Chrysler is expanding its Saltillo,
Coahuila state location in the northeast. Possible OEM investments include a $1 billion joint
deal between Nissan and Daimler to assemble
passenger vehicles for the domestic market and
for export to the U.S. and Canada, with a
startup as early as 2014.
Among parts suppliers, GKN Driveline announced the opening of its third forge in Celaya,
Guanajuato state, in central Mexico, with an investment of $11.5 million, with plans for cumulative investment of $100 million over a
three-year period. Germanys Hella also will invest $97 million in an Irapuato-based lighting
plant in Guanajuato state, with a 2013 start up.
And Denso Mexico plans to build a new plant in
Silao, Guanajuato state, at a cost of $57 million,
with a 2013 start up.
Such investment has U.S. cities at odds to attract supportive investment. One regional U.S.
initiative to attract funds is the Texas-Mexico
Automotive Supercluster initiative, spearheaded
by Texas Bexar County, which consists of the
states of Texas, Tamaulipas, Nuevo Leon,
Coahuila and San Luis Potosi. Texas is wellpositioned to benet from Mexicos growing
prominence, said Caroline Alexander, aconsultantat TIP Strategies, in Austin.
Assembly plants located in Texas can easily
source from suppliers in Northeastern Mexico.
Strong transportation linkages via the NAFTA
Superhighway and rail connections make this
possible. NAFTA as well as numerous foreign
trade zones and inland ports facilitate this crossborder sourcing, said Alexander, who co-authored a study for Bexar County, advocating
automotive investment linked to Mexico. CW
July 2012
Business Corner
Strategies & Analysis
Time To Revisit Value Migration

by Phil Phillips, PhD
Contributing Writer
phillips@chemarkconsulting.net
drian Slywotzky created a business
model that has lasted longer than its introduction in 1996 in the book, Value
Migration - How to Think Several Moves Ahead
of the Competition.
Slywotzky denes Value Migration, Marketing and Marketing Strategy, prior to discussing
the elements of Value Migration.
In marketing, he says, value migration is the
shifting of value-creating forces. Value migrates
from outmoded business models to business designs
that are better able to satisfy customers priorities.
Slywotzky defines Marketing Strategy as
the art of creating value for the customer. The
caveat here he says of creating value for the
customer, can only be done by offering a product or service that corresponds to customer
needs. Slywotzky made a statement that was
true in 1996 and has been proven even more
so in 2012. In a fast changing business environment, the factors that determine value are
constantly changing.
In the Slywotzky model there are three types
and three stages of Value:
Analyzing value
stages and types
of value.
Three Types of Value

Value ows between industries. Example:
from airlines to entertainment.
Value ows between companies. Example:
from Corel WordPerfect to Microsoft.
Value ows between business designs

within a company. Example: from IBM
mainframe computers to IBM PCs with
system integration.
Three Stages of Value
Value inow stage. Value is absorbed from
other companies or industries.
Value stability stage. Competitive equilibrium with stable market shares and stable
prot margins.
Value outow stage. Companies lose value
to other parts of the industry - reduced
prot margins - loss of market share - outow of talent and other resources.
In dealing with Value Migration in this article we will address only one type when considering the Three Stages of Value and that is
the way value flows between companies. Further, there are two key differentiators in a business: business technologies and business
design. An example of business design differentiator would be United Airlines and Southwest. In Table 1. we have the same industry
and same technology but two radically different business designs.
Another example of business design differentiation is the auto industry model comparing
the traditional U.S. industry to the Toyota success model seen in Table 2.
In the two business design examples above
the old models were forced to change their
model to something else to compete. Being
slow to change both United and Traditional
Auto suffered share loss to Southwest and Toy-
Table 1. United vs. Southwest

36 | Coatings World
July 2012
Strategies & Analysis
Table 2. Traditional Auto vs. Toyota
ota, respectively during this changeover

time gap.
Business technologies is another important differentiator and possible disruptor to
consider and its one that the paint and
coatings industry uses more often than we
do business design. In Chart 1: The Three
Stages of Value Shift, we took the Slywotzky Flow Chart and plugged in some of
the familiar technologies in the coatings and
adhesives industries.
Within this chart space we can see just
a few examples of Business Technologies
in our industry. When considering the
Chart 1: The Three Stages of Value Shift

July 2012
Business Corner
Value Inow sector to the left we can understand that successful technologies such
as ultra-thin, porosity lling, quick curing
semi-structural nano-coatings will initially
enjoy limited competition, high growth
and exceptionally high prots. This was
and is also the case for PPGs PowerPrime
2- Coat Auto E-Coat system that replaced
a signicant portion of the labor content
in some auto plants by, in many cases, displacing itself in the process.
We can also observe that E-Coat in
non-auto applications has shifted (right)
into the Value Stability sector but, is on
the far right portion. This shows that
competition is getting stronger, while
margins and market shares are stable for
the time being. Note that coil coatings
occupy a precarious position, teetering
on the edge of the Value Stability/ Value
Outflow sectors.
The Value Outow sector is where talent, resources, and customers leave at an accelerating rate. Such is the case for several
technologies. Powder coatings, one-coat ECoat and Auto Sealants are examples of
such technologies that are far into the mature range of the Life Cycle accompanied
by all the negative trappings
such as extremes in low margins, great numbers of competitors, slow to no growth,
and new technologies replacing them.
This Value Shift approach and other models
can be tools to quickly understand where you and
your competition ts within
the market spaces you covet
and more importantly, help
you see the dynamic potential shifts and movements
within it. By mapping out
the potential shifts, one can
then develop several strategies and sometimes tactics
that will both counter competitors and compliment
your own advancements.
Inquiries and questions
can be addressed to Phil
Phillips at Chemark Consulting, phillips@chemarkconsulting.net. CW
Coatings World | 37
IPaint
Protecting the P&C Industrys Intellectual Assets
Professional Strength Trade Secret Audits Part I
By Steve McDaniel, JD PhD;

Jon Hurt, PhD; & Beth McDaniel, JD
Technology Litigators
egardless of whether you have
conducted a DIY trade secret
audit (good idea) or not (not good
- asking for trouble), you should consider
nalizing your trade secret protection
with a professional third party audit.
Why? Because having your security and
legal procedures in place is not the same
as putting them through the gauntlet of
full-on attacks to see if they hold together
and keep your valuables safe. Thats
where outside third party experts come
into give your systems a swift, hard
kick, or threeand tell you what weaknesses still need improvements.
There are two main goals of a professional audit. The rst is to insure your
procedures are strong enough to discourage and/or prevent a trade secret theft
under real world attacks, though foolproof or absolute security is not legally required; and the second is to use the
documentation of these procedures to
provide ammunition in court to quickly
and decisively stop any breach, i.e., get an
injunction, and recover damages.
During a professional audit, your physical and electronic security will be put under
the gun. From the outside looking in, for instance, hackers will test whether your systems rewalls and password protections
can be breached and whether condential
information such as customer lists and technology data can be obtained. Often commercial stores hire mystery shoppers to
evaluate the performance of sale personnel
and the quality of products. A trade secret
audit may also use a mystery shopper in
the form of a faux potential client, customer, vendor, or employee to evaluate security at places where trade secret
information may be utilized outside of a se-
38 | Coatings World
cured xed location, such as a trade show.

The mystery shopper would then try to obtain trade secret information from an employee while on the road, and again
report back on the strength of security.
But more importantly, the ability to
stop and/or catch thefts will be tested
from the inside of your business.
Part of this evaluation will check the
effectiveness of the coverage and monitoring of security cameras, entry and exit
checkpoints verication and documentation of security clearance, limitations
placed on access to documents and notebooks, including those in your trash disposal systems, or other secured items,
marking of documents as condential
or proprietary, security patrols, etc.
Unauthorized access to electronic information will also be tested, including electronic notices of authorized use. Further,
the legal restrictions placed on the employee or other person who may have access to trade secret information, as well as
training that such individuals undergo regarding these agreements, will be accessed. Your protocols for pre-screening
public disclosures of your technology
through publications, lectures, etc. will be
reviewed to ensure that trade secrets are
not inadvertently revealed.
One challenging aspect of a professional audit would be a careful comparison of your trade secret portfolio to your
patent portfolio. For a trade secret to
maintain its value, it must be secret. For a
patent to be valid, it must disclose publically after publication the best mode of
making and using an invention. A best
mode would be potentially prime trade
secret knowledge. So the conict between
the requirements of these two types of intellectual properties would require someone both knowledgeable in coatings
chemistry technology and the law. This
combined skill set will be used to determine if there has been an undesired revelation of trade secrets in your patent
portfolio, particularly in led but unpublished patent applications that would disclose trade secrets upon their publication,
and suggest options as how to proceed for
optimal intellectual property protection.
Such an evaluation would likely include in
depth interviews with your inventors,
trade secret creators, corporate counsel,
managers, and IT, security and human resources personnel to help delineate the
separation of your IP into the two categories, and honing your procedures for
keeping the two separate and secure.
Clearly auditing both types of assets will
also allow their application in determining your businesss value and enhancing
your balance sheet.
Though an open review of security
procedures will often identify weak areas
for improvement, a more stringent test
can be applied. A professional trade secret
audit may include a mystery employee
hired to work at a company to see if trade
secrets, whether access was given to the
employ or not, can be downloaded,
copied, emailed, obtained in conversation,
or otherwise removed from secure locations, and the effectiveness of the procedures in place to prevent or determine if a
security breach occurs. If someone suspects that a colleague has misappropriated
July 2012
Protecting the P&C Industrys Intellectual Assets
materials, who do they report their concerns to that person who would be in
charge of the investigation? Given the
technical nature of such trade secrets, the
mystery employee will be selected by
the audit rm to possess the necessary education and work experience to be placed
in a position where access to trade secrets
would be granted.
Once the audit is complete and improvements made, the security procedures in place and documentation of the
audit itself are evidence for use in court
of the reasonable efforts you use to
protect your trades secrets. Why is this of
value to you? When the dark day occurs
that you run to court to prevent use of a
misappropriated trade secret, you will
need as much evidence as possible preprepared for immediate use in arguing
that preliminary injunction to stop the
thiefs use of it that day is appropriate to
protect your interests. The case you make
for this type of suit is usually built on circumstantial rather than direct proof of
misappropriation. And, obtaining a preliminary injunction is generally considered by courts as extraordinary relief
which means the burden is on you, the
applicant/plaintiff, to convince the judge
in short order of: 1. the likelihood that
the applicant will prevail on the merits at
the final hearing; and 2. the extent to
which the plaintiffs are being irreparably
harmed by the conduct complained of.
From some past court cases, you must
first meet the burden of these two points
before the court considers other factors
used in issuing an injunction. Regarding
point one, remember, a trade secret must
be a secret, and all that evidence of secrecy protection will help in establishing
the quality of the case you will make at
the final hearing. And, when asking for
preliminary injunctive relief, an unexplained delay can fatally damage your
assertion of irreparable harm (criteria
2 above, and generally the most important), so spending a week to document
your secrecy procedures after the fact is
not a good plan.
The other criteria considered by the
court includes: 3. the extent to which the
defendants will suffer irreparable or
greater harm if the preliminary injuncJuly 2012
tion is issued; and 4. whether the injunction serves the public interest. Given that
injunctive relief may impose some pretty
stiff economic disruptions on the defendant, such as in the case of preventing a
[A]t the end of the

day, you dont want
to go to court. Its
too expensive! The
desirable outcome
from a professional
trade secret audit is
to put the FOG (the
fear of going to federal court) into the
hearts and minds of
those who have access to your proprietary information.
former employee from working for a
competitor or impoundment of materials that may demonstrate the trade secret, you need to be loaded for bear
when arguing on points 1 and 2 to outweigh the concerns of point 3. Keep in
mind that all these considerations are
useful in court when acting to prevent
just the threat of misappropriation, such
an accidental or mistaken disclosure
(e.g., disclosure that is not loudly public
and widely available, yet) that could lead
to use by a competitor, and you want to
stop the movement of trade secret information now before events go any further.
If a trade secret is inadvertently or intentionally disclosed, then it loses its
protection as a trade secret, forever. All
IPaint
these efforts to protect and document

your trade secrets provide evidence to
defend against counter-claims that you
were making an unjustified misappropriation claim.
Secrecy and the difficulty of discovery
may add to the trade secrets value
though the law in this area is shifting
somewhat. Compensatory monetary
damages generally are based on your
losses and/or gains by the thief during
the time the information was a protectable trade secret and the time the
thief used it to his competitive advantage. Alternatively, a court may assign a
reasonable royalty for use of your trade
secrets. Punitive damages may be issued
up to twice the compensatory damages
and reimbursement for attorneys fees
may occur depending upon a successful
showing of misappropriation that was
willful and malicious. Examples of
willful and malicious actions include
the defendant using what they are aware
might be or know to be a trade secret,
or obtaining and then transferring trade
secret information in violation of a confidentiality agreement after deciding not
to pursue a business opportunity with
you and not telling you (i.e., they string
you along and keep you talking about
your technology to rip you off). Again,
making sure that the protective steps described above to keep your trade secrets
under tight physical and contractual
control will provide evidence in court of
where a breach occurred, and whether
that misappropriation qualifies as willful and malicious.
But at the end of the day, you dont
want to go to court. Its too expensive!
The desirable outcome from a professional trade secret audit is to put the
FOG (the fear of going to federal court)
into the hearts and minds of those who
have access to your proprietary information. And that is where the protective
wall of paper comes ina series of contracts, non-disclosure agreements, exit
interview documents, etc. to discourage
any potential bad actors from walking
away with that which is not theirs. Next
month in Part II of this series, we will discuss how to review and build this protective wall of paper. CW
Coatings World | 39
Top Companies Report

nce again, Coatings World brings the industry The Top Companies Reportthe only truly global ranking of the top manufacturers of paints, coatings, adhesives, and sealants. Our editorial staff has spent
long hours researching the industry to provide you with the most accurate ranking of paint and coatings manufacturers operating in the global industry. Rankings are based on annual sales in U.S. dollars. For
companies based outside the U.S., sales are translated into U.S. dollars using exchange rates from the companys
scal closing date. For privately held companies who choose not to disclose sales gures, our staff interviews different industry sources coupled with our own research to come up with an accurate estimate of annual sales. All
told, we proled 85 companies in this report. All have sales of $100 million or more annually. Companies marked
with an asterisk in the ranking on the following page represent a Coatings World estimate. Bold companies are
those making their rst appearance as a Top Company.
Our Top Companies Report is intended to provide our readers with a snapshot of the industrys most inuential players. We hope you will come away with a clearer insight into the future of this truly global and always
evolving industry. Also be sure to check out the report at CoatingsWorld.com for more in depth proles of the
Top Companies. If you are a paint, coatings, adhesives or sealants manufacturer with sales of $100 million for
scal 2011 and would like to be included in our Top Companies Report, let me know and I will add your company to the online version. I look forward to hearing from you.
-Tim Wright
Editor
First Timers
Take-out Companies
35 Betek (Turkey): $402,000 million

65 Taiho Paint (China): $189,046 million
77 Kapci Coatings (Egypt): $143,000
84 PACHIN (Egypt): $119,300
Dyrup (Denmark): Acquired by PPG

Freeworld (South Africa): Acquired by Kansai
SSCP (South Korea): Acquired by AkzoNobel
Yips Chem. (China): Insufficient sales
2012 Top 20
01 AkzoNobel 02 PPG 03 Henkel 04 Sherwin-Williams 05 DuPont
06 BASF 07 Valspar 08 RPM 09 Kansai Paint 10 Sika
11 Nippon Paint 12 Jotun 13 Asian Paints 14 Comex 15 H.B. Fuller
16 Hempel 17 Masco 18 DAW 19 Beckers 20 Chugoku Marine Paints
40 | Coatings World
July 2012
2012 Top Companies

1. AkzoNobel (The Netherlands)
$14.577 billion
44. Kunsul (South Korea)
$308,878 million
2. PPG (USA)
$10.888 billion
45. TOA Group (Thailand)
$300,000 million*
3. Henkel (Germany)
$10.788 billion
46. CIN Group (Portugal)
$293,079 million
4. Sherwin-Williams (USA)
$7.326 billion
47. Shanghai Coatings (China)
$290,000 million*
5. DuPont (USA)
$4.281 billion
48. Dunn-Edwards (USA)
$285,000 million
6. BASF (Germany)
$3.956 billion
49. Flugger Group (Denmark)
$284,932 million
7. Valspar (USA)
$3.704 billion
50. Shinto (Japan)
$278,879 million
8. RPM (USA)
$3.381 billion
51. JW Ostendorf (Germany)
$265,000 million*
9. Kansai (Japan)
$3.250 billion
52. Yung Chi (Taiwan)
$260,400 million
10. Sika (Switzerland)
$2.837 billion
53. Tiger Coatings (Austria)
$260,000 million
11. Nippon (Japan)
$2.815 billion
54. Rock Paint (Japan)
$255,000 million*
12. Jotun (Norway)
$1.902 billion
55. Kelly-Moore (USA)
$250,000 million*
13. Asian Paints (India)
$1.830 billion
56. Kikusui Chemical (Japan)
$234,534 million
14. Comex (Mexico)
$1.600 billion
57. Pacific Paint Boysen (Philippines)
$230,000 million
15. HB Fuller (USA)
$1.557 billion
58. Renner Sayerlack (Brazil)
$225,000 million*
16. Hempel (Denmark)
$1.500 billion
59. Spraylat (USA)
$220,000 million*
17. Masco (USA)
$1.493 billion
60. Inver Spa (Italy)
$217,000 million
18. DAW (Germany)
$1.400 billion*
61. Tambour (Israel)
$215,000 million
19. Beckers (Sweden)
$1.200 billion*
62. FLH Group (Switzerland)
$213,542 million
20. Chugoku Marine Paints (Japan)
$1.185 billion
63. Grebe Group (Germany)
$200,000 million*
21. Materis (France)
$1.135 billion
64. Asahipen (Japan)
$192,000 million
22. SK Kaken (Japan)
$992,428 million
65. Taiho Paint (China)
$189,046 million
23. KCC (South Korea)
$899,545 million
66. Tohpe (Japan)
$189,000 million
24. Tikkurila (Finland)
$896,570 million
67. Industrias Titan (Spain)
$185,000 million*
25. Dai Nippon Toryo (Japan)
$889,826 million
68. Whitford Corp. (USA)
$175,000 million
26. Lord Corp. (USA)
$825,000 million*
69. ICA Group (Italy)
$170,000 million*
27. Shawcor (Canada)
$800,000 million
70. NOF Metal Coatings (France)
$167,140 million
28. DuluxGroup (Australia)
$767,589 million
71. Boero Group (Italy)
$166,834 million
29. Forbo (Switzerland)
$662,253 million
72. Natoco (Japan)
$165,330 million
30. Benjamin Moore (USA)
$550,000 million*
73. Yasar (Turkey)
$165,000 million*
31. Berger Paints (India)
$525,900 million
74. Chokwang (South Korea)
$151,757 million
32. National Paints (Jordan)
$493,269 million
75. Diamond Vogel (USA)
$150,000 million*
33. Helios (Slovenia)
$470,119 million
76. Russian Coatings (Russia)
$146,000 million
34. Nihon Tokushu (Japan)
$408,455 million*
77. Kapci Coatings (Egypt)
$143,000 million
35. Betek (Turkey)
$402,000 million
78. Quest Specialty Chemicals (USA)
$141,000 million
36. Ennis Traffic Solutions (USA)
$400,000 million*
79. Cloverdale Paint (Canada)
$135,000 million*
37. Samwha (South Korea)
$379,000 million
80. Atomix (Japan)
$133,237 million
38. 3M (USA)
$375,000 million*
81. Origin Electric (Japan)
$130,000 million*
39. Musashi (Japan)
$354,000 million
82. Empils (Russia)
$127,808 million
40. Noroo (South Korea)
$352,000 million
83. Tnemec (USA)
$125,000 million*
41. Teknos Group Oy (Finland)
$344,031 million
84. PACHIN (Egypt)
$119,300 million
42. Fujikura Kasei (Japan)
$326,000 million*
85. Ace Paint (USA)
$115,000 million*
43. Carpoly Chemical Group (China)
$325,000 million
July 2012
Coatings World | 41
2012 Top Companies
16
49
01
79
70
21 10 29
62
71
07
55
48
36
27
78
15 38
85 17
75
59
08 04 02
30
68
83
05
26
46
67
14
58
ALPHABETICAL LISTING
BERGER PAINTS - 31
DIAMOND VOGEL PAINTS - 75
H.B. FULLER - 15
BETEK - 35
DULUX GROUP - 28
HELIOS - 33
3M - 38
BOERO GROUP - 71
DUNN-EDWARDS - 48
HEMPEL - 16
ACE PAINT - 85
CARPOLY - 43
DUPONT - 05
HENKEL - 03
AKZONOBEL - 01
CHOKWANG - 74
EMPILS - 82
ICA GROUP - 69
ASAHIPEN - 64
CHUGOKU MARINE PAINT - 20
ENNIS TRAFFIC - 36
INDUSTRIAS TITAN - 67
ASIAN PAINTS - 13
CIN - 46
FLH GROUP - 62
INVER SPA - 60
ATOMIX - 80
CLOVERDALE PAINTS - 79
FLUGGER - 49
JOTUN - 12
BASF - 06
COMEX - 14
FORBO - 29
JW OSTENDORF - 51
BECKERS - 19
DAI NIPPON TORYO - 25
FUJIKURA KASEI - 42
KANSAI PAINT - 09
BENJAMIN MOORE - 30
DAW - 18
GREBE GROUP - 63
KAPCI COATINGS - 77
42 | Coatings World
July 2012
24 41
12
19
76
03
06
18
51
53
1 60
82
63
23
33
69
44
37 74
35
20 81
34
80
39
40
50
73
56
77
42
72
32
47
61
09
84
54
52
43
11
22 25
66 64
65
31
13
45
57
28
KCC - 23
NIPPON PAINT - 11
RUSSIAN COATINGS - 76
TEKNOS GROUP - 41
KELLY-MOORE - 55
NOF METAL COATINGS - 70
SAMWHA - 37
TIGER COATINGS - 53
KIKUSUI CHEMICAL - 56
NOROO - 40
SHANGHAI COATINGS - 47
TIKKURILA - 24
KUNSUL - 44
ORIGIN ELECTRIC - 81
SHAWCOR - 27
TNEMEC - 83
LORD CORP. - 26
PACHIN - 84
SHERWIN-WILLIAMS - 04
TOA GROUP - 45
MASCO - 17
PACIFIC PAINT - 57
SHINTO PAINT - 50
TOHPE - 66
MATERIS - 21
PPG - 02
SIKA - 10
VALSPAR - 07
MUSASHI - 39
QUEST SPECIALTY CHEM - 78
SK KAKEN - 22
WHITFORD - 68
NATIONAL PAINTS - 32
RENNER SAYERLACK - 58
SPRAYLAT - 59
YASAR - 73
NATOCO - 72
ROCK PAINT - 54
TAIHO PAINT - 65
YUNG CHI - 52
NIHON TOKUSHU - 34
RPM - 08
TAMBOUR - 61
July 2012
Coatings World | 43
Top Companies
01
2012
AkzoNobel N.V.
Amsterdam, the Netherlands
www.akzonobel.com
PUBLIC COMPANY
YEAR ESTABLISHED: 1994
REVENUE: $14.577 billion L (2010: 13bn)
MARKETS SERVED
Decorative paints
Marine and protective coatings
Auto and aerospace coatings
Industrial coatings
Powder coatings
Wood finishes and adhesives
KEY EXECUTIVES
Ton Bchner, chairman and CEO; Tex Gunning,
board member responsible for Decorative Paints; Leif
Darner board member responsible for Performance
Coatings. Decorative Paints managing directors:
Richard Stuckes, Europe; Bob Taylor, North America;
Jaap Kuiper, Latin America; Jeremy Rowe, East Asia
and Pacific; Amit Jain, India and South Asia; Lin
Liangqi, China and North Asia.
xcluding specialty chemicals operations, AkzoNobel, the

worlds largest maker of household paints, saw revenues
rise seven percent to $14.577bn in 2011.
The decorative paints business unit recorded revenues of
$7.376bn, which was up seven percent, with volumes up ve percent and price increases up three percent. Revenue in Asia and
the Americas showed double digit growth in 2011, mainly driven
by price increases and the new Walmart contract in the United
States. Demand declined in Europe, while growth rates achieved
in China and South East Asia outpaced market growth. However, the pace of market growth slowed down in these markets
in the second half of the year.
Revenue in the performance coatings unit, which includes
auto and aerospace coatings, powder coatings, marine and protective coatings, industrial coatings, and wood nishes and adhesives, saw 2011 revenue rise eight percent to $7.200bn,
supported by two percent volume growth, two percent growth
through acquisitions and ve percent rise in prices increases. Industrial coatings showed the largest
volume increase, driven by good performances in packaging and coil coatings, while wood nishes and
adhesives had lower volumes due to
weaker demand in the housing market.
In 2011 AkzoNobel made several
acquisitions and signicant investments. In decorative paints it entered
into a partnership in China with
Quangxi CAVA Titanium Industry Co.
Ton Bchner, former head of
Ltd. to help ensure supply of titanium
Sulzer AG, officially took over
dioxide (TiO2). In addition, it anthe helm as AkzoNobels chief
nounced the investment of $153mn in
executive on April 23, 2012.
a replacement manufacturing facility
in the North East of England.
In performance coatings, the acquisitions of coatings manufacturer Schramm Holding AG and the coatings business operated by Schramms largest shareholder, Korean company SSCP,
closed in early October.
The two deals made AkzoNobel a global leader in specialty plas-
44 | Coatings World
Performance coatings managing directors: Rob

Molenaar, marine and protective coatings; Jim Rees,
automotive and aerospace coatings; Conrad Keijzer,
industrial coatings; AB Ghosh, powder coatings;
John Wolff, wood finishes and adhesives.
tic coatings for mobile devices, laptops and TVs. They also enhanced
its position in the automotive industry with high-end, water-based
technology for plastic and metal and will enable it to bring color and
design to vehicle interiors. Signicantly, more than half the combined
revenues of Schramm and SSCP are in Asiaprimarily China, Korea,
Vietnam and Thailandoffering Akzo a major opportunity to boost
its industrial coatings activities, particularly in these regions.
Key deveopments 2011

Performance Coatings
Began supplying the rst mainstream passenger vehicle line
in the world to use a powder monocoat
Inaugurated new research laboratories for re protection
technology and powder resin polymer in Felling, UK
Acquired Schramm Holding AG and the coatings activities
operated by Schramms largest shareholder, Korean company
SSCP
Announced investment in new automotive and aerospace
coatings facility in Changzhou, China
Started up a new plant in Vietnam operated by the wood nishes and adhesives business
Opened a new powder coatings factory in Monterrey,
Mexico, and expanded a powder plant in Izmir, Turkey
Decorative Coatings
Launched the new global Dulux brand cluster identity
Merged three European decorative paints businesses into one
EMEA organization
Completion of Walmart paint program in the US
Opened and upgraded more than 720 stores in China
State-of-the-art manufacturing facility commissioned in
Hyderabad, India
Zero waste production plant launched in South East Asia
Coral conrmed as Brazils leading paint brand
Consolidated long-standing relationship in Canada with
major retailer RONA
July 2012
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Top Companies
02
2012
PPG Industries
Pittsburgh, Pennsylvania/USA
www.ppg.com
PUBLIC COMPANY
KEY EXECUTIVES
Charles Bunch, chairman and CEO; J. Rich
Alexander, executive vice president, global
architectural coatings and Asia Pacific region; Pierre-Marie De Leener, executive vice
president, aerospace, protective and marine
coatings, and automotive refinish, and Latin
America region; Michael Horton, president,
PPG Asia Pacific, and vice president, auto-

REVENUE: $10.888 billion L (2010: 9.863bn)
SEGMENT BREAKDOWN
Aerospace coatings
Architectural coatings
Automotive refinish
Protective and marine coatings
Automotive OEM coatings
Industrial coatings
motive refinish and architectural coaitngs,

Asia Pacific; Viktoras Sekmakas, senior vice
president, industrial coatings and president,
PPG Europe.
Packaging coatings
ales of PPG Industries three reportable coatings business segmentsPerformance Coatings, Industrial Coatings and Architectural Coatings EMEAcombined for $10.888bn in revenue
in 2011, up from $9.863bn the year before.
Performance Coatings, which includes aerospace, architectural coatings Americas and Asia Pacic, automotive renish, and
protective and marine coatings operations, reported a sales increase of $345 million, or eight percent, to $4.626bn in 2011.
Industrial Coatings, which includes automotive OEM coatings,
industrial coatings and packaging coatings operations, saw sales increase $450 million, or 12 percent compared to 2010, to $4.158bn.
Architectural Coatings-EMEA (Europe, Middle East and Africa)
sales increased $230 million, or 12 percent, to $2.104bn in 2011.
During the year PPG made several acquisitions that expand its
global footprint. First PPG purchased European coatings company
Dyrup A/S based in Copenhagen, Denmark, from its owner, Monberg & Thorsen, a public holding company, for $44 million. Dyrup,
a producer of architectural coatings and woodcare products, operates six manufacturing facilities throughout Europe, and its products are sold primarily in Denmark, France, Germany, Portugal,
Poland and Spain through professional and do-it-yourself channels.
PPG also purchased the coatings businesses of Colpisa
Colombiana de Pinturas and its afliate, Colpisa Equador, for
$38 million. Colpisa, based in Itagi, near Medellin, was founded
in 1973 and manufactures and distributes coatings for automotive OEM and renish, industrial and architectural coatings customers in Colombia and Ecuador.
PPG then acquired the business of Ducol Coatings South
Africa (PTY) Ltd., which has served as an importer and distributor of PPGs automotive renish products in South Africa since
2003. Ducol Coatings, based in Krugersdorp, northwest of Johannesburg, was formed in 1990 and has been active throughout
South Africa and in Namibia.
During the year PPG also created PPG Management (Shanghai) Co., Ltd. The new company, located in Shanghai, will act as
business headquarters for PPG in China.
China continues to experience rapid growth, and PPGs new
country headquarters in Shanghai will help facilitate its business
growth through the consolidation of China business and func46 | Coatings World
tional leaders together in the new location.

