Brightstar Corp.

Brightstar Corp. - Company Profile

Reference Code: GDTC64330CNSF

Publication Date: 05-Apr-2013

Company Snapshot

Company Overview

Key Information

Brightstar Corp. (Brightstar) is a value added distribution

service provider company. The company distributes
wireless communications products, including cell phones
and accessories, wireless data equipment, and prepaid
wireless products. Additionally, it provides services such as
inventory management, logistics, fulfillment, customized
packaging and assembly services. The company spans its
operations in more than 40 countries worldwide with
significant presence in North America, Asia, Australia,
Europe, Latin America, and Middle East and Africa.
Brightstar is headquartered in Miami, Florida, the US.

Brightstar Corp., Key Information

Web Address
www.brightstarcorp.com
Source : GlobalData

Key Employees
Brightstar Corp., Key Employees
Name
Job Title
Director, President,
Dennis J. Strand
BRIGHTSTAR FINANCIAL
SERVICES
Source : GlobalData

Key Competitors
Brightstar Corp., Key Competitors
Tessco Technologies Incorporated
SED International Holdings, Inc.
MetroPCS California, LLC
CellStar Corporation
Brightpoint, Inc.
Source : GlobalData

Key Facts
Brightstar Corp., Key Facts

Corporate Address

9725 NW, 117th Avenue,

#300, Miami, FL, 33178,
United States

Telephone
Fax

+1 305 4216000

URL

www.brightstarcorp.com

Industry

Technology and
Telecommunication

Locations

United States

NA

No. of Employees
Fiscal Year End
Revenue (in USD
Million)

NA
NA
NA

Source : GlobalData

Brightstar Corp.- Company Profile

Reference Code: GDTC64330CNSF

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Brightstar Corp.
Brightstar Corp. - Business Description
Brightstar Corp. (Brightstar) is a technology product provider. The company distributes mobile devices through various
brands. It also offers a wide range of solutions to the wireless industry. Brightstar provides handsets, smart phones,
wireless modems, wireless connectivity solutions, IT devices and consumer electronics products, and accessories. It
serves mobile device manufacturers, wireless operators and retailers.
The company operates its business through six segments, namely, Value-added distribution, Supply chain solutions,
Handset protection and insurance, Buy-back and trade-in solutions, multi-channel retail solutions and Financial solutions.
Its Value-added distribution segment provides services such as distribution, channel development and management,
marketing services, manufacturing and assembly, and product development of handsets, tablets and accessories.
Brightstar offers distribution services for device manufacturers. The company provides various branded mobile devices and
related customized solutions. It has classified the devices into different categories, namely, original equipment
manufacturer (OEM) devices, customized and licensed devices, fixed wireless devices, data-centric and enterprise devices,
accessories and consumer electronics. The brands included under this category are Benq-Siemens, Kyocera, LG,
Motorola, Nokia, Sagem, Samsung, Sony Ericsson and UTSTARCOM. The traditional distribution services offered by the
company consist of product distribution, transportation and delivery services, importation management and just-in-time
delivery. Brightstar provides light manufacturing and assembly services such as contract manufacturing, consulting and
guidance, planning, coordination and execution of all startup activities, semi-knocked down manufacturing and product
customization. The company also offers sales, marketing and demand generation, which comprise of local marketing
intelligence, product portfolio management, marketing activation, and sales and channel management.
Brightstar offers Supply chain services to manufacturers, operators and retailers and supports in their business strategy. Its
supply chain services include device portfolio management, strategic sourcing and business intelligence, supply chain
optimization, forward logistics and fulfillment, inventory ownership and management and reverse logistics. It provides
device management services such as device strategy and ranging, product lifecycle management and new product
introduction. The strategic sourcing and business intelligence services offered by Brightstar comprises three modules,
which consist of strategic procurement, vendor management and new vendor introduction. The company offers three
modules in the area of supply chain optimization, which includes distribution and logistics, supply chain management and
reverse logistics. It provides channel management services such as channel relationship management, order management
and vendor managed inventory.
The companys Handset protection and insurance segment offers device insurance and extended warranty, and mobile
security services. It has implemented 45 insurance solutions through its subsidiary, eSecuritel. Brighstar provides data
protection against malware, spyware, viruses, hacking and theft through its strategic alliance with NQ Mobile. It also offers
IT VARs Mobility Services such as activation, customized billing and wireless administration software, and handset
protection and replacement services. Under activation services, Brightstar executes critical functions with process and
technology that include activation gateway, agent services, carrier management and merchandising services. The
companys customized billing and wireless administration software is divided into two services, which comprises cell
manage and customized IT services. The solutions provided under cell manage include clear tracking capabilities, online
customer service, allows for modifications to service plans and Optimizes multi-carrier deployment.
Its Buy-back and trade-in solutions segment offers services such as trade-in programs and buy-back programs. This
solution reduces device subsidies and enables customers to receive in-store credit for their devices, and use it toward the
purchase of a new phone and service agreement.
Brightstar offers Retail services such as in-store services, retail outsourcing and expanded portfolio management. The
company provides services such as merchandising services, sales force training and field services. It offers retail
outsourcing such as category management, labor optimization, and store-within-a-store (SWAS). Brightstar also provides
expanded portfolio management services such as virtual inventory, online integration, online training and recommendation,
handset leasing and direct to consumer management.
The companys Financial services segment provides two leasing models: The first enables end-users to upgrade or access
the latest mobile technology without paying all costs upfront. The second is a business-to-business model that offers
operators, retailers, and dealer agents financing solutions for its customers.
It offers customized and licensed devices at retail points of sale and demographics with brands such as AIKO, Barbie and
Hello Kitty. Brightstar through its data-centric and enterprise category concentrates on distribution of a variety of products
ranging from PDAs and smartphones to broadband equipment, PC cards and modems. The brands under this category
include htc, Motorola, Palm, RIM, Canopy, Radiowaves, Redline, enfora, Kyocera, Novatel Wireless, and Sierra Wireless. It
delivers accessories of BlackBerry, Bluetrek, Cellpoint, newgen and Pantech. Brightstar offers consumer electronic

