Media Technologies

Broadcast Operations, IT, Advanced Technology, Production, Post,

Engineering, Sales Technologies, Systems Programming, Content

Management, Workflow, CODEC and Digital BO&E Technology

Broadcast and Media Technology Executive Search

Media Broadcast Distribution, Production and Post Operations, Workflow, Sales Operations,
Facilities, Engineering IT and Emerging Technologies.
Filcro Media Staffing identifies specialized media and broadcasting technology executives with
broad strategic, operational, distribution, production, engineering, sales, programming and
maintenance responsibilities from a software and hardware management perspective.

Broadcast Operations and Engineering (BOE), Broadcast Operations Canters (BOC),Network

Operations Centers (NOC) , Television Operating Centers (TOC), Electronic News Gathering
(ENG), Video On Demand (VOD), Content Management Systems (CMS), Communications
Security (COMSEC), High Definition (HD), 3D, Holographic Conversion (HC) , Digital Radio
(DR), In Band On Channel (IBOC), All TV & Radio Subcarrier, Broadcast Robotics and
Automated Production (BRAP), Set Top Box (STB), Workflow Automation,(OEM) Original
Equipment Manufacturer Integration, (OTT) Over The Top Integration, (CDC) Cloud Distribution
Centers, Multiplatform Automated Delivery, Library & Storage, MPEG(x) All Compression,
(MME) Mobile Media Engineering, Multiplex Distribution, Encoding, CODEC Development,
Broadcast Mechanical & Facilities Engineering, Broadcast HVAC, Telecom & MSO Network
Integration and all VoP, RTP, VOFR, ATM, BPL, and VTOA. Specialized Media Technology
and Workflow Sales Group - Client Technology Rosters - Technology Group Profile

The media technology listed above is specialized broadcasting, MSO and Telecom technology
nomenclature relevant to the recruitment and executive search practices of Filcro Media
Staffing.

This diverse technology subject matter reflects the scope and granular practical understanding
that Filcro Media Staffing utilizes to recruit media technology executives. Media and
Communications companies seeking talented media technology leaders for single platform or
multinational multicast multiplex multiplatform entities are Filcro Media Staffings clients.

With the growing influence of IT facilitating the efficacy of convergence;

telecommunications and broadcasting interests experience similar benefits from
implementing change management and succession planning through our focused
identification. Filcro Media Staffing as a media broadcasting executive search firm
understands media technology and media technology people from a tactical and
strategic perspective.
Filcro Media Staffing has broad strategic and granular IT and engineering
recruitment acumen specific to the media industry. From actual code for
custom programming and systems environments that develop their own
solutions for every facet of the broadcasting industry to distribution and
sales operational initiatives, Filcro Media Staffing offers highly specialized
technology recruitment. Traffic, broadcast operations, inventory,
production, post production, library management, sales, sales operations infrastructure,
distribution, research analytics, NOC automation, satellite control systems, CODEC
development for in-house and or off the shelf box development are all areas relevant to Filcro
Media Staffings technology clients and specific to the firms recruitment proficiency on tactical
and strategic levels.

Filcro Media Staffing is a global executive search firm and our clients utilize our global
recruitment experience to attract talent from the primary technology centers all over the world.
Our capacity to identify, recruit and attract technology talent in not limited by geographic
boundaries. Some areas of exposure for the firm:
Americas
India
Singapore

U.K
Indonesia
Taiwan

Australia
Japan

Canada
Philippines

China
Napal

Hong Kong
New Zealand

Software and hardware Engineers, Managers, Programmers, Directors, Sr. Directors, Vice
Presidents, Scientists and CIO, CTO, CXO level media technology executives are identified
with the appropriate experience, acumen and skills. Our commitment to "best practices" in this
group and our ability to identify executives when "change management" is essential in
sophisticated technology environments is proven.
Filcro Media Staffing maintains up to date information from
organizations like SONY, Panasonic, GE, Harris, Scientific Atlanta,
Lucent, Cisco, SUN, HP, Microsoft, Oracle, INVISION, TRW,
Pioneer, JVC, Grass Valley, Philips, Motorola / GI and others to
establish our own internal guidelines for hard skill sets for each
technical search. When the firm identifies and recruits a CIO, CTO, Senior Vice President of
Network Broadcast Operations or a Director of Network Distribution and New Technology for a
Multi-Plex, single network or their integrated x.0 compliant web property, Filcro Media Staffing

assures that that individual's skills and business capabilities are everything they should be now
and going forward.
Every search in this practice group is conducted by an Officer in Charge of Search (OIC) with
a minimum of 15 years of technical recruitment experience who is also a former Satellite, IT,
MSO, TV Network, or technology sales executive with extensive industry knowledge related to
a clients needs. Theoretical and practical knowledge of current and future MSO / network
distribution, fiber, digital, production/post, mobile, OEM, satellite and RF technologies facilitates
rapid and accurate identification of talented technical employees in every media market in the
United States or OCUNUS. The firm stays up to date with legislative and technical FCC
mandates for spectrum license allocations including wireless for private/public applications,
digital sub carriers and emerging BPL technology. COMSEC and INFOSEC searches are
assigned to the appropriate search executive based on the nature of the organization. Client
Rosters