PPG rst invested in China in the 1980s and today operates
14 manufacturing plants and two research and development centers throughout China.
In another high growth market, PPG and Indias largest coatings company, Asian Paints, expanded a current 50-50 joint venture and created a second to accelerate growth of the companies
non-decorative coatings businesses in India.
San Jose Intl Airport first showcase for Duranar

powder coatings
The new Terminal B concourse at the Norman Y. Mineta San Jose International Airport in California is the first monumental architectural project constructed with Duranar powder coatings by PPG Industries
industrial coatings business. Duranar powder coatings are formulated by
PPG to provide the same longterm durability as Duranar liquid
coatings, but in an environmentally advanced, ultra-low-VOC
powder. They are based on the
same polyvinylidene fluoride
(PVDF) technology as liquid Duranar coatings. Duranar Regal
White powder coatings were
applied to a series of curved,
perforated metal panels that arc
over the main Terminal B structure. The coating was specified
by Fentress Architects, Denver,
Environmentally coatings featured
CO. Overly Manufacturing,
on new Terminal B concourse.
Greensburg, PA, was the metal
panel manufacturer and Spectrum Metal Finishing, Youngstown, OH,
was the PPG Certified Applicator. Terminal B covers more than 160,000
square feet and is designed to accommodate up to 8.5 million passengers a year. The project earned LEED Silver certification from the U.S.
Green Building Council (USGBC) in September 2010.
July 2012
2012
Top Companies
Henkel AG & Co. KGaA

Dusseldorf, Germany
www.henkel.com
PUBLIC COMPANY
KEY EXECUTIVES
Kasper Rorsted, chairman and CEO; Jan-Dirk
Auris, executive VP Adhesive Technologies
and member of the board. Senior VPs of Adhesive Technologies: Ramon Bacardit, Research; Julian Colquitt, North America,
General Industry; Jean Fayolle, Packaging Industry; Eric Holzbacher, Africa/Middle East,
Consumer and Building Industry; Paul Kirsch,

MARKETS SERVED
Adhesives
Sealants
03
Transportation and Metal Industry; Michael

Olosky, Asia Pacific; Matthias Schmidt, Financial Director; Alan Syzdek, Electronics Industry.
Special purpose coatings
enkels Adhesives Technologies business sector comprises

ve business units: Adhesives for Consumers, Craftsmen and
Building; Transport and Metal; General Industry; Packaging, Consumer Goods and Construction Adhesives; and Electronics.
Adhesives Technologies performed well in 2011, achieving sales

of $10.788bn. The sector serves a wide range of customers from
large, international corporations to small and medium-sized industrial businesses, craftsmen, DIYers and private home consumers.
In the transport and metal business Henkel formed a joint venture with BASF Coatings GmbH for the development of innovative
corrosion protection solutions for the automotive industry, which
went operational in 2011.
During the year Henkel also started construction for its 150,000
square-meter adhesives factory in Shanghai Chemical Industry Park.
The new facility will be the main adhesives manufacturing base in
China and the Asia-Pacic region. Upon completion, the new Henkel
factory will be the largest adhesives factory in the world with an estimated annual production of 428,000
tons the company
said.
The construction
of the new adhesives factory is part
of the companys
overall strategy to
expand its capacities in the growth
regions. Currently,
Ground breaking of the new adhesives factory
Henkel realizes 42
in Shanghai, China.
percent of its total
sales within the
emerging markets, and 53 percent of its employees are now working in those markets. The new state-of-the-art adhesives facility,
which is scheduled to begin production at the end of 2012, will enable Henkel to cope with the rapidly growing demand in China and
the Asia-Pacic region for its adhesives. The new factory will require a total xed asset investment of 50 million euros. Henkel also
plans to hire 600 employees to operate the new facility.
July 2012
This investment is in line with our priority to expand our business in the emerging markets, said Kasper Rorsted, Henkels CEO,
during the groundbreaking ceremony, China has been an important growth engine for Henkel, and we are condent that the plant
will greatly enhance Henkels growth potential in the country.
The new adhesives factory is also a result of the companys
efforts to further optimize its overall manufacturing activities
by concentrating on high-performance factories that will generate more signicant cost, productivity and efciency advantages.
As part of this initiative, Henkels new adhesives production facility in China will signicantly expand capacities for existing
and new technologies. These efforts have also been aligned to
make operations more environmentally compatible as the new
adhesives factory will set a high industry standard for its high
operational efciency, low energy and water consumption as
well as low carbon emissions.
Innovations 2011
Pattex 100%
Pattex 100% is based on Henkels patented Flextec Technology
and is 100 percent solvent-free. The product offers high adhesive
strength with easy usability and is universally suitable for projects
both in and around the house.
Aquence Co-Cure 900 Series
This award-winning, patented solution from Aquence combines
several surface-coating operations performed in paint shops, leading to savings in energy costs and reducing production complexity
for customers.
Loctite
Loctite offers the first range of labelfree anaerobic products covering all
applications from fastener locking to
thread and surface sealing.
Coatings World | 47
Top Companies
04
2012
The Sherwin-Williams Company

Cleveland, Ohio/USA
www.sherwin-williams.com
PUBLIC COMPANY
MARKETS SERVED
Industrial coatings
(Note: Sherwin-Williams reported total revenue of $8.7 billion for fiscal
Protective and marine coatings
2011. However, for purposes of this report, sales of painting tools and
OEM product finishes
equipment in the Paint Stores Group are not reported as part of coatings
Wood finishes
revenue. The above is Coatings Worlds estimate.)
Aerospace coatings
he Sherwin-Williams Company reported a 12.7 percent

increase in 2011 sales to $8.77bn, an increase of $989.3
million from 2010. Minus the sale of painting tools and
equipment in the companys Paint Store Group, Coatings World
estimates the companys paint and coatings sales to be approximately $7.3bn.
The company expanded its reports on operating segments
from three to four with the addition of the Latin America Coatings Group, previously included in the Global Finishes Group.
Sales for the Paint Stores Group increased 9.1 percent to
$4.78 billion for the year. Consumer Group sales declined 1.8
percent, to $1.27 billion for the year. Global Finishes Group sales
increased 32.5 percent to $1.88 billion in the year. Latin America Coatings Group net sales increased 22.7 percent to $828.5
million in the year.
The company is continuing to invest in its business by expanding its Paint Stores operations, with a net increase of 60 new
stores in 2011, to a total of 3,450 stores.
During the year a four-year partnership between Americas
soybean farmers and Sherwin-Willimas received one of ve 2011
Presidential Green Chemistry Challenge Awards presented by the
Environmental Protection Agency (EPA). EPA also recognized
the United Soybean Board (USB) for its role in the development
of the product.
The honor recognizes the development of an innovative new
paint formulation that utilizes soybean oil and recycled plastic
bottles (PET) and reduces volatile organic compounds (VOCs) by
60 percent.
Sherwin-Williams, with soybean checkoff funding and technical support from USB, developed water-based acrylic alkyd
paints with low VOCs that can be made from soybean oil, PET
and acrylics. These new paints combine the performance benets of alkyds and low VOC content of acrylics, the company
said. The soybean oil helps to promote lm formation, gloss,
exibility and cure.
In 2010, Sherwin-Williams manufactured enough of these
new paints to eliminate over 800,000 pounds of VOCs. The company has used 320,000 pounds of soybean oil, 250,000 pounds
of PET and eliminated 1,000 barrels of oil.
Sherwin-Williams received the award in the Designing
48 | Coatings World
KEY EXECUTIVES
Christopher Connor, chairman and CEO;
John Morikis, president and COO; Sean Hennessy, senior VP, finance and CFO.
Greener Chemicals category. The paints are sold as ProClassic

Waterbased Acrylic Alkyd, ProMar 200 Waterbased Acrylic
Alkyd and ProIndustrial Waterborne Enamel.
On the acquisition front in 2011, Sherwin-Williams acquired
Leighs Paints, an industrial re protection coatings company
that manufactures a comprehensive line of intumescent Passive
Fire Protection products for the hydrocarbon market. It joined
the protective and marine coatings business of SherwinWilliams Global Finishes Group. The Firetex brand has been
used on more than 400 projects around the world protecting
offshore platforms, reneries and chemical plants.
In Latin America, Sherwin-Williams acquired Fanapisa, its
former licensee in Guayaquil, Ecuador, which gives it control
over the manufacture, sale, marketing and distribution of the
Sherwin-Williams brand in Ecuador. This, combined with the
acquisition of Pinturas Cndor in 2010, establishes SherwinWilliams as the architectural paint market leader in Ecuador.
Sherwin-Williams, HGTV form partnership

Sherwin-Williams partnered with HGTV to launched HGTV Home,
an exclusive line of durable, low-odor interior paints and painting
supplies. HGTV Home by SherwinWilliams features eight designer inspired
color collections. Each collection highlights 20 coordinated colors and design
tips for homeowners to create harmonious room-to-room color transitions. The
interior latex paint, manufactured by
Sherwin-Williams, is available in flat, satin
and semi-gloss finishes. It carries the
GreenSure seal that marks the company's Sherwin-Williams new
high-quality, environmentally friendly HGTV Home line was
coatings. The color collections, show- launched during the year.
cased at more than 2,800 neighborhood
Sherwin-Williams stores, are: Color Pizazz, Traditional Twist, Urban
Organic, Global Spice, Livable Luxe, Rustic Refined, Neutral Nuance
and Coastal Cool.
July 2012
Top Companies
05
2012
DuPont
Wilmington, Delaware/USA
www.performancecoatings.dupont.com
PUBLIC COMPANY
MARKETS SERVED
Automotive OEM
Collision repair
Industrial coatings
uPont Performance Coatings (DPC) is the worlds leading motor vehicle coatings supplier. Products offered include high performance liquid and powder coatings for
motor vehicle OEMs, the motor vehicle after-market and general industrial applications, such as coatings for heavy equipment, pipes and appliances and electrical insulation.
Nearly half of DPCs $4.281bn of revenue in 2011 came
from the auto renish segment while auto OEM turned in
roughly 30 percent of sales. The remaining sales were split between liquid and powder coatings segments serving general industrial applications. Sales were up from $3.8bn when
compared to prior year.
After-market coatings products are marketed using the
DuPont Standox , Spies Hecker, Cromax Pro and Nason brand
names. Standox , Spies Hecker and Cromax Pro are focused on
the high-end motor vehicle after-markets, while Nason is primarily focused on economy coating applications. The segment
has several large customers, primarily in the motor vehicle OEM
industry supply chain.
Performance Coatings segment sales outside the U.S. accounted for 75 percent of the segment's total sales in 2011.
The segment experienced continued recovery with auto
builds across the globe increasing three percent in 2011, primarily driven by an improvement of nine percent in North America. Volume growth primarily reects increased demand for
OEM motor vehicle coatings and industrial coatings, particularly in the North American heavy-duty truck market.
During the year Nissan North America, Inc. (NNA) launched
its nationwide Nissan Certied Collision Repair Network, a new
certication program open to both dealer-owned and independent collision shops. Nissan teamed up with DuPont Performance
Coatings to assist in the implementation of the programs certication process and I-CAR, the Inter-Industry Conference on
Auto Collision Repair, to conduct technician training. Once a facility has successfully completed the application process, the shop
manager will be contacted to set up a meeting to review the enrollment and inspect the facility. A DPC representative will conduct a comprehensive inspection of the facility to ensure that all
standards will be met. For participating collision shops, the Nissan Certied Collision Repair Network delivers the opportunity
50 | Coatings World
KEY EXECUTIVES
Ellen Kullman, DuPont chair of the board and
CEO; DuPont Performance Coatings executives: John McCool, president; K. Peter Hurd,
VP, supply chain; Lewis Manring, VP, global
technology; Thierry Vanlancker, VP, EMEA;
Jorge Cossio, VP, Latin America; Nigel Budden, business director, North America; Eric
Degenfelder, business director, Asia Pacific.
for the repair facility to attract new customers and to generate

additional business from their existing base.
DuPont launches innovation center in India

DuPont announced the official opening of the India Innovation Center in Pune in 2011. DuPont India Innovation Center is a forwardlooking initiative by the global science-based company to expand its
strategic footprint to fuel local collaboration in support of India's
fast growing automotive industry.
DuPont India Innovation Center's primary focus is on the automotive segment; and it acts as a collaborative platform for automotive
OEMs and component and system manufacturers to come together to
support the Indian automotive industry. The center's goal is to partner
for science-powered solutions that fuel innovation and application development together with customers and partners.
The new center will work to develop products and solutions in
areas of sustainability, lightweight, improved performance, alternative
drive, safety, and comfort and design.
The DuPont India Innovation Center is one among four new
global DuPont Innovation Centers in Asia Pacific. The other three
centers in Asia Pacific are located in South Korea, Taiwan and Thailand. Taiwan focuses on the electronics and communications markets, and Thailand's center will be working on programs around
renewable energy initiatives and products. Other centers in Latin
America, Europe and North America are in the planning pipeline.
India is one of the worlds fasted growing auto markets.
July 2012
Top Companies
06
2012
BASF Coatings
Ludwigshafen, Germany
www.basf.com
PUBLIC COMPANY
KEY EXECUTIVES
Raimar Jahn, president, BASF Groups Coatings Division; Helmut Rdder, member of the
board of BASF Coatings AG; Udo Reiter,
head of global technology, coatings; Dr.
Klaus Plitzko, head of global applied research and technology, coatings; Juan
Ximenez-Carrillo Gerber, automotive OEM
coatings; Christoph Hansen, automotive re-

MARKETS SERVED
Automotive OEM
Automotive refinish
Commercial vehicles
Industrial coatings
Decorative paints
ASFs coatings division is one of the worlds largest suppliers

of coatings solutions for automotive and industrial applications. With its brands Glasurit and R-M for the car renish
business, the company is successful in the premium segment worldwide. In Brazil, BASF is the leading manufacturer of architectural
coatings under its agship brand Suvinil. In China, the new architectural coatings brand Norbin was introduced.
In 2011 BASF Coatings saw its sales rise above 2010 levels
due to higher volume and prices to $3.956 billion. Broken down
regionally, 42 percent of BASF Coatings sales came from Europe while 28 percent came from South America, Africa and the
Middle East, with the largest chunk from South America. Asia
Pacic and North America are smaller markets for BASF Coatings with 17 percent and 13 respectively. Asia Pacic is growing
the fastest of all regions.
BASF said demand for its products grew in all business areas.
The favorable market environment in the global automotive industry, higher demand in South America and its strong business
with coatings solutions in Russia made a signicant contribution
to sales growth.
Its business with automotive coatings was very successful due
to growing demand from its customers in Europe and Asia, especially in China. Sales in the automotive renish coatings business also grew due to new customers and price increases.
BASF achieved a signicant increase in sales volumes of coatings for transportation and agricultural machinery. In Europe, the
company beneted from strong demand for coil coatings from
the Russian steel industry. Due to new customers in emerging
markets, sales volumes of coatings for wind turbines also grew.
In the decorative paints business area, sales were higher than
in the previous year, particularly in South America. In this region, BASF said it not only experienced greater consumer demand, it was also able to gain additional market share with
product innovations and targeted advertising measures.
BASF Coatings said during the year it plans to sell in the nearterm the decorative paints business of Relius Coatings GmbH &
Co. KG along with the respective subsidiaries in France and the
Netherlands. The business encompasses decorative paints and
plaster as well as coatings and glazing for construction applications. Regionally, it is focused on Germany and selected countries
52 | Coatings World
finish coatings; Peter Alexander Fischer, industrial coatings; Rui Artur Goerck, decorative paints.
in Europe. In 2010, the business had total sales of approximately

80 million. The sites in Memmingen, Germany, and Deurne,
Netherlands, are part of the divestiture in addition to distribution
ofces of Relius for decorative paints.
BASFs business with decorative paints in South America and
China is not affected by the planned divestiture and will be further expanded. The business with industrial coatings of Relius
Coatings that is managed out of the Oldenburg site will remain
a part of BASF Coatings.
The decorative paint business of Relius focuses on direct sales
to painters and specialist dealers. In Germany and France, Relius has about 30 distribution ofces. The businesses with protective and marine coatings, general industry coatings as well as
coatings for rotor blades for wind energy facilities are not part
of the planned divestiture.
Daimler introduces BASF's iGloss Clearcoat for its

OEM coatings
During the year Daimler became the first automaker to introduce
BASF's new iGloss clearcoat for OEM coatings. At its plant in Bremen,
the Mercedes-Benz E-Class Coupe, SLK and SL models are coated with
the scratch-resistant paint. The
clearcoat is the top layer of the
automotive finish and provides gloss for the body, as
well as protection from
stresses such as sunlight or
chemicals. The iGloss technology offers all these features
and additionally provides high The Mercedes-Benze E-Class Coupe is
scratch resistance. iGloss com- one model now coated with BASFs
bines the advantages of inor- iGloss clearcoat.
ganic hard materials with
those of organic soft materials. The hybrid material delivers improved scratch resistance without increasing brittleness.
July 2012
2012
Top Companies
The Valspar Corporation

Minneapolis, Minnesota/USA
www.valsparglobal.com
PUBLIC COMPANY
REVENUE: $3.704 billion L (2010: $3.0bn )
MARKETS SERVED
General industrial
Coil coatings
Wood coatings
Automotive refinish
alspars sales for the year increased 22.5 percent to

$3.704bn. In the Coatings segment, sales increased 15 percent while sales in the Paints segment increased 37 percent.
Through its Paints segment Valspar offers a wide variety of
products such as paints, primers, topcoats and aerosol spray
paints sold primarily through retailers and distribution networks.
It sells branded and other products in the Paints segment, including Valspar, Cabot, Huarun, DeBeer and House of Kolor.
This segment includes architectural and automotive renish
product lines.
The Coatings segment includes a broad range of decorative
and protective coatings for metal, wood and plastic, primarily
for sale to original equipment manufacturing (OEM) customers.
Products within the Coatings segment include primers, top coats,
varnishes, inks, sprays, stains, llers and other coatings used by
customers in a wide range of manufacturing industries, including building
products, appliances, furniture, transportation, agricultural and construction equipment, metal packaging and
metal fabrication.
Valspar acquired Brazils Isocoat
Tintas e Vernizes Ltda., located in
Araariguama, in So Paulo state,
strengthening Latin American sales of
powder, liquid and electrodeposition
Valspar promoted Gary Hen- coatings.
Isocoat, which began business prodrickson to president and
ducing
electrostatic dust coatings, had
CEO, succeeding William
sales
of
$34 million in 2010, and has
Mansfield.
the capacity to produce 10,000 metric
tons of product per year, according to a company report. Among
its export markets are Argentina and Colombia. Isocoat is a
leader in the industry in Brazil and was the rst Brazilian dust
coatings company to gain certication from Qualicoat under the
Zurich-based Association for Quality Control in Lacquering,
Painting and Coating Industry.
Valspars powder coating brands in Brazil include Polister
TGIC, Polister Epxi Hbrido, Epxi and Polister Uretano. The
company also markets Vectrogard electrocoatings.
Elsewhere in Latin America, Valspar has a subsidiary in Mex-
July 2012
07
KEY EXECUTIVES
Gary Hendrickson, president and CEO; Rolf Engh,
executive VP, general counsel and secretary; Steven
Erdahl, executive VP; Anthony Blaine, senior VP;
Howard Heckes, senior VP; Lori Walker, senior VP
and CFO; Brian Falline, goup VP; Bernard Ouimette,
senior VP; Roeland Polet, senior VP.
ico. Valspar Mexicana, S.A. de C.V. brands include Valspar,

EzDex, EcoDex, Duraspar, Valex, Fluropon, Dynaprime, Greenbar and Vectrogard.
Valspar also opened a new research and development center
in Shunde, China. The Valspar Applied Science and Technology
Center will employ over 200 scientists to support the continued
growth of Valspar in Asia Pacic and Valspar's research and development on a global basis. Valspar's 2011 sales in Asia Pacic
were $1 billion. Nearly half of the sales in the Asia Pacic region
are in China, where Valspar currently has ve manufacturing facilities. Valspar produces and sells high-quality coatings for numerous end-markets in China, including consumer paints, food
and beverage packaging, shipping containers, furniture, building
products, and agricultural and construction equipment.
New product innovations

De Beer WaterBase 900+ series
Valspar Automotive introduced the latest addition to its waterborne
refinish product platform with the De Beer WaterBase 900+ series. This
new system features 13 additional mixing colors that have higher coverage and require fewer undercoats than the current system, providing
increased productivity and cost savings to the body shop, while meeting global VOC compliance regulations said the company. Body shops
can achieve a 20 percent increase in coverage versus the current 900
system and experience up to an additional 10 percent in savings.
Valspar+
Valspar Paint has rolled out Valspar+, certified asthma and allergy
friendly by the Asthma and Allergy Foundation of America (AAFA).
Valspar+ reduces airborne irritants during painting, improving the painting process for those with respiratory sensitivities, the company says. In
addition to having zero volatile organic compounds (VOCs), which can
be a trigger for people impacted by asthma and allergies, Valspar+ has
no lingering odor. Once dried, the paint's antimicrobial properties help
it to resist mold and mildew. Valspar+ can be used in any room in the
home and is ideal for bedrooms, especially for children, bathrooms,
basements and kitchens. Valspar+ can be tinted in thousands of Valspar
colors and is available in flat, satin and semi-gloss sheens.
Coatings World | 53
Top Companies
08
2012
RPM International Inc.

Medina, Ohio/USA
www.rpminc.com
PUBLIC COMPANY
MARKETS SERVED
Roofing systems
Caulks and sealants
REVENUE: $3.381 billion M (2010: 3.4bn)
Flooring systems
Corrosion control coatings
Primers-sealers
Specialty paints
Hobby and craft paints
Wood stains and finishes
Rust-preventative paints
PM International Inc. is a multinational holding company

with subsidiaries that manufacture and market high-performance coatings, sealants and specialty chemicals, primarily for maintenance, repair and improvement applications. In scal
2011, the companys industrial products accounted for 67 percent
of its $3.381bn of total sales, with consumer products representing
the remaining 33 percent.
The Industrial Segments operating groups include RPM Building
Solutions Group, which provides roong systems, sealants and concrete admixtures. Leading brands include Tremco, Tremco illbruck and
Euco. RPM Performance Coatings Group includes polymer oor coatings, corrosion control coatings and berglass reinforced plastic grating. Its primary brands include Stonhard, Carboline and Fibergrate.
RPM II Group offers specialty chemicals, exterior insulation and nish systems and recreational marine coatings. Major brands include
Day-Glo, Dryvit, Kop-Coat and Pettit.
RPMs consumer products are sold primarily in North America
and have a growing presence in Europe, predominantly in the UK.
The Consumer Segments operating groups include Rust-Oleum
Group, which provides rust-preventative and small project paints,
primer-sealers, wallcovering preparation and removal products,
wood stains and nishes, mildew resistant paints and hobbyist products. Major brands include Rust-Oleum, Zinsser, Varathane, Tor
and Testors. DAP Group markets caulks, sealants and patch and repair products under the DAP brand.
During the year RPMs Building Solutions Group (RPM BSG)
signed an agreement to acquire FEMA Farben + Putze GmbH
(FEMA GmbH) of Ettlingen, Germany. FEMA GmbH, with annual
sales of more than $40 million, is a manufacturer and supplier of external insulating and nishing systems (EIFS) and complementary
product lines to the German and French construction markets.
The Performance Coatings Group acquired the Grupo P&V group
of companies, a leading European vertically integrated supplier of passive re protection and insulation products. Headquartered in
Barcelona, Spain, and with manufacturing in Villarana, Grupo has annual sales of approximately $23 million. Grupo manufactures, markets
and installs expanded perlite and vermiculite for passive re protection,
soundproong, and cryogenic and heat insulation applications.
The RPM Wood Finishes Group, a manufacturer of wood coatings and touch-up and repair products, acquired Fuhr Industrial, a
54 | Coatings World
KEY EXECUTIVES
Frank Sullivan, chairman and CEO; Ronald Price, president
and COO; Paul Hoogenboom, senior VP manufacturing operations and CIO; Robert Matejka, senior VP and CFO; Business managers: Thomas Reed, Rust-Oleum Group; David
Reif, Performance Coatings Group; Randall Korach, Building
Solutions Group; John McLaughlin, DAP Group; Michael Tellor, RPM II Group.
provider of waterborne wood coating products and technologies

based in Manseld, Texas. The combining of RPMs waterborne
technologies with CCIs industrial wood coatings line better enables
Fuhr to service the North American wood coatings markets with
environmentally friendly products.
The Performance Coatings Group during the year also acquired
API S.p.A., a $28 million producer and installer of polyurethane
and urethane-based ooring and decking solutions for cruise ships,
mega-yachts and naval applications. Based in Genoa, Italy, API also
produces epoxy and polyurethane ooring systems for the Italian
building market.
Rust-Oleum product innovations

Rust-Oleum introduced several product innovations in 2011. Countertop Transformations is a do-ityourself (DIY) decorative coating
system that can replicate the look of
sought-after countertop materials
like natural stone. It features HomeShield Antimicrobial Protection to
protect the painted surface by inhibiting the growth of mold,
mildew and other odor or staincausing microbes.
Rust-Oleum Professional Dry Erase Paint is another new product that
creates a writeable, erasable surface on walls in conference rooms, offices, classrooms, dorm
rooms, lobbies or anywhere
a dry erase surface is desired. The two-part waterbased urethane coating can
also be used to convert existing chalkboards or dry
erase boards to new dry
erase surfaces, making it an
alternative to replacement.
July 2012
2012
Top Companies
Kansai Paint Co., Ltd.