Brightstar Corp.- Company Profile

Reference Code: GDTC64330CNSF

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Brightstar Corp.

products such as MP3 players, flat screens, cordless phones, two-way radios, accessories, and other communication and
electronics devices of BELKIN, iSymphony, Lexar, Logitech, Midland and Uniden brands.
Brightstar also provides supply chain solutions, manufacturing solutions, airtime solutions, marketing solutions, retail
solutions and venture solutions. The customers covered under this category are Alegro, Cable and Wireless, Claro,
Embarq, Kmart, movida and Suncom. It also offers manufacturing solutions in two forms, semi-knock down and complete
knock down services, to different organizations. The marketing solution ranges from product packaging to web-based
promotional activities. Its venture solutions team supports olpc, SRT, Voxpath and Voyze.
The company operates through its subsidiaries such as eSecuritel, Consensus and Mobile Phone Exchange. It partners
with flipswap, GENCO ATC, Moorehead, the retail outsource and NQmobile. Geographically, the company operates
worldwide.
In November, 2012, Brightstar has announced that it has launched Brightstar Financial Services.

Brightstar Corp.- Company Profile

Reference Code: GDTC64330CNSF

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Brightstar Corp.
Brightstar Corp. - Major Products and Services
Brightstar is a telecommunication equipment manufacturing company. The company's key products and services include
the following:
Brightstar Corp., Major Products and Services
Products:
Handsets
Smart Phones
Wireless Modems
Wireless Broadband
IT & Consumer Electronics
Idea to Consumer
Accessories
Services:
Supply Chain Solutions
Manufacturing Solutions
Airtime Solutions
Marketing Solutions
Retail Solutions
Venture Solutions
Source : GlobalData

Brightstar Corp.- Company Profile

Reference Code: GDTC64330CNSF

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Brightstar Corp.

Brightstar Corp. - History

Brightstar Corp., History
2013

Management Changes

2012

Acquisitions/Mergers/Takeovers

The company acquired LetsTalk.com, Inc.

2012

Acquisitions/Mergers/Takeovers

The company acquired Mobile Phone Xchange .

2012

Commercial Operation

Brightstar Corp. has been appointed as the exclusive supply chain provider for
IGLOO, New Zealands new pre-pay and on-demand TV provider.

2012

Contracts/Agreements

The company has entered into a strategic sourcing and integrated supply chain
services agreement with four of Verizon Wireless largest dealers, including
Moorehead Communications (dba as TCC), Go Wireless, A Wireless and
Diamond Wireless.

2012

Contracts/Agreements

The company has reaches an agreement to sell its 50 percent ownership

interest in Brightstar Europe Limited (BEL) to Tech Data Corporation.Under the
terms of the agreement, Tech Data will pay Brightstar approximately $165.6
million in cash.

2012

Corporate Changes/Expansions

The company expanded its existing global relationship with Research In Motion
to distribute BlackBerry products and provide support services in Thailand.

