IF NOT DELIVERED, RETURN TO 4700 FRANKFORD AVENUE.

RETURN POSTAGE GUARANTEED

SEC. 562 P.L.&R.

U. S. POSTAGE

PAID
PHILADELPHIA, PA.
Permit 947

T H EI--

NOR'EASTER
APRIL 1936

NORTHEAST PHILADELPHIA
CHAMBER OF COMMERCE

FORD V-8
For 1936
Offers the most outstanding value
in automobile history
Sales Prove It!
The 1936 Commercial Cars and
Double Duty Trucks offer many
improvements which will
give greater value than ever
before.

ALVIN A. SWENSON, INC.

4122-50 KENSINGTON AVENUE
Selling and Servicing Ford Cars
for Over Twenty Years

This Bank Extends

Courtesy and Cooperation
to its Customers
Statement as

of

March 4, 1936

RESOURCES
Cash and Due from Banks .......... $28,957,116.35
U. S. Government Securities ........ 19,630,028.30
5,178,997.05
State, County and Municipal Securities
Other Securities .................... 10,229,196.21
Demand Loans ...................... 11,735,827.84
7,173,272.80
Time Collateral Loans ..............
Commercial Paper Purchased ........
6,350,000.00
Bills Discounted .................... 15,112,882.55
3,724,180.79
Bank Buildings .....................
249,782.50
Accrued Interest Receivable .........
Customers' Liability under Letters of
1,178,477.25
Credit and Acceptances ............
85,693.01
Other Resources ....................
$109,605,454.65

Second National
Bank of Philadelphia

$109,605,454.65

AT FRANKFORD

CORN EXCHANGE

A bank's position in the community

is founded both on its confidence in
customers and its sympathetic understanding of their aims and methods,
and also on the confidence of its
customers in its own business methods and policies.

NATIONAL BANK

DEPOSITS INSURED BY THE

FEDERAL DEPOSIT INSURANCE CORPORATION

A
72 Years
Constructive Service to
Northeast Philadelphia

of

LIABILITIES
Capital Stock .......................$4,550,000.00
8,718,797.99
Surplus and Undivided Profits
Reserve for Contingencies ...........1,409,935.83
348,657.27
Reserve for Taxes, Interest, etc . ......
Unearned Discount ..................225,914.11
1,466,034.75
Letters of Credit and Acceptances .
DEPOSITS .........................92,886,114.70

AND TRUST COMPANY

PHILADELPHIA

Main Office
Chestnut Street at Second
Central City Office
1510-12 Chestnut Street

Oxford Office
Frankford & Oxford Ayes.

Arch Street Office

Arch Street at Third

West Philadelphia Office

Ludlow Street at Sixtieth

Wissinowing Office
Torresdale Ave. & Howell St.

Germantown Avenue Office

2809 Germantown Ave.

Burhohne Office
Rising Sun Ave. & Cottman St.

Bridesburg Office
Kirkbride. Ash & Thompson Ste.

Orthodox Street Office

Orthodox & Torresdale Ave.

Spring Garden Street Office

Spring Garden St. at Twelfth

Member Federal Deposit Ineurance Corporation

The NOR'EASTER
The Monthly Publication of the
NORTHEAST PHILADELPHIA CHAMBER OF COMMERCE
4700 Frankford Avenue, Philadelphia

An exclusively Northeast product, being printed by Williams Brothers Corporation in Northeast Philadelphia on
paper made by Dill and Collins Company in Northeast Philadelphia and intended to set forth the problems, needs
and accomplishments of this Community, as well as more general subjects of interest to the City as a whole.

APRIL, 1936
CONTENTS
EDITORIAL..............................................................................................................................................................................................

DINNERAT SIX ...............................................................................................................................................................................................

BYTHE BOARD ...........................................................................................................................................................................................

COMMITTEEACTIVITIES ..................................................................................................................................................................
NORTHEAST INDUSTRIES

-Tm

FRANKFORD MUTUAL FIRE INSURANCE COMPANY

7
8

U S. CHAMBER OF COMMERCE ................................................................................................................................................

10

NATIONAL LEGISLATION COMMITTEE ........................................................................................................................

10

THENEEDS OF THE NORTHEAST .......................................................................................................................................

12

NOTESOF INTEREST ..............................................................................................................................................................................

12

TRANSITOF THE PAST ........................................................................................................................................................................