Osaka, Japan
www.kansai.co.jp
PUBLIC COMPANY
MARKETS SERVED
Automotive coatings
Industrial coatings
09
KEY EXECUTIVES
Shoju Kobayashi, chairman; Yuzo Kawamori, president;
Koichi Imada, executive vice president.
Decorative coatings
perating in Japan, Europe, the U.S., Southeast Asia, India

and China, Kansai Paint Co. Ltd. offers a broad range of
coatings solutions for various markets. It divides its business into automotive (42 percent), industrial (29 percent), decorative (20 percent), and marine and protective (9 percent) segments.
With $3.250bn in sales revenue for 2011up from $2.8 billion the year before Kansai Paint operates three state-of-theart automotive paint plants from its headquarters in Osaka,
Japan and is the leading supplier of automotive coatings to Toyota, Suzuki, Nissan, Honda, Peugeot and Renault worldwide.
In 2011, after a year of bitter opposition, a competition watchdog approved Kansai Paints $260 million takeover bid of South
Africas Freeworld Coatings. The deal represents a signicant push
into the continent for Japans largest paint and coatings maker.
In Japan, Kansais largest operating segment, in the area of automotive OEM coatings, the company has been putting its efforts into
developing new technologies such as the Waterborne 3-Wet Coating
System, which gives a high-quality external appearance and actively
works to reduce emissions of CO2, as well as its clear top coat with
improved scratch resistance. The company said it is striving to open
up new markets through these new technologies. In the second half
of the term under review, the subsidy system for Japanese auto buyers who purchase an eco car came to an end and this impacted the
number of vehicles being manufactured but despite this Kansai said
it still managed to record an increase in sales. In the auto renishing
area, Kansai bolstered its range of environmentally friendly coatings
as well as reinforced its color-matching online system, striving to expand its sales. In industrial coatings, as demand recovered supported
by strong exports for construction machinery, the company said its
coatings for beverage cans were in high demand due to the intensely
hot summer and as a result recorded an increase in sales. In decorative coatings, the slump in new housing constructions and capital investment in the private sector continued throughout 2011, so as a
consequence Kansai said it focused on repainting and recoating existing structures and as a result it was able to record an increase in
sales. In the area of marine and protective coatings, Kansai has expanded sales in ship repair, namely anti-fouling paint for the vessels
hull and functional coatings for repairs, but due to the slump in the
new ship construction market, its sales for the term under review decreased. In the eld of protective coatings, in order to receive orders
for bridge repairs Kansai promoted its high value-added products
but both public and private investment in these structures continued
July 2012
to fall, so as a consequence it registered a decrease in sales for this

area. Kansais sales in Japan totaled $1.885bn, an increase of 2.3
percent on the previous term.
In India, the next largest operating segment, in the eld of automotive coatings, new manufacturing plants owned by domestic
automakers as well as Japanese manufacturers have moved into
full production and due to this expansion in production, Kansais
sales have risen accordingly. Furthermore, with the expansion of
the Indian economy centered on internal demand, the company
has seen a positive increase in its sales in the eld of decorative
coatings. As a result, Kansais sales in India totaled $512 million,
an increase of 12.8 percent on the previous term.
In Asia, in automotive coatings, rising demand from China
coupled with a large-scale increase in the number of automobiles
manufactured in Thailand and Indonesia led to a growth in sales.
In the industrial coatings eld, Kansai has been able to increase
sales, centered on construction machinery, in China and Thailand. As a result, Kansais sales in Asia totaled $509 million, an
increase of 18.1 percent on the previous term.
In Europe, customer manufacturing in the area of industrial coatings continued its steady progress and consequently sales in Turkey
have shown some growth. As a result, Kansais sales in Europe totaled $115 million, an increase of 6.2 percent on the previous term.
Kansai Paint launches Ales Cool

Kansais new Ales Cool is a solar radiation-reflective coating that can reduce the heat energy that is generated on a sun-exposed roof. Ales Cool
forms a coating film that can efficiently reflect sunbeams containing solar
(infrared) rays. Ales Cool benefits from a raw material that is effective at
reflecting infrared rays which is contained in both the topcoat and the
undercoat and this creates a double-blocking effect that delivers improvements in heat performance. By applying a coating of Ales Cool on
the roof, the rooftop temperature during the hottest part of the summer
can result in temperatures cooler by some 10 to 20 degrees centigrade
the company said. This can lead to reductions of up to 40 percent in
terms of the cost of electricity consumption in order to keep indoor temperatures at a comfortable level, and energy conservation simulations
have shown that this reduction in electricity consumption also translates
into a reduction of as much as 40 percent in CO2 emissions.
Coatings World | 55
Top Companies
10
2012
Sika AG
Baar, Switzerland
www.sika.com
PUBLIC COMPANY
MARKETS SERVED
Sealants
REVENUE: $2.837 billion L (2010: 2.3)
Adhesives
KEY EXECUTIVES
Walter Grebler, chairman of the board; Ernst Brtschi,
CEO; Group management: Alexander Bleibler, construction, contractors; Christoph Ganz, construction, distribution; Ernesto Schmperli, construction, concrete; Bruno
Fritsche, industry; Silvio Ponti, Europe North; Hubert Perrin De Brichambaut, Europe South; Iven Chadwick,
IMEA; Paul Schuler, North America; Jose Luis Vazquez,
Latin America; Jan Janisch, Asia Pacific.
Protective coatings
ikas product line includes concrete admixtures, sealants,

adhesives, corrosion inhibitors, specialty mortars, epoxy
resins, structural strengthening systems, grouts, anchoring adhesives, overlays, and protective coatings. The sale of adhesives, sealants and coatings amounted to approximately
$2.837 billion in 2011, up from $2.3 billion the previous year.
These products are spread out across the construction segment,
which is responsible for about 80 percent of revenue, and the
industry segment, which makes up the remaining 20 percent.
In March of the year under review, Sika acquired through its
Chinese subsidiary Sika (China) Ltd. a controlling interest in
Hebei Jiuqiang Construction Material Co. Ltd., a leading supplier of concrete admixtures in northern China.
As part of its ongoing reorganization in the Middle East, Sika
and its local partner founded a regional holding company, Sika
Arabia Holding Company WLL, Bahrain, in which Sika holds a
51 percent stake.
At the beginning of July Sika AG acquired BIRO Edwin
Bischof AG, a Romanshorn-based plastic products manufacturer
with strong skills in multi-component injection molding. BIRO
Edwin Bischof AG produces components for the European automotive industry on behalf of Sika, including sound absorbing
parts and reinforcers for bodywork structures.
In the same month Sika AG acquired Technokolla S.p.A., a
company based in northern Italy and a leader in tile adhesive systems. The Northern Italy-based company generated sales of approximately $47 million in 2010. Sika expects the acquisition to
expand its market position in Italy. Based in the northern Italian
town of Sassuolo, Technokolla is a subsidiary of the privately
owned Fincea Group, of which Iris Ceramica, one of the leading
ceramic tile manufacturers in Europe, is also a member. It is number three in the Italian local market for tile adhesive systems as
well as having a good presence in the neighbouring countries.
At the end of August Sika AG acquired Colauto Adesivos e
Massas Ltda., a Brazilian manufacturer of adhesives and sealants
as well as acoustic damping and structural reinforcement elements for Latin Americas fast-growing automobile and transport industry. Colauto is one of the leading suppliers of chemical
process materials for the automotive industry in Latin America.
At the beginning of October Sika AG acquired the out-
56 | Coatings World
standing shares through its Spanish subsidiary Sika S.A.U. the

Comercial de Preresa, S.A.U. (Copsa), a company operating in
Spain and Portugal in the fields of flooring, refurbishment and
strengthening.
At the beginning of December Sika acquired through its
Canadian subsidiary the company Duochem Inc., which manufactures and sells polymer flooring and waterproofing products for the construction industry. Duochem Inc. is located in
Boucherville, Quebec, Canada with annual sales of approximately CHF 9 million (USD 9.7 million). Duochem was
founded more than 40 years ago and produces polymer flooring products for a wide variety of industrial and architectural
applications, and polyurethane waterproofing coatings and
membranes used in the protection of parking decks and concrete structures. The products are manufactured in Quebec
and sold primarily to customers throughout Canada.
Shortly before the end of the year Sika acquired the global
concrete admixture and cement grinding aid business of the Italcementi Group, which trades under the brand Axim. Axim includes several production and sales organizations in Italy, France,
the USA, Canada, Morocco, and Spain and offers a broad range
of products.
Sika launches Sikasil product line

Sika Corporation introduced during 2011 the Sikasil line of silicone
sealants and adhesives. The product range is an addition to the broadest technology range of sealants and adhesives offered in North America the company said. Released under the Sikasil brand name, the
product range includes: Sikasil-GP, general purpose acetoxy cure;
Sikasil-N Plus US, an assembly neutral cure; Sikasil-SG-10, a neutral
fast cure structural adhesive; and Sikasil-WS290 and Sikasil-WS 295
neutral cure for weather sealing and semi-structural applications.
Sikasil products are available in multiple colors and package configurations including 10 ounce cartridges, 20 ounce unipacs, and pails
and drums for assembly line operations. The products are ideal for
general and specialty use in the transportation, appliance and building components markets.
July 2012
2012
Top Companies
Nippon Paint Co., Ltd.

Osaka, Japan
www.nipponpaint.com
PUBLIC COMPANY
MARKETS SERVED
Automotive coatings
Industrial coatings
11
KEY EXECUTIVES
Kenji Sakai, president, representative director; Yoshio Andou, senior vice president, general manager of trade use paint division and executive director; Ryoichi Baba, senior vice president, representative director; Kiyohiko Chijiiwa,
executive vice president and director; Kanji Nishijima, vice president.
Decorative coatings
ippon Paint manufacture all types of paints and coatings

including those for automobiles, construction, architecture,
steel structures, ships, metal, electrical equipment, machinery, roadways and household appliances among others. Nippon Paint saw its sales rise in 2011 to $2.815bn. During the year
Nippon Paint received the product innovation award in decorative
paints given by the inaugural 2011 Frost & Sullivan Asia Pacic
Green Excellence Awards, reafrming the companys commitment
to ecological sustainability and technological innovation. Nippon
emerged at the top of the product innovation in decorative coatings
category for its odor-free AirCare, an eco-friendly paint that absorbs
indoor air pollutants. The evaluation process included a rigorous
measurement-based short listing, in-depth interviews, analysis and
extensive secondary research by industry analysts from Frost & Sul-
livan. Nippon Paint has for many years been committed to help protect the environment and save resources and energy through green
innovation. With this vision Nippon has invested and established
research and development centers to innovate quality paints that
are eco-friendly. Nippon Odorless AirCare is one of the resulting
products that helps create a safe and more hygienic indoor environment. With its Anti-Formaldehyde with Active Carbon technology, this paint is ideal for people who are allergic to indoor air
pollutants and has been recommended for use in eco-sensitive areas
such as hospitals, schools, hotels and homes. Nippon Paint, one of
the largest paint manufacturers in Asia, was founded in Japan in
1881 and today with 33 manufacturing plants it produces over one
million tonnes of paint and coatings annually. In Asia, all Nippon
Paint ofces are managed by the Nipsea Group.
Jotun AS
Sandefjord, Norway
www.jotun.com
PUBLIC COMPANY
MARKETS SERVED
Decorative paints
REVENUE: $1.902 billion L (2010: $1.7bn)
12
KEY EXECUTIVES
Morton Fon, president and CEO; The management team: Bard Tonning, Jotun Dekorativ;
Erik Aaberg, Jotun Paints; Esben Hersve, Jotun Coatings; Martin Chew, Jotun Powder
Coatings; Ben Guren, CFO.
Industrial coatings
Powder coatings
otuns long-term growth trend continued in 2011 with improved sales in most segments and divisions, due to improved
markets in Asia and parts of the Middle East said the company.
The company reported revenues of $1.902 billion in 2011, up from
$1.7 billion the previous year. Jotun said it sold more paint in volume and value terms in 2011 than in 2010. Margins and prots
were affected by high costs of major raw materials such as epoxies, titanium dioxide, acrylics and metals. Jotuns strategy of operating across a range of segments and geographies continued to yield
results with higher sales in parts of Asia and the Middle East that
offset slower sales in Europe. Jotun made considerable investments
in 2011, and major projects during the year included: new production structure and construction of a new factory in Sandefjord;
a new factory in Malaysia; ongoing construction of new factories
and buildings in China and the United States; factory expansion in
the UK; purchase of land in Russia and Indonesia; world-wide im-
July 2012
plementation of new business support information technology. The

Jotun Group has 70 companies and 38 production facilities on all
continents. Including the total network of legal companies, agents,
branch ofces and distributors Jotun is represented in more than 80
countries. Jotuns operations cover development, production, marketing and sales of various paint systems and products to protect
and decorate surfaces in the residential, shipping and industrial
markets. The Jotun Group has today 7,800 employees with its
headofce located in Sandefjord, Norway. During the year Jotun
Paints launched Jotashield Extreme, an exterior paint product, in
the UAE in response to the growing demand for heat-reective and
eco-friendly paints in the country. Jotun Powder Coatings launched
its new line of eco-friendly products, Guard Gaze, Guard Miles and
Guard Miles+. The three new powder coatings have been developed to meet the growing demands and requirements of industrial
manufacturers.
Coatings World | 57
Top Companies
13
2012
Asian Paints Limited

Mumbai, India
www.asianpaints.com
PUBLIC COMPANY
REVENUE: $1.830 billion M (2010: 1.930bn)
MARKETS SERVED
Industrial coatings
Automotive coatings
sian Paints is Indias largest paint company and ranked

among the top ten decorative coatings companies in the
world with sales of $1.830 billion in 2011. Sales came
largely from the companys architectural and decorative operations (90 percent) while its automotive and industrial coatings sales (10 percent) made up the remaining. Established in
1942 Asian Paints operates 24 manufacturing facilities across the
globe. The largest share is in South Asia where the rm runs 13
plants spread throughout India, Sri Lanka, Nepal, Bangladesh and
Singapore. There are ve plants in the Middle East in Egypt,
Oman, Bahrain and Dubai. In the South Pacic islands of Fiji,
Vanuatu and Samoa, Asian Paints runs three plants. Lastly, in the
Caribbean, Jamaica, Barbados, and Trinidad and Tobago each are
home to a facility. Subsidiaries include Berger International,
SCIB Paints Egypt, Asian Paints, Apco Coatings and Taub-
14
KEY EXECUTIVES
KBS Anand, CEO; Vivek Subramanian, vice president, industrial, India; Amit
Syngle, vice president, architectural, India; Jalaj Dani, president, international
operations.
mans. Asian Paints markets the following architectural brands

in India: Apex, Ace and Apex Ultima for exterior walls;
Royale, Tractor, Premium Emulsion, Apcolite and Utsav for interior walls; Apcolite and Utsav for metal surfaces; and PU,
Melamyne, Apcolite and Utsav for wood. Asian Paints recently
expanded its production capacity at Rohtak (Haryana, India)
from 150,000 KL per annum to 200,000 KL per annum. This
plant can be further scaled to produce 400,000 KL per annum.
The Rohtak Plant was set up in April 2010. The other paint
manufacturing facilities of Asian Paints in India are located at
Mumbai (Maharastra), Ankleshwar (Gujarat), Kasna (Uttar
Pradesh), Patancheru (Andhra Pradesh) and Sriperumbudur
(Tamil Nadu). The company is also setting up a plant at
Kesurdi (Khandala) in Maharashtra.
The Comex Group

Mexico City, Mexico
www.thecomexgroup.com
PUBLIC COMPANY
MARKETS SERVED
REVENUE: $1.6 billion (2010: 1.6bn)
Industrial coatings
KEY EXECUTIVES
Marcos Achar, CEO, Comex Group; Leon Cohen, president, Comex Mexico; Marcos Achar Meyohas, vice president treasurer; Elias Achar, vice president operations; Kent Child, president, U.S. and Canada.
Automotive refinish coatings

OEM (non-automotive)
omex Group is the largest paint company in Mexico and with

its combined U.S. acquisitions its revenue is approximately
$1.6 billion. Roughly 75 percent of sales came from the architectural segment, 15 percent from industrial coatings, ve percent
from OEM (excluding automotive) and ve percent from auto renish. As the leading paint producer in Central and South America and
the fourth largest architectural paint manufacturer in North America,
Comex serves professional and DIY customers through more than
3,300 locations from Canada to Panama. Comex Groups wide range
of products are manufactured and marketed through a group of regional companies. Comex Groups companies in the U.S. and Canada
were formerly part of Professional Paint, Inc. (PPI). PPI was brought
into the Comex Group in 2004. PPIs network of regional paint formulators sell under different brands in the U.S. including Color Wheel
in Florida, Frazee in California, Kwal Paint in Colorado, Parker Paint
in the U.S. Pacic Northwest and General Paint in Canada. Comexs
58 | Coatings World
industrial line of paint, coatings and building products complement

PPIs residential and commercial paint lines. Comex Group also operates Comex Mexico and Comex Central America. In recent news,
one of Comexs partner companies, Color Wheel Paint, a manufacturer of paint and industrial coatings expanded into North
Carolina which marks significant growth and geographic expansion for the Florida-based brand. Color Wheel Paint offers
paints such as Flex Lox, Optima and Tropicoat; specialty lines
such as UltraCrete and Texturi; and a complete line of industrial coatings. All Color Wheel products are designed and
tested for durability in the hot, humid climate of the Southeast
region of the United States where paint failure due to mildew
and fading are major concerns. A new company-owned Color
Wheel Paint store opened in Raleigh, N.C. The company said
it has seen a growing demand for its paint products in this
market as well as encouraging overall economic growth.
July 2012
2012
Top Companies
H.B. Fuller Company

St. Paul, Minnesota/USA
www.hbfuller.com
PUBLIC COMPANY
MARKETS SERVED
Adhesives
KEY EXECUTIVES
Jim Owens, president and CEO; James Giertz, senior VP and CFO; Joan Schuller, VP, Asia
Pacific; Steven Kenny, senior VP, EIMEA; Barry Snyder, VP and chief technology officer.
.B. Fuller Company is a global manufacturer and marketer

of adhesives and other specialty chemical products. The company is managed through four regional operating segments
North America, Europe, Latin America and Asia Pacic. The largest
business component in each of the regional segments is adhesives. H.B.
Fuller posted sales of $1.557 billion in 2011. During the year, H.B.
Fuller strengthened its foothold in Turkey by signing an agreement

to enter into a joint venture with Burak zberk, its longstanding
agent there. A new entity will be created, with H.B. Fuller owning
majority control. H.B. Fuller Company has acquired the assets of
privately held Liquamelt Corp., an Ohio-based manufacturer and
marketer of the patented Liquamelt adhesive system. H.B. Fuller
Company has opened its manufacturing facility in Nanjing, China.
The new plant is the rst multinational reactive adhesives plant in
China and is located in the Nanjing Chemical Industrial Park. This
facility and the company's regional technical center in Shanghai
will collaborate to serve the Asia Pacic region. H.B. Fuller's Nanjing facility will produce urethanes and other reactive chemistries
for customers in the construction, lter, exible packaging, solar,
textile, window and woodworking markets. H.B. Fuller during the
year also appointed Joan Schuller as vice president, Asia Pacic.
Schuller joined H.B. Fuller from Dow Advanced Materials. Prior to
its acquisition by Dow, Schuller spent 16 years at Rohm and Haas
Company, including ve years leading businesses in Singapore and
China. H.B. Fuller said it agreed to buy Swiss rm Forbo's industrial adhesives business for $395 million, as the specialty chemicals
maker bulks up its presence in Europe. Since March 2009, St Paul,
Minnesota-based H.B. Fuller has acquired four adhesive makers.
Adhesive and related products make up more than 85 percent of
the company's sales. Forbo's adhesive business will generate about
$580 million in revenue this year, H.B. Fuller said, and it is also
ranked in this years report for the last time.
Hempel A/S
Kgs. Lyngby, Denmark
www.hempel.com
PUBLIC COMPANY
MARKETS SERVED
Container coatings
Yacht coatings
Decorative coatings
rotective coatings supplier Hempel recorded sales of $1.5

billion in 2011, up from $1.2bn the year before. At the beginning of the year it opened a new manufacturing facility in Guangzhou, China that includes a new research and
development center, which is the third largest R&D facility
within the Hempel Group. With 56,000 square meters of space,
Hempels newest and largest factory, located in Guangzhou,
China, is expected to produce more than 42 million liters of
coatings per year, with a maximum production capacity of 55
million liters. The Guangzhou factory was completed in 14
months at a cost of approximately 22.5 million. Hempel also
signed during the year an investment agreement between itself
and local government ofcials in the Russian Ulyanovsk region
marking its rst Russian paint production facility. With the signing of the investment agreement, the Hempel Group and the
July 2012
15
16
KEY EXECUTIVES
Pierre Yves Jullien, group president and CEO; Kim Junge Andersen, group executive VP
and CFO; Key managers: Jannik Allentoft, marine; Sueno Johnsen, protective; Lars Hermansen, container; Christian Ottosen, yacht; Soren Nyburg Rasmussen, technical director.
Ulyanovsk authorities have sealed their commitment to the

23 million turnkey project to be built close to the city of
Ulyanovsk, 893 kilometers east of Moscow. Scheduled to start
production in December 2012, the plant is meant to help meet
growing demand for Hempel coatings in the Russian market.
The Danish company also acquired the UKs second largest
coatings maker, Crown Paints. The decorative coatings manufacturer will help Hempel to grow its decorative coatings business. Hempel also expanded its operations in the Indian
subcontinent with the opening of a new manufacturing unit in
Nashik, Maharashtra. The company also plans to invest approximately 15-20 million in a greenfield project over a period of three years. Hempel has also expanded its R&D center
in Spain to offer a more complete protective coatings system
with advanced intumescent technology.
Coatings World | 59
Top Companies
17
2012
Masco Corporation
Taylor, Michigan/USA
www.masco.com
PUBLIC COMPANY
MARKETS SERVED
asco Corporation produces architectural coatings including paints, primers, specialty paint products, stains
and waterproong products. The products are sold in
the U.S., Canada, China, Mexico and South America under the
brand names Behr, Kilz and Expressions to DIY and professional
customers through home centers, paint stores and other retailers.
Sales of architectural coatings comprised $1.493 billion in 2011,
which was slightly more compared with last years revenue. The
rms high prole Behr products are sold through The Behr Process
Corporation to The Home Depot, the segments and companys
largest customer. The paint departments at The Home Depot stores
include the Behr color center and computer kiosk with the Color
Smart by Behr computerized color-matching system that enables
consumers to select and coordinate their paint color selection.
Behrs product offering was enhanced by the introduction of the
Behr Premium Plus Ultra interior paint, which is a high-quality, low
18
KEY EXECUTIVES
Richard Manoogian, chairman; Timothy Wadhams, president and CEO; Donald DeMarie,
executive vice president and COO.
volatile organic compound, interior paint and primer in one. Masco

said the loss of this segments sales to The Home Depot would have
a major adverse effect on its overall business. Masterchem Industries, manufacturer of architectural coatings including its agship Kilz brand products, recently introduced its latest
innovationKilz Pro-X Interior Latex Paint. Engineered for
painting and wall covering contractors, general contractors, residential remodelers, commercial and property managers, as well
as professionals involved in new construction, Kilz Pro-X is sold
exclusively through The Home Depot. Kilz Pro-X is available in
two series Kilz Pro-X 300 Series and Kilz Pro-X 100 Series. The 300 series is a high-quality interior latex paint series
that offers premium performance with an environmental edge.
The 100 series is an economical production grade interior latex
paint series ideal for ceilings and walls. It can be tinted to ve
classic white colors.
DAW (Deutsch AmphibolinWerke)

Ober-Ramstadt, Germany
www.caparol.de
PRIVATE COMPANY
MARKETS SERVED
KEY EXECUTIVES
Ralf Murjahn, CEO
REVENUE: $1.4 billion (2010: 1.4)
he parent company of the Caparol Group is the Deutsche

Amphibolin-Werke von Robert Murjahn Stiftung & Co KG
(DAW). DAW was founded in 1895 and today carries out
the central functions such as purchasing, production and finances.
DAW is the leading German decorative paint manufacturer with
sales of approximately $1.4 billion, all in the decorative coatings
segment. The Caparol brand is the leading brand within the DAW
Group. The marketing activities are subdivided into six strategic
business units. In the professional business unit high quality
paints, enamels, glazes, chemical building products and materials for facades and insulation technology are marketed under the
brands Caparol, Alligator and Alsecco for professional users. The
product range of the brand Alpina, which is active in the DIY
business unit, is mainly composed of environmentally friendly,
non-noxious, easily worked and high quality decorative paints,
60 | Coatings World
enamels and glazes and is aimed at the end-user. The wholesale

business unit comprises an extensive range of services for the
professional paint wholesalers provided by the company Caparol
Marketing Service (CMS). The industrial business unit is supported by the company Caparol In dustrial Solutions whose
products and services are exclusively orientated to the requirements of industrial customers. Lastly, the Nerchau decorating
and artists paints is located in Saxony and produces high quality paints for educational, hobby and artistic requirements. With
3,700 employees and a large number of production sites at home
and abroad, the Caparol Group is one of the leading companies
for paints, enamels and building protection in Europe. In the professional and also DIY markets the company with its headquarters in the Rhine-Main region is the market leader with its brands
Caparol and Alpina.
July 2012
2012
Top Companies
AB Wilh. Becker
Hoganas, Sweden
www.becker.se
19
PRIVATE COMPANY
MARKETS SERVED
KEY EXECUTIVES
Industrial coatings
Beckers Group: Jenny Linden Urnes, chairman; Erik Urnes, CEO; Mats Hansson, CFO and executive vice president; Becker Industrial Coatings: Boris Gorella, CEO; ColArt: Thomas Brautigam,
CEO.
Artist colors and fine
art materials
eckers sold its wood nishes division, Becker Acroma, to

Sherwin-Williams in 2010. At the time of the sale Becker
Acroma was one of the largest manufacturers of industrial
wood coatings globally and a technology leader in water and other
wood coatings technology with annual sales of approximately
$300 million. Included in the divestment were Becker Acromas
nine manufacturing facilities, 19 mixing sites and 13 technical centers around the world, which serve the joinery, kitchen cabinet, furniture and ooring markets. Also during the year a new CEO was
appointed for Becker Industrial Coatings. Boris Gorella succeeded
Ralph Kabalo as the new chief executive and leader of the global
BIC business. October 2010 saw the ofcial grand opening of a
new high performance coatings plant in Tianjin in northern China,
dedicated to consumer design nishes products. In May 2011, at
the ECCA (European Coil Coating Association) general meeting in
Berlin, Bengt Ingman, technical coordinator coil coatings at Becker

Industrial Coatings, was honored with the ECCA Outstanding
Contributor Award. Also during the year Saab's concept car
PhoeniX was coated with Beckers Ecochromo and unveiled at the
Geneva 2011 Motor Show. With its aeromotional design the
PhoeniX established a new reference point for future products to
be expected from Saab. The PhoeniX was designed by executive
design director Jason Castriota and his team. During spring 2010
the Saab design team was introduced to the Trend Collection created by Becker Industrial Coatings' Consumer Design Finishes
(CDF) division. This inspired Saab to approach Beckers at the end
of last year when in the process of designing and building the
PhoeniX. Beckers suggested the Ecochromo product developed at
its Italian site because Saab was looking for a special coating to
emphasize the liquid metal effect for their concept car.
Chugoku Marine Paints

Tokyo, Japan
www.cmp.com.jp
PUBLICC COMPANY
MARKETS SERVED
20
KEY EXECUTIVES
Marine coatings
Tetsuo Yamazumi, chairman; Masataka Uetake, president and CEO.
Industrial coatings
Container coatings
Adhesives
hugoku Marine Paints, Ltd. is a Japan-based company that

manufactures and sells paints for ship, industrial and container uses, as well as adhesives. Chugoku Marine Paints
(Shanghai), Ltd., a subsidiary located in Jiading District, Shanghai,
China, completed construction of its second factory and began operations. This factory, the companys third manufacturing plant in
China following the rst Shanghai factory and the Guangdong factory, was established in order to strengthen the companys productivity and competitiveness, as well as increase customer satisfaction.
The new factory will supply paints for vessels, industrial paints for
bridges, industrial plants, steel structures, etc. and resins for paints.
In terms of new technology, CMP launched its Ekomate Series of
waterborne coatings for dry container. After many years of focused
research and development of waterborne coating systems, CMP said
it made a signicant breakthrough with the Ekomate advanced wa-
July 2012
terborne coating system, which could reduce VOC emissions by 80

percent when compared to solventborne coating systems. In addition, Ekomate products improve the working environment by reducing odors and because they are water-based rather than
solventborne, the products remove a number of hazards associated
with the risk ash ignition and re. Following cooperation with dry
container box manufacturers and owners, which included many
trial applications in China, which is the hub of the new container
box manufacturing industry, the trials have demonstrated that the
Ekomate technology can be applied on existing production lines
with minimum adjustment to the norms or investment in new
equipment said the company. CMP Shanghai is manufacturing
2,000 tons of Ekomate per month and is expanding production capacity to meet market demand which in turn continues to elevate
CMPs green policy and ongoing commitment to the environment.
Coatings World | 61
Top Companies
21
2012
22
Materis Paints S.A.S

Clichy, France
www.materis-paints.com
PRIVATE COMPANY
MARKETS SERVED
REVENUE: $1.135 billion
KEY EXECUTIVES
Olivier Legrain, Materis chairman;
Rene Riu, president, Materis Paints.
(2010: 1.0bn)
PUBLIC COMPANY
Textured coatings
REVENUE: $992 million
Architectural paints
(2010: 831mn)
Floor and roof coatings
MARKETS SERVED
Fire retardant and heat
Specialty coatings
insulating coatings
ateris Paints SAS is a manufacturer and provider

of construction materials including decorative and
industrial paints for the professional and consumer
markets. The company was founded in 1986 and is based in
Clichy, France. In 2006, French investor Wendel Investissement purchased chemicals producer Materis from private equity group LBO France. Materis Paints is the largest business
within the Materis group of companies representing 40 percent of sales, or $1.135 billion in 2011. Materis brands include Tollens, Zolpan, Max Meyer, Ducco and Robbialac. In
terms of market position, Materis Paints holds leading positions in the areas it operates. The firm is number four in Europe, number two in France and Portugal, number one in
Italy, number four in Spain and Morocco and number five
in Argentina.
23
24
KCC Corporation
Seoul, South Korea
www.kccworld.co.kr
PUBLIC COMPANY
MARKETS SERVED
Mong Jin Chung, chairman;

Mong Ik Chung, CEO;Yoo
Automotive coatings
Sungki, executive director; Kim
Jin Ho, managing director;Yeo
Automotive refinish
Gab
Hyun, director; Kim Ki
General industrial coatings
Yong, director; Byun Jeong Sik,
Decorative coatings
marketing director; Kim Bum
Sung, technical director.
Powder coatings
REVENUE: $899 million M