2012

Management Changes

The company appoint Mr. Michael Wolfe, as Senior Vice President, Chief
Information Officer and Chief Technology Officer.

2012

Management Changes

The company appoint Mr. Thomas J. Seifert as executive vice president and
chief financial officer.

2012

Management Changes

The company appoints Mr. Michel Combes as board of advisors.

2012

Management Changes

The company appoints Mr. Ramon Colominaas president of its Supply Chain
Solutions division.

2012

Management Changes

The company promoted Mr.Dennis Strand, former chief financial officer, to

president of Brightstar Financial Services.

2012

New Products/Services

The company launches Brightstar financial services.

2011

Acquisitions/Mergers/Takeovers

In July, the company acquired a majority interest in Flipswap Services, LLC,

provider of consumer electronics buyback programs.

2011

Contracts/Agreements

In April, Brightstar entered into an agreement to acquire eSecuritel, cell phone

and wireless products insurance services provider, from Mainsail Partners and
management.

2011

Contracts/Agreements

In April, Brightstar entered into an agreement with Tech Data Corporation to

establish a U.S. joint venture named ActivateIT.

2011

Contracts/Agreements

In February, the company signed a three year supply chain agreement with
Telecom New Zealand Ltd.

2010

Contracts/Agreements

In November, the company signed a distribution agreement with Belkin

International, Inc., for distributing its laptop and mobile accessories product line
to retail and dealer customers in Macau and Hong Kong.

Brightstar Corp.- Company Profile

The company appoint Daniel Currie as president of International Sales and

Operations.

Reference Code: GDTC64330CNSF

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Brightstar Corp.
2010

Contracts/Agreements

In October, the company's Brightstar Europe, a joint venture between Brightstar

Corp. and Tech Data Corporation announced the acquisition of Mobile
Communication Company (MCC) in the Netherlands and Belgium.

2010

Contracts/Agreements

The company entered into agreement with Nokia, to focus on the IT reseller
market, Value-Added Resellers (VARs) and the B2B sector in France.

2010

Contracts/Agreements

The company signed a contract with HTC Corporation to develop the

distribution channel for its official accessories line.

2010

Contracts/Agreements

The company signed a multi year ageement with Euroset for sourcing of mobile
devices, as well as mobile device strategy and category management.

2010

Corporate Awards

In November, the company won the 2010 Green Supply Chain award from
Supply & Demand Chain Executive magazine.

2010

Corporate Changes/Expansions

In December, the company announced that it has entered into Thailand and
Vietnam markets.

2010

New Products/Services

The company launched new customer-centric Retail Services division to

support wireless companies throughout the US and Canada to benefit wireless
manufacturers, operators and retailers.

2009

Contracts/Agreements

Oi, the fixed line and mobile telecommunications company in Brazil selects
Brightstar subsidiary as a online sales channel partner for unlocked wireless
devices.

2009

Corporate Awards

The company announced that it has been awarded a patent (U.S. Patent No.
7,532,881) for its innovative Idea to Consumer (ITC) division for developing a
proprietary technology.

2009

Corporate Awards

The company announced that it was recognized as a Microsoft Gold Certified

Partner for its mobility solutions.

2008

Corporate Awards

The company was named 108th Largest Private Company in America by

Forbes Magazine.

2007

Corporate Changes/Expansions

The company entered into European market through a joint venture with Tech
Data.

2006

Corporate Changes/Expansions

The company opened subsdiaries in the Middle East, Africa and South East
Asia.

2005

Other

Telstra Australia became the exclusive sourcing partner of the company.

2004

Corporate Changes/Expansions

The company expanded its SKD manufacturing facility in Argentina.

2003

Corporate Awards

The company launched its manufacturing facility for SKD units in Mexico.

1999

Corporate Changes/Expansions

The company established its subsidiaries in the Latin American region.

1998

Corporate Changes/Expansions

The company entered into Latin America.

1998

Corporate Changes/Expansions

The company opened its production facility in Bolivia.

1997

Incorporation/Establishment

Brightstar Corp. was incorporated as a private company in Miami with a vision

to become the global leader in wireless data manufacturing.

Source : GlobalData

Brightstar Corp.- Company Profile

Reference Code: GDTC64330CNSF

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Brightstar Corp.
Brightstar Corp. - Key Competitors
Brightstar Corp., Key Competitors
Name
Brightpoint, Inc.
CellStar Corporation
MetroPCS California, LLC
SED International Holdings, Inc.
Tessco Technologies Incorporated

Headquarters
United States
United States
United States
United States

GlobalData

Brightstar Corp.- Company Profile

Reference Code: GDTC64330CNSF

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Brightstar Corp.