Global Broadcasting Executive Search

Filcro Media - Media Technology Executive Search Firms

From initial build-out to recovery to security to operations to integrating legacy platforms for
monetization with digital properties and accommodating technological growth, Filcro Media
Staffing is the most comprehensive broadcasting and media executive search firm CONUS or
OCONUS to identify and secure proven media information technology and engineering
leadership. For Tony Filson OIC Roster - For CTO / CIO
Programming executive searches for all operational, engineering and application development
recruitment include but are not limited to: SAP, ASP/ASP.net, VB/VB.net, .NET, Perl, Linux,
C++, Oracle, UNIX, SAS, Java/J2EE, SQL Server. Please note that Filcro Media Staffing only
recruits programmers with related media, broadcasting, telecommunications and entertainment
experience. Also visit our specialized Media Technology Sales Group.

Mobile

Cable TV & MSO

Broadcast TV

Radio & Music

Online & OTT

A Filcro Media Staffing

Media Technology Executive Search Review

Chief Technology Officer (CTO)

Global Broadcasting, Motion Picture, Cable & Interactive Networks

Multicast & OEM

DOOH

Location
Search Firm
OIC
Client
Client Situation

New York, NY - USA

Filcro Media Staffing
Tony Filson Reporting to Board of Directors, CEO, CTO & SVP HR
Diversified U.S. Global Media & Entertainment Conglomerate
Succession Plan & Upgrade of Global IT Across all Media Platforms

Executive Search Committee Industry and Business Sector Inclusion

Television Networks - Cable & Broadcast - International, National, Regional & Local
Radio Broadcasting Networks - International, National, Regional & Local
Wireless / Mobile Content Producers - International, National, Regional & Local
Online Interactive - International, National, Regional & Local
Network & Syndicated Programming Producers - TV, Radio, Interactive, Mobile, Film
Motion Picture Studios - Domestic & International
The executive search committee (ESC) of the client company was
comprised of the President, CEO, current CTO and SVP of Human
Resources acting as the liaison for the (ESC). The (ESC) identified
Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as
Officer in Charge of Search (OIC) to conduct a national search to
identify and review the proper technology executive capable of
facilitating the current CTOs succession plan and the board of director's desire to enhance the
global technological resources of their media holdings across all media platforms.
The CTO had a clear vision of where the diverse media holdings needed to be technologically
in international, national, regional and local markets and he was exceptionally articulate in what
he was seeking strategically and tactically to assure that his successor could manage this
global media and entertainment conglomerate, well into the future.
The diversity of the company's global media portfolio would require Filcro Media Staffing to
recruit a CTO with broad media acumen and a sophisticated comprehensive overview of
advanced multimedia, multicast and multiplex broadcast technologies. For terrestrial
distribution, MSO, OTA & Satellite relationships and FCC mandates this new CTO would
require exceptional hard and soft skills to evangelize technology internal and external to the
organization. The new CTO would review and manage many IT and broadcast vendor
relationships across three continents; this would require a fiscally mature media IT executive
with extensive build-out, operations and maintenance experience globally.
With a large multinational and multi language IT engineering staff reporting into this technology
executive, a noted and adept mentor with the ability to manage soft and hard assets remotely
would be essential. Media technology issues associated with international government
regulations, business affairs and monetization were complex and we required an executive who
could utilize the firms extensive legislative resources effectively to manage these areas with
autonomy.
Some of challenges facing the new CTO
Global Dissemination Across Multiple Media Platforms
Optimizing and Upgrading Resources for TV, OD, Radio, Interactive and Wireless
Normalization
Change Management
Vendor Management in International & Domestic Markets
Optimizing Sales Technology to Enhance Revenue Across All Platforms
Centralize Control of International Technology Assets
International Government and Domestic FCC Compliance
Management of a Diverse Multinational Staff