(2010: 1.3bn)
KEY EXECUTIVES
ment is the largest and accounted for 25 percent of sales. Automotive OEM sales amounted to 17 percent of sales; decorative
coatings accounted for 15 percent; general industrial six percent; powder coatings six percent; auto renish four percent;
and the remainder of sales is not detailed. Total sales revenue
for the year dropped to $899 million in 2011 from $1.3bn the
year before. The company was formerly known as Kumkang
Korea Chemicals Co., Ltd. and changed its name to KCC Corporation in March 2005.
Industrial coatings
KEY EXECUTIVES
Minoru Fujii, president; Masahide
Sakamoto, executive director; Mitsuhiro Fujii, managing director.
K Kaken Co., Ltd. manufactures and sells organic or inorganic water-based painting materials, synthetic resin
coatings, inorganic painting and construction materials,
and special finisherers. Coatings sales in 2011 were $922 million. It also offers fireproof paints, and various transformation goods and cleaning agents; and involves in the contract
of fireproof and insulated construction. The company was
formerly known as Shikoku Kaken Industry Co., Ltd. and
changed its name to SK Kaken Co., Ltd. in 1991. SK Kaken
Co., Ltd. was founded in 1955 and is headquartered in
Ibaraki-City, Japan. In 2008 the company established its
Chongqing office in China, Kuantan office in Malaysia and
Seoul factory in Korea. In 2007 it established its Bangalore
office in India, as well as a Hanoi office and Ho Chi Minh office in Vietnam.
Tikkurila Oyj
Vantaa, Finland
www.tikkurila.com
PUBLIC COMPANY
Marine and container
orea Chemical Co., Ltd. was established in 1958 and is now

the largest paint producer in South Korea. The company is involved in the production of paints for automobiles, ships, containers, construction and industrial use. It also manufactures PVC
material for ooring and paint sealant. Paint for the marine seg-
62 | Coatings World
SK Kaken
Ibaraki-City, Japan
www.sk-kaken.co.jp
(2010: 781mn)
KEY EXECUTIVES
Erkki Jarvinen, president and CEO; Jukka Havia, CFO; Petri
Miettinen, VP, supply chain and HSEQ; Anna-Lena Hogfeldt,
VP, group marketing; Kenneth Sundberg, VP, R&D; Janno
Paju, VP, East; Niklas Frisk, VP Scandinavia; Arto Lehtinen, VP,
Finland; Ilpo Jousimaa, VP, Central Eastern Europe.
MARKETS SERVED
Decorative coatings
ikkurilas operations are organized in four strategic business

units (SBU): SBU East, SBU Scandinavia, SBU Finland and
SBU Central Eastern Europe. It is the leading regional paints
and coatings company in Finland, Sweden and Russia. Sales grew to
$896 million in 2011. Tikkurila divested its powder coatings business in January 2011 by selling all shares in OOO Tikkurila Powder Coatings, a Russian industrial coatings company, to focus on its
core decorative opeartions. In April, Tikkurila strengthened its position in the Balkan area when it entered into an agreement to acquire Serbian paint company Zorka Color. In addition to Serbia,
Zorka Color also operates in Macedonia, Bosnia-Herzegonvina,
Montenegro, Croatia and Kosovo. During the year Tikkurila also
launched the ProHouse concept, a new surface treatment method
for wooden surfaces.
July 2012
2012
25
PUBLIC COMPANY
MARKETS SERVED
KEY EXECUTIVES
Fumitake Yamashita, president; Norihiro Mashima, director of finance,
executive officer; Nobukazu
Kawamoto, director of overseas operations; Isamu Suzuki, director of
business development; Yoshinori Hirotani, director of marketing; Shin
Emi, manager of industrial coatings.
REVENUE: $889 million Automotive refinish
YEAR ESTABLISHED: 1929 Automotive OEM coatings
(2010: 828mn)
26
Dai Nippon Toryo

Osaka, Japan
www.dnt.co.jp
Marine coatings
Decorative coatings
KEY EXECUTIVES
Richard McNeel, chairman, president
and CEO; Jack De Leon, COO; Sharon
$825
million
adhesives
REVENUE:
Williams, senior VP, strategy and mar Corrosion control coatings ket development; Ed Auslander, VP,
(2010: 765mn)
global business management.
High performance/heat
MARKETS SERVED
28
REVENUE: $800 million Pipe coatings
(2010: 728mn)
MARKETS SERVED
KEY EXECUTIVES
V.L. Shaw, chair of the board; W.P.
Buckley, president and CEO; J.D.
Tikkanen, president, Bredero Shaw.
ord Corp. produces and sells general purpose and specialty

adhesives and coatings. It recorded coatings and adhesives
sales of approximately $825 million in 2011. Lord Fusor aftermarket adhesives are used to return vehicles to pre-accident condition and include adhesives for bonding, metals and plastics, seam
sealers and acoustical foams. Lords industrial metal bonding adhesives can replace welds, rivets, screws, tape and other traditional fastening methods. Lord also has a line of elastomer bonding
formulations that can accommodate commercially available elastomers, diverse metals and rigid plastic substrates. Lord manufacturers corrosion control coatings, specically the MetalJacket line of
coatings that protects substrates against corrosion and improves
bonding properties. Lord also offers heat reective coatings.
July 2012
DuluxGroup Ltd.
Clayton, Victoria,
Australia
www.deluxgroup.com.au
PUBLIC COMPANY
MARKETS SERVED
Decorative coatings
(2010: 700mn)
he pipe coating division of Shawcor Ltd., Bredero Shaw

is the worlds largest pipe coating manufacturer with
sales of roughly $800 million in 2011. During the year
it signed a deal with Chevron Australia Pty. Ltd. to provide
pipe coatings and related products and services in connection
with the gas supply trunkline and flow lines for the Wheatstone LNG Project off the northwest coast of Australia. The
company also won a $400 million contract from Mitsui & Co.
Ltd., to provide pipe coatings and related products and services
for the gas export pipeline that will serve the massive Ichthys
LNG Project, a joint venture between Inpex Corporation and
Total E&P. This project will involve advanced coatings for approximately 900 kilometres of 42 inch subsea pipeline from
the offshore central processing facility to the onshore LNG facility at Darwin, Australia.
reflective coatings
Automotive aftermarket
27
PUBLIC COMPANY
adhesives
YEAR ESTABLISHED: 1919 Industrial metal bonding
Shawcor
Toronto, Ontario,
Canada
www.shawcor.com
Lord Corporation
Cary, North Carolina/USA
www.lord.com
PRIVATE COMPANY
ai Nippon Toryo Co., Ltd. operates in the paint industry

primarily in Japan. DNTs coatings revenue in 2011 was
$889 million. It offers various coating products, which
include heavy duty, industrial, automobile, renishing, marine,
home use paints, plastics and powder. The company also provides
machines and equipment for paints manufacturing and coating
applications. In addition, it offers its products in various elds,
including electrical home appliances, housing, automobiles and
information-related equipment, as well as for infrastructures, including high-rise buildings and largescale bridge construction. Dai
Nippon Toryo Co., Ltd. was founded in 1929 and is headquartered in Osaka, Japan. In August 2008, Dai Nippon Toryo acquired a 67 percent state in Tokyo-based Daia Keiko Co., Ltd.
Top Companies
Powder coatings
Industrial coatings
KEY EXECUTIVES
Peter Kirby, chairman; Patrick Houlihan, managing director and CEO;
Stuart Bloxer, executive director and
CFO.
uluxGroup consists of Paints Australia, which is Australias

leading manufacturer of premium branded decorative
paints, texture, protective and wood care coatings products;
Paints New Zealand, which is New Zealands leading manufacturer
of premium branded decorative paints, texture and wood care coatings products; Selleys Yates, which is Australia and New Zealands
leading manufacturer of home improvement and garden care products; and the Offshore and other segment comprises Australia and
New Zealands leading manufacturer of powder and industrial coatings. Excluding the Selleys Yates operation, DuluxGroup recorded
sales of $767 million in 2011. Australia accounted for 82 percent of
sales, New Zealand 12 percent, and Asia and PNG six percent. In
November 2011 the merger of DuluxGroups DGL International
business in China and Hong Kong with Camelpaint of Hong Kong
to create DGL Camel International Limited.
Coatings World | 63
Top Companies
29
2012
30
Forbo
Baar, Switzerland
www.forbo.com
PUBLIC COMPANY
MARKETS SERVED
YEAR ESTABLISHED: 1928 Industrial adhesives
(2010: 562mn)
KEY EXECUTIVES
Albert Gnagi, chairman of the board
of directors; This Schneider, CEO;
Michel Riva, executive VP, bonding
systems.
n December 2011, Forbo announced it had signed an agreement with H.B. Fuller on the sale of its industrial adhesives
and synthetic polymers businesses. Among the worlds leading suppliers of industrial adhesives, in recent years, Bonding
Systems has successfully strengthened its position in growth
markets by building-up new production sites, particularly in
China and Russia. At the same time, it has launched innovative
products to increase the share of specialty products in its offering and developed high-quality applications for key market
segments. The unit recorded sales of $662 million in 2011. Following the sale of the industrial adhesives and synthetic polymers activities, only the building and construction adhesives
activity will remain in the Bonding Systems division.
31
PUBLIC COMPANY
MARKETS SERVED
Decorative coatings
(2010: 378mn)
Automotive coatings
Industrial coatings
KEY EXECUTIVES
64 | Coatings World
MARKETS SERVED
Wood coatings
(2010: 695mn)
KEY EXECUTIVES
Bob Merritt, president and CEO;
Jim Megin, VP finance, CIO and
treasurer; Barry Cladwick, VP market development and product; Ken
Marino, VP supply chain.
enjamin Moore & Co. and Orchard Supply Hardware, a

California-based home improvement retailer, formed during
the year a strategic alliance that will yield distribution of the
129-year-old paint brand through the chains stores statewide. Currently, Orchard has 87 stores with plans to add another three this
year. Benjamin Moore will be Orchards exclusive supplier of architectural paint. Orchards Benjamin Moore product lineup will
include Regal Select, ben, Concepts, Arborcoat Exterior Stain and
Imagine by Insl-x, along with selected primers and applicators. Benjamin Moores award-winning low-VOC Aura Paint will be available in select Orchard stores only. Orchard plans began selling
Benjamin Moore paint in selected markets beginning in early April,
with all locations carrying the product offerings by end of summer.
PRIVATE COMPANY
Subir Bose, managing director, executive director; Kuldip Singh Dhingra,

chairman of the board; Anirudha Sen,
vice president.
erger Paints was founded in 1923 and is Indias second

largest decorative paints player with sales of $525 million
in 2011. It is active in a wide variety of decorative and industrial paint sectors and continues to gain an increasing share of
the highly competitive Indian paint market. Apart from operations
in Russia, with a production facility at the Berger manufacturing
unit at Krasnodar, Berger has also expanded its footprint in Nepal
by setting up a second unit. Today Bergers sister company in
Bangladesh is the dominant leader with over 65 percent market
share. In keeping with the companys dynamic growth plan, Berger
has also acquired Bolix SA of Poland, a leading provider of External Insulation Finishing Systems (EIFS) in Eastern Europe.
Berger is also the lone supplier to Indias nuclear power plants.
PRIVATE COMPANY
32
Berger Paints India Ltd.

Kolkata, India
www.bergerpaints.com
Benjamin Moore
Montvale, New Jersey/USA
www.benjaminmoore.com
National Paints
Factories Co.
Amman, Jordan
www.nationalpaints.com
MARKETS SERVED
KEY EXECUTIVES
Michael Faeq Sayegh, chairman, Sayech
Group; Saleem Faeq Sayegh, GM, NaREVENUE: $493 million Powder coatings
tional Paints UAE; Ibrahim Faeq Sayegh,
GM, National Paints Jordan and techni(2010: 347mn)
Marine coatings
cal director; Faeq Michael Sayegh, GM,
Industrial coatings
National Paints Egypt; Fares Michael
Insulation system paints Saeyegh, GM, National Paints Romania;
Nazi Qopti Sayegh, marketing director.
YEAR ESTABLISHED: 1969 Decorative coatings
ational Paints Factories Co., Ltd. (Sayegh Group) claims

the number one position in the Middle East paint market
with an annual production capacity of 300,000 tons of exports to more than 60 Arab and other countries. Its sales grew from
$347 million in 2010 to $493 million in 2011. National Paints is involved in a number of sectors including architectural/decorative (35
percent), industrial (35 percent), auto OEM (15 percent), auto renish (10 percent) and marine (ve percent). In recent news the company said it is currently in negotiations for the building of new
factories in Libya and Iraq. DuPont signed a DuPont Teon surface
protector trademark license agreement with National Paints. National Paints will co-brand three interior and two interior/exterior
paints and a wood varnish with DuPont Teon.
July 2012
2012
33
PUBLIC COMPANY
MARKETS SERVED
Decorative coatings
(2010: 386mn)
34
Helios
Domzale, Slovenia
www.helios.si
Car refinishes
KEY EXECUTIVES
Uros Slavinec, president; Marko
Vresk, vice president; Branko Pas,
vice president.
Metal coatings
Top Companies
Nihon Toksuhu Toryo Co. Ltd.

Tokyo, Japan
www.nttoryo.co.jp
PUBLIC COMPANY
MARKETS SERVED
KEY EXECUTIVES
Masahiro Nojima, president, representative
director; Makio Sakai, managing director,
REVENUE: $408 million Performance coatings chief director of automobile product business,
president of subsidiary; Jun Taya, managing
(2010: 369mn)
director, chief director of operation, director of
general affairs; Takehiro Toyoshima, chief director of painting materials business, director.
elios Group is the leading manufacturer of coatings in

South Eastern Europe with approximately 3,000 employees in more than thirty companies in fourteen countries
and recorded sales of $470 million in 2011. Recently Helios
strengthened its operations in Slovenia and opened a car renishing
coatings center and a production plant for water-based coatings in
Domzale. The center has 2.400 square meters of usable surfaces and
it brings together development, sales and educational capacities of
Helios car renishing operations. The coatings manufacturer also
opened a center for metal coatings in Medvode, Slovenia. Helios invested 14 million in the three projects. Additional resources will
be invested in the production plant for water-based coatings and the
car renishing coatings center until 2012. Currently the production
capacity of decorative and car renishing water-based coatings is
500 tons per month.
ihon Tokushu Toryo Co., Ltd. is a Japan-based manufacturing company that operates in two business segments. The paint-related segment manufactures and
sells paints and soundproof materials. This segment is also involved in the paint-related and soundproof material-related construction work. The Automobile Product-related segment
manufactures and sells automotive soundproof materials, such
as damping materials, acoustic absorbents and sound insulators,
as well as antirust materials. Additionally, the segment is also
engaged in the research and development of automobile
acoustics. The company has nine subsidiaries and 10 associated
companies in Japan, as well as overseas markets, including the
United States, Thailand, China and Singapore. The company
was founded in 1929, is headquartered in Tokyo and recorded
sales of $408 million in 2011.
35
Betek Boya San. ve Tic. AS

Istanbul, Turkey
www.betek.com.tr
36
PRIVATE COMPANY
Industrial
YEAR ESTABLISHED:
Thermal Insul.
1988
Wood coatings
REVENUE: $402 million Adhesives

MARKETS SERVED
Architectural
KEY EXECUTIVES
Gozde Akpinar, chairman; Tayfun Kucukoglu,
board member and general mngr; Sevim Yeltekin,
VP finance and board member; Mert Erdog, VP
supply chain and board member; Sinan Ustunel,
VP production; Reha Tepe, VP marketing; Serkan
Buyukcan, VP R&D; Metin Ulku, architectural coatings mngr.; Terhan Temiz industrial/wood coatings
mngr.; Gulay Dindoruk, thermal insulation mngr.
etek Boya ve Kimya Sanayi AS, whose name is the combination of the first syllables of the Turkish words
Beton (meaning concrete) and Teknoloji (meaning technology), was founded in 1988. Betek entered the
decorative paints industry in 1993 through its technological
cooperation with DAW. This partnership became a milestone
both for Betek and the Turkish paint industry. Betek was the
first Turkish paint company to commence production with a
European partner. Since 2001, Betek has been the market
leader in the industry with its multi brand strategy which is
being delivered to over 5,000 retail outlets. Today Beteks
product facilities are some of the largest state-of-the-art
plants in Europe and Betek supports its production power
with its technology center founded in 2008.
July 2012
Ennis Traffic Safety Solutions

Dallas, Texas/USA
www.ennistraffic.com
PRIVATE COMPANY
MARKETS SERVED
YEAR ESTABLISHED: 1996 Traffic marking paint
(2010: 355mn)
KEY EXECUTIVES
Bryce Anderson, chairman; John Anderson, global director; John Midea,
president and CEO; James McClennan, CFO, Andrew Liebert, VP, marketing; Scott Seeley, global marketing;
Tony Turoso, technical director.
nnis Traffic Safety Solutions is a global provider of pavement marking materials and traffic safety products.
Headquartered in Dallas, Texas the companys traffic
paint business recorded sales of approximately $400 million
in 2011. Ennis operates 14 facilities worldwide including the
U.S., Canada, the UK, Turkey, Italy and Australia. In 2011 Zaganite Industries Pty Ltd joined the Ennis family and continues
to operate from its facility in Dandenong, Victoria, Australia.
The operation in Dandenong is managed by Dominic Iemma,
a technical expert in the formulation of traffic paint. Also during the year, Ennis traffic paint products were approved for
sale and distribution by the Mexican government. Leading the
Ennis team in Latin America is Alberto Merinos, marketing
and sales manager for Latin America and the Caribbean.
Coatings World | 65
Top Companies
37
2012
38
Samhwa Paints
Industrial Co. Ltd.
Seoul, South Korea
www.spi.co.kr
PUBLIC COMPANY
MARKETS SERVED
REVENUE: $379 million Industrial coatings
(2010: 333mn)
Marine and protective

Auto refinish coatings
Powder coatings
KEY EXECUTIVES
Jang Yeon Kim, chairman and CEO; Ja
Hyun Koo, vice president and CEO production; Hak Heon Lee, vice president,
management support; Ki Deuk Lee,
senior managing director sales; Gyw
Chul Lim, senior managing director
technical; Bung Ju Choi, director China.
PUBLIC COMPANY
Pipe coatings
KEY EXECUTIVES
George Buckley, chairman,
CEO and president; Joe Harlan,
executive VP, electro and communications; Michael Kelly, executive VP, display and
graphics; Jean Lobey, executive
(2010: 350mn)
MARKETS SERVED
Adhesives and sealants
ounded in 1946 Samhwa Paints makes a wide range of

products from DIY paints to architectural paints, heavyduty coatings, marine paints and special industrial coatings such as PCM coatings, car coatings, plastic coatings, UPE
coatings, UV coatings and powder coatings. In 2011 Samhwa
posted sales of $379 million. During the year the construction
of the Samhwa Research Institute in China was completed in
Zhangjiagang Co., Ltd. and the Gwangju office of Samhwa
Paints built a new office building at Yongbong-dong, Buk-gu,
Gwangju Metropolitan City. Also during the year the company set up a subsidiary in Vietnam in Bac Ninh. This local
subsidiary is expected to produce about 500 tons of paint annually, including paint for plastic products such as mobile
phones and vacuum cleaners as well as paints used for covering high-quality structures.
39
40
Musashi Paint
Co. Ltd.
Tokyo, Japan
www.musashipaint.com
PUBLIC COMPANY
MARKETS SERVED
YEAR ESTABLISHED: 1958 Plastic coatings
KEY EXECUTIVES
Shuhei Fukui, president; Shusaku
Tomisawa, director; Yutaka Soma,
director.
3M
St. Paul, Minnesota/USA
www.3m.com
VP, safety, security and protection services; Moe Nozarri, executive VP, consumer and
office; Brad Sauer, executive VP,
health care; Hak Cheol Shin,
executive VP, industrial and
transportation.
uring the year 3M unveiled its new Innovation Center

in Dubai, United Arab Emirates. The opening of the
Dubai center provides 3M with an expanded facility
in the Middle East to better support customer needs across the
region resulting in more cost-effective customer centric solutions created specifically for the region, in the region. Customer Technical Centers are unique to 3M around the world
and serve as a mechanism for customer inspired innovation.
The first of its kind in the Middle East region, the Dubai center offers potential customers, business partners, and research
and development experts the opportunity to test a host of 3Ms
innovations. Located in Internet City, the center, which is
LEED certified and environmentally friendly, is divided into
14 zones showcasing all of 3Ms technology platforms, capabilities and products for the Middle East market.
Noroo Paint Co. Ltd.

Anyang-Si, South Korea
www.noroo.co.kr
PUBLIC COMPANY
MARKETS SERVED
Industrial coatings
(2010: 330mn)
(2010: 315mn)
usashi Paint Company Co., Ltd. manufactures and distributes coatings for household appliances, electronic devices, information technology devices and industrial
products. It specializes in synthetic resin paints. The company provides touch feel, PRTR law adherent, water-based, UV, acrylic silicon, functional and special primer coatings, as well as coatings for
molded plastics, laser etching and metal materials. In addition, it offers coatings for information/telecommunication devices, including
mobile phones, laptop computers and digital cameras; coatings for
household appliances, such as plasma/LCD televisions, DVD players, vacuum cleaners, refrigerators, dehumidiers, air cleaners; and
coatings for automobile devices, including navigation systems.
Musashi Paint Company offers its products through dealers in
Japan, Korea, Malaysia, Hong Kong, Taiwan, the United Kingdom
and the U.S.
oroo Paint Co., Ltd. engages in the manufacture and

sale of paints and coatings worldwide. Its products include architectural coatings, which comprise natural
paint, general coatings, functional coatings and Decopia; waterproof and floor coatings; decorative coatings, such as lacquers, polyurethane paints, cracking paints, wood stain, and
firekeeper; primer and topcoat heavy duty coatings; and industrial coatings, including metal coatings and pattern finishes.
The company also offers coating equipment; and coatings for
auto refinishes and plastic finishes, as well as coil coatings.
Noroo Paint Co. was founded in 2006, is headquartered in
Anyang-Si, South Korea and posted sales of $352 million in
2011. Architectural coatings account for 40 percent of sales
while industrial coatings make up 16 percent and automotive
refinishes 15 percent.
66 | Coatings World
Automotive refinishes
July 2012
2012
41
42
Teknos Group Oy
Helsinki, Finland
www.teknos.com
PRIVATE COMPANY
MARKETS SERVED
Industrial coatings
KEY EXECUTIVES
Pekka Rantamaki, CEO; Soile
Haavisto, financial director; Raimo
Anjala, managing director.
Top Companies
Fujikura Kasei Co. Ltd.

Tokyo, Japan
www.fkkasei.co.jp
PUBLIC COMPANY
MARKETS SERVED
REVENUE: $326 million Architectural coatings
YEAR ESTABLISHED: 1938 Plastic coatings
KEY EXECUTIVES
Yoshiaki Hasegawa, chairman and
CEO; Joji Washino, president and
COO; Yuzo Saisu, senior managing director; Satoshi Yamashita, senior VP;
Shigeru Takahashi, senior VP.
(2010: 285mn)
(2010: 298mn)
eknos Group Oy is the leading supplier of industrial coatings in Scandinavia with a strong position in retail and architectural coatings too. Teknos is one of Finlands largest
family-owned businesses. Group companies operate in Scandinavia,
Germany, the United Kingdom, Poland, Slovenia and Russia, and
through a well-established network of agents and representatives in
about twenty other European countries. In 2011, Teknos started
local production of paints in China in Changzhou, in cooperation
with a local partner. Also in 2011, Teknos opened a new sales ofce in Vietnam. The main client base for Teknos in Vietnam is local
manufacturers of wood products for industry, such as joinery companies and furniture manufacturers. In Russia, the sales of joint
venture Teknos Deko continued to grow and also saw a growth in
market share. 2011 also saw the start-up of the new IFS ERP system that was deployed in Finland at the start of the year.
ujikura Kasei offers coatings for plastics, which include

automotive interior and exterior, automotive lightings,
cosmetic containers and enclosures, electronic appliances, plastic hobby items and plastic sheets; architectural
coatings, such as exterior and interior building materials, decorative items and housing equipment; and electronic materials. In 2008, Fujikura Kaseis U.S.-based operation, Fujichem,
Inc., purchased 100 percent of Evansville, IN-based Red Spot
Paint &Varnish Co., Inc. With sales of approximately $100
million, Red Spot is primarily active in the automotive coatings sector. Red Spots joint venture partners in Korea and the
UK, as well as Red Spots licensees and customers in South
America, Australia, Europe, Singapore and China, further
broaden Fujikuras global footprint to serve the global coatings for plastics market.
43
44
Carpoly Chemical Group

Jiangmen,
Guangdong Province, China
www.carpoly.com
PRIVATE COMPANY
(2010: 311mn)
MARKETS SERVED
Architectural and industrial
KEY EXECUTIVES
Qiming Qiu, chairman and president; Shuchao Cao, vice chairman of
the board and group general manager; Youwei Xu, group executive
deputy general manager, secretary of the board; Binwu Ye, marketing director; Daimin Wang, group deputy general manager and
technical director; General division managers: Wenhua Zhao, furniture coatings division; Dewu Liao, decorative coatings, retial; Lide
Xu, decorative coatings, project.
s Chinas coatings market continues to expand rapidly,

domestic paint manufacturers like Carpoly Chemical
Group are gaining more exposure on the world stage.
Carpoly Group, founded in 1993, is today Chinas largest domestic coatings manufacturer with sales of $325 million in 2011.
The Carpoly Group operates four regional companies in Guangdong, Sichuan, Shanghai and Hebei provinces. Architectural sales,
including decorative wood coatings, accounted for 53 percent of
revenue. Sales of furniture paint in the industrial segment accounted for 45 percent of sales. Despite the challenging economic
environment, Carpoly maintained a double digital growth rate of
13 percent in 2011. In addition, Carpoly celebrated during the
year the the national accreditation of its Technology Center. Also,
Carpolys Shanghai factory was successfully put into production,
bringing it is closer to its customers in the East and North.
July 2012
Automotive coatings
Kunsul Chemical
Industrial Co. Ltd.
Pusan, South Korea
www.jebi.co.kr
PUBLIC COMPANY
MARKETS SERVED
Decorative coatings
(2010: 250mn)
Industrial coatings
Marine and protective
coatings
KEY EXECUTIVES
Sung Ho Hwang, chairman and
CEO; Gyeong Tai Shin, president;
Managing directors: Sang Kun
Lee; Jae Hui Kim; Dong Hyeon
Cho; Seung Hwan Shin.
unsul Chemical Industrial Co., Ltd. offers a range of

products, including architectural coatings for concrete,
plaster, slate and cement mortar surfaces, as well as for
vehicles, machinery, buildings, glass and furniture; general industrial coatings for various applications, such as wood, steel
furniture, electric home appliance, machinery, engineering
plastics, steel products and decorative home appliance; wood
coatings for furniture, general wooden materials, and musical
instruments; and powder coatings for decoration and protection, interior use, home appliances, and architectural use. It
also provides plastic coatings; marine and heavy duty protective coatings for various applications, including fuel oil tank,
ballast water tank, bilge well, land, marine structure, deck,
and paint for ship bottom, interior, and exterior; and automotive refinishes.
Coatings World | 67
Top Companies
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TOA Group
Bangkok, Thailand
www.toagroup.com
PRIVATE COMPANY
MARKETS SERVED
REVENUE: $300 million Marine and protective

