20Solutions to

10Challenges
Plan to attend the year’s most
useful networking, educational,
and motivational event for
pharmaceutical professionals

Learn from Industry leaders, including Russell Williams (Rx&D),

Phil Blake (Bayer), Vince Lamanna (Novo Nordisk) and others at
2010’s most interactive, intimate and engaging opportunity
to get ahead and stay ahead in the new decade

March 24, 2010

Toronto/Vaughan, Ont.
8 am to 2:30 pm
NATIONAL
PHARMACEUTICAL
In conjunction with the
8th Canadian Healthcare Marketing Hall of Fame Awards
Call toll-free to register: (866) 632-4766
www.pharmacongress.info CONGRESS
2010 Platinum Sponsors: Chronicle Companies, Pangaea Group, Sampling Technologies Inc.
10Challenges
1
2
The Health Canada Approvals Challenge
The Intellectual Property Challenge
3 The Public/Private Reimbursement Challenge
4 The Challenge of Customer Shift at Product Initiation
and Product Selection Phases
5 The Resource Deployment Challenge (Bodies and Dollars)
6 The Challenge of Specialist Shift (and the Rise of the MSLs)
7 The Pricing Challenge
8 The Messaging Challenge

20Solutions
9 The Post-Marketing Surveillance Challenge
10 The Challenge of Marketing to the Emerging Care Team

Russell Williams, Rx&D, Ottawa

Peter Brenders, Biotech Canada, Ottawa
Philip Blake, Bayer, Toronto
Vince Lamanna, Novo Nordisk, Mississauga, Ont.
John Haslam, Alexion Pharmaceuticals, Toronto
Kevin Leshuk, Celgene, Toronto
Patrick Forsythe, Allergan, Markham, Ont.
Ray Chepesiuk, PAAB, Ajax, Ont.
Ron Clark, Nycomed, Oakville, Ont.
Joseph Knott, Panagea Group, Toronto
Mitch Shannon, Chronicle Companies, Toronto
... and many other Life Sciences thought-leaders
 In conjunction with the

8th Canadian Healthcare

Marketing Hall of Fame Awards
Join us at a gala luncheon to honor healthcare marketers who have contributed
to our avocation and are an inspiration to others: your registration for the
National Pharmaceutical Congress also provides admission to the
Hall of Fame luncheon
eg-
Early bird r
egister
istration: R
ary 16th
before Febru
200 on
and save $
c o n fe re n c e March 24, 2010 8 am to 2:30 pm
your Toscana Conference Centre
fees
Toronto/Vaughan, Ont.

Call toll-free RIGHT NOW to register: (866) 632-4766

www.pharmacongress.info
Official airline Porter Airlines is offering the National Pharmaceutical Congress and Canadian Health Marketing Awards atten-
dees a 10% discount on all fare classes. Porter lands you at Toronto City Centre Airport, with transportation avail-
able to the conference site. We also offer you complimentary use of our lounge, free in-flight snacks and bever-
ages (including beer and wine). The discounted fares are available from March 22 to March 26, 2010. Please
book online at www.flyporter.com or call 1- 888-619-8622 using the promo code PDPHAR10.

Official hotel Hilton Garden Inn, Vaughan, Ont. offers premier business-class accomodations directly adjacent to the Toscana
Conference Centre. Special rates are available for delegates to the National Pharmaceutical Congress IV. To reg-
ister at the Hilton Garden Inn, telephone 905-660-5200, and request the National Pharmaceutical Congress rate.

Official publications The Chronicle of Healthcare Marketing and Drug Rep Chronicle
 20 Solutions to 10 Challenges

NationalPharmaceuticalCongress IV
WEDNESDAY, MARCH 24, 2010
8 A.M. TO 2:30 P.M.* • Toscana Conference Centre • Toronto/Vaughan, Ont.

*Registration desk opens at 6:45 a.m. to 8 a.m.

Conference Registration Form Fax back toll-free to 800-865-1632

(please print)
1 REGISTRANT’S NAME:
TITLE: E-MAIL:

2 REGISTRANT’S NAME:
TITLE: E-MAIL:

3 REGISTRANT’S NAME:

TITLE: E-MAIL:

• COMPANY:
ADDRESS:

CITY PROVINCE POSTAL CODE

TELEPHONE NUMBER: ( ) FAX: ( )

Method Of Payment:
CREDIT CARD: Visa MC Amex

CARD HOLDER NAME:

CARD NUMBER: EXPIRY DATE: \ \

SIGNATURE:
Cheque: Please make cheque payable to Chronicle
Information Resources and mail to: Registration fee
Special rates at Hilton Garden Inn
(adjoining conference centre)
National Pharmaceutical Congress includes conference for delegates
c/o Chronicle Information Resources 3201 Highway 7 West, Vaughan
and materials, Tel: 905-660-5200
555 Burnhamthorpe Road, Suite 306 continental breakfast
Toronto, Ontario M9C 2Y3 (6:45 a.m. to 8 a.m.),
Conference Pricing: luncheon and
$695.00 per registrant (plus GST) = $736.70 healthcare marketing
Early Bird Registration* $495.00 (plus GST) = $524.70 awards ceremonies
*prior to February 16, 2010 or with discount code. (noon to 2:30 p.m.)
DISCOUNT CODE IF APPLICABLE
DIETARY RESTRICTIONS:

Toll-free payment using credit card: (866) 632-4766, voice, or (800) 865-1632, fax
Cancellation must be received in writing by March 8, 2010. You will be eligible for a prompt refund less
a $75.00 administration fee.