Attracting and Mentoring Staff to Facilitate Technology Initiatives

Implementing IT Best Practices Internal & External to the Organization for Assimilation,
Dissemination & Production
Integration of media platforms for monetization of multicast products and services
Solution
Based on Filcro Media Staffings recruitment experience with prior advanced
media technology searches and an awareness of other global media
organization's technology infrastructures; compiling, verifying and vetting the
entire initial search universe and including the ESC in the process took less
than three weeks to complete. With a finite number of appropriate media
technology executives capable of moving the organization globally to their next generation of
technology across all their targeted media platforms it was apparent who was qualified from a
mechanical perspective well before the initial round of interviews in New York, Atlanta and
California to understand each executive's capacity strategically.
The OICs (Tony Filson) objective was to attract the proper media technology executives to fit
well within the organizations unique technology culture. Every ideal media technology executive
identified was currently under contract, happy and well vested within their respective media
conglomerate. The current CTOs succession plan was essential while recruiting to attract the
ideals who were talented and well sought after Media IT executives. All exhibited the career
progression and stability sought in the new CTO to maintain continuity and facilitate growth in
the clients global technology organization.
The current Chief Technology Officer CTO required extensive assurances that this incoming
executive would assume the initial transitional role prescribed before taking over the CTO
position at the cadence prescribed. Maturity and sound judgment during a brief transition
alloted would afford the organization and their vendors and affiliates continuity during the new
CTOs ascension. An extensive round of interviews in New York with the CTO, CEO and other
senior level executive of the hiring company provided a unanimous consensus that the proper
media IT executive to assume the CTOs position had been identified and that he was indeed
uniquely qualified and the single most qualified candidate for the position.
Successful CTO Recruited
The executive recruited and attracted by Filcro Media Staffing - Tony Filson
(OIC) for the organization was currently managing (7) seven major TV
broadcast and cable entities for one of the largest U.S. based multinational
media and entertainment conglomerates in the world. In his previous roles
this technology executive managed across every media platform relevant to
the organizations diverse global media infrastructure to include: Multicast of Cable TV,
Broadcast TV, Radio, Interactive, On Demand, OOH, Mobile and Wireless assets.
The executive was currently managing over 70 senior technology employees across The
Americas, Europe and Asia with total technology and financial controls within these
geographics for global dissemination. His total reports on a dotted line and vendor
management exceeded that of any other candidate by two fold.
With a proven history of efficacy in managing and introducing new media technology from a
hard asset and human resource perspective he was respected below, on and above line by
everyone who came in contact with him personally and professionally. This level of respect by
his peers and those who reported into him would also be an asset in attracting and retaining
highly valuable media technologists for the client company in the future.
One of the most challenging aspects of this media technology executive search was
negotiating the timing of the executive's release from his current contract due to a media
industry merger. At all times, this media IT executive exhibited traits inherent to someone with
a fine character, intelligence and honor. It was a pleasure working on this search with the
current CTO and attracting such a fine senior media IT executive to carry forward the firm's
reputation as a leader in global media technology and broadcasting entertainment.
The incumbent CTO left the firm as designed in his succession plan and the new CTO
apparent reported directly into the new CEO.

Mobile

Cable TV & MSO

Broadcast TV

Radio & Music

Online & OTT

Multicast & OEM

DOOH

A Filcro Media Staffing Review of

A SVP Sales Operations and Media Technology Executive Search

Senior Vice President

Multimedia Network Sales Operations & Technology
New York, Los Angeles, Chicago - USA

Online, Mobile, OD and On Air Platforms Sales IT & Operations

Reporting
Filcro Media Staffing with Tony Filson as OIC reporting to the President of TV Network Sales
Client
A diversified U.S. based multinational media and entertainment conglomerate.
Search
A Senior Vice President to lead all national sales operational infrastructure and technologies
across all media platforms for multiplex, multicast monetization optimization of the TV Network.
Client Situation
Client through a multi-billion dollar acquisition of on line and on air media properties needed to
upgrade infrastructure to optimize revenue.
The objective was to have the Agencies, Clients, Network Traffic, Network Inventory, Network
Sales Staff and Network Planning across multiple platforms: On line, On Air, On Demand &
Mobile all functioning seamlessly.
The multiple media groups wanted to be able to offer integrated revenue management
optimization while reducing internal redundancies when serving clients who were buying across
multiple media platforms.
Industry and Sector inclusion for Universe Compilation
Broadcast Television
Cable Television
Satellite Networks
MSO Operators
Radio Broadcasting
Online Interactive
On Demand & Multiplex Broadcasters
Advertising Agencies
Technology & Media Management Consulting
Mobile Technologies & Providers
Subsequent to Filcro Media Staffing being retained
The Filcro Media Staffing OIC Tony Filson participated in a number
of meetings with line personnel and senior management to map out
the media technology (IT) and human resource (HR) objectives going
forward.
The HR & IT org charts provided gave clarity on future hiring needs,
determinations of support staff tactical and strategic autonomy and immediate staffing issues

facing the new Senior Vice President.