YEAR ESTABLISHED: 1957 Architectural coatings
(2010: 270mn)
coatings
KEY EXECUTIVES
Arsa Sarasin, honorary chairman;
Prachak Tangkaravakoon, president;
Motoo Horiguchi, senior executive
VP; Rams Das Ahuja, executive VP.
CIN Group
Maia, Portugal
www.cin.pt
PUBLIC COMPANY
MARKETS SERVED
Automotive refinish
Industrial coatings
Protective coatings
OA is the leading supplier of decorative coatings in Thailand with an estimated market share of 50 percent. The
company manufactures products that cater to the mid-tier
and premium-tier markets. The TOA Group of companies includes
TOA Paint Thailand, which is TOAs 100 percent Thai-owned main
base of operation; TOA-Chugoku Paint, a joint venture between
TOA Paint Thailand and Chugoku Marine Paint; TOA Union Paint
Thailand, a joint venture company with Japanese-based wood coatings producer Union Paint; TOA Vietnam; Shanghai-TOA Paint;
and TOA Paint Malaysia. TOAs product portfolio includes the recently launched Ultra Premium Generation of coatings including
Supershield with self cleaning acrylic technology; TOA 7 in, a pure
acrylic elastomeric wall coating which is made from high quality
elastomeric acrylic technology; and Supershield Duraclean, developed with advance acrylic technology under the companys Hygenic Formula which provides 20 times scrub resistance.
47
PRIVATE COMPANY
Automotive coatings
Coil coatings
(2010: 255mn)
Plastics coatings
MARKETS SERVED
Industrial coatings
Marine coatings
IN (Corporao Industrial do Norte S.A.) is a Portuguese

company that is the Iberian market leader for paint and
coating products. The company was established in 1926
and is headquartered in Maia, Norte Region. In 2011 CIN generated $293 million in sales, of which more than 50 percent came
from outside of Portugal (France, Spain, Italy, China, Angola and
Cape Verde). 56 percent of sales were in architectural coatings;
28 percent industrial coatings; 11 percent protective coatings;
and one percent automotive renish. During the year CIN
launched a new exterior paint capable of withstanding severe
weather, night condensation and mold. Novqua HD is the result of years of research and is presented as the rst ever paint to
come with a certicate guaranteeing its performance outside for
a full seven years. Novqua HD is a 100 percent acrylic, smooth
matt exterior paint and is available in hundreds of colors.
48
Shanghai Coatings
Co. Ltd.
Shanghai, China
www.chinascc.com
KEY EXECUTIVES
Situ Guoji, chairman; Huang Zhiyong, general manager; Huang
Youwei, executive vice general manager; Wu Jinglei, vice general manager; Yu Jianfeng, chief engineer.
KEY EXECUTIVES
Antnio Serrenho, honorary chairman;
Joao Serrenho, chairmam and CEO; Angelo Machado, member of board; Fernando Jorge Ferreira, CFO; Reinaldo
Campos, marketing director; Technical directors: Joo Machado, Filomena Braga,
Manuela Azevedo, Jos Carlos Lopes.
Dunn-Edwards Corp.
Los Angeles,
California/USA
www.dunnedwards.com
PRIVATE COMPANY
MARKETS SERVED
(2010: 265mn)
Industrial coatings
KEY EXECUTIVES
Kenneth Edwards, CEO; Karl Altergott, president and COO; Robert Hill,
executive VP and CFO; Darlene
Mitchell, VP and CIO; Monte Lewis,
VP sales; Tim Bosveld, VP marketing.
Decorative coatings
hanghai Coatings Co. Ltd (SCC) has 90 years of history since

her predecessor Kai Lin Paint Plant, the rst Chinese paint
plant, was established in 1915. The company owns 13 manufacturing subsidiaries, two research institutes and six joint ventures ranging from coatings, dyes, pigments, auxiliary agents and
ne chemicals. Shanghai Coatings has ranked in the top 500 in
sales among Shanghai industrial companies for ve years straight
and is one of the top 10 enterprises in terms of results in the Chinese coatings industry. SCC also boasts Chinas rst coatings
brandWinged Tiger coil coatings. The company also manufactures paint under the Yanjing brand. SCC paints are widely used
throughout Chinas industrial and civil elds. Some customers industrial customers include Volkswagen, General Motors Buick,
Metro lines, maglev train, Baosteel and Three Gorges.
68 | Coatings World
unn-Edwards, founded in 1925, operates more than 100

stores in ve western states: California, Arizona, New Mexico, Nevada and Texas. It supplies architectural and industrial coatings, providing a complete line of paints and professional
painting supplies to architects, designers, painting contractors,
homebuilders and property managers in the Southwest; it also serves
do-it-yourselfers, although professionals account for a majority of
sales. During the year, Dunn-Edwards opened what it claims is the
worlds rst LEED-certied paint manufacturing facility. Located in
Phoenix, Arizona, the $40 million, 336,000-square-foot facility was
custom designed to be green and efcient. This ultra-modern
building encompasses manufacturing, product development, quality control laboratories, a distribution center, retail outlet and ofce
space and has gone on to receive various industry awards since its
doors opened in subsequent months.
July 2012
2012
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50
Flugger Group
Roedovre, Denmark
www.flugger.com
PUBLIC COMPANY
MARKETS SERVED
(2010: 275mn)
KEY EXECUTIVES
Soeren Peschardt Olesen, CEO; Paul
Wulff, CFO; Claus Bjoern, group sales
director; Steen Hoff, group supply
chain director.
lgger Group is one of Scandinavias largest suppliers of decorative paint, wood stain, wallcoverings, paint tools and
cleaning articles. Flgger Group is represented by Flgger
shops in Denmark, Norway, Sweden, Iceland, Poland and China.
There are more than 500 Flgger shops, of which more than 200
are owned by the company. Apart from this, its subsidiary DAYsystem contributes with sales from 214 shops in Denmark, Norway and Sweden. The other daughter company, PP Mester Maling,
has 41 shops in Denmark. The company has ve factories, and the
two main ones are in Kolding, Denmark and in Bollebygd, Sweden. Here Flugger produces paint, wood stain, llers and chemical
products. In Kolding it produces water-based paint, and it comes
to an amount of 20 million liters per year. In Bollebygd Flugger
produces around 24 million liters of both water-based and turpentine-based paint per year. With origins that date back to 1785,
Flugger Group generated sales of $284 million in 2011.
51
PRIVATE COMPANY
MARKETS SERVED
Decorative coatings
(2010: 251mn)
KEY EXECUTIVES
Michael Ostendorf, manager; Gerald
Schaefer, manager; Martin Friedrich,
manager; Christoph Koch, director of
finance.
W Ostendorf GmbH & Co. KG (JWO) has been producing

paints, varnishes, lacquers and enamels since 1948 for a variety of applications and recorded sales in 2011 of approximately $265 million. It has its afliates in Great Britain,
Poland, Austria, Czech Republic, Switzerland, France and Hungary. It has a production capacity of more than 400 million
liters per annum and a staff of over 600 in both Germany and
abroad. It operates an integrated production and logistics facility at its headquarters in Coesfeld where it produces paints,
trim and stains in one of Europes most modern paint factories.
During the year JWO spun-off of its successful Signeo brand
business into a separate company within the JWO group. The
company also says it is the rst and only paint manufacturer in
Europe to be qualied by LGA in line with hygiene standards
for the foodstuffs industry.
July 2012
Shinto Paint Co. Ltd.

Amagasaki, Japan
www.shintopaint.co.jp
PUBLIC COMPANY
MARKETS SERVED
Automotive coatings
(2010: 207mn)
Industrial coatings
Automotive OEM
KEY EXECUTIVES
Harunobu Horibe, chairman; Akira
Kubo, managing director and technical director; Ichiro Miyawaki,
president; Minoru Aono, senior
managing director.
hinto Paint Co., Ltd. engages in the manufacture, processing and sale of paints, adhesives, pigments, synthetic
fats/oils, fats/oils, and chemicals in Japan. In addition, the
company designs, implements, and supervises painting work and
other various construction work, as well as related technical supervision. Further, it engages in contracting of installation work
for painting facilities; and related machinery equipment, tools,
and devices, as well as design and supervision of such installation work. The company provides maintenance coatings for protection against rust and corrosion to nuclear power stations,
chemical plants, petroleum renery plants, water and sewage
treatment plants, and paper mills, as well as large-sized steel
structures, such as ships, drilling rigs, offshore platforms, and
other ocean development plants. Shinto Paint Co. was founded
in 1901 and is headquartered in Amagasaki, Japan and saw sales
grow to $278 million in 2011.
52
JW Ostendorf
Coesfeld, Germany
www.jwo.com
Top Companies
Yung Chi Paint &

Varnish Mfg Co. Ltd.
Kaohsiung, Taiwan
www.rainbowpaint.com.tw
PUBLIC COMPANY
MARKETS SERVED
REVENUE: $260.4 million Marine coatings
(2010: 187mn)
Industrial coatings
KEY EXECUTIVES
Te-Hsiung Chang, president; DS
Chang, general manager; TJ Chang,
vice general manager; Tien-Yung
Chang, director; Tsung Te Han, managing director; H.L. Shen, general
manager.
ung Chi Paint & Varnish Manufacturing Co., Ltd.

manufactures architecural coatings, heavyduty coatings, marine paints, coil coatings, can coatings, nuclear
coatings and curtain wall coatings primarily in Taiwan. The
firm also manufactures and sells fire-retardant and fire protection coatings. In 2009, the companys Malaysia Melaka
factory started production for coil coatings. The company was
founded in 1951 and is headquartered in Kaohsiung City, Taiwan and recorded sales of more than $260 million in 2011. In
the architectural segment the company provides solvent-based
acrylic paints, water-based cement mortar paints, dirt off exterior acrylic emulsion paints, water-based elastomeric paints,
and water-based epoxy topcoats. Heavy duty coatings include
epoxy paints, ready-mixed paints, top-long paints and
polyurethane paints.
Coatings World | 69
Top Companies
53
2012
54
Tiger Coatings
Wels, Austria
www.tiger-coatings.com
PRIVATE COMPANY
MARKETS SERVED
Powder coatings
(2010: 238mn)
KEY EXECUTIVES
Kurt Berghofer, CEO; Clemens Steiner,
CEO; Reinhold Freiseisen, CFO; Christian Ebenberger, marketing director;
Technical directors: Gerd Schlager,
Thomas Schmidt and Gerald
Hemedinger.
Rock Paint Co. Ltd.

Osaka, Japan
www.rockpaint.co.jp
PUBLIC COMPANY
MARKETS SERVED
YEAR ESTABLISHED: 1952 Automotive coatings
(2010: 249mn)
KEY EXECUTIVES
Togo Utsumi, president, representative director; Fujio Hara, senior managing director; Yoshio Koike,
executive director.
iger Coatings GmbH & Co. KG produces powder coatings

for industrial applications. The company also develops and
manufactures lacquers for the DIY market, as well as inkjet
inks for OEM and industrial printing applications. Its powder coatings are used in architecture, steel structure, automotive, agricultural
and construction, general industry, job shop, store xture, furniture,
IT and appliances, wood, glass, lighting, inkjet, cans and tubes, gaming, and sports and leisure applications. The company markets its
products in Austria, Egypt, Brazil, China, Canada, Mexico, the U.S.,
Vietnam, Belarus, Bosnia and Herzegovina, Bulgaria, Denmark,
Germany, India, Croatia, Latvia/Lithuania, the Netherlands, Poland,
the Russian Federation, Switzerland, Serbia and Montenegro, Slovenia, Spain, South Africa, Taiwan, Thailand and Ukraine. Tiger Coatings GmbH & Co. KG was founded in 1930 and is based in Wels,
Austria with manufacturing facilities in Austria, Egypt, Brazil, China,
Canada, Mexico, the U.S. and Vietnam.
ock Paint Co. Ltd. offers automotive renish paints,

building paints, industrial paints and home use paints.
The company is among the leading manufacturers of automotive renish paints in Japan. Rock manufactures coatings
in a wide range of colors, with an especially wide variety of
pearls and metallics. These include popular brands such as its
Panarock Mars 2K series, Rockace and Hirock. Rock Paint has
recently introduced a one-package type base coat called Pro
Touch as part of an effort to continually advance and improve
its line of products. Responding to movements aiming to reduce
levels of volatile organic compounds (VOCs) in paint products,
Rock Paint set out early to develop waterborne automotive renish paints. As a result, general sales for a product called Waterbase have been initiated. Rock Paint Co. was established in
1952 and is based in Osaka, Japan. The rm recorded sales in
2011 of $255 million.
55
56
PRIVATE COMPANY
Kelly-Moore Paint Company

San Carlos, California/USA
www.kellymoore.com
MARKETS SERVED
(2010: 235mn)
OEM coatings
(non-automotive)
KEY EXECUTIVES
Steve DeVoe, president and CEO;
Mark Zielinski, VP of sales and business development; Mike Black, VP
of store operations; Todd Wirdzek,
VP of product development; Ryan
Arakaki, director of marketing;
n 2011, Kelly-Moore Paint Company, Inc. introduced Enviro Coat Reective 1545, one of the industrys rst commercially produced architectural coatings designed to reect
the suns radiant heat, according to the company. This eco-functional, exterior 100 percent acrylic eggshell paint lowers external wall temperature, allowing homeowners and building
operators to minimize air conditioning usage and save money
on utility bills. When applied to vertical outside walls, Enviro
Coat Reective deects a portion of the suns radiant heat away
from the building. Its infrared-reective technology employs pigments preventing infrared radiant heat from absorbing into the
lm and wall thus keeping exterior walls cooler. This technology
has been used in the roof-coating industry, but is now being applied to outside walls. Also in 2011 Kelly-Moore opened a new
store in Paso Robles, Calif., its fourth store in the region.
70 | Coatings World
Kikusui Chemical Industries Co.

Ltd.
Nagoya, Japan
www.kikusui-chem.jp
PUBLIC COMPANY
MARKETS SERVED
(2010: 194mn)
KEY EXECUTIVES
Togo Utsumi, president, representative director; Fujio Hara, senior
managing director; Yoshio Koike,
executive director.
ikusui Chemical Industries Co. Ltd. engages in the production and sale of architectural coatings, specialty functional
materials, construction materials, and civil engineering materials. The company offers ceramics, building materials, paints and
crushed natural decorative material sheets. In addition, it involves in
the manufacture and sale of machinery and equipment. The company was founded in 1959 and is headquartered in Nagoya, Japan.
Under the slogan, Work in Harmony with Nature, Work for the
Benet of People, Kikusui manufactures water-based and organicsolvent-free architectural paints and uses its own methods to minimize drainage and waste generated during the production process. In
addition, the company deals with natural paints from Germany and
allergy-free paints from Sweden. One such product is Milltex5, which
comes from environmentally progressive Sweden and are free of substances that can produce allergic reactions.
July 2012
2012
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58
Pacific Paint (Boysen)

Philippines Inc.
Quezon City, Philippines
www.boysenpaints.com.ph
PRIVATE COMPANY
MARKETS SERVED
Decorative coatings
(2010: 200mn)
Industrial coatings
Marine coatings
KEY EXECUTIVES
Willy Ong, president; Johnson Ongking, vice president; Ruben Cueto, marketing manager; Romy Bautista,
technical services manager; Catherine
Ramirez, technical director.
MARKETS SERVED
Wood coatings
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60
PRIVATE COMPANY
MARKETS SERVED
Automotive coatings
(2010: 205mn)
KEY EXECUTIVES
Raymond Chlodney, president
Powder coatings
Marine coatings
enner Sayerlack S.A. manufactures and distributes

wood finishing and marine coatings and paints. It is the
largest and most specialized wood coating company in
Latin America. Formerly known as Sayerlack, it changed its
name to Renner Sayerlack S.A. in January 2001 after the
merger of Tintas Renner and Sayerlack Industria Brasileira de
Vernizes. The company was founded in 1968 and is based in
Cajamar, Brazil. With sales estimated in the $225 million
range, Renner Sayerlack claims to control about 50 percent of
the Brazilian wood finishing market, as the largest player in
the segment in Latin America. The companys primary wood
finishes manufacturing facility is in Cajamar, Sao Paulo state,
and it operates another in Minerbio, Italy. In 2007 PPG acquired the architectural and industrial coatings business of
Renner Sayerlack.
Inver Spa
Bologna, Italy
www.inver.com
PRIVATE COMPANY
MARKETS SERVED
Powder coatings
(2010: 170mn)
Liquid coatings
Sign coatings
Industrial coatings
OEM coatings
(non automotive)
praylat Corporation is a global specialty coatings company

based in Pelham, N.Y. A privately held corporation founded
in 1936, Spraylat provides both coating products and process
technologies to a diverse range of industry applications worldwide.
Spraylat is organized into four separate business units: Liquid Coatings, Powder Coatings, Conductive Coatings and the Mirror Coatings business units. The Liquid Coatings business unit incorporates
Spraylats Automotive Group, the Liquid Specialties Group, the
Sign Coatings Group along with its One Shot/Chromatic Group.
Spraylats global operations include locations in North America,
Europe and Asia. Spraylat also is supported in selected business
units through regional agents or distributors. The companys product highlights include Shots Field Master coatings, high quality,
single stage, isocyanate-free coatings in a 2.8 VOC system.
July 2012
KEY EXECUTIVES
Alexandre Cenacchi, chairman of
the board
(2010: 210mn)
Spraylat Corp.
Pelham, New York/USA
www.spraylat.com
Renner Sayerlack
Cajamar, Brazil
www2.sayerlack.com.br
PRIVATE COMPANY
alter Neal Boysen founded Boysen Paints in Oakland,

California/USA in 1926. After expanding the brand
across the U.S., Boysen Paints was introduced to Asia
in the 1960s. It has given Pacic Paints the license to manufacture
its premium paint products. The growing market share in Asia
and the Pacic, especially in the Philippine market, necessitated
the creation of a fully integrated state-of-the-art manufacturing facility in Cavite, Philippines, said to be the most modern paint factory in Southeast Asia. In 2011, Atlantic Coatings, Inc. (ACI),
contract manufacturer of Pacic Paint (Boysen) Philippines Inc.,
the leading architectural paint company in the country, further
strengthened its green credentials with two environmental
awards. The company was proclaimed Master Awardee for the
Zero Basura Olympics 2009 and was third runner up in Mother
Nature Award.
Top Companies
KEY EXECUTIVES
Giovanni Domenichini, group chairman
and CEO; Matteo Roversi, group general manager; Mauricio Vallada, group
sales and marketing, powder; Corrado
Minghetti, business unit liquid; Christian Lucano, group communications;
Marco Lelli, technical director, powder;
Cristina Ducci, technical director, liquid.
nver Spa is engaged in the manufacture of industrial liquid

and powder coatings with 2011 sales revenue of $217 million. The sale of powder coatings made up 70 percent of
Invers sold quantities with 10 percent of that attributable to
achrichectural powder sales. Liquid industrial coatings sales
generated 20 percent, while liquid architectural and non-automotive OEM segments each contributed ten percent each. Back
in 2008 Inver acquired Becker Powder Coatings four European
production plants located in France, UK, Poland and Italy. This
acquisition doubled the scale of Invers powder business and
made it the fourth largest producer in the European powder
market. Inver operate ve production sites and three subsidiaries. Inver Spa operates ve manufacturing facilities and is
based in Bologna, Italy.
Coatings World | 71
Top Companies
61
2012
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Tambour Ltd.
Nethanya, Israel
www.tambourpaints.com
PUBLIC COMPANY
MARKETS SERVED
(2010: 176mn)
Industrial coatings
KEY EXECUTIVES
Michael Dayan, CEO; Eitan Weizman,
vice president, marketing; Yacov Mor,
director, R&D.
Powder coatings
Looser Holding AG
Arbon, Switzerland
www.looserholding.ch
PUBLIC COMPANY
Non-stick coatings
Industrial coatings
Packaging coatings
Automotive OEM
(2010: 190mn)
Auto refinish
KEY EXECUTIVES
Thomas Lozser, CEO; Pascal Rentzmann, group controller.
MARKETS SERVED
Wood coatings
ounded in 1936, Tambour is the largest Israeli paint manufacturer. Tambours sales reached $215 million in 2011. The
rm operates six production facilities in Israel for architectural paints, industrial paints, powder coatings, printing inks, acrylic
emulsion, resins and other coatings. Production capacity is approximately 90 million liters per year. Tambour said it has been watching trends not only for color forecasting, but also for the research
and development of new paint products, especially in the category
of faux nishes and special effects. In the last four years Tambour
successfully launched three different products in the faux nishes
categoryMetallic Suede, Safari, Cashmere and last but not least
Bereshit and Cnaan. Tambour said these have proven to be very
popular within the market, resulting in excellent sales growth in this
product category. In light of the success of this methodology in the
decorative market, Tambour decided to introduce it to the industrial market as well and created a unique cooperation with Klil Industriesthe leading company in Israel for Aluminum framings.
he Coatings Group of Arbon, Switzerland-based Looser

Holding AG in 2011 recorded sales of $213 million,
the majority of which came from sales of wood coatings, which represents approximately 54 percent of total coatings revenue. The approximate percent of sales for the other
segments include: packaging coatings 18 percent; nonstick/low-friction coatings 15 percent; and industrial coatings
13 percent. The Coatings Division is home to the Treffert
Group, Feyco Group, ILAG Group, Schekolin AG and Feycolor Group who make coating for wood, plastic, metal,
stone, glass etc. for industrial and commercial use. These companies operations are spread throughout Switzerland, Germany, Austria, the rest of Europe, China, South East Asia and
the United States. The Coatings Division employs roughly
600 personnel at its nine production facilities and laboratories
around the world where now over 60 percent of their products are solvent-free.
63
64
Grebe Group
Weilburg, Germany
www.grebe-group.com
PRIVATE COMPANY
MARKETS SERVED
Industrial coatings
(2010: 180mn)
OEM coatings
(non-automotive)
KEY EXECUTIVES
Helmut Tappe, CEO Grebe Group;
Dr. Manfred Becker, management
board; Frank Glaser, management board; Tim Rand, Weilburger Coatings; Uwe Diener,
marketing director.
he Grebe Group recorded sales of approximately $200

million in 2011. The rms coatings business can be broken down into the following segments: Industrial coatings, which accounted for roughly 40 percent of sales;
non-automotive OEM applications, which accounted for roughly
another 40 percent of revenue; and lastly, rail and defense applications make up the remaining 20 percent of revenue for the year.
For household articles the rm offers Greblon Non Stick coatings
and decorative, temperature-resistant coatings. For the stove industry it offers high-temperature resistant coatings. For general
industry applications Grebe offers coating systems for metals,
plastics and glass in applications such as sewage pipes, household appliances, rail vehicles, mobile phones and defence technology. The group operates facilities in Germany, UK, Italy,
Poland, China, Hong Kong Indonesia, India and Japan.
72 | Coatings World
Asahipen Corporation
Osaka, Japan
www.asahipen.jp
PUBLIC COMPANY
MARKETS SERVED
Onshore coatings
(2010: 176mn)
Marine coatings
Automotive coatings
Adhesives
KEY EXECUTIVES
Takeshi Tanaka, president and
chairman.
Decorative coatings
sahipen Corporation engages in the manufacture and

sale of various paints and coatings, painting tools and
wallpaper products in Japan. The company offers water
base, oil base, anti-rust, spray, gloss varnish, wood, hobby craft
and business paints. Asahipen Corporation markets its products through dealers, government agencies, and other outlets in
China, Hong Kong, Taiwan, and southwestern Asia. The company was formerly known as Asahi Paint Company and
changed its name to Asahipen Corporation in 1965. Asahipen
Corporation was founded in 1940 and is headquartered in
Osaka, Japan. Asahipen Groups are organized into many paint
manufacturing subsidiaries including Asahipen Corporation,
Daiho Tokyo Inc., Asahipen America Inc., and in the eld of
UV nishing it operates Trust Inc.
July 2012
2012
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66
Taiho Paint (China)

Dongguan, China
www.taihopaint.com
PRIVATE COMPANY
MARKETS SERVED
Architectural and
REVENUE: $189,046 million
decorative coatings
General industrial and
industrial maintenance
KEY EXECUTIVES
Chen Ho Sheng, chairman; Tochiaki
Ogasawara, president; Chen Chun
Hua, general manager; Huang Jung
Chi, chief facility officer; Chang Cheng
Hsien, vice general manager, Huang
Chien Hua, vice general manager.
MARKETS SERVED
Onshore coatings
67
68
Industrias Titan S.A.

Barcelona, Spain
www.titanlux.com
MARKETS SERVED
Decorative coatings
(2010: 168mn)
Industrial coatings
Marine coatings
Powder coatings
KEY EXECUTIVES
Jos Farrs Pere, CEO; Jaime Carbonell Petit, financial general
manager; Antonio Vilaseca Martinez, technical director; and Jose
Fernndez, manager for powder
coatings.
ince it was founded in 1917 in Barcelona, Industrias Titan

has produced paints, enamels, varnishes, powder coatings,
colors for ne arts and handicrafts, as well as ancillary
products. Its present installations have a total area of 120,000
square meters and are located in El Prat de Llobregat, which is
within the metropolitan area of Barcelona. It has fourteen commercial delegations, six production plants in Spain, one in Portugal and one in Morocco. In recent years Industrias Titan has
focused its efforts on making its products more environmental
friendly, right through from product conception to the end user
stage. Many of its products have been awarded with the European Ecological Label. The company recently launched Titan
Luxoplast Powder Fillers. The rm also launched a new interior
DIY product, Titan Tile Enamel.
July 2012
Automotive coatings
ohpe Corporation is a Japan-based manufacturer that

supplies paints and other chemical products. Its paints
include synthetic resin paints, lacquers, water-based
paints, oil-based paints and thinners. The companys chemical
products include synthetic resin adhesive processing agents and
synthetic rubber. Additionally, it is involved in the paint related
construction activities. The company has 12 subsidiaries and
five associated companies. Its offers architectural coatings, exterior paints, steel coatings, concrete protective coatings, marine paints, industrial paints and road paints. In addition, it
involves in exterior painting contract and building construction works, as well as in the sale of paint-related equipment.
The company was founded in 1915 and is headquartered in
Sakai City, Japan.
PRIVATE COMPANY
Whitford Corporation
Elverson, Pennsylvania/USA
www.whitfordww.com
Automotive coatings
REVENUE: $175 million Houseware coatings
YEAR ESTABLISHED: 1969 Powder coatings
(2010: 165mn)
MARKETS SERVED
Industrial coatings
Fine arts materials
Marine coatings
Adhesives
aiho Paint (China) includes Taiho Paint (Dongguan),

Taiho Paint (Shanghai), Taiho Paint (Japan) and Taiho
Paint (Taiwan). Together these operations generated revenue of nearly $190 million in 2011. The largest of these operations is in Dongguan, which also serves as the companys
headquarters and employs 1,132 people. Shanghie employs 218,
Japan 60 and Taiwan 30. General industrial and industrial maintenance, inlcuding wood coatings, make up 73 percent of revenue while the remaining 27 percent is attributed to architectural
and decorative coatings sales. In 2011 Taiho Paint (Dongguan)
invested approximately $2 million to expand production capacity by 50,000 tons. After implementation of the this increase,
total production capacity for all of Taiho Paints operations is
expected to grow past 200,000 tons per year.
KEY EXECUTIVES
Tsutomu Kobayashi, president; Kazutami Kato, vice president; Hideki
Kimura, managing director; Yukio
Takeuchi, executive director.
Decorative coatings
Wood coatings
PRIVATE COMPANY
Tohpe Corporation
Sakai City, Japan
www.tohpe.co.jp
PUBLIC COMPANY
(2010: 176mn)
Top Companies
Electrical component
coatings
Non-stick coatings
Packaging coatings
KEY EXECUTIVES
Dave Willis, president; Mike Miller, COO;
Michael Coates, worldwide industry manager;
Leonard Harvey, worldwide technical director;
Marketing directors: Tony Weir and Joan Eberhardt; Technical directors: Leornard Harvey and
Kurt Mecray.
hitford Corporation is a manufacturer of one of the

worlds largest line of uoropolymer coatings. Whitfords story began in 1969 when the founders created
its rst productXylan 1010which remains one of the companys most popular products today. The rms wide range of products serve the industrial, automotive, powder coatings, houseware
and electrical component markets. Whitford operates nine manufacturing facilities worldwide in the U.S., the UK, Brazil, India,
China, Singapore and Italy. In 2011 Whitford opened its factory in
Bangalore, one of Indias fastest-growing and most dynamic cities.
On the new technology front, Whitford has broken new ground
with its recently launched Xylan HB, which the company says answers the problem of achieving good lm integrity at lm thicknesses over 25 microns, or one milliliter.
Coatings World | 73
Top Companies
69
2012
70
ICA Group
Civitanova Marche, Italy
www.icaspa.com
PRIVATE COMPANY
MARKETS SERVED
Industrial wood
coatings
(2010: 150mn)
KEY EXECUTIVES
Alessandro Bascelli, export manager;
Lorenzo Lavarini, area manager; Federico
Bastianelli, area manager; Sandro Paniccia, marketing director; Pierro and Fabio
Paniccia, technical directors.
NOF Metal Coatings Group

www.nofmetalcoatings.com
PRIVATE COMPANY
MARKETS SERVED
Corrosion protection
coatings
(2010: 159mn)
KEY EXECUTIVES
Mr. Poulet, CEO, Europe; Mr. Nagura,
CEO, Japan; Mr. Masuda, CEO, USA;
Mr. Ros, sales and marketing director, Europe.
n the heels of its launch of the My Lab system, designed

to meet the needs of designers and architects for all-new
color combinations, ICA Group unveiled in 2011 the My
Gloss system. The new system was conceived to fulll the increasingly stringent requirements of the furniture sector, which are
based on the need to achieve high-quality gloss coatings using cycles that have low levels of environmental impact. The nal lacquered gloss effects of the My Gloss system can be obtained both
with colored base coats and with transparent gloss topcoats, and
even directly with pigmented gloss topcoats. Specically, the My
Gloss system is composed of versatile products for the preparation of the base surface such as primers, llers and UV intermediates with 100 percent solid residue. Alongside these, there are
water-based epoxy base coats. ICA says the My Gloss system make
it possible to reduce VOCs released into the atmosphere during
application by more than 90 percent.
OF Corporation is a leading Japanese chemical company

and the holding company of NOF Metal Coatings
Group, which includes NOF Metal Coatings Europe
(Creil, France); NOF Metal Coatings North America (Chardon,
Ohio); NOF Metal Coatings Asia Pacic (Kawasaki, Japan); NOF
Metal Coatings China (Shanghai); NOF Metal Coatings Korea
(Seoul); NOF Metal Coatings South America (Sao Paulo, Brasil).
All together NOF Metal Coatings Group generated sales of $167
million in 2011. The group is primarily engaged in the manufacture of corrosion control coatings for the automotive OEM segment, which was responsible for 90 percent of group revenue. In
November 2011, the company opened in France what it says is
the rst training center in Europe dedicated entirely to zinc ake
anti-corrosion technology. Specic training sessions have been set
up including, corrosion protection mechanisms, protection principles, application processes, quality control, tribology etc.
71
72
Boero Group
Genoa, Italy
www.gruppoboero.it
PUBLIC COMPANY
MARKETS SERVED
Decorative coatings
(2010: 160mn)
Maine coatings
Yacht coatings
KEY EXECUTIVES
Andreina Boero, president; Cristina
Cavalleroni, vice president; Giorgio
Rupnik, CEO; Olga Bottaro, technical
director; Managers: Claudio
Stringara, architectural and decorative; Massimo Bonarra, yachting; Niccolo Ballerini, marine.
oero Group is Italys paint and coatings leader in the markets its serves. In 2011 the group reported revenue of
$166 million. The rms business is divided into three segments. Architectural and decorative coatings generated 70 percent of the groups revenue last year while yacht coatings were
responsible for 15 percent of the revenues with the marine coatings segment was responsible for the remaining 15 percent. Architectural and decorative paint brands in the rms portfolio
include Boero Colori; Rover Attiva; and Grandi Superci. Yacht
brands include Boero Yacht Paint; Veneziani Yachting; and Attiva Marine. The marine category offers the Boat brand. Boero
Group operates two manufacturing facilities. Boero recently introduced Rovertherm coat systems for energy efciency in building and it also launched a water-based wood coatings range.
74 | Coatings World
Natoco Co. Ltd.