Brightstar Corp. - Key Employees

Brightstar Corp., Key Employees
Name
Job Title
Director, President,
Dennis J. Strand
BRIGHTSTAR FINANCIAL
SERVICES

Board Level
Executive Board
Executive Board

Since
2012

Oscar J. Fumagali

Chief Treasury Officer , Director

Marcelo Claure

Chairman, Chief Executive

Officer, President

Executive Board

Rafael M. de Guzman III

Director, Vice President,

Strategy

Executive Board

Alan E. Goldberg

Director

Non Executive Board

2007

Andrew S. Weinberg

Director

Non Executive Board

2007

Charles H. Fine

Director

Non Executive Board

2008

Lance L. Hirt

Director

Non Executive Board

2007

Robert D. Lindsay

Director

Non Executive Board

2007

Steven I. Bandel

Director

Non Executive Board

2006

Thomas J. Meredith

Director

Non Executive Board

2010

Arturo A. Osorio

President, Brightstar Asia

Pacific

Senior Management

2009

Catherine Smith

General Counsel, Senior Vice

President

Jeff Gower
Oscar A. Rojas
Bela Lainck
David Leach
Ramon Colomina
Michael Wolfe
Carel Maasland

President, BRIGHTSTAR U.S. &

CANADA
President, Brightstar Latin
America
President, Buy-Back & Trade-In
Solutions
Chief Executive Officer,
eSecuritel
President, Supply Chain
Solutions
Chief Information Officer, Chief
Technology Officer, Senior Vice
President
Senior Vice President, Global
Human Resources

Senior Management

Age

2007

2010

2011

Senior Management

2012

Senior Management

2010

Senior Management
Senior Management
Senior Management
Senior Management

Senior Management

2012
2012
2012

Source : GlobalData

Brightstar Corp.- Company Profile

Reference Code: GDTC64330CNSF

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Brightstar Corp.

Brightstar Corp. - Key Employee Biographies

Brightstar Corp., Key Employee Biographies
Dennis J. Strand
Job Title: Director, President
Board Level: Executive Board
Since: 2012

Mr. Strand is a president of Brightstar Financial Services and director in the

company since 2012 . Prior to this, Mr. Strand served as the head of corporate
finance and the senior vice president of Motorola. In the past, Mr. Strand served
as the vice president (Finance) at Mobile Device EMEA (Europe, Middle East &
Africa).

Oscar J. Fumagali
Job Title: Chief Treasury Officer , Director
Board Level: Executive Board
Since: 2007

Mr. Fumagali is the chief treasury officer and director in the company since
2007. Prior to this, he served as the chief financial officer from 2001 to 2007. He
became a director in 2003. Prior to joining Brightstar, Mr. Oscar served for five
years as the chief financial officer for a major division of Watsco, Inc. Prior to
that, he was the controller and director of business planning with a division of
PepsiCo.

Marcelo Claure
Job Title: Chairman, Chief Executive Officer,
President
Board Level: Executive Board

Mr. Claure is the chairman and the chief executive officer of Brightstar Corp.
Prior to this, he served as the President of Cellular Solutions, a Northeast
wireless retailer and as the General Manager of Bolivian Soccer Federation. Mr.
Claure is the co-founder of USA Wireless, a wireless retail chain in Boston.

Rafael M. de Guzman III

Job Title: Director, Vice President
Board Level: Executive Board
Since: 2010

Mr. Guzman III is a director of board and vice president of strategy in the
company since 2010. He has also served as the chief of staff since April 2007.
Prior to this, he served as the business manager of our high growth markets
business development team from 2006 to 2007. He became a director in 2008.
Prior to joining Brightstar, he was a business development manager at
Desgrippes Gobe, now Desgrippes & Laga, a global brand strategy and design
firm.

David Leach
Job Title: Chief Executive Officer
Board Level: Senior Management

Mr. Leach is the chief executive officer of eSecuritel. He joined eSecuritel in

March 2006. Prior to this, he served as chairman and the chief executive officer
of Datatrac, a supply chain and network services company in Atlanta. Before
Datatrac, he was the chief operating officer for Procuri Inc.