Filcro Media Staffings overviews of traffic, inventory, sales planning and the current metrics
utilized for primary and secondary research analytics were key in proper universe compilation
for identification, recruitment and attraction.
New York, Chicago, Los Angeles, Washington DC and Detroit were analyzed individually to
provide each key client and agency's preferred modality and IT functionality during technology
upgrades and operational improvements for Traffic, Inventory, Sales, Sales Planning, Research
and Client Services.
Some of the challenges facing the new Senior Vice President
Change Management
Best Practices
Technology Integration Across Multiple Platforms
Directing IT with Off-theShelf Modifications and New Program Development
Training of Staff on New Systems and Software
Agency and Client Awareness of the Benefits and Advantages
Redundant Systems Operating Through Integration
Hiring of Additional Staff to Facilitate New Programs and IT Programming
CMS OD Content Sales System Integration w/MSO, Satellite and Mobile
Filcro Media Staffings Recruitment Solution
Filcro Media Staffing proceeded to Identify organizations with specific "best in class"
reputations on individual platforms. As this was a new initiative to the industry, no single
executive to date had successfully implemented an environment with such efficacy across
these multiple media platforms: Broadcast, Cable, Satellite, Interactive, Mobile, OD, OTT, OEM
and DOOH
Recruiting from the identified universe proved to be fruitful. The greatest challenge was having
to determine capacity Vs. experience as we were recruiting for a compilation of objectives
that had never been fully realized in the industry before.
Successful Senior Vice President Recruited

A Vice President of Sales Technology from another multinational media and entertainment
conglomerate.
This Vice President was responsible for global (IT) technology initiatives across TV, Radio,
Interactive, Motion Picture, Mobile and legacy platforms.
With 8 direct reports and a staff of 62 on a dotted line this VP had built and developed with
internal and external resources one the most respected technology environments in the media
and broadcasting industries.
With broad experience in New York, Los Angeles and Chicago this executive welcomed the
challenges in each location across the United States to integrate systems and human
resources to facilitate the clients business goals and the optimization of revenue.
The timing of the search coincided with many of the executive's personal and professional
desires to build a new technology infrastructure that would allow for recognition throughout
the industry. His current environment could not afford him this opportunity based on the logjam
of senior management he reported into, preventing him from from functioning with the strategic
autonomy he desired and deserved.
Summary

The Senior Vice President was successfully attracted and relocated. Filcro Media Staffing
with Tony Filson as Officer in Charge of Search participated in the employment contract phase
and the Senior Vice President has proven to be a vital resource for current and future
initiatives.

Mobile

Cable TV & MSO

Broadcast TV

Radio & Music

Online & OTT

Multicast & OEM

DOOH

A Filcro Media Staffing media technology executive search review by Tony Filson OIC
for multiplex broadcasting cable television networks and MSO operations

Director Global Distribution

Engineering and New Technology
Global Multiplex Multiplatform Channel Environments

Based New York, NY - USA

The Search Firm Filcro Media Staffing (FMS) with Tony Filson (TF) as officer in charge
(OIC) reporting to Technology Human Resources in New York, NY - USA
The Client Company
Cable broadcasting environment of one of the the Worlds largest media
and entertainment conglomerates with global and domestic terrestrial
distribution. This Multiplex is considered the Worlds eminent technological
leader and premium programming provider in the broadcasting industry with
unsurpassed MSO and cross-platform dissemination modality. These 14
networks (as of search initiation) enjoy international market dominance and
are SUB not advertising driven. This New York City based national executive search was
strategic to assure the combined Networks and MSOs continued global dominance with
regard to broadcasting distribution and advanced operational technology.
Executive Search
Senior Director TV Network Global Distribution
Director Engineering and New Technology (DENT)
Client Situation
The Vice President of Network Technology Distribution (VPNTD) was referred to Filcro Media
Staffing from corporate human resources. The VPNTD had searched for over six months
through other executive search firms and was unable to identify an appropriate Sr. Director.
Filcro Media Staffing was called in when the situation became critical for the Network(s)
distribution and MSO properties based on affiliate adaptation deadlines of proprietary broadcast
signal assimilation and dissemination.