Miyoshi, Japan
www.natoco.co.jp
PUBLIC COMPANY
MARKETS SERVED
REVENUE: $165,330 million
(2010: 140mn)
Industrial coatings
KEY EXECUTIVES
Kenji Kasuya, president and
representative director;
Susumu Kawakami, senior
managing director; Yutaka Yamamoto, director of business
administration and director.
atoco Co., Ltd. engages in the manufacture and sale of ne

chemicals and paints. It offers synthetic resin paints and
inks. The company primarily provides coatings for metal,
building and other functional materials, as well as related equipment. It also engages in the transportation of the industrial waste.
The company was founded in 1948 and is headquartered in
Miyoshi, Japan and operates in three business segments. The paint
segment is involved in the manufacture and sale of synthetic resin
paints, thinners and paint-related products. The ne chemical segment manufactures and sells chemical products such as lm-use
coating materials, as well as ne particles for liquid crystal displays
(LCDs), among others. The others segment is engaged in the collection and transportation of industrial waste products. Natoco has
two subsidiaries and one associated company.
July 2012
2012
73
PRIVATE COMPANY
MARKETS SERVED
Construction paints
(2010: 155mn)
74
Yasar Coating Group

Izmir, Turkey
www.dyo.com.tr
Industrial paints
Furniture paints
Marine paints
Chokwang Paint
Co. Ltd.
Busan, South Korea
www.chokwangpaint.co.kr
PUBLIC COMPANY
MARKETS SERVED

KEY EXECUTIVES
Selcuk Yasar, president of Yasar
Holding; Hasan Denizkurdu, CEO.
(2010: 133mn)
Automotive paints
Wood coatings
Industrial coatings
Powder coatings
yo Boya, dates back to the opening of a paint shop in

Seritciler Carss by Durmus Yasar in 1927. Turkeys
first paint was produced by Yasar in 1941 and was followed with the opening of the countrys first and then only
coatings factory in 1954. A member of Yasar Holding, Yasar
Coatings Groups five companies led by Dyo Boya serves the
market with 1,000 different products. Under the brand names
Dyo and Dewilux, Yasar Coatings Group employs about 1,100
people and exports its products to 40 countries. The groups
export markets are located primarily in Central Asia, the Middle East, Europa and Russia. The company is active in the decorative, marine and industrial paints sectors as well as car
refinishes, furniture paints and lacquers.
75
PRIVATE COMPANY
Diamond Vogel Paints

Orange City, IA
www.diamondvogel.com
MARKETS SERVED
(2010: 140mn)
Heavy duty coatings
July 2012
Dae-Eun Lee, president and CEO; Ha-Ok

Kim, managing director of business planning division; He-Jin Moon, chief of management team and director; Jae-Hong
Park, managing director of research institute; Sung-Ho Yang, senior managing director of management division.
JSC Russian Coatings

Yaroslavl, Russia
www.ruskraski.ru
PRIVATE COMPANY
MARKETS SERVED
(2010: 140mn)
Traffic coatings
iamond Vogel Paints is a family-owned, Midwesternbased paint manufacturer and retailer headquartered
in Orange City, IA. The company operates seven manufacturing facilities an over 80 service center outlets. The company is a provider of liquid and powder coatings for industrial
OEM applications, architectural paints for commercial and
homeowner applications, and heavy-duty protective coatings
for industrial maintenance applications. During 2011, Sciessent,
creator of naturally occurring silver-based antimicrobial brand
Agion partnered with Diamond Vogel to offer the Peridium
Powder Coatings line. Agion technology inhibits the growth
and propagation of bacteria on the surface of a product, adding
an important layer of product protection to equipment and furnishings coated with the Peridium powder coating line.
KEY EXECUTIVES
hokwang Paint Limited manufactures paint products

and coatings in Korea. Its products include architectural paints, interior paints, floor coatings and water
floor paints, wood coatings, industrial coatings, plastic coatings and auto refinish coatings, powder coatings, heavy-duty
coatings, and DIY paints. In addition, Chokwang provides a
speed color system to each dealership it operates through,
which can mix colors at customers request within three minutes with an automatic color mixer controlled by a computer.
The company was formerly known as Chokwang Co., Inc. and
subsequently changed its name to Chokwang Paint Limited.
Chokwang Paint Limited was founded in 1947 and is headquartered in Busan, South Korea.
76
KEY EXECUTIVES
Drew Vogel, president and CEO;
Doug Vogel, vice president, decorative; Mark Vogel, vice president,
industrial.
Top Companies
KEY EXECUTIVES
Abramov Valeriy, CEO; Savelyev Philipp,

director of economics; Kolomichev Mix Automotive OEM coatings hail, technical director; Segment managers: Yakovlev Nicolay, decorative and
Industrial coatings
building materials; Klassen Vladislav, automotive OEM; Lomakin Vyatcheslav, car
refinish; Abramian Grigory, industrial ma Powder coatings
terials; Kotov Sergey, powder materials.
uring 2011 Russian Coatings experienced positive

growth and recorded sales of $146 million. After 2009,
Russian Coatings has been progressively increasing its
volumes of production and sales. In 2011, the sales volume
growth amounted to 13.8 percent while production increased
by 6.5 percent in tonnage. The decorative and construction
business managed to reach seven percent growth due to the
companys increase of the water-based materials. In 2011, the
decorative and construction business, Yaroslavskie Kraski Association, signed an agreement with DuPont on the right to
use the Teflon trademark in the Russian Federation. As a result
of this agreement, Russian Coatings used the Teflon surface
protector technology to create and launch Brite Hausweiss
acrylic paints.
Coatings World | 75
Top Companies
77
2012
Kapci Coatings
Port said, Egypt
www.kapci.com
MARKETS SERVED
PRIVATE COMPANY
YEAR ESTABLISHED: 1985 Automotive refinish

Decorative paints
Wood finishes
Quest Specialty Chemicals

Menomonee Falls, WI/USA
www.questsc.com
78
KEY EXECUTIVES
Mohamed Mohamed Ahmed ElSayed, CEO; Amr Mohamed El-Sayed,
commercial director; Lotfy Hassan ElBadrawy, R&D director; Mohamed
Mohamed El-Sayed, supply chaing
director.
PRIVATE COMPANY
MARKETS SERVED
KEY EXECUTIVES
Doug Mattscheck, CEO and president;

Marcos Mijia, VP finance and admin.,
secretary and treasurer; Kelly Mack, marREVENUE: $141 million Aerosol paints
keting manager; Kim Bistomowitz, mar Industrial paints
(2010: 113mn)
keting coordinator, Antony Modarressian,
Roof coatings and systems technical director, coatings div.; Steve
Heinje, technical director, constuction div.
YEAR ESTABLISHED: 2001 Automotive refinish
he company was founded in 1985 under the name Kantara Paints and Chemical industries specializing in car renish paints. In 2002 the company opened its current
headquarters located in Port-Said and chanced its name to Kapci
Coatings. In 2011 Kapci generated revenue of $143 million. Car
renishes accounted for 51 percent of sales; architectural and
decorative coatings made up 32 percent; and wood nishes accounted for the remaining 17 percent. Kapci Coatings production facility is located on 210,000 square meters of space where
the company has an annual production capacity of roughly
80,000 tons per year. The company is consistently the number
one paints producer in Egypt by turnover. Kapci Coatings is currently exporting its paint products to more than 42 countries
around the world. In addition, it has established four branches
in China, India, Brazil and the UAE to extend its global reach.
uest Specialty Chemicals is a leader in the specialty

coatings industry providing high performance solutions
that protect, preserve, repair and restore the assets of its
companies involved in the aerospace, architectural, automotive,
construction, industrial, marine and transportation industries
through its two divisions: Quest Specialty Coatings and Quest
Construction Products.The coatings division includes: Raabe
Company; Matrix System Automotive Finishes; Z-Line Industrial Finishes and MRO Finishes; Zolatone; and Patriot Paint.
The construction products division is made up of United Coatings; HydroStop; and Streetbond. In July 2011 the construction
division acuired Integrated Paving Concepts. In October 2011
the coatings division acquired Patriot Paint. Together QSCs
portfolio of coatings companies generated $141 million of revenue in 2011.
79
80
Cloverdale Paint Inc.

Surrey, British Columbia,
Canada
www.cloverdalepaint.com
PRIVATE COMPANY
MARKETS SERVED
Decorative coatings
(2010: 125mn)
Industrial coatings
Wood finishes
Marine coatings
KEY EXECUTIVES
Charles Mordy, CEO; Alex Orody,
COO; Martin McKenna, marketing director and segment manager for decorative and industrial coatings; Larry
Lozinski, technical director; Segment
managers: Tim Vogel, wood finishes;
Brian Carpenter, marine coatings.
loverdale Paint maintains more than 100 retail stores

and a network of dealer outlets across Western
Canada and the Pacific Northwest. The firm manufactures architectural and industrial maintenance products.
Directly and through subsidiary companies in Calgary, Alberta (Far-go Paint Inc.) and Portland, OR (Rodda Paint
Company), Cloverdale operates manufacturing plants in Surrey, Portland, Winnipeg, Edmonton and Calgary. In terms of
acquisitions, Cloverdale most recently bought Guertin Coatings of Winnipeg, Manitoba, Canada, which produces liquid
and powder industrial coatings, resins, sealants and adhesives
in a 78,000 square foot facility in Winnipeg.
Atomix Co. Ltd.

Tokyo, Japan
www.atomix.co.jp
PUBLIC COMPANY
MARKETS SERVED
Floor coatings
Roof coatings
Swimming pool coatings
KEY EXECUTIVES
Kazuyuki Kobayashi, director
and president; Koichi Kita, managing director and executive
manager of administration.
Traffic paints
tomix Co. Ltd. manufactures various paints in Japan.

It offers floor and roof coatings, waterproofing materials, swimming pool coatings, traffic and anti-skid
paints, paint for mapping systems, and paint to protect road
structures from deterioration. The company was founded in
1937 and is headquartered in Tokyo, Japan.
View the online version of

the Top Companies Report at
76 | Coatings World
July 2012
2012
81
82
Origin Electric
Tokyo, Japan
www.origin.co.jp
PUBLIC COMPANY
MARKETS SERVED
Synthetic resin paints
Coatings for digital devices
(2010: 121mn)
KEY EXECUTIVES
Toshio Kashiwagi, president and
director; Minoru Fujisawa, managing director and general manager of coating operations
division.
Top Companies
Empils Ltd.
Rostov-on-Don,
Russia
www.empils.ru
PRIVATE COMPANY
MARKETS SERVED
Decorative coatings
Industrial coatings
(2010: 144bn)
KEY EXECUTIVES
Victor Stolbchenko, general manager;
Roman Setin, general managers first
deputy; Vadim Zaytsev, sales manager
and decorative coatings segment
manager; Dmitriy Altukhov, marketing
manager; Oleg Dyakov, industrial
coatings segment manager.
rigin Electric Co., Ltd. operates in three segments: Electronics, Mechatronics and Chemitronics. The Chemitronics division is supported by metal surface treatment and
surface plating technologies as well as by Origin's long history of research and development in the elds of electronics and coating materials. Energy-saving measures jointly developed with other
engineering groups have resulted in developments being achieved in
the eld of synthetic resin paints, which have attracted attention
both domestic and abroad as being environmentally friendly. The
company operates primarily in Japan, as well as internationally in
Taipei, Hong Kong, the U.S. and China. Origin began developing
paints in 1947 as a part of its surface processing research efforts creating highly functional paints including paints used for plastic substrates, water-based paint/TX-free paint and paints used for plated
nonferrous metals. Applications include automobile interior and exterior parts, cell phones and computers.
ith sales of $127 million in 2011, Empils is Russias

second-largest domestic manufacturer of paints and
coatings. The majority of Empils revenue is generated in the decorative coatings segment (~97 percent). The remaining sales come from industrial coatings operations. The
company markets the following brands on the Russian market:
Empils industrial coatings; Rastsvet alkyd-based decorative
coatings; Oreol alkyd- and water-based decorative coatings;
Oreol Titan special alkyd-based coatings for metal; Oreol
Garant water-based coatings for professional use; and Empils
Krona alkyd- and water-based coatings for wood protection.
Empils operates one manufacturing facility in its headquarters
city of Rostov-on-Don. During the year, Victor Stolbchenko was
appointed the general manager of Empils,
83
84
Tnemec Company, Inc.

Kansas City, Missouri/USA
www.tnemec.com
PRIVATE COMPANY
MARKETS SERVED
Water tank coatings
(2010: 115mn)
Wastewater coatings
Industrial coatings
Floor coatings
KEY EXECUTIVES
PRIVATE COMPANY
Peter Cortelyou, president and CEO; Chase

Bean, executive VP; Terry Wallace, VP, sales;
Mark Thomas, VP, marketing; Joe Davis, VP,
technical service; Segment managers: Doug
Hansen, water tank coatings; Vaughn ODea,
wastewater coatings; Gary Zinn, industrial
coatings; Joe Schmit, Stratashield floor coatings; John Miller, architectural coatings.
ince 1921, Tnemec Company Inc. has been a leading manufacturer of high-performance architectural and industrial
coatings that protect a wide range of substrates and enhance aesthetics. From water tanks and treatment plants, to
manufacturing plants, industrial facilities and specialty architectural buildings, Tnemec coatings can be found protecting virtually all types of structures and buildings. Tnemec operates
three manufacturing facilities in the U.S. in North Kansas City,
MO, Baltimore, MD and Garland, TX. It generated roughly
$125 million in sales in 2011. All Glass Armor epoxy linings for
aboveground storage tanks (ASTs) were renamed Tank Armor
following the purchase of the 100 percent solids thick-lm technology from Bridgeport Chemical by Tnemec during the year.
Tnemec is the sole owner of this technology.
July 2012
PACHIN
Cairo, Egypt
www.pachin.net
MARKETS SERVED
YEAR ESTABLISHED: 1958 Decorative paints

KEY EXECUTIVES
Eng. Mohey Abdel-Razek, CEO; Eng.
Mohey El Din, managing director.
Industrial paints
ince its beginnings in 1958, Paints and Chemical Industries

(PACHIN) has been a pioneer in the Egyptian paint and coatings industry. Its core business is the production of various
types of architectural and decorative coatings, industrial paints,
printing inks and alkyd resins. In 2011 PACHIN reported revenue
of $119.3 million. The company says it is the market leader in the
Egyptian decorative paints market with a 41 percent share.
PACHIN maintains a strategic alliance with the AkzoNobel in
which PACHIN is licensed to manufacture and sell various products
on behalf of AkzoNobel under the Dulux trademark. Recently
PACHIN concluded an agreement to be the sole distributor of
Chugoku Marine Paints in Egypt. PACHIN also has a strategic alliance with NovaColor, a leading Italian manufacturer of decorative products.
Coatings World | 77
Top Companies
85
2012
Ace Hardware Corp.

Oakbrook, Illinois/USA
www.acehardware.com
PUBLIC COMPANY
MARKETS SERVED
KEY EXECUTIVES
Ray Griffith, president and

CEO; Dave Zieglar, chairman.
(2010: 110mn)
or its rst 50 years in business, Ace was privately held. In

1976, Ace became a retailer-owned cooperative. Each store
is independently owned and operated by local entrepreneurs. Today, Ace is the largest retailer-owned cooperative in the
hardware industry in terms of wholesale and retail sales and
strength of the brand. Aces 4,600 stores in all 50 states and more
than 60 countries generate annual retail sales of approximately
$12 billion. Headquartered in Oak Brook, Illinois, Ace currently
operates 14 distribution centers in the U.S. and one in Shanghai,
China. Ace employs approximately 4,500 corporate team members worldwide and has four regional ofces, located in Raleigh,
North Caroline; Atlanta, Georgia; Denver, Colorodo; and
Woodridge, Illinois. The Ace Paint division, which sells architectural coatings through its retail locations, generated revenue of
roughly $115 in 2011. During the year Ace Paint launched
launched its rst paint and primer in oneClark + Kensington.
78 | Coatings World
July 2012
FEATURE
Resins Suppliers
Here is a look at the latest offerings from resins suppliers. For more information on the
products listed, please contact the company directly.
Alberdingk Boley, Inc.
Product name: Avicor 381 Emulsion

Attributes/comments: Avicor 381 vinyl acrylic emulsion offers
good interior and exterior durability by offering a balance of
exibility and hardness. Avicor 381 can be dropped into existing
high scrub vinyl/acrylic formulas.
Greensboro, NC
336-454-5000
Fax: 336-454-5007
info@alberdingkusa.com
www.alberdingkusa.com
Resins offered: emulsions, UV curing resins, polyurethane dispersions (PUD)
Product name: LUX 255
Attributes/Comments: LUX 255 is an aqueous, anionic, solventfree UV crosslinkable dispersion based on aliphatic polyester
polyurethane. Features high scratch resistance and chemical resistance. Recommended for furniture and plastic coatings.
Arkema Coating Resins

Cary, NC
866-837-5532
www.arkemacoatingresins.com
Resins offered: acrylic resins, acrylic-styrene emulsions, alkyd
resins, emulsions, epoxy resins, high-solid resins, hybrid resins, oleoresinous varnishes, polyamide resins, polyester resins, silicone
polyesters, TGIC resins, urethane/polyurethane resins, vinyl resins
Product name: Celocor Opaque Polymer
Attributes/Comments: Improved hiding properties, enables partial replacement of TiO2.
Celanese Emulsion Polymers

Irving, TX
877-832-7782
infopaints@celanese.com
www.celanese-emulsions.com
Resins offered: vinyl resins
July 2012
Cia Nitro Quimica Brasileira

Sao Paulo, Brazil
55-112246-4876
Fax: 55-11-2246-3290
comercialnitro@nitroquimica.com.br
www.nitroquimica.com.br
Resins offered: cellulose derivatives, nitrocellulose
Attributes/comments: Nitrocellulose is the rst biorenewable
synthetic resin being used in the manufacture of high performance paints and varnishes. Despite new resin systems being developed, nitrocellulose still keeps its prominent place in the car
repainting, wood sealant and nish, rotogravure and exography printing inks, nail polish and leather nish segments, with
new applications cropping up all the time.
CVC Thermoset Specialties

Moorestown, NJ
856-533-3000
Fax: 856-533-3003
cathy.hughes@emeraldmaterials.com
www.cvc.emeraldmaterials.com
Resins offered: high-solid resins, polybutadienes
Product name: Hypro 2800X95 HTB Hydroxyl-Terminated
Polybutadiene
Attributes/comments: Excellent properties for specialty coatings
electrical insulator, hydrophobicity, low glass-transition temperature: electrical insulating coatings and potting compounds;
waterproof coatings, membranes and sealants; low-temperature
Coatings World | 79
FEATURE
bonded epoxy (FBE) powder coatings used on pipelines and

related equipment. Proprietary self-assembling, toughening
technology facilitates corrosion resistant dual layer FBE coatings capable of withstanding extreme transportation and installation conditions.
polyurethane coatings.
Cytec Industries
Woodland Park, NJ
973-357-3100
Fax: 973-357-3050
custinfo@cytec.com
www.cytec.com
Resins offered: acrylic resins, alkyd resins, amino, crosslinking
resins, emulsions, epoxy hardeners, epoxy resins, high-solids
resins, hybrid resins, maleic resins, melamine/melamine-type
resins, natural resins, nylon resins, phenolic resins, polyamide
resins, polyester resins, silicone polyesters, UV curing resins, urethane/polyurethane resins, water-thinned resins
Product Name: Cylink NF 3041 Formaldehyde Free Crosslinker
Attributes/comments: Cylink NF 3041 crosslinker has been developed for the industrial wood coatings market. It is totally
formaldehyde free and passes Greengard testing, a known third
party certification of indoor air quality. Cylink NF 3041 is used
in place of the current urea and melamine based crosslinkers
and maintains the appearance and performance of current systems. The product cures very fast at ambient and heat cure with
low color and offers superior hardness development and chemical resistance.
Product name: OUDRACool HPC 6615

Attributes/comments: OUDRACool HPC 6615 For low application temperature fusion bonded epoxy (FBE) powder coatings
for corrosion protection pipelines. When properly formulated in
combination with OUDRACure HPC 90, can develop properties equivalent to standard FBE when applied at temperatures as
low as 170C.
Dow Corning Corporation

Midland, MI
coatings@dowcorning.com
ww.dowcorning.com/coatings
Resins offered: amino, silicone resins
Product name: Dow Corning 3055 Resin
Attributes/comments: Solventless, liquid, amine-functional siloxane resins. Features excellent weatherability, thermal stability,
chemical resistance and low water absorption.
Engineered Polymer Solutions (EPS)

Double Bond Chemical Industries USA, Inc.
W. Simsbury, CT
860-408-1216
joseph.leon@sbcglobal.net
www.double-bond-chem.com.tw
Resins offered: UV curing resins
Product name: DM-5220
Attributes/comments: High elongation (>500%), high tensile
strength (75,000 PSI) oligomer for soft touch UV coatings and
IMD (in mold decorating) applications.
Dow Chemical Company/Dow Coating Materials

Philadelphia, PA
800-693-3311
rethink@dow.com
www.dowcoatingmaterials.com
Marengo, IL
800-654-4242
Fax: 815-568-4155
info@eps-materials.com
www.eps-materials.com
resins, crosslinking resins, emulsions, high-solid resins, hybrid
resins, polyester resins, styrene resins, urethane/polyurethane
resins
Product name: EPS 2757
Attributes/comments: Interior/exterior acrylic topcoat for architectural applications ranging from at to semi-gloss, providing
superior performance for scrubs, washability and chemical resistance.
Evonik Goldschmidt Corp.

resins, crosslinking resins, emulsions, epoxy hardeners, epoxy
resins, high-solid resins, polyamide resins, styrene resins, UV curing resins, water thinned resins
Hopewell, VA
800-446-1809
Fax: 804-541-6290
asktego@evonik.com
www.tego.us
Product name: OUDRATough HPC 104

Attributes/comments: OUDRATough HPC 104 - For fusion
Resins offered: acrylic resins, alkyd resins, crosslinking resins,

epoxy resins, high-solid resins, hybrid resins, polyester resins, sil-
80 | Coatings World
July 2012
icone polyesters, silicone resins, urethane/polyurethane resins,

vinyl resins
Product name: Tego Add Bond HS
Tego Add Bond HS features excellent improvement of adhesion
on metals, various plastics and foils; application in solventborne
formulations; addition 2-15% of solid resin to total binder; compatible with a large number of main binders.
Georgia-Pacific Chemicals LLC

Atlanta, GA
866-4GP-CHEM
gpchemical@gapac.com
www.gp-chemicals.com
FEATURE
copolymer is a new resin technology for wet-look sealers. This

water-based acrylic binder can be formulated into a wet-look
sealer with a superior appearance and performance versus traditional latex-based sealers.
Polimeros Sinteticos
Tlalnepantla, Mxico
011-52 (55) 5394- 3066;
U.S. Sales: Jorge Diaz, 832-641-8736
Fax: 011-52 (55) 5394 -4817
jorge@jorgediazcompany.com
Resins offered: ester gums, maleic resins, phenolic resins, natural resins, disproportionated gum rosins
Resins offered: crosslinking resins, epoxy hardeners, high-solid

resins, melamine/melamine-type resins, phenolic resins, rosin esters, water thinned resins
Product name: GP 4003 Resin
Attributes/comments: An aqueous dispersion designed as a modier for latex and phenoxy resins to improve chemical resistance
and adhesion for coatings on rigid substrates.
Product name: Polimeros Sinteticos recently expanded its phenolic resins product line.
Attributes/comments: Polimeros Sinteticos is a 100% Mexican
Company launched in 1966 and is a leader in its eld of resins
with an international and national market presence. Polimeros
manufactures and distributes chemical products like: ester gums,
malleic resins, phenolic resins, natural resins and disproportionated gum rosins. The company is located in the Industrial Park
Las Armas of Tlalnepantla a suburb of Mexico City,
The Lubrizol Corporation

Sartomer USA, LLC
Cleveland, OH
800-380-5397
coatings.na@lubrizol.com
www.lubrizolcoatings.com
resins, epoxy resins, high-solid resins, hybrid resins, methacrylic
monomers/polymers, nylon resins, polyester resins, polyethylene
resins, polypropylene resins, rosin esters, styrene resins, urethane
crosslinkers, urethane/polyurethane resins, vinyl resins
Product name: Carboset SA-850 Acrylic Copolymer Emulsion
Attributes/comments: This polymer provides superb alkali resistance, ability to paint over fresh concrete in days, allows for no
priming, provides 200-600% elongation and excellent dirt
pickup.
Omnova
Fairlawn, OH
330-869-4494
Fax: 330-869-4410
valerie.bokar@omnova.com
www.omnova.com
Product name: CN9062 - Dual Cure Urethane Acrylate Oligomer

Attributes/comments: Acrylate and hydroxyl functionalities for
dual cure capability. UV/EB-cured protective coatings based on
CN9062 feature excellent hardness and scratch resistance. Reactive with NCO and results in reduced irritation potential.
Specialty Polymers, Inc.

