Minolta camera

1. What do you think of minolta's international marketing activities?

2. What do you think of mr. Izuhara's proposed solution to the grey export problem?
3. Do you see any other alternatives for solving the grey export problem?
4. Do you agree with the "tactical changes" proposed by mr. Kusumoto?
5. What should mr. Nakamura do?
Lenovo building a global brand
1. Why did ibm want to sell its pc business? Why did ibm sell to lenovo?
2. What explains lenovos success prior to the acquisition?
3. What challenges did lenovo face after the acquisition?
4. How should lenovo handle the brand management challenges associated with the
Acquisition?
5. In trying to become a global brand, does lenovo have a problem coming from china?
Walt disney
1. Why has disney been successful for so long?
2. What did michael eisner do to rejuvenate disney? Specifically, how did he increase net
income in his first four years?
3. Has disney diversified too far in the recent years? Discuss diversification along the
dimensions of vertical integration and product.
Ciba Geigy pharmaceuticals
1. What is the function of the phi management committee? What decision(s) must It make
regarding fevex?
2. What key factors emerge from an assessment of ciba-geigy's situation in Nigeria?
3. What criticisms might be made of the fevex proposal by concerned consumer And health
organizations?
4. Should the phi management committee approve the development and launch of Fevex?
5. What suggestions for implementation would you make?
6. How might our analysis have differed if the product had been aspirin, a soft Drink or a ballpoint pen?
7. Why did ciba-geigy set up servipharm? What should it do with servipharm Now?

Chinese fireworks industry

1. If you were jerry wu, would you invest in a chines fireworks factory, why?
2. Apply michael porters five forces model and evaluate the attractiveness of the chinese
fireworks industry.
3. Is the fireworks industry a dying industry, or is it still worth being in for the long run?
4. If you were jerry wu and were asked to make the investment would you do it? Why?
5. If you were asked to provide advice to liuyang fireworks and fireworks industry
department about the current practices of business and the future course of action what
would it be and why?
Louis vuitton in japan
1. What has made louis vuittons business model successful in the japanese luxury market?
2. What are the opportunities and challenges for louis vuittons in japan?
3. How did louis vuitton enter the japanese market originally? What were the other entry
strategies it adopted later to strengthen its presence?
4. Has louis vuitton faced any new challenges due to the global financial crisis? What is
your opinion? How would you suggest it to overcome these challenges in case you feel
so?
Jewellworld.com
1. Should jewellworld.com enter the chinese online jewelry market now or take wait and see
approach?
2. Who are the target customers? Should jewellworl.com target high end or low end
customers in china?
3. What are the expected challenges to setting up an online jewelry shopping in china?
4. Do you think jewellworld.com can try and look at other markets in the world? If so which
countries specifically which regions in the world? And why?

5. Develop a framework for assessing the pros and cons of entering the chinese online
jewelry market.
Nestle (phillipines)
1. What factors have contributed to nestls success over the past few years? Will these
factors continue to be present in the future?
2. List some of the resources and constraints faced by mr. Mascenon.
3. What impact will the likely entry of foreign brands into the philippine market have on the
nestls operations in the philippines?
4. How many nestls current competitors react to their changing environment? What
impact will their actions have on nescafes position in the market?
5. In the long run what objective should nestle formulate for its coffee product in the
philippine market, given probable events over the next few years? What initiatives should
nestle take to achieve this objective?
Ikea Invades America
1.
2.
3.

What factors account for the success of Ikea?

What do you think of the companys product strategy and the product range?
Despite its success there are many downsides to shopping at ikea. Explain some of them.
Also ikeas vision statement in fig c of the case describes how the company seeks to

build a partnership with its customers. What do you think of this vision statement?
4. The fact that ikea hopes to have 50 stores in operation in the united states by 2013 is an
indication of how optimistic the company is about the viability of its value proposition in
this country. Do you think ikea is being overly optimistic in its growth plans? How would
you improve ikeas value proposition to make it even more attractive to american
consumers?
5. To achieve the kind of growth ikea is hoping for should the company change its product
strategy? Is so in what ways? What about its product range? Are there limitations to the
matrix approach suggested in fig b? Should the company expand its product lineup to
include a greater number of styles and price points? In what other ways should the
company consider changing its product line up?