With synthesizing technology through the entire global distribution chain form NOC to Affiliate(s)
being of timely and paramount importance based on set-top-box (STB) and new CODEC rollout, Time Warner required aggressive, creative and media focused recruitment indicative of
Filcro Media Staffings recruiting modality and efficacy.
The skill sets, experience and media technology specific to global broadcast distribution
required existed in few environments and there was virtually no success prior to Filcro Media
Staffing being retained. Other search firms from inside and outside of New York did not
produce results. Due to the immediacy and nature of the search Time Warner requested The
Officer in Charge of Search (OIC) at Filcro Media Staffing be Tony Filson (TF).
It was the consensus of FMS-TF that a national search was not required based on Tony
Filsons knowledge of technology succession planning at two ideal environments to draw from
that were located in New York City. However, additional national candidates sourced with
proper technology leadership experience were also presented by Filcro Media Staffing to
assure success if the ideals could not be attracted from within New York City based on a
perceived compensation issue that ultimately was moot.
Media Industry and Media Sector Inclusions for Candidate Universe Recruitment
Cable Television Network(s)
Multisystem Operators (MSOs)
The Major Broadcast Television Networks - OTA
Super Stations / Regional Station Groups / National Station Groups
Broadcasting Industry Technology (IT & Engineering) Consulting & Vendors
Filcro Media Staffing is Retained
Filcro Media Staffing Officer in Charge Tony Filson and the FMS Director of Research spent
time in person at the clients New York City Executive Offices with Technology Human
Resources. From the onset Filcro Media Staffing was familiar with the client technology
culture and technological infrastructure from a business and IT perspective. Tony Filson
created a engineering topography review to be utilized during identification and recruitment.
Human Resources gave detailed guidance that was formulated in conjunction with the VPNTD
to determine the desired experience, soft and hard skills. The departments culture was equally
as important and presented challenges if the autonomy capacity of the new Director was
lacking even if the technological acumen was above the mean. A search document was
quickly established and the clients ideal was apparent to Tony Filson from the onset. Filcro
Media Staffings broadcasting focus and experience with similar TV network technology
searches was utilized immediately to set a positive course of action and cadence.
Filcro Media Staffing was provided with an overview of all Network technical (IT) and (BO&E)
operational facilities for terrestrial distribution. Based on the fact that this was a multiplex
environment and few other competitors enjoyed their current technological superiority, a
flexible compensation structure was understood that could be market driven to attract an ideal
executive regardless of a competing Networks nomenclature without running into parity issues
within the same department. Filcro Media Staffing evaluated all distribution facilities as they
relate(d) to the new DENT and affiliate issues to include security, budget, current and future
CODEC development and vendor considerations for STB, OD, Mobile and Wireless.The
reporting line was not an issue as the position was strategic and required calling upon existing

staff, departments and affiliates to work in synergy with the DENT to implement all New
Technology and Change Management. This technology executive would have unusual
autonomy based on their technological acumen and capacity to implement business initiatives.
This level of strategic autonomy is normally afforded to a VP of Technology within the client's
competitors and we were recruiting and attracting a high-pot Director level executive.
The Network's objectives with regard to domestic and international Cable TV, DBS, HITS, OD,
broadband, etc. were timely and to assure proper deployment and continuity of service we
needed to identify an executive who could evaluate new distribution technologies and make
recommendations based on past BO&E experiences. CMS distribution acumen created
challenges as others in the industry were a full generation behind the client company.
The VPNTD was very hands-off during the identification phase and let Filcro Media Staffing
function with unusual autonomy during universe compilation, recruitment, attraction and tiering.
Human Resources played a very active role to facilitate attraction based on the firms
recommendations and they ultimately provided the catalysts to bring the search to fruition.
Due to the Network(s) being six months behind schedule prior to engaging FMS, the firm gave
FMS unusual latitude to facilitate very aggressive sourcing, identification and recruitment.
Some of the biggest challenges facing the new Technology Director
Strategic implementation on a Network and global affiliate level
Continuity during new distribution technology implementation
New business development with non-technical partners
Representing the Network to the industry from the Networks point of view
Domestic and international PPV / OD and new business development support
Maintain Network technology leadership in the broadcasting industry
Gaining Internal and External consensus with regard to vendors and affiliates
Cross platform multicast for the entire family of muliplex Networks & products
Filcro Media Staffings Solution
Filcro Media Staffing proceeded to Identify best of class technology
executives from major U.S. television networks that shared facilities and
resources that contained multiplex environments for substantial cable
TV and OTA Network technology holdings. There was no doubt that
very few technology executives on the Directors level existed in the
United States with the perfect experience or knowledge. An additional
technology executive was identified in Hong Kong as a safety net but
the cost of relocation was prohibitive and our ideal was the New York
candidate. The Asia based candidate with equal acumen and
experience was second tiered.
Through the identification, recruitment and screening process the executives sourced were so
specialized and their environments so specific based on technology, that the only logical
criterion for precluding executives had to be based on strategic limitations as opposed to
tactical. What differentiated these strategic executives, and was seen as a solution for the
client, was a perfect hard and soft skill mix that others had overlooked. Access to O&D
charting and awareness of technological capabilities and vendor relationships of the targeted
companies was essential here.
The Peter Principle could not come into play for this executive looking at a 5-10 year plan
based on technology and succession planning. There would always be something new to
learn and teach others technologically internal and external to the organization. The ecology of
this executive had to match the ecology of the client technology being rolled out for
implementation and the development of new systems in BETA. Noted as one of the most
advanced technology environment in the industry, the new technology executive would have to
present as a someone who loved and respected technology well beyond the norm.
The distribution and IT issues with vendors and affiliates required an executive who could
function as a facilitator, advocate and catalyst for new technology initiatives to drive revenue on