Woodburn, OR
800-770-7523
Fax: 503-981-7534
info@specpoly.com
www.specpoly.com
Resins offered: acrylic resin, acrylic-styrene resins, emulsions,
vinyl resins
Resins offered: acrylic resins, acrylic-styrene emulsions, emulsions

Product name: Hydro PLIOLITE WL
Attributes/comments: Hydro PLIOLITE WL modied acrylate
July 2012
Exton, PA
610-363-4100, 800-SARTOMER
Fax: 610-363-4140
contact@sartomer.com
www.sartomer.com
Product name: RayCore 9534

Attributes/comments: RayCore 9534 utilizes its unique core shell
technology to meet the demand for high performance, low VOC
coatings. It incorporates a PUD into the emulsion, making it ideal
for demanding commercial applications. CW
Coatings World | 81
FEATURE
Re-chargeable Coatings
Re-chargeable Coatings:
Innovative Approach
to Functionalizationon-Demand
By Juan Carvajal, Matt Schwausch, Steve
McDaniel, Jon Hurt, Melinda Wales*
Reactive Surfaces, USA;
Innovation in Materials Science: From

Nonselective Absorption & Release to Artificial
Receptors
Eric Williams, Dwaine A. Braasch, James Rawlins

The University of Southern Mississippi, School of
Polymers and High Performance Materials, USA
Abstract
Functionality is the most recent advancement in coatings technology that adds signicantly to the traditional role of a coatings system. Natural biomaterials, such as proteins and peptides,
provide an enormous resource of functional additives that are
non-persistent in the environment, non-toxic and renewable.
Biomolecules, such as peptides, antibodies and receptors, have
provided many distinct non-catalytic activities in natural environments. By focusing on the unique and specic binding properties of these non-catalytic molecules, biobased additives are
being created which will provide a new and innovative function
to coatings systems: recharge-ability. Being able to change or
renew a biocide or other functionality, without recoating adds a
new dimension to the coated surface. The current state of research in the development of biomaterials for functional coatings, including antifouling and antimicrobial surfaces, with
specic examples of recharging will be presented.
82 | Coatings World
In its most simple embodiment, the concept of a rechargeable coating can be a cross-linked polymer or copolymer that would absorb
a target molecule, release it under specied conditions and remain receptive to re-absorption of the target [1]. Nature has provided a
large number of molecules that already perform highly efcient small
molecule recognition and/or catalysis. These molecules, such as enzymes, antibodies and membrane receptors are molecular machines
that can contain a combination of small molecule binding, transport,
release, and/or catalytic functionalities. Current approaches in material science involve mimicking natural molecules to create articial
receptors and molecularly imprinted polymers that have a release/reabsorption property. Articial receptors are typically created by imprinting binding sites or receptor structures within a polymeric
surface, thus creating the ability to selectively and reversibly bind
molecules of interest. A target molecule is employed as a template
around which interacting and cross-linking monomers are polymerized to form a block that contains a number of cavities each with a
template molecule inside (Fig. 1). The resulting binding sites are complementary to Fig 1. A target molecule serves as a template around
which a cross-linked polymeric material forms a number of hollows
conformed to the target molecule. the target molecule in size and
shape [2]. After polymerization, the template is removed and the
binding sites that have been imprinted on the polymer are capable
of selectively rebinding to the target molecule.
Monomers with vinyl or acrylic groups are most commonly
polymerized and cross-linked to form imprinted material or arti-
July 2012
Figure 1.
cial receptors. There are a variety of such

monomers which can carry basic (e.g.,
vinylpyridine) or acidic (e.g., methacrylic
acid) functional groups. They can be permanently charged (e.g., 3-acrylamidopropyltrimethyl ammonium chloride) or
hydrophobic (e.g., styrene) or be capable
of participating in hydrogen bonding (e.g.,
acrylamide) for participation in charge, hydrophobic, and/or hydrogen bonding interactions in binding sites. Addition of a
solvent can be used to induce a porous
structure in the polymer to facilitate access
of the target molecules to the binding sites.
Other materials, such as polyphenols and
polyurethanes and solgels are also nding use as imprinting matrices. [3]
Because of the way the binding sites are
created, their distribution, accessibility and
binding properties are often heterogeneous.
This is not always disadvantageous, but it
can be difcult for articial receptors/imprinted polymers to adequately substitute
for the exibility and specicity of natural
molecules. In spite of this, imprinted polymers have been used successfully for separations, as catalysts, and as sensing elements
[3-4], and as such provide successful examples of one type of re-chargeable polymeric
materials.
The next innovation is to design and
build re-chargeable coatings that deliver a
desired functionality that can be replenished, refreshed or redirected (re-programmed) as needed. A novel illustration
of this concept is a metal-based antifouling
coating that charges and recharges itself
using environmental resources. By harnessing the properties of peptides and proteins
to selectively bind and release metals, metals
that are naturally found in the environment
can be utilized as an antifouling biocide.
Metals as Biocides for

Antifouling Coatings
Fouling refers to the surface adhesion of
July 2012
molecules or other materials to a surface

upon contact with water (e.g., sea water,
fresh water). Biofouling is prevalent form
of fouling produced by the adhesion of
biomolecules (e.g., proteins, glycoproteins) and/or organisms, as opposed to inorganic materials, and can begin within
minutes upon contact with water to produce an initial biolm. Microorganisms
such as bacteria, diatoms, algae, marine
fungus, protozoan, cyprid and/or rotifer
generally incorporate into the fouling
biolm within 24 hrs, though macroorganisms (e.g., barnacles, tunicates, mollusks, bryozoans) may adhere to the
surface days or weeks later. Biofouling occurs worldwide in various industries (e.g.,
offshore oil and gas industries, shing,
power stations, paper and pulp industries)
and a variety of locations (e.g., ship hulls,
heat exchangers, water-cooling pipes, propellers, ballast water). A fouled surface is
typically rougher and/or has a higher frictional resistance property. For example, a
fouled ships surface may reduce the speed
of a vessel in water, reduce a vessels maneuverability, increase a vessels weight,
increase a vessels fuel consumption (e.g.,
up to 40%), increase a vessels maintenance time and/or repair cost in dry dock,
reduce the use time of a vessel, enhance
corrosion, alter a surfaces electrical conductivity, and/or discolor a surface.
One way to prevent biofouling is by appropriate selection of water contacting materials. Both copper metal and copper
compounds are used as principal biocides
because these substances are able to form
Cu2+ ion, which is the biocidal active.
Copper-nickel alloys have good biofouling
and corrosion resistance, and therefore are
often used for surfaces or surface coatings
[15]. Copper has been employed as a bactericide, molluscicide, and fungicide and exhibits antifouling activities against
organisms such as barnacles, tubeworms
FEATURE
and the majority of algal fouling species.

The most popular, and successful, of the antifouling coatings, which were banned for
all boats by 2007/2008, was tributyl tin
(TBT)-coatings. TBT-coatings were effective in reducing/controlling biofouling;
however, they are also highly toxic to marine organisms. There is some concern that
similar environmental impact will be linked
to Cu2+. In the U.K., 21.7% of sampling
locations/year exceeded 5 g/L for copper
and in 4.3% the concentrations lay between 10 and 15 g/L. These data suggest
that monitoring of concentrations of copper is important to avoid ecological damage in marinas and mooring areas, where
there are intense boating activities and poor
tidal exchange. [21]
Re-chargeable Coatings: A
Biobased Approach to Creating
Dynamically Functional
Coatings
There are many unique mechanisms developed in nature for metal absorption, accumulation or resistance. Currently, about
40% of all known proteins contain a liganded metal, Meq+ [5], which performs a
plethora of essential tasks from protein
structure stabilization and enzyme catalysis
to photosynthesis and respiration. Metal
ions such as Na+, K+, Mg2+, Ca2+, Zn2+,
Mn2+, Ni2+, Cu+/2+, Fe2+/3+, and
Co2+/3+ are most frequently found to bind
to proteins via one or more metal-binding
domains under physiological conditions
[6,7]. Most metal-binding proteins (metalloproteins) bind a given metal with
specicity [12]. Using recombinant DNA
techniques, it is possible to create proteinbased biomaterials with both metal-binding and tunable properties that can be used
to selectively catch-and-release heavy
metals from environmental sources. These
biomaterials are environmental friendly, requiring no toxic chemicals for their synthesis, are easily produced in mass quantity.
The use of metal-binding domains of proteins has signicant advantages over chemical or polymeric chelators, including
higher specicity and afnity for selected
metals described above. The potential
lower limit for successful heavy metal binding from a dilute source of the metal in solution can be as low as approximately
Coatings World | 83
FEATURE
10-10 M, or in the parts per trillion, depending on the specic metal-binding domain employed [8].
Two common classes of metal binding
peptides are metallothioneins and phytochelatins [8-10]. Both of these are cysteine-rich peptides that bind divalent metal
ions through sulfhydryl groups (-SH). Metallothioneins are typically formed in mammals, plants and microorganisms in
response to the presence of cadmium [11].
Related proteins that are structurally similar can be associated with metal ions like
zinc, copper and cadmium [10]. Phytochelatin peptides are produced by enzymatic synthesis in fungi, algae, and some
prokaryotic organisms, worms, and plants
to bind heavy metals such as Ag+, As3+,
Cd2+, Cu+/2+, Hg2+ Ni2+, or Zn2+.
Peptides with unique metal binding
properties can either be pulled from nature, designed de novo or selected by
screening libraries. His6 is an example of
a peptide designed from a template in nature, and which can be used to functionalize metal binding coatings. (Fig 2)
Nickel generally provides good binding efciency to His6, but also tends to bind
nonspecically to endogenous proteins
that contain histidine clusters. Cobalt
ions, and even more so copper ions, exhibit a more specic interaction with histidine tags, resulting in less nonspecic
interaction. The research presented here
demonstrates that it is possible to selectively and reversibly bind metals to a coating containing metal binding peptides,
thus granting the coating anti-fouling and
anti-microbial properties.
Functionalized Coatings with

Metal Chelated Protein
It has previously been demonstrated that
Fig 3. Correlation of
stability and activity
with metal.
Fig 4.
Fig 4. OPDtox hydrolysis of paraoxon shows hydrolysis rate is affected by bulk volume (film
thickness). Control films had no activity, while progressive increases in film thickness of material containing the OPH enzyme demonstrated a clear dose response.
Fig 2. General structure and mechanism of copper binding to the His6 protein.
84 | Coatings World
proteins and short chain peptides can

be used to functionalize coatings [1419]. In those studies, we used biobased molecules that were themselves
inherently antimicrobial, typically impacting the cell wall or membrane of
the target microorganisms. The series
of studies presented here demonstrate
the use of biobased additives which
themselves are not inherently antimicrobial to create re-chargeable coatings. The enzyme organophosphorus
hydrolase (OPH, E.C. 3.1.8.1) is a metalloenzyme in which four histidine residues

coordinate two divalent cations. Although
the identity of the divalent metal ions in
the active-center inuences the activity
and stability of the enzyme (Zn2+, Co2+,
Cd2+, Ni2+ or Mn2+) all support the catalytic activity of the enzyme. A two Zn2+
center has the greatest effect on stability,
while a two Co2+ center increases the activity of the enzyme at the expense of stability. If the enzyme loses either of the
July 2012
liganded metals, the activity is lost. (Fig 3)

The use of OPH (OPDtox, Reactive Surfaces) to functionalize coatings provides a direct measure of metal-chelation by a protein
in a coating. To assess whether the enzyme
embedded within the lm maintained its
chelated metal ligands, the prepared lms
were challenged with the organophosphorus
substrate, paraoxon. The OPDtox enhanced
coatings catalytic mechanism demonstrated
bulk volume dependence (Fig. 4), and clearly
demonstrates the ability of metalloenzymes
to chelate the required metal ions.
Functionalized Coatings with

Metal Chelated Peptide
Nickel, copper and cobalt were selected to
evaluate binding to His6 peptide within the
vinyl latex coating. Copper was chosen due
to the importance of it being used as the
main ingredient of anti-fouling coatings.
The His6 peptide was blended into the
vinyl latex coating and then assessed for impact on the binding properties of the peptide. Binding afnity to the peptide was
performed in a solution assay by suspending free lms to a metal solution of 200
mM nickel sulfate, 100 mM copper sulfate
and 42 mM cobalt chloride hexahydrate in
three separate experiments. All of the metal
solutions were adjusted to pH 10 to avoid
hydrogen ions competing for the binding
sites. The exposure time was 24 hours ensure a binding saturation of metals to the
peptides in the coating. The liquid in which
the free lms were suspended was then removed and pH 5 water was added to remove the bound metal from the free lms.
This elution process occurred for 24 hours
to maximize release of the metal ions back
into solution, due to the competition of the
hydrogen ions with the metals for the binding sites. The wash liquid was then decanted and analyzed for the amount of
metals present using a spectrometer. The
vinyl latex lms containing the metal binding peptide His6 bound more nickel, copper and cobalt than in the control lms that
did not contain the peptide (Figure 5).
Nickel and copper binding to the lms
was stronger when compared to cobalt
binding which occurred at a much lower
concentration. In a polymer system or
coating, the peptide is suspended in the
polymer matrix and diffusional conJuly 2012
straints derived from metal accessibility to

the peptides become crucial. One reason
for lower cobalt chloride hexahydrate
binding to the lms may be due to the fact
that the cobalt complex is larger than the
other metals that were tested which makes
it harder to interact with the binding site.
Summary
This study demonstrates that it is possible
to create re-chargeable coatings for metal
ions used as antifouling agents. This platform technology will be used to create antimicrobial coatings that use metals as a
deterrent for biological growth. Our experience with other natural peptides that are
not toxic to the environment suggests these
metal-binding peptides can be used as
drop in additives for a coating to imbue
it with these functionalities. Peptides can
be chosen to interact with and bind to specic metals, to change these metals at will,
and to use combinations of metals or peptides with increasingly larger binding coefcients, making the system programmable.
When a specic metal binding peptide is
chosen, an assessment of the polymer system can be performed to optimize the performance of the peptide. Since metals are
so abundantly found in seawater, they can
be utilized by marine coatings to prevent biological growth from occurring without
adding metal ions to the environment (Fig
6). These approaches should reduce the reg-
FEATURE
ulatory concerns of using heavy metals as

antifouling actives.
This work represents an ongoing effort
by our teams (Reactive Surfaces and University of Southern Mississippi) to develop
systems using natural additives where enzymes and reactants are dispersed, embedded, and maintained in an active state
within a continuous polymer phase, either
as solid lms or aqueous dispersions.
There are many advantages to using this
resource to design novel functionalities.
Not the least of these advantages is, as
demonstrated here, the combination of the
use of polymer chemistries with known,
easily accessible and renewable functionalities. In the case of recharge-able coatings based upon metal-binding peptides
that are extracted from nature, the numbers, types, ease of genetic manipulation,
and essential drop in characteristics of
these additives provides the formulator
with palette of functionalizing possibilities.
In the near term, our teams will investigate
the breadth of suitable resin systems, the
range of microbial targets, and the ranges
of metal-binding proteins that will create
the most efcient recharge-able coatings in
the widest variety of applications and
commercial products.
Methods
Reagents. His6 peptide (21st Century
Biochemicals, Product # HIS6-0400) was
Fig 5. His6 peptide was blended into the vinyl latex coating and then assessed for ability to
chelate metals. Although the control films bound free metal in solution, the peptide functionalized coatings chelated significantly more free metal from solution.
Coatings World | 85
FEATURE
was added into each tube and transferred

into a 96-well plate. The absorbance was
read at 340 nm, 450 nm, or 414 nm for
the nickel sulfate, copper sulfate and
cobalt chloride hexahydrate assay wells,
respectively, and metal concentration determined using a standard curve.
Fig 6. Trace elemental concentration in seawater broken into parts per billion (ppb).
used. His6 is a peptide composed of six

histidine amino acids and was produced
chemically by 21st Century Biochemicals.
Glidden Vinyl Latex (1424) was used to
create the rechargeable coating. Nickel
sulfate (Sigma # 656895), copper sulfate
(Sigma # 451657) and cobalt chloride
hexahydrate (Sigma # 255599) were used
for metal assay solutions.
The
organophosphorus compound paraoxon
(Toronto Research Chemicals) was the reactant (substrate) used for OPDtoxTM
(Reactive Surfaces Ltd., Texas).
Preparation of Peptide/Enzyme Blended
Films and Coatings. To create a coating
with 3% dry weight, 93 mg/ml peptide or
enzyme was added into water and mixed
into Glidden vinyl latex coating at a ratio
of 1 part water to 7 parts coating. The
coating was mixed until it was evenly dispersed. A draw down bar was used to
make lms on a polypropylene block at 8
mils thickness (wet). Films were allowed to
cure for 48 hrs before use. Control lms
were made in the same manner without the
added peptide or enzyme.
Functional Activity Assessment for
Metal Chelating Proteins. Activity was determined using 1-3 cm free lms cut from
OPDtox blended coatings that had been
applied and dried on a polypropylene
sheet. The free lms were incubated in the
86 | Coatings World
appropriate reaction buffer under agitation

and analyzed. The reactions were performed as described for solution phase.
Control samples, which included both reactions without lms and lms without enzyme, were treated identically. To measure
the efciency of the enzymes in solid phase
chemistry, the reactive coatings were challenged with substrate under dry conditions
using coated aluminum panels. All assays
were performed in triplicate.
Functional Activity Assessment For
Metal Chelating Peptides. Coupons (3
cm) were cut from the polypropylene
blocks. Individual coupons were placed
into labeled microtubes; each test material was tested in triplicate. Nickel sulfate (200 mM, pH 10), 100 mM copper
sulfate, or 42 mM cobalt chloride hexahydrate was added into each microtube.
Microtubes were placed on a rocker
overnight. All of the liquid was removed
from the microtubes and distilled water
(pH 5) was added into each microtube.
Microtubes were again placed on a
rocker overnight. All of the liquid was removed (leaving the lms behind) from the
microtubes and placed into new microtubes. The microtubes with the pH 5
wash were then placed in an oven at 70C
to remove all of the water. Once the microtubes were dry, 200 l water (pH 10)
References
1)
Keenan, AJ. (1997) Patent
5664363
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Haupt K, Mosbach K (2000)
Chem Rev 100:24952504
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Danielsson B. (2008) Adv
Biochem Engin/Biotechnol 109: 97122
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Kandimalla VB, Ju H (2004)
Anal Bioanal Chem 380:587605
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Matthiessen P, Reed J, Johnson
M, (1999) Mar Pollut Bull 38:90821
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Lovell T, Himo F, Han W-G,
Noodleman L (2003) Coord Chem Rev
238239:21132
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Bertini I, Sigel A, Sigel H, (2001)
Handbook on Metalloproteins. New
York: Marcel Dekker
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Christianson DW, Cox JD
(1999) Annu Rev Biochem 68:3357
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Bontidean I, Berggren C, Johansson G, Csorgi E, Mattiasson B, Lloy
JR, Jakeman KJ, Brown NL (1998) Anal.
Chem. 70:41624169.
10) Rauser WE (1990) Phytochelatins. Annu Rev Biochem 59:61-86
11) Kgi JHR, Kojima Y (1987) Experientia Suppl 52:25-61
12) Robinson NJ, Tommey AM, Kuske
C, Jackson PJ (1993) Biochem J. 295:1-10
13) Pennella MA, Shokes JE, Cosper
NJ, Scott RA, Giedroc DP (2003) Proc.
Natl. Acad. Sci. U.S.A. 100:3713-3718
14) McDaniel CS, McDaniel J,
Wales ME, Wild JR (2006) Prog. Org.
Coatings 55, 182-188
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Everett AL, Rawlins JW, Blanton MD,
Busquets A, Wild JR, Gonzalez CF,
(2006) Paint & Ctgs Ind 7:62-70
16) Rawlins JW, Blanton MD, Cipi
PB, McDaniel CS, Wales ME, Carvajal JC
(2008) Eur Coatings J 11:26-31
17) Carvajal J (2009) Specialty
Chemical 29(4):46-48
18) Carvajal J (2009) Specialty
Chemical 29(5):52-53
July 2012
AkzoNobel in Brazil
FEATURE
AkzoNobel Targets
Brazilian Demand
Brazilian economy booms on middle class growth.

by Charles W. Thurston, Contributing Writer
razil has beaten global odds with its strong economic expansion over the last several years, expanding its middle
class rapidly. With it, an unprecedented wave of consumer demand is bolstering architectural, automotive and in-
July 2012
dustrial coatings segments. Following a 7.5 percent increase in

gross domestic production in 2010, Brazils economy grew
only 2.7 percent in 2011. Predictions for GDP expansion are
3.3 percent this year and 4.15 percent next year, according to
a Central Bank survey.
Such growth needs to be measured against inflation, which
amounted to 5.25 percent in 2011, demonstrating the need for
Coatings World | 87
FEATURE
AkzoNobel in Brazil
The emergent middle class in Brazil is consuming at an attractive

rate for paint and coatings manufacturers. Household consumption
is predicted to reach 4.5 percent this year, according to data from
Brazils national economic data agency, IBGE.
continued fiscal policy changes. But as Brazil readies to host
the World Soccer Cup in 2014, followed by the Olympics in
2016, President Dilma Rousseff has reduced taxes on consumer goods and is pressuring domestic banks to cut consumer
lending and savings rates, which are substantially higher than
in the United States.
Architectural Demand Buoyed by Demographics

The emergent middle class in Brazil is consuming at an attractive
rate for paint and coatings manufacturers. Household consumption is predicted to reach 4.5 percent this year, according to data
from Brazils national economic data agency, IBGE. At the same
time construction overall is expected to be up this year by 1.5 percent, led in part by a housing boom and still-rising home prices.
This growth is led by the upper middle class in Brazilor
those families earning more than $4,000 per monthwhich is
expected to reach 29 million by 2014, roughly equivalent to the
size of the upper middle class in Canada, according to the European Unions Institute for Security Studies.
Housing demand in Brazil is projected to rise to 1.8 million
units by 2014, which has inspired the government to make plans
to add up to eight million units over the next few years. Still,
house prices are expected to rise by two to three times GDP
growth, as preparations for the World Cup in soccer continue.
Although per capita consumption of paint is still in the ve
liters range, or one-third of that in the U.S. market, demand for
better quality paint is rising along with total per capita consumption. The $2.1 billion architectural paint segment is already
about two-thirds of the total volume of paint and coatings consumed in Brazil, including all segments.
Total architectural production of paints and coatings in Brazil
are projected to rise four percent by volume this year to 1.138
million liters, according to an August 2011 projection by Antonio Carlos de Oliveira, the president of Abrafati, the Brazilian
paint manufacturers association.
Automotive Production Outstripping Demand

Brazils government has made great investments in new roads
and simultaneously has fostered easy consumer credit for purchasing new cars. Since the federal tax on new cars can be 50 of
the new sales price, the revenue has been crucial to supporting
government infrastructure programs.
With most of the worlds major OEMs present in Brazil now,
the production and demand for new cars is robust. Brazils auto
production was the 11th highest in the world in 2011, up seven
88 | Coatings World
percent from 2010 gures. Now, Chinas Anhui Jianghuai Automobile Group and Germanys BMW are expected to invest an
estimated $15 billion in Brazil over the mid-term.
According to Anfavea, the national auto manufacturers association, production over the rst quarter of this year dipped to
almost one million units from 1.1 million in rst quarter 2011.
At the same time, new registrations only slipped to 1.08 million
over rst quarter 2012 compared with 1.11 million during the
same quarter last year.
Last year, Brazil also was the worlds fth largest market for
new car sales, with growth of over three percent. According to
projections from Roland Berger Strategy Consultants, Car sales
in Brazil could double between 2010 and 2020 to 6.6 million vehicles; and production may rise by 3.6 million cars in 2010 to 5.5
million in 2020.
The total production of Brazilian OEM automotive paint and
coatings manufacturers is expected to increase to 55 million
liters, up ve percent from 2011, according to the August 2011
projection by Abrafati. After market paint volume projections
are nearly identical.
Industrial Coatings Expand with National

Programs
Petrobras, Brazils state oil company, is a behemoth among national oil companies, with 2011 revenue of $134.8 billion, making it one of the ten largest corporations in the world. Its capital
investment program over the 2011-2015 period will be worth
$225 billion. The company expects to drill 1,000 offshore wells
during the period, to construct its own eet of drilling platforms,
and to build four new reneries to keep pace with the oil production rise from some two million barrels of oil per day today.
While the cost of a protective coating for an oil rig may be
only one percent of the total value of the project, the cumulative
value of those coatings are signicant when the investment program is in the multi-billion-dollar range, said Fernando Macedo,
the general manager for AkzoNobels marine, protective and
yacht coatings, in Sao Goncalo, Rio de Janeiro state.
Total volume production of industrial paints and coatings in
Brazil is projected to be up four percent this year to 185 million
liters, according to the Abrafati projection.
AkzoNobel Targets Brazilian Demand

Dutch powerhouse AkzoNobel is one multinational paint and coatings manufacturer that sees its future growth closely linked to
Brazil. Today we have great aspirations for Brazil, which is our
July 2012
AkzoNobel in Brazil
fourth largest country marketafter

Germany, the United States and
Chinaand one in which we know
can grow, said new CEO Ton Bu chner, who took over the company in
April. Last year the companys sales
rose six percent globally, while sales
in Latin America, led by Brazil, were
up 11 percent.
The rise in gures is no accident
of economics. In 2010, we initiated
country-specic sales goals for Brazil,
AkzoNobels new CEO Ton
India and China; Russia is still someBu
chner took over the comthing of a missing link among the
pany in April.
BRICs for us in terms of sales, said
Oskar Bosson, AkzoNobels manager
of communications for the Performance Coatings and Specialty
Chemicals businesses, in Amsterdam. At that time, we decided to
double our Brazilian sales of about 750 million to 1.5 billion by
2015; as of last year we were up to about 950 million already.
Among segments, architectural paints are key to AkzoNobel.
Decorative paint is our largest segment in Brazil in terms of sales,
followed by the pulp and paper segment, said Tim van der Zanden,
the director of external affairs for the company, also in Amsterdam.
In Brazil there is a growing middle class, especially in Northern states like Pernambuco, so we are expanding our decorative
paint plants and combining some footprints. We are working
very hard on the Coral brand and we are focused largely on the
mid-to-premium levels of the market, said Bu chner. The company estimates that the C level of decorative paint encompassing the Brazilian middle class has expanded from 50,000
customers to 100,000 customers over the past seven years.
One inventive marketing tack AkzoNobel is pursuing for decorative paints is the donation of materials to the small red brick
shacks of the Santa Marta slum, which rises up a long, steep hillside in Rio de Janeiro. There, the company began painting houses
in 2010, and has since opened up a neighborhood ofce to coordinate with residents for the eventual painting of all 1,500
houses there. The return on the undisclosed amount of time and
materials the company has invested in the humanitarian project
thus far has been a factor of four or ve times greater, over a
matter of a few months time, according to Jaap de Jong, AkzoNobels country director for Brazil and regional director for
Latin America, in Sao Paulo. Since the slum has been partially
repainted, it has even become a tourist attraction of sorts.
One decorative segment product launch that has been very
successful for the company is its Coral Rende Mais, a paint concentrate that can be thinned for extended coverage. The product
has led sales in the overall Coral line, as middle class consumers
simultaneously seek better quality paint and better value, according to Jaap Kuiper, the companys managing director for decorative paint within Latin America, in Sao Paulo.
In automotive paints, AkzoNobel is a major supplier of aftermarket paints, providing the national supplies for OEMs like
General Motors, as well as the auto repair industry at large, said
July 2012
FEATURE
Almir Gozzi, the companys director general for Latin American

automotive and aerospace coatings, in Sao Bernardo de Campo,
in Sao Paulo state. Automotive and aerospace coatings represent
15 percent of the companys total performance coatings business
unit. Latin America accounts for about eight percent of global
performance coatings sales.
Industrial coatings, including marine and protective industrial
products, are also a major segment for AkzoNobel sales in Brazil.
A research and development joint venture with state oil company Petrobras helps AkzoNobel pinpoint products needed for
the oil giants new investment program, which is valued at $225
billion over the next few years, according to Fernando Macedo,
the general manager for the companys marine, protective and
yacht coatings, in Sao Goncalo, Rio de Janeiro state. Marine and
protective coatings represent 27 percent of global sales for the
company, according to its 2011 annual report.
AkzoNobel in May won a deal to provide coatings for the roof
of Brazils Maracan Stadium, in Rio de Janeiro, which will host a
major soccer nal in 2014. The company also will supply paint for
the mezzanine of the Grmio Arena, located in Porto Alegre. CW
AkzoNobel has donated materials for the ongoing painting of the

Santa Marta slum in Rio de Janeiro.
Coatings World | 89
Industry News
Sun Chemical to acquire Benda-Lutz Werke
Sun Chemical and its parent company, DIC,

have reached a denitive agreement to purchase Benda-Lutz Werke GmbH, a manufacturer of metallic effect products based in
Austria. The acquisition would allow Sun
Chemical and DIC to purchase 100 percent
of the shares, assets and business from
Benda-Lutz and would expand its product
portfolio in metallic effects. With the acquisition, Sun Chemical would add production facilities in Austria, Poland, Russia
and the U.S. to accompany its aluminum
pigment manufacturing site in China,
which would form the basis of a new global
Metallics Business Unit as part of Sun
Chemicals Performance Pigments Division.
This acquisition of Benda-Lutz will
enable Sun Chemical to further expand
our metallic effects offerings to our core
coatings, plastics and graphic arts markets, while accelerating growth in future
strategic areas such as specialties, cosmetics and electronics, said Myron Petruch,
president of Sun Chemical Performance
Pigments and Electronic Materials.
Benda-Lutz has a reputation for its innovation in product and process technology, and for providing outstanding quality
and service. We believe that this acquisition will enhance the service to our global
customer base and increase our global
footprint in pigments and effects.
As a 102-year-old family business,
Benda-Lutz has rapidly grown over the last
25 years from a European to a global
provider, and we look forward to leveraging
Sun Chemical and DICs capabilities to grow
Benda-Lutzs unique products and technologies in the marketplace, said Martin Lutz,
managing director of Benda-Lutz Werke.
Sun Chemical and Benda-Lutz expect to
close the acquisition in the third quarter of
2012. Terms of the deal were not disclosed.
Momentive starts production

at its VeoVa vinyl ester
monomer plant in Shanxi,
China
Momentive Specialty Chemicals, Inc. has
90 | Coatings World
started production at its VeoVa vinyl

ester monomer plant in Shanxi province
of China. This plant, a production joint
venture with Shanxi Sanwei Group Co.,
Ltd., provides a second manufacturing
location for VeoVa monomer, increasing
current monomer capacity by approximately 30 percent, and easing supply
constraints for growing global demand.
Commercial quantities of VeoVa
monomer will become available for shipment in the third quarter. VeoVa
monomer is a vinyl ester of Versatic acid,
which is copolymerizable with vinyl acetate, ethylene and acrylates to provide a
variety of functional benefits to waterbased decorative paints, wood stains and
coatings, adhesives and redispersible
powders for construction applications.
Solvay inaugurates RD&T

