RichSoya Pasta

A SOyammy and so-ricH pasta

INTRODUCTION

RichSoya Pasta is a in the process of being formed as an ongoing sole

proprietorship owned and operated by Richlyn S. Germinal. She was an entrepreneur
student in Laguna State Polytechnic University Siniloan Campus. She dreams to
manage successful businesses in the future. If in case, the RichSoya Pasta would be
her first business expertise.
This marketing plan is written for many Filipino entrepreneurs that would ask for
some assistance or guide as they dwelling on about their perceived businesses,
especially if it could be also food business.

A. Name of the Business

The name of the food business will be RichSoya Pasta- a food that is-

Evas Bakery

B. Nature of the Business

Angels Burger

RichSoya Pasta is a good food business that will feed up any hungry stomachs.
It would offer you savor and healthier tastes of pasta goodness made in soya grated
with cheese and relished butter.
RichSoya Pasta

C. Location
The target location of the business is at the Brgy. Maligaya, Mabitac, Laguna.
(near Angels Burger stand)
D. Location Map
Mabitac town cemetery

Gethsemane pasteur

to Siniloan

going to Mabitac town plaza

Mabitac
National High
School

to Brgy. Libis ng Nayon, Mabitac

E.

Executive Summary

The mission of the RichSoya Pasta is to provide people essential yet delicious
dietary fiber foods, from its main cuisine- Soya pasta to varieties of foodstuffs such
as healthy pastries and other gourmets that will complete their delightful savor food
everyday experience.
The objectives of the RichSoya Pasta are to generate a profit, to grow as number
pasta pantry in the locality at a challenging and manageable rate. Also, to be a good
citizen that works towards manhood ship.
The keys to success for RichSoya Pasta are: the delightful experience of the
customers when entering the place, the quality of the products and services to be
offered at valuable prices.
The initial primary products to be offered will be the RichSoya pasta, although
other variants of foods will be considered in future growth.
The overall objective is to focus on best and quality of the RichSoya pasta
products and services that would take less expensive costs yet affordable delightful
pasta food experience. And become a leader in this niche from Laguna to Luzon
areas.
The most important keys for this business are developing visibility to generate
new business leads, strong concentration on relationships with clients, and a high
level of quality in our products and services.
The cooperation of the business with other co-investors is flexible with the
objectives to change rapidly if the market demands.

Technology is, of course, very important to the success of RichSoya Pasta. It is

imperative that the company stay up-to-date on technological developments and it
will be important to devote a reasonable portion of each year's revenues toward
upgrading the equipment and software used in normal operations.
An initial financial analysis of the viability of this venture shows outstanding
promise and results. Several sources note that the kind of this food business is easy
to start, requires little up-front capital, and has the potential to be quite lucrative in
today's high tech world.
RichSoya Pasta will adopt a focused market strategy. Defining what competitors
are ahead in the market and pursuing for the outbreak experience in the market
share. Unleash its potentials to respond what the consumer needs and wants in the
kind of products and service offered.
In food business, we had many competitors including the already present and
stable food companies and the novice in this kind of this venture. This market
environment gives ample opportunity for RichSoya Pasta to create and expand a
niche in the chosen market fields.
For our further development, we consider Individual persons and Investors plus
Small and Medium Businesses to be crucial.

There are five major strengths (advantages) of the RichSoya business in the food
industry:
1. Soybean (soya) its rich in protein and fiber that was good for the health of
everyone, especially younger ones.
2. It also has isoflavones, powerful antioxidants which are necessary for dietary,
especially of those adult ones.