DIPANWITA DATTA

Curriculum Vitae

BRAND & MARKETING MANAGEMENT

PROFESSIONAL

Contact Number:
+ (971) 555138265

Email:
dipanwitadatta87@gmail.com

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DIPANWITA DATTA
Mobile: + (971) 555138265 | + (971) 65560457 | Email: dipanwitadatta87@gmail.com

BRAND MANAGEMENT | MARKETING OPERATIONS

CAREER SUMMARY

Seasoned business management professional with 12+ years of rich and qualitative experience in charting out
branding & marketing strategies and contributing towards enhancing business volumes & growth, achieving revenue
& profitability norms.

Excels in conceptualization, launch and management of products in conjunction with voice of customers and market
feedback. Proven ability in managing new products/brands launches, positioning and analysis, evolve market
segmentation and penetration strategies to achieve targets.

Skilled in development and management of tactical marketing interventions to maximize customer base and extract
more revenue from existing customer base. Define/ Implement strategies to enhance customer retention and
minimize churn.

An excellent communicator with good interpersonal and analytical skills; Recognized as a top performer for the region
with a can do attitude and flexible mind-set who builds strong and collaborative relationships to achieve desired
results.
Added Expertise:

Marketing
Strategy
Planning

Brand
Management

ATL & BTL

Activities

Product
Promotions

Team Building
& Mentoring

CAREER HISTORY
- Unipex Dairy Products ltd. An IFFCO group company
Marketing Manager- London Dairy ice creams MENA region & ASIA 25 countries (July 2008 to Date)
Brand Manager London Dairy Ice creams (March 2006- June 2008)
- Lifestyle, a division of First Choice LLC which is a Landmark Group Company
Asst. Manager Perfumes & Cosmetics (Feb 1999 Feb 2000)
- Capital Store LLC Muscat, Sultanate of Oman a part of Mustafa & Javad Trading Co. L.L.C
Brand Executive (Aug 1997 Nov 1998)
- Contract Advertising India Limited (A member of J.W.T Worldwide network)
Management Trainee Account Management (Jul 1995 Jun 1996)

DOMAIN SKILLS

Overall hold accountability to plan and implement complete marketing operations, accelerating product plans for
assigned brands and place into action plans to attain growth for the segments.

Ideating collateral designs for an integrated business focus approach synthesizing the best of creative for best of all
marketing communication.

Initiating Marketing communication programs, Campaign management and innovative segment based promotions to
uplift brand through thoroughly planned ATL & BTL activities

Define customer target segment, creating process for promotional activities, post promotion analysis, brand reach &
promotional efficacy for effective campaign delivery

Forge solid relations with printers, advertising and media agencies for ATL/BTL activities for all GCC and LEVANT
creating brand identity advertising campaign, sale material and point of sale generation.

Effective brand building activities, Brand orientation, designing 360 degree communication, and innovative programs
to draw customer attention.

Engage in attractive masses by arranging events from scratch. Select the best venues that are most applicable to
garner customer attention including mall stage shows, retail shows and trade conventions

Vendor management over all sourcing of marketing collaterals & visual merchandiser connects. Restructuring
Budgets & marketing spends tool, overall tracking of all promotions.

Coordination of Loyalty program planning for various discounts & gifts of popular brands and idealizing customer
engagement program with effective marketing techniques.

To engage in Strategic alliances and corporate deals and its corresponding promotional strategies; also providing
inputs on New Product Launch program.

Maintaining assigned territory MIS for Market planning and promotional budget tracking. Generation Daily, Weekly &
monthly promotion reports.

Involve in the streamlining of daily sales report, report for Weekly sales review, providing report for target vs
achievement.

Recent Achievements

Directly responsible for market share increase from Value share 10 in 2007 to 14 in 2014 ( London Dairy is the number 1
Premium Brand in UAE and KSA)

Increased Sales from 27M 2007 to 132M.2013

Successfully launched 29 new products 2007 - 2014

Lined up for launching 10 new products in 2015

New countries added in 2014 included Indonesia, Malaysia and Singapore

CAREER HIGHLIGHTS
Unipex Dairy Products Ltd.
Played a stellar role in the driving to completion Product & Packaging innovations as a part of strategic growth and
brand development. Successfully developed and launched total of 29 new SKUs till date.

Significantly contributed in the Re launch of London Dairy ice cream new pack with ATL/BTL support across GCC
(UAE, Kuwait, Qatar, Bahrain, Oman).

Successfully involved in the analysis of retail Audit data UAE, KSA & Kuwait (AC Nelson), exploring new avenues,
strategizing & implementation of plans to increase market share.

Engaged in formulation of the Annual forecast for London Dairy in terms of Value and Volumes for all GCC / LEVANT
/ASIA among others as per projected sales growth.

Lifestyle, a division of First Choice LLC

Steered the design and set up the whole section of Perfumes & Cosmetics including finalization of Product Ranges,
prices and deals, range development, Point of sales.

Outstanding role in planning and procurement of merchandise of the entire Perfumes, Specialist Skin Care & related
Cosmetic sections in all LIFESTYLE Health and Beauty Stores.

Capital Store LLC

Implementation of the Marketing activity calendars of the following Brands: Issey Miyake, Jean Paul Gaultier, Kenzo,
Davidoff, Van Cleef & Arpels, Tiffany, Escada, Burberrys, Fendi, Lacoste, Chopard, Jean Patou and others

EDUCATION

M.B.A in Marketing from Institute for Technology and Management, Mumbai, India in 1995

B. A. in Economics with First Class from Ramnarain Ruia College Mumbai India in 1993

IT SKILLS
Proficient in Windows, MS Office, and Internet

PERSONAL DETAILS

Date of birth: 20th August 1972

Languages: English

Nationality: Indian

Visa: Employer Sponsored Residence UAE

Driving License: Valid UAE