the PPV and OD side. The media engineering, soft skills and new business development
implementation required a very well balanced executive who could advocate for the firm to
vendors and the broadcasting community as a whole.
The affiliates were so fragmented from a technological perspective that the new executive had
to play a role that allowed vendors into each affiliate to roll-out new technology that enhanced
distribution and new business initiatives by corporate mandates that could ultimately benefit OD
/ PPV & proprietary revenue streams that were previously not monetized. The mix of MSO
and Network interests created many experience and skill set variables.
Specific technology and broadcast IT vendors can be very challenging to work with and
required was a person who was current on cutting edge broadcast software and hardware
issues who could speak with a vendor, affiliate and the industry as a whole to leverage the
Network(s) in such a way that a new standard could be implemented to cause others to
financially take technology initiatives that would ultimately benefit the Network and the
affiliates. This capacity to sell and evangelize new technology was essential as hundreds of
millions of dollars of technology buy-in was hanging in balance.
Effectiveness through transparent persuasion based on technological, budget and media
business acumen would be essential.
Successful Director of Distribution and Advanced Technology Recruited
A Director of Distribution Technology from a Major TV Network.
This executive had an intimate knowledge of every technological tactical and strategic aspect of
the position. It was apparent to everyone involved in the search that this was a high
potential person who could facilitate the future of Network Technology for our client. However,
the unusual cultural fit was also excellent. He was able to assimilate easily into the new
organization and bring with him numerous global industry contacts and followings that
immediately benefited the Network. His broadcast IT and Engineering acumen were equal to
his skills in quickly gaining internal and external consensus of those he collaborated with. This
was a passive candidate, who had to be recruited and attracted by Filcro Media Staffing and
the OIC.
The new broadcasting technology executive having extensive engineering experience was also
an accomplished business executive who would be able to implement the Networks New
Business Revenue Streams through successful enhanced implementation of OD / PPV and
proprietary projects that would be facilitated through increased affiliate technology adaptation
and new CODEC development.
His ability to facilitate monetization through technology was proven. He was skilled at selling
advanced technology he conceptualized, built and brought to fruition internal and external to
the organization.
This executive was so familiar with the broadcasting community as a whole that he was also
a fit to Chair appropriate groups that would benefit the Networks attempt to set a new
standard for distribution technology on a terrestrial level.
This media technology executive's strength was developed from a very hands-on but not
micromanagement approach in his previous environment. His thought provoking demeanor that
made others feel at ease as opposed to being under pressure, was very refreshing. He had an
unusual ability to make others feel as if they had found the solution, even if he had to step in
to put out the fire himself. This strong soft skill set in a technology environment facilitates a
more collaborative process when he is involved and everyone seems to be more productive
with his positive reinforcement. His technology acumen is so astute that in his previous
environment vendors looked to him for leadership when rolling out new products. His
exceptional soft-skill sets were ideal based on mentoring required across multiple business
lines internal and external to the Networks technology environments. His strength with
vendors was essential as he had to evangelize large technology spends all the way down the
affiliate chain.
This executive scored very high on Filcro Media Staffings proprietary technology and

behavioral profiles. The balance of hard and soft skills was apparent, and confirmed, in person
and on paper.
With this broadcasting technology executive coming out of a major competitor of our client
company, Human Resources was very helpful in attracting their ideal though creative
incentives that avoided any parity issues. When a media technology driven hiring entity has
the resources to facilitate a mission statement of global technological superiority and
leadership, Filcro Media Staffing performed with aplomb to meet their critical demands.
The cultural fit of the new executive placed HR at ease when it came time to use the tools they
had set aside from the beginning to attract their ideal. Since this TV executive was identified
in the same city, there was no need for relocation.
The executive experienced a smooth transition to the new Network and is performing
exceptionally well on all levels. He has become a vital and respected member of the company
and he is looked at as a leader of technology and new business development in the global
broadcasting community. He has also been promoted in advance of the clients initial
succession plan .

Mobile

Cable TV & MSO

Broadcast TV

Radio & Music

Online & OTT

Multicast & OEM

DOOH

A Filcro Media Staffing director broadcast engineering executive search for review
Major TV Network
Broadcast Operations and Engineering Technology (BO&E)

Based New York City, NY - USA based

Search Firm Filcro Media Staffing with Tony Filson as OIC
Reporting to Vice President Network Operations Engineering, New York City, NY - USA
Client
A diversified U.S. based global media and entertainment conglomerate with
major television network, sports, cable TV, radio, Motion picture, publishing,
outdoor advertising, entertainment and media holdings. The firm operates media
businesses globally and this search was relevant to all domestic and international distribution
of their broadcast signals on multiple media platforms.
Executive Search

Director Distribution
Network Operations and Engineering Technology
Client Situation
The Vice President of Network Operations and Engineering had been searching for a Director
with exceptional IT skills for over six months through other resources and was unable to
identify a candidate that met all the technology criterion required for the Network's future plans
for global distribution to stations, affiliates, MSO, SAT and wireless partners.