Center in India
Solvay recently inaugurated its new Research, Development and Technology
Center at Savli, Gujarat State, India. The
Center will focus its efforts mainly on
the development of high performance
polymers, organic chemistry, nano composites and green chemistry. Housed in a
new and high-performance sustainable
building, it will employ more than 200
researchers when fully operational. The
RD&T Center will tap the countrys
huge innovation talent potential and
carry out open innovation in collaboration with premier institutes in India. The
Center has also established three fellowships for research in sustainable
chemistry, nano technology and polymer
science at the Maharaja Sayajirao University in Vadodara. The Solvay Group
has been active in India since 2000.
With seven production sites and approximately 900 employees in the country, it principally manufactures specialty
polymers, engineering plastics, surfactants and special chemicals. The Group
generated 180 million of net sales in
India last year and has the ambition to
double its sales in the country within the

next 3 years.
European Commission clears

Eastmans acquisition of
Solutia
The European Commission has cleared,
under the EU Merger Regulation, the
proposed acquisition of Solutia Inc. by
Eastman Chemical Company, both U.S.based chemical companies. The Commissions investigation concluded that the
transaction would not raise competition
concerns because the parties are not active on the same markets and will continue to face sufficient competition. The
Commissions investigation examined the
competitive effects arising from the vertical relationship between Eastmans upstream supply of 2-ethylhexanoic Acid
(2-EHA) and Solutias downstream
supply of plasticizers for use in polyvinyl
butyral (PVB) sheet.
Elementis Specialties expands

TMC Materials territory
Elementis Specialties has expanded the
territory of its East Coast distributor
TMC Materials. Effective September 1,
2012, TMC Materials will serve coatings
and inks customers in Virginia, North
Carolina, South Carolina, Georgia, Alabama, Mississippi and Florida. TMC Materials currently represents Elementis
Specialties in Maine, New Hampshire,
Vermont, Massachusetts, Rhode Island,
Connecticut, New York, New Jersey,
Delaware and Maryland.
BYK Additives and Instruments

opens new lab building in
Wesel
As part of its global marketing and sales
conference and the sites 50th anniversary,
BYK Additives and Instruments opened a
new lab building in Wesel, Germany. The
facility constitutes 8,000 square meters of
lab space and 130 jobs have been created.
Since the end of 2011, approximately 80
July 2012
Perstorp has set up a joint

venture with Thailands
largest chemical producer,
PTT Global Chemical, for
the manufacturing and
sales of products for the
polyurethane
industry.
PTT Global Chemical
holds 51 percent and Perstorp 49 percent of the
new joint venture, named
BYK ribbon cutting ceremony. From left to right: Manfred
Vencorex Holding. The
Kleibhmer; Roland Peter; Ulrike Westkamp; Matthias Wolfjoint venture, dedicated to
gruber; and Gerald Kirchner.
the manufacturing and
lab staff have already been working there, sales of aromatic (TDI) and aliphatic
primarily on developing innovative addi- (IPDI, HDI and derivates) isocyanates, includes the former Perstorp business group
tives for plastics applications.
Particular value was placed in the plan- Coating Additives with its manufacturing
ning stage on the efcient use of energy. sites at Pont-de-Claix in France and
With the aid of near-surface geothermal en- Freeport in the U.S. At locations where
ergy, heat pumps and heat recovery sys- Vencorex does not have its own sales staff,
tems, primary energy consumption can be Perstorps existing sales organization will
reduced by 30 percent against standard continue to sell and market Vencorex
buildings. Regarding the construction ma- products and solutions to its customers.
terials used, they either consist of renewable
materials or are easily disposed of the com- Air Products Airase 8070
pany said. Likewise, the insulation and the deaerator wins Ringier
entire ventilation system are in compliance Coatings Award 2012
with the strict energy requirements.
Air Products has won the 2012 Ringier
As a result the new facility has been able Coatings Technology Innovation Award
to meet all the necessary requirements for for its new Airase 8070 deaerator, a high
the LEED precertication (Leadership in performance, siloxane polyether-based
Energy and Environmental Design) under deaerator for controlling microfoam and
the Platinum standard and has received the pinholes in waterborne coatings, espeofcial documentation from the USGBC cially those applied with high-speed tech(Green Building Council).
niques such as airless or air-assisted spray.
Its the second consecutive year for Air
Products to receive the awards.
EPA approves Lonzas Omadine
Unlike most conventional defoamers
antimicrobial agent in marine
which are active only at the coating of
hull paints
Lonza has received a registration from the surface, Airase 8070 deaerator is efthe U.S. EPA for the use of its copper fective in eliminating microfoam, a
Omadine antimicrobial as an agent to major problem faced by low-VOC wadeter the growth of algae and other terborne formulators, and reducing pinfoulants on ships. The registration cov- holes and craters in coating film to
ers the products use in marine hull improve gloss, depth of image among
paints that are applied by licensed ap- other aesthetical properties said the complicators on U.S. vessels that are 25 or pany. With strong compatibility, the
more meters in length. Lonzas Oma- zero-VOC deaerator is ideal for coating
dine antimicrobial products are part of formulators seeking minimum surface
Lonza Microbial Controls Materials defects, durability and high performance
and is recommended for water-based apProtection portfolio.
plications such as wood furniture coatJuly 2012
Industry News
Perstorp and PTT

complete JV
ings, joinery and industrial coatings applied onto metal, plastic.

Launched in 2006, the
Ringier Technology Innovation
Awards recognize those who have made
the most signicant contributions for the
advancement of industry through technical innovation, increasing productivity,
boosting economic efciency and creating
market opportunities. The awards for the
coatings industry were set up in 2011. To
qualify for the awards, products must be
relevant to China and in the forefront of
the international coatings industry, and be
judged to have helped take Chinas coatings industry to new levels.
Perstorp signs agreement with

Oxiquim Quimica to strengthen
its coating resins business in
Brazil
Perstorp has formed an extended distribution agreement with Oxiquim Quimica
Ltda. in Brazil. Oxiquim Quimica Ltda.
will be responsible for distributing the
wider range of Perstorps products for the
coating resins market with the main focus
being on Perstorps various polyalcohols
such as pentaerythritol, trimethylolpropane and neopentyl glycol. The collaboration with Oxiquim Quimica Ltda
will complement Perstorps own sales
force in serving small and mid-sized coating resin producers in Brazil.
Superior Materials Inc.

appointed EMD & Heubach
distributor
Superior Materials added EMD Chemicals
and Heubach Pigments to its product portfolio. Superior Materials is now responsible for the sale of EMDs pearlescent
pigments and extensive actives and additive
product lines to the cosmetic and personal
care markets. Further, Superior will promote EMDs industrial line of pearlescent
pigments to the paint, coatings, inks, plastics and construction chemicals markets.
Superiors territory for EMD is the mid-Atlantic to New England region (MD thru
ME). EMD is recognized as a leader high
quality effect pigments and cosmetic actives. Heubach Pigments is a long established and highly regarded manufacturer of
pigments, pigment preparations, disperCoatings World | 91
Industry News
sions, universal colorants and anticorrosive additives. Superiors current territory for Heubach is
mid-Atlantic New England
(eastern PA-ME). Heubachs markets include paint, coatings, inks, plastics and construction chemicals.
Sachtleben to acquire TiO2 production
assets and inventory of Crenox Rockwood Holdings, Inc. has announced that
its titanium dioxide venture, Sachtleben,
has reached an agreement to acquire the
titanium dioxide production assets and inventory of Crenox GmbH, based in

Krefeld, Germany. The acquisition is expected to close by mid-July.
Sachtleben, which is a venture of
Rockwood and Kemira Oyj, will acquire
the Crenox Krefeld- Uerdingen plant and
all inventory of the facility. The acquisition will add more than 100,000 metric
tons of titanium dioxide production, increasing capacity to approximately
340,000 metric tons. The acquisition will
strengthen Sachtlebens position in sulfate

process titanium dioxide, used at both existing Sachtleben facilities (Duisburg,
Germany and Pori, Finland) as well as the
Crenox plant. The sulfate process provides exibility to manufacture both
anatase and rutile crystal forms of TiO2
targeted to niche market applications
such as synthetic ber production and
cosmetics, as well as for higher volume
applications in the paints, coatings and
plastic markets. CW
BASF opens new headquarters building in Florham Park, N.J.

BASF Corporation recently celebrated the official opening of BASFs new North American headquarters building at 100 Park Avenue in Florham
Park, New Jersey. The 325,000 square foot building, developed in partnership with the Rockefeller Group Development Corporation at The
Green at Florham Park, is designed to achieve LEED double Platinum certification. It features many BASF enabled construction solutions and is
one of New Jerseys largest sustainable buildings.
Our new headquarters stands as a tangible example of how BASF creates chemistry for a sustainable future, said Hans Engel, chairman and CEO
of BASF Corporation. By incorporating the latest technologies and materials with smart design and sophisticated ergonomics, we will be protective of
the environment while providing 1,400 employees with a healthy and safe work atmosphere where they can even better cooperate and collaborate.
This is a substantial investment by BASF and a deep and strong commitment to New Jersey, said Lt. Governor Kim Guadagno. BASF
chose to remain in New Jersey because of our resources, talent, diversity and vastly improved business climate and attitude.
Lt. Gov. Guadagno was among a group of more than 200 guests invited to an official ribbon cutting ceremony. Also attending were U.S. Senator Bob Menendez; U.S. Rep. Rodney Frelinghuysen; Former Governor
and State Senator Richard Codey; other members of the NJ State Legislature; Morris County and Florham Park officials, including Mayor Scott Eveland, and Woody Johnson, chief executive of the New York Jets.
Following the ribbon cutting ceremony, Lt. Gov. Guadagno and
other guests were given a tour of the new building which included a
visit to the Innovation Center, a permanent display of BASF technologies, and a demonstration of Kids Lab, the companys science education program for children ages 6-12.
The days activities also included BASFs We create chemistry
world tour, a traveling showcase of the companys innovations to provide solutions for the challenges of the future, such as rising energy demands, the growing world population and societys high aspirations for
quality of life.
Cutting the ribbon at BASF's new North American headquarters
are Judy Zagorski, senior vice president human resources, BASF
Corporation; Beate Ehle, president, business and market development, BASF Corporation; U.S. Senator Bob Menendez; Frank
Bozich, president, BASF Global Catalysts Division; U.S. Congressman Rodney Frelinghuysen; Lt. Governor Kim Guadagno; Hans
Engel, chairman and CEO, BASF Corporation; David Stryker, senior
vice president and general counsel, BASF Corporation; Kevin R.
Hackett, president and CEO, the Rockefeller Group, Fried Muenstermann, chief financial officer and president regional functions,
BASFs new headquarters in Florham Park, New Jersey, provides
BASF Corporation; former NJ Governor and State Senator Richard
space for up to 1,400 employees. The five-story building, conCodey; Robin Rotenberg, vice president of corporate communicastructed between August 2010 and May 2012, offers a contemtions, BASF Corporation; and Elisabeth Schick, senior vice presiporary architectural design to promote comfort and collaboration
dent, corporate communications and governmental relations,
while minimizing the environmental footprint of the building.
BASF Group.
92 | Coatings World
July 2012
Suppliers Corner
Troy introduces new universal

mar and slip additive
Troy Corporation has introduced the latest
addition to its Z-Line of multifunctional,
environmentally friendly performance additives: Troysol Z372. Z372 is a high performance universal mar and slip additive
that improves the wetting of low surface energy and contaminated substrates, resulting
in uniform lm coverage, according to the
company. Engineered for solvent, solventfree, and aqueous systems, Z372 improves
resistance properties, gloss, and surface appearance in most systems. Z372 is well
suited for coatings and related products in
which surface slip and/or resistance properties, such as block, stain, or scrub resistance, are required. Like all Troy Z-Line
performance additives, Z372 is a zero
VOC, HAPS-free, APE-free product formulated with renewable resources.
Elementis launches DAPRO DF

5800F defoamer
Elementis has launched DAPRO DF
5800F, an aromatic-free, general purpose
defoamer used in industrial solvent-borne
coatings. It is suitable for aromatic-free
applications. DAPRO DF 5800F prevents
foaming caused by mechanical forces during mixing, production and application. It
enables foam release from the applied
coating and reduces sh-eyes, pinholes,
cratering and other surface defects.
DAPRO DF 5800F is highly compatible
with most systems.
Momentive introduces Axilat

HP8538
Momentive Specialty Chemicals has
launched new Axilat HP8538 redispersible
powder, for external insulation nishing
systems. The new redispersible powder
combines best-in-class performance and
water resistance with an eco-friendly product prole, according to the company. According to the company, HP8538 is ideal
for all EIFS layer formulations (adhesive,
basecoat, topcoat), but can also be used in
many other mortar applications. Properties
include outstanding adhesion to many subJuly 2012
strates, excellent adhesion in wet conditions and outstanding hydrophobicity.
Sartomer offers acrylic

oligomer for UV/EB corrosion
resistant and weatherable
coatings
CN9030 is a new difunctional aliphatic
urethane acrylate oligomer from Sartomer.
It is designed for high-end UV/EB-cure
coating applications - especially coatings
for metal surfaces where resistance to yellowing and corrosion are required.
CN9030 demonstrates adhesion to challenging substrates, including metals and
plastics, and produces lms that are
strong and exible. In addition, CN9030
is resistant to harsh chemicals, such as
methy ethyl ketone (MEK) and concentrated NaOH. Target markets for this
product include metal and plastic coatings; litho, exo, screen and inkjet inks;
laminating adhesives and electronics.
Evonik unveils Tego Airex 921

deaerator for UV-curable
coatings
Evonik has launched Tego Airex 921, a
deaerator that has been designed specically for UV-curable printing inks and
coatings for food packaging. The siliconefree product consists completely of raw
materials compliant with the A list of
Swiss Ordinance SR 817.023.21, Annex
6. Tego Airex 921 contains 100% active
matter, is free of organic solvents and
made of approximately 60% renewable
resources. The widely compatible deaerator can be used in clear and pigmented
formulations without impact on the overprintability and is highly effective. Tego
Airex 921 is offered as part of a new generation of deaerators from Evonik Industries with an emphasis on modern
formulations and resource efciency.
Evonik launches Tego Airex 990

and 991
Evoniks coating additives business line
has introduced Tego Airex 990 and 991, a

new generation of deaerators and defoamers for solventborne high solids coatings. These liquid products contain 100%
active substance, are free of organic solvents and boast good recoatability, which
gives the formulator the advantage of setting the solvent content the company said.
Tego Airex 990 is a compatible deaerator
for clear and pigmented coatings,
strengthened by its ability to balance compatibility and effective deaeration. It can
be used in all types of spray applications.
Tego Airex 991 is a very powerful deaerator for pigmented llers and top coats.
Even at medium to high lm build, it
shows outstanding performance against
microfoam and macrofoam and can be
used in many different systems with particular emphasis on airless, airmix and
roller application the company said.
Keystone bolsters product

portfolio
Keystone has introduced a green and blue
addition to its line of surfactant-based zero
VOC pigment dispersions210-415-22
NeroTint Blue and 410-407-22 NeroTint
Greenformulated for the waterborne
wood and concrete industries. The
NeroTint line has been engineered to provide excellent transparency, high gloss and
uniform color in both spray and wiping applications, according to the company.
These products are formulated with highperformance pigments, milled to very ne
standards for ease of penetration, and are
exceptionally clean and transparent, as
well as very miscible in water or acetone
containing systems. NeroTints have been
QUV lab tested past 3,000 hours with
good results the company said. Also on the
new product front Keystone recently
launched Keyplast Yellow F Solvent Yellow
104 chemistry for use in high heat engineering polymers. This dye will perform
well in polyamides, polysulfones, PEEK
and other difcult to process engineering
polymers the company said. CW
Coatings World | 93
People
DuPont names new powder coatings

North America sales manager
DuPont Industrial Coating Solutions has

named Ronald Hull the new powder coatings North America sales manager. Hull is
currently the global business manager, advanced interlayers, DuPont Packaging and
Industrial Polymers. He has been a part of
the DuPont organization for 21 years,
holding numerous
management positions in sales, marketing,
product
development, operations, engineering
and Six Sigma. In his
new role, he will
Ronald Hull
manage the powder
and industrial e-coat sales activities in the
U.S. and Canada. Hull will relocate to the
Houston area and report to David
Lazzeri, North American powder coatings
business director.
Tyrrell appointed RLP product

line manager for CVC
Thermoset Specialties
CVC Thermoset Specialties has appointed
Jeffrey Tyrrell product manager for its reactive liquid polymers (RLPs). In this role,
Tyrrell will be responsible for providing
strategic, operational
and technical direction to drive the
growth of the RLP
product line globally.
Prior to joining CVC,
Tyrrell held various
commercial, technical
and operations management positions at
Jeffrey Tyrrell
Air Products, Cytec,
Elementis and Praxair. Most recently at Illinois Tool Works, a company serving the
semiconductor and disk drive industry,
Tyrrell served as general manager. At these
companies, Tyrrell was responsible for marketing and product line management of a
broad range of specialty chemicals, pre-polymers, rubber and resins in industrial appli94 | Coatings World
cations, such as coatings, adhesives, sealants

and electronics.
KAPCO hires senior chemist

and new product development
manager
Superior Materials
expands its sales force.
KAPCO (Kent Adhesive Products Co.) has

appointed Suresh Murugesan senior
chemist and new product development
manager. He brings 15 years of extensive
education and research experience with
water-based, UV curable ink, binder, topcoat formulations and digital ink dispersions combined with
polymeric materials
for various novel applications to his position. Murugesan has
extensively researched
synthesis, characterization, modications
and improvements of
polymers, lyotropic Suresh Murugesan
liquid crystalline behaviors of synthesized polyamides and Solgel synthesis of various inorganic particles
in poly(dimethyl siloxane) networks
(PDMS). Additionally he contributed to the
patent of a novel chemical actuator design
invented and fabricated for a wristwatchtype MEMS sensor device. Murugesans
work specialized in the material selection,
surface modication and characterization.
The groups ndings were published and
also nominated for best poster.
Established in 1946 and with headquarters

in Garden City, NY, Superior Materials, Inc.,
is a specialty chemical distributor/agent celebrating its 66th year representing leading
manufacturers. The company recently
added two new employees to its sales and
marketing team. Sheila McCarthy has
joined Superior Materials in the role of New
England account specialist and offers expertise in the pigments and plastics area
having worked for pigment and plastic companies as well as in distribution. McCarthy
is responsible for the New England territory
and will concentrate in the plastics, paint
and coatings, ink, adhesive and personal
care markets. Bruce Fox has joined Superior
Materials in the role of marketing manager
for the personal care market. He brings extensive experience in the sale and marketing
of additives, actives and pigments into the
personal care and food industries. Foxs career has been spent working with manufacturers as well distribution. He will be
covering the entire Superior Materials territorymid-Atlantic thru New England
statesin this role and will take the lead for
growth in this segment.
Archway Sales adds to its team

Archway Sales, Inc. has hired Jim Payton as
a technical sales representative for the
southern U.S. region. Payton has more than
26 years experience in sales. In his new position, he will be responsible for growing
sales in Texas. The company also welcomes
Shane Leatherman in who joins Archway in
Cincinnati as a warehouseman and will report to Matt Ahlers. Cathy Clark joined
Archway Sales, Inc. as a principal manager
administrator. She brings over 13 years of
industry experience. Josh Foldenauer joined
Archway Sales, Inc. as the Memphis site
manager. He brings over 10 years of customer service and management experience.
Doug Mattscheck named Quest

Specialty Chemicals president
and CEO
Quest Specialty Chemicals, a portfolio
company of Audax Group and Moelis
Capital Partners, has appointed Doug
Mattscheck president and CEO, effective
May 29th. Mattscheck has extensive experience and a proven track record of growing companies through acquisitions and
improving operations in the specialty coatings and building materials industries. He
was most recently the president and chief
executive of AGY, one of the worlds leading manufacturers of specialty glass ber
and related coatings. CW
July 2012
Meetings
Asia Pacific Coatings Show

is in Jakarta Sept. 19-20
July 18 - 20
Introduction to Coatings Composition
and Specications
Rolla, Mo., United States
Missouri S&T Coatings Inst.
Catherine Hancock
573-341-4419
coatings.mst.edu
cemv26@mst.edu
September 11 - 12
International Marine & Offshore Coatings Conference
Baltimore, Md., United States
Starsha Valentine
202-719-3698, x232
www.paint.org
svalentine@paint.org
September 11 - 12
Powder Coating 101
Pennsylvania, United States (city TBD)
Powder Coating Institute
Jennifer Egan
832-585-0770
www.powdercoating.org
jegan@powdercoating.org
September 12 - 13
Additives 2012 Conference
Baltimore, Md., United States
Starsha Valentine
202-719-3698, x232
www.paint.org
svalentine@paint.org
September 18 21
World Adhesive & Sealant Conference
Paris, France
Comeet
Marion Krmer
+49 211 695 560 04
www.feica-conferences.com
marion.kraemer@feica-conferences.com
September 19 20
Jakarta, Indonesia
The Coatings Group
Jeff Montgomery
+44 (0) 1737 855 078
www.coatings-group.com
JeffMontgomery@quartzltd.co.uk
September 24 26
Polyurethanes 2012
Atlanta, Ga., United States
The Center for the Polyurethanes Industry
Marie Francis
202-249-6514
www.polyurethanes.org
marie_francis@americanchemistry.com
September 25 - 26
Polyurethanes for High Performance
Coatings
Berlin, Germany
Vincentz Network
Amanda Beyer
+49 (511) 99 10 - 270
www.european-coatings.com
amanda.beyer@vincentz.net
September 26 - 28
CEPE - Annual Conference & General Assembly 2012
Sevilla, Spain
Vincentz Network
Svenja Wieck
+49 511 99 10-271
www.european-coatings.com
svenja.wieck@vincentz.net
October 2 4
Eurocoat
Barcelona, Spain
Cyril Ladet, Infopro Comm.
+33 (0)1 77 92 96 84
cladet@etai.fr
www.eurocoat-expo.com
October 7 9
ASC Fall Convention
Louisville, Ky., United States
The Adhesive and Sealant Council
Matt Croson
301-986-9700, ext. 111
www.ascouncil.org
matt.croson@ascouncil.org
October 9 - 11
ACT '12 (Advances in Coatings)
Sosnowiec, Poland
Anna Pajak
+48 (32) 231 9043
a.pajak@impib.pl
October 11 - 12, 2012

PNWSCT - NorthWest Coating Fest 2012
Semiahmoo Resort, Wash., United Staes
Ray Nordstrand
604-931-4002
pnwsct.org
raymond.nordstrand@andicor.com
October 16 - 17
Powder Coating Technology
Hampton, Middlesex, United Kingdom
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
e.brown@pra-world.com
October 17 - 18
North African Coatings Congress 2012
Casablanca, Morocco
Quartz Business Media
Chris Hamilton
+44 (0) 1737 855 109
www.coatings-group.com
chrishamilton@quartzltd.com
October 23 - 25
Print & Ink Technology
Hampton, Middlesex, United Kingdom
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
e.brown@pra-world.com CW
Asia Pacic Coatings Show

July 2012
Coatings World | 95
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WWW.COATINGS WORLD.COM
Tel:+86-8898-36625599(HQ)/+86 -21-54265599(SH)
96 | Coatings World
July 2012
Advertising Index
Company Name
Page
Phone
Fax
Website
BASF Corporation..............................................3 .........................800-962-7829 ...................800-971-1123 .................www.basf.us/industrial Coatings

Blairgowrie Associates, LLC..............................31 ........................602-539-2683.............................................................www.blairgowrieassociates.com
Chemark Consulting .........................................19 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net
Conn & Company ............................................17 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
Eastman Chemical Company ............................49.......................800-EASTMAN................................................................................www.eastman.com
Elementis Specialties..........................................15 ........................609-443-2000................................................................................www.elementis.com
Evonik Industries................................................7 .........................732-981-5347 ...........................................................................................www.tego.us
Hoffmann Mineral ............................................45 .....................+49 (0) 8431 53-0 ...........+49 (0) 8431 53-330..................www.hoffmann-mineral.com
Little Joe Industries............................................33 ........................908-359-5213 ...................908-359-5724........................................www.littlejoe.com
Micro Powders, Inc. ...........................................4 .........................914-793-4058 ...................914-472-7098.............................www.micropowders.com
Munzing........................................................Cover 4 ....................973-279-1306.................................................................................www.munzing.com
Quartz ...............................................................29 ...................+44 (0)1737 855021...................................................................www.coatingsgroup.com
Shamrock Technologies Inc...........................Cover 2 ....................973-242-2999 ...................973-242-2536 ................www.shamrocktechnologies.com
Sinostar Intl Ltd................................................35 .......................852-2865-0062 .................852-2804-2256 .....................................www.chinacoat.net
Troy Corporation ..............................................13 ........................973-443-4200 ...................973-443-0843......................................www.troycorp.com
Trust Chem USA ...............................................11 ........................401-398-7301 ...................401-398-7321...............................www.trustchemusa.com
Univar Coatings & Adhesives ...........................51 ........................855-888-8648.....................................................................................www.univar.com
Univar Webinar .................................................25.........................................................................................................www.coatingsworld.com/webinars
July 2012
Coatings World | 97
Final Coat
Valspar Kicked Off Paint Season With

A Visit To The New York Stock Exchange
n Thursday, April 12 Valspar Corporation visited the New

York Stock Exchange (NYSE) to celebrate the beginning of
painting season with the launch of the Valspar Love Your
Color Guarantee, a color assurance program running until October 8, 2012 that offers a complimentary replacement color in case
the consumer has a change of heart about the color he or she chose.
Valspars Love Your Color Guarantee applies to purchases of
Valspar Signature Colors Interior Paint available at Lowes stores
nationwide as well as additional Valspar retailers. Through this

program, Valspar hopes to help people connect to the power in
color and select the color that is right for them.
To celebrate the launch of this program, CEO Gary Hendrickson rang the NYSE Closing Bell. Additionally, Valspar announced a donation of $25,000 on behalf of NYSE traders to its
non-prot partner who theyve supported for over 25 years,
Habitat for Humanity. CW
Valspar executives from left to right: Tyler Treat, John Anton, Gary Hendrickson, Howard Heckes, and Tony Blaine.
Gary Hendrickson, CEO Valspar.

98 | Coatings World
Valspar painters.
Valspar Paint at the NYSE.

July 2012

Coatings Word July 2012

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Coatings Word July 2012

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In Memory of the PTFE Shortage

SST- 3P is a dark version of our premier SST-3

or in combination with wax to provide slip and wear

SST - 3PR is darker, but gives the same

We bought raw material during the shortage and

now is the time to pass along the savings.

Particle Innovation Surface Solutions

performance loves the environment

Is your formulation becoming a dinosaur?

Give your prehistoric

For information and samples visit: www.micropowders.com

MICRO POWDERS, INC.

580 White Plains Road, Tarrytown, NY 10591 Telephone: 914.793.4058

July 2012 Vol. 17, No. 7

40 Top Companies Report

Resins Suppliers Directory

Re-chargeable Coatings: Innovative Approach to Functionalization-on-Demand

Editors Page ................................6

Brazilian Economy Booms on Middle

Index to Companies ....................8

International Coatings Scene ....................................32

Market Reports ........................22

Europe Coatings Producers Feel The Weight Of TiO2 Price Hikes

New Products ............................26

Business Corner ..........................................................36

Industry News ..........................90

Top Companies continue

Tim Wright twright@rodpub.com

Benjamin Moore Paints introduces new CEO

Benjamin Moore & Co. announced that

Benjamin Moores new chief executive,

Merritt takes over Benjamin Moore

Italian Grill, Bonesh Grill, Roys, and

Elementis to acquire Brazilian

ings Limited, to purchase Watercryl

Jotun Powder Coatings to

focus. Some of the companys key regional

leading pipeline coating solutions provider;

its global list of customers include

Kansai Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20, 40

Reactive Surfaces opens first functional

eactive Surfaces of Austin, Texas

both the functional additives and the

Henkel opens German

nance and repair of engineering

General Motors continues

a global paint supplier to General Motors.

We are thrilled to see SLIPS recognized as a revolutionary discovery that

AkzoNobel breaks ground on

Troys advanced materials protection and surface enhancement technologies provide

The move to Ashington reinforces AkzoNobels commitment

achieved by employing cutting-edge manufacturing technology and the latest in

Drr to build an automotive top

Nova Paint Club Proves Value of Global Cooperation at Meeting in Argentina

Miguel Rodriguez left, Nova President Joao Serrenho second left,

application is performed with the

RPM acquires Brazilian

and marketing of special coatings for

the core competencies that BASF Coatings

Prasad Chandran, chairman, BASF companies

BASF opens new

senior vice president, coatings solutions Asia

Photo BASF caption: Prasad Chandran,

the coatings technical support lab, Mangalore.