Michael Wolfe
Job Title: Chief Information Officer, Chief Technology
Officer, Senior Vice President
Board Level: Senior Management
Since: 2012

Mr. Wolfe is senior vice president and the chief information officer and the chief
technology officer in the company since 2012. Prior to Brightstar, he was senior
vice president and the chief information officer at Advanced Micro Devices.
Before this, he was vice president of product development and engineering IT at
Hewlett-Packard. Prior to HP, he spent more than 24 years at Motorola and
Freescale Semiconductor, eventually becoming the chief information officer of
Freescale.

Source : GlobalData

Brightstar Corp.- Company Profile

Reference Code: GDTC64330CNSF

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Brightstar Corp.

Brightstar Corp. - Locations And Subsidiaries

Head Office
Brightstar Corp.
9725 NW
117th Avenue, #300
Miami
FL
ZIP: 33178
United States
Tel: +1 305 4216000

Other Locations & Subsidiaries

Brightstar Corp., Other Locations
2nd Floor, West Towers Nelson
Mandela Square, Maude Street, Sandton
Johannesburg
Zip: 2196
South Africa
Tel: +27 11 8815874

Calle Acer, 30-32, 5a

Barcelona
Zip: 08038
Spain
Tel: +34 93 2970000

Assesteenweg 117/1
Ternat
Zip: 1740
United Kingdom
Tel: +44 870 4011313

2nd Floor, Shinbashi Tokyu Building

4-21-3 Shinbashi
Minato0ku
TKY
Japan
Tel: +81 3 68957330

Source : GlobalData

Brightstar Corp., Subsidiaries

Brightstar Asia Limited
Units 1201 & 1209
Level 12, Cyberport 2, 100 Cyberport Road
Cyberport
Hong Kong Special Administrative Region of China
Tel: +852 25291989
Brightstar Distribution Sdn. Bhd.
Wisma Kemajuan, Unit L5-4, Level 5 2 Jalan 19/1b
Seksyen 19
Selangor
Zip: 46200
Malaysia
Tel: +60 3 79604877

Brightstar El Salvador S.A.de C.V.

Calle Padres Aguilar No 192, Colonia
Escalon San Salvador
El Salvador
Tel: +503 22348900

Brightstar Corp.- Company Profile

Brightstar Colombia Ltda.

Zona Franca Bogota Carrera 106 No. 15-25 Bd. 22
Bogota
Colombia
Tel: +57 1 4046919

Brightstar Dominicana, S.A.

Av Las Palmas No. 64
Las Caobas
Dominican Republic
Tel: +1 809 560 1277

Brightstar Logistics Pte. Ltd

10 Hoe Chiang Road
#14-03 Keppel Towers
Singapore
Zip: 089315
Singapore
Tel: +65 62239171

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Brightstar Corp.
Url: www.brightstarcorp.com
Brightstar Logistics Pty. Ltd.
Level 5
607 Bourke Street
Melbourne
Zip: 3000
Australia
Tel: +61 3 86230300

Brightstar Supply Chain Services

One Broadway
14th Floor
Cambridge
Zip: 02142
United States

Brightstar U.S., Inc.

1001 Technology Way
Libertyville
VIC
Zip: 60048
United States
Tel: +1 877 7274448

Brightstar NZ Limited
Level 5
80 Greys Avenue
Auckland
Zip: 1010
New Zealand
Tel: +64 93 742000

Brightstar Telecom Solutions, Ltd.

560 Yonge Street
Suite 515
Toronto
ON
Zip: M4Y 259
Canada
Tel: +1 847 5732647
Mobile Phone Xchange Limited
Mountcliff House
154 Brent Street
London
Zip: NW4 2DR
United Kingdom
Tel: +44 0844 5717676
Url: www.mobilephonexchange.co.uk

Source : GlobalData

Brightstar Corp.- Company Profile

Reference Code: GDTC64330CNSF

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Brightstar Corp.

Appendix
The data and analysis within this report is driven by GlobalData.
GlobalData gives you key information to drive sales, investment and deal making activity in your business.
The key industries include Alternative Energy, Construction, Oil & Gas, Clean Technology, Technology and
Telecommunication, Healthcare, Power, Financial Services, Retail & Consumer Packaged Goods and Transport.
Methodology
GlobalData company reports are based on a core set of research techniques which ensure the best possible level of quality
and accuracy of data. The key sources used include:
Company Websites
Company Annual Reports
SEC Filings
Press Releases
Proprietary Databases

Notes
The financial and operational data reported for the company is as per the industry defined standards
Revenue converted to USD at average annual conversion rate as of fiscal year end
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The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the
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Brightstar Corp.- Company Profile

Reference Code: GDTC64330CNSF

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