Filcro Media Staffing had conducted previous searches for Manager, Director and VP level
technology and engineering staff in the past and made the Network aware of an opportunity at
a competitor that could be to the Network's advantage, while working on another engineering
and information technology search.
Industry and Sector inclusion
Network Television Broadcasting - Engineering and IT
Cable Television Broadcasting - Engineering and IT
MSO Distribution - Engineering and IT
Radio Network Distribution - Engineering and IT
Satellite Network Broadcasting - Engineering and IT
Filcro Media Staffing Recruits
The Filcro Media Staffing Officer in Charge of Search - Tony Filson (TF) identified, recruited
and attracted the candidate to meet the following criterion:
Design, implement, and manage transmission plans for television events worldwide and
guide IT project management for implementation.
Supervise the installation of complex systems and software for remote broadcast and
telecommunications facilities
Evaluate the most cost effective, reliable, and appropriate method of transmission routes
and services operating in a zero tolerance-for-defects environment.
Hire, train, and manage IT and engineering technical personnel and transmission service
providers.
Generate detailed budgets and quotes and approve and monitor spends to ensure
financial goals
Execute technology-driven project management responsibilities for implementation and
operations guidance
Coordinate the analog to digital and High-Definition conversion of remote satellite
backhaul and fiber optic transmissions; including cost analysis, vendor selection,
equipment procurement, and integration.
Manage fiber network connectivity between the Network, studio, and broadcast
origination facilities.
Work internal departments on installation, activation and maintenance of new and
existing circuits.
Manage Disaster Recovery plan fiber infrastructure.
Manage the annual budget process for the operating, staff travel, IT, expense, and
capital budget lines for the Transmission and Broadcast Operations departments. Track
and report variances.
Create, compile, organize, and analyze key technical data and operational trends.
Provide business analysis, reports, and recommendations to improve business and
operational efficiency.
Assist with long term strategic planning and new technologies research, traffic and
facilities scheduling, vendor negotiations, and staff training. Maintain long-term contracts

database.
Provide information and analysis in response to technical inquiries for the global fleet of
satellites.
Some of the challenges facing the new (BO&E) Broadcasting Operations Director

Locating resources internal and external to the organization and getting them to work in
a cooperative manner, on time and on budget
FCC Reporting
Negotiating competitive business terms with IT vendors and clients
Reviewing current operating expense statements, analyzing costs and developing new
financial structures for technology
Maintaining the accuracy of the delivery inventory and resources across multiple media
platforms.
Negotiating lease cancellations, subleases and contracts for idle delivery assets to be
leveraged toward future delivery needs.
Change Management
Training
Best Practices
Advanced (IT) technology implementation that integrates all platforms globally
New CODEC adaptation and development across multiple platforms
Solution
Filcro Media Staffing proceeded to Identify, recruit and attract a "best in the
industry" broadcast operations and engineering executive who had worked in
an advanced technology Network distribution environment for one of the
Network's closest competitors.
Filcro Media Staffing completed the search in 3 weeks.
The executive has made a smooth transition to the CBS Television Network and has proven to
be a valuable asset in the global distribution and advanced technology surrounding the
organization's broadcast operations and engineering divisions.

Mobile

Cable TV & MSO

Broadcast TV

Radio & Music

Online & OTT

Multicast & OEM

DOOH

A Filcro Media Staffing broadcasting chief engineer executive search for review by Tony Filson
OIC with Filcro Media Staffing reporting to the TV Network CEO
Client Company
The Home Shopping Network - HSN, Inc. (Nasdaq: HSNI) is a $3 billion
interactive multi-channel retailer with strong direct-to-consumer expertise and
operates two business segments, HSN and Cornerstone. HSNi offers an
innovative, differentiated retail experience on TV, online, via mobile, in catalogs,
and in brick and mortar stores. HSN delivers a curated assortment of exclusive
products and top brand names, and broadcasts live 24 hours a day, seven days a week, 364
days a year, reaching approximately 96 million homes. HSN.com is a top 10 most trafficked ecommerce site that creates a unique experience by leveraging content, community and
commerce. In addition, HSN is an industry leader in transactional innovation, offering services
such as HSN Shop by Remote, the only service of its kind in the U.S.; mobile applications,
including HSN apps for iPad, iPhone, Android; and HSN on Demand. Cornerstone is
comprised of leading home and apparel lifestyle brands, including Ballard Designs, Frontgate,
and Garnet Hill. Cornerstone operates eight separate e-commerce sites, distributes more than
300 million catalogs annually, and has 11 retail and outlet stores.
Search

Chief Engineer

Location
St. Petersburg, FL - USA.
Client Situation
The Network CEO was seeking a honed TV engineering executive to assume the role of Chief
Engineer. Based on the advanced technology build-out, cross-platform dissemination and
technological leadership continuity required it was essential that the Network identify a Chief
Engineer capable of formulating, executing and bringing to fruition the Networks current and
future media and broadcasting technology needs.
Industry and Sector inclusion for Universe Compilation
Broadcast Television - Networks, Station Groups & Stations
Cable Television Networks
MSO - Multi-System Operators
Technology and Media Conglomerates
Technology Vendors to the Broadcasting Industry
Solution
Filcro Media Staffing proceeded to Identify Chief Engineers, Vice Presidents of Technology and
Directors of Broadcast Engineering and Operations from the surrounding geographics and
moving outwards.
Based on Filcro Media Staffings experience with similar broadcast engineering executive
searches it was apparent through O&D charting compiled internally that there was a rich pool
of candidates for the firm to review in the Miami, Atlanta, DC/MD/VA, New York and New
Jersey markets enabling identification, recruitment and attraction from the primary East Coast
targets.
With OTA, Satellite, MSO, Mobile, OEM and Online all being of relevance it was essential that
cross-platform, multi-cast be part of this engineering executive's experience.

Many affiliate relationships were contingent upon the Networks NOC implementing new
standards for CODEC development. The varied platforms required different modalities and

project management skills with internal clients, vendors and affiliates would be essential.
As the Network built and implemented this new technology it would require a technology
executive who could speak on behalf of the Network to the broadcasting industry, vendors and
attract IT and broadcasting engineering personnel as needed. Mentoring skills were very
important so a proper succession plan could be implemented from the onset of this technology
initiative.
Based of the Network's culture this Chief Engineer would have to exhibit strong soft and hard
skills. There was no technology cocoon and this technology executive would be implementing
business goals and monetization through technology needs that were not being conveyed by
technologists.
The ability to report into a technology savvy CEO with media technological vision for
monetization on business and creative levels was extremely important.
Successful Chief Engineer Identified, Recruited, Attracted
A resourceful, innovative professional technologist with over 20 years of Broadcast Engineering
and Operations Management experience within both domestic and international arenas that
included 12 years executive level experience at a multi-billion dollar interactive multi-channel
network with 27 owned and operated TV stations. He held P&L responsibilities with expertise
in initiating projects and programs that boost efficiency, productivity, and sales revenue through
state-of-the-art technologies. He was a hands-on Broadcast Engineering Manager with
proven skills in analysis, coordination, conceptualization, negotiation, budgeting, building, and
improvement of operations through policies that promote creative thinking, new avenues of
business for the company, superior customer service, and a positive result for the corporate
bottom line.
He managed all technical aspects of a TV station function including engineering, operations,
IT, post production, distribution, recruitment, hiring and training of staff, budgeting, P&L,
scheduling work and activities, establishing policies and procedures, performance evaluation
and motivation of employees.
As a sincere technologist he researched the latest technologies and best practices to develop
an 18-month proactive plan to transition a network to High Definition broadcasting across
multiple media platforms. He succeeded in a 13-month completion time and $1M under
budget.
Efficiency, productivity and profitability were all synonymous with his name. At one point in his
career he lead the design and rebuilding of over 27 television stations in different markets,
within different parts of the country. Identified needed technologies and successfully created
state-of-the-art tech facilities and studios. His work always increased consumer viewership,
product sales and revenue dollars for the company.
This technology executive knew how to monetize technology through sound planning and
project management in collaboration with or directed by business and creative executives who
did not speak technology.
He also reduced operating expenses by coordinating the movement of post-production services
from outside vendors, in-house. Managed all aspects of the movement to internal needs
achieving annual savings that were equal to the current technology vendor budget..
His financial reporting skills were strong and allowed for a multitude of budgets to be adjusted
and vendor contract to be renegotiated as substantial saving to the Network.
Leding a legal, technical and facilities negotiation team for acquisition of broadcast carriage in
Puerto Rico, Mexico and Germany. He Successfully launched Hispanic and European Cable
Networks.

Summary
The Chief Engineer was successfully attracted and relocated to St. Petersburg, FL.

He has exhibited the technological and business leadership skills desired by the CEO and
created a technology environment that is highly respected by the media and broadcasting
communities.
It was a pleasure reporting to the Network CEO who was so instrumental in leading one of the
World's most recognized brands in broadcasting and merchandising.

Filcro Media Staffing - Media and Broadcasting Executive Search

Mobile

Cable TV & MSO

Broadcast TV

Radio & Music

Online & OTT

Multicast & OEM

DOOH

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