14

(Continued from last month)

1936 COMMITTEES .......................................................................................................................................................................................

is

COPYRIGHT 1986

OFFICERS

President,

Third 1/ice President,

Josun B. SEAMAN

First Vice President,

Treasurer,

ALVIN A. SWENSON

Second 1/ice President,

THOMAS J. KENNEDY

JOHN S. KRAUSS

BERNARD E. ETFING

Executive Director,

FRANK T. WILSON

Board of Directors
RUSSELL C. BALL

WALTER N. HAGERMAN

CHESTER S. ROBERTS

CLARENCE E. BERTOLET

CLARENCE H. HErr

OSCAR SCHAEFER

LOUIS J. DOUGHERTY

HARRY S. Hoiutocns

JOSEPH B. SEAMAN

WILLIAM H. EARLE

WALTER D. JENNINGs

S. HERBERT STARKEY

BERNARD E. EFFING

THOMAS J. KENNEDY

ALVIN A. SWENSON

FREDERICK G. Firr

JOHN S. KEAUSS

FRANK T. WILSON

R. RAYMOND GALBRAITH

W. NELSON MAYIIEW

FRANK I. WINTZ, JR.

Member of
CHAMBER OF COMMERCE OF UNITED STATES
Councilor - CHESTER S. ROBERTS
PENNSYLVANIA CHAMBER OF COMMERCE
Councilor - W. NELSON MAYHEW
Solicitors - MOORE, GOSSLING AND PANI'II,
APRIL 1936

Consulting Municipal Engineer - HARRY A. MOUL

3

YOU and "The Ninth"

UNITED
in Service to This
Community

THE FRANKFORD
MUTUAL FIRE
INSURANCE COMPANY

INCORPORATED 1843

THE z NINTH
Bank and

CHARTER PERPETUAL

Trust Company

THE BANK OF SERVICE

Front Street at Norris
Front St. at Allegheny
Allegheny Ave. at Kensington
Erie Ave. at Kensington
Seventh Street at Dauphin
Member of Federal Reserve System

4510- 14 FRANKFORD AVENUE

PHILADELPHIA
BELL TELEPHONE JEFFERSON 3076

Member Philadelphia Clearing House Association

It's Time to Print

O OI
_J

SPRING CATALOGS AND PRICE LISTS

'IIII

There's a better outlook for 1936 for those who are on their foes and making
opportunities for new business. There's a decided increase in the number of Spring
catalogs being prepared for distribution, which is an indication that competition will
be keen. If you're contemplating a new Catalog for 1936 - now's the time to get
if started.

A wide range of type faces, modern typesetting and printing equipment, and
a modern conception of the graphic arts is offered to you in Williams Brothers'
printing service.
LET'S TALK OVER YOUR PRINTING REQUIREMENTS, NO W I

WILLIAMS BROTHERS
FRANKFORD, PHILADELPHIA
JEFferson 1350

BOTH PHONES

EAST 9010

The NOR'EASTER

EDITORIAL
the past month papers have been filed by
DURING
various citizens for the primary election of members
of the State Legislature and United States Congress.
Regardless of individual or of party affiliation, the citizens
at large should be equitably represented in every legislative
body.

I.

the entire city population to lower per capita representation

than the balance of the State. In the second place,
Philadelphia is so badly districted, or rather it has been
so long since the city has been properly redistricted, that
the population has grown out of all proportions.
The above cut pertains to the House of Representatives
and shows how it affects the outlying districts of the city.
West Philadelphia, Northwest Philadelphia, North Philadelphia and Northeast Philadelphia have practically no
representation in comparison with the balance of the
municipality. In the case of Northeast Philadelphia the
representation at Harrisburg means it has ten times the
number of citizens that a similar representation serves in
the central part of the city.
Taking into consideration the handicap the entire city
is placed under, in proportion to the balance of the State,
and the unequal districting within the city, this means that
about fifteen citizens in Northeast Philadelphia have the
same representation at Harrisburg as one ordinary citizen
in other localities. This pertains to all State legislation
affecting the finances and business activities of every
resident of the district.

4.

4 8 /0 12 /4 16 /8 20 22 24 2

5T47 Lr6/5L4T/vE 0/5TR/C15

4/ Representatn'es in Ge,,e,-d Asce,b/q
o1j///,7g

ti,w,eer

6R4P/1 51-/OWIN6 PA'ES5V7' IIY(O VA/LIlY Of

R(PRCS(f/TA I/ON flY 6Z7ICR4L

435(M94 Y

In Congress Philadelphians do have an equitable representation, based on population the entire city is well
divided. In the State Legislature the reverse is the case.
The above cut shows just how unequal this representation
is. Philadelphia at the offset is handicapped by being held
to a maximum representation at Harrisburg. This reduces

APRIL 1936

The other outlying sections are nearly as bad off, and

the representation in the State Senate is practically as much
out of line as the House of Representatives. Special sessions of the legislature are called for various subjects, yet
this important matter is not given consideration at regular
sessions. No attention has been paid to the 1930 census,
and no redistricting authorized since this census was taken.
Regardless of party in power in the matter of all tax
legislation the people of the entire Northeast, all of West
Philadelphia, and of Olney, Logan, Germantown, Chestnut
Hill, Roxborough and Manayunk, have little influence in
enacting laws, yet they all pay the same as the balance of
the residents of the city.

Dinner at Six
"Dinner at Six" meeting of the Northeast Phila1'HE
delphia Chamber of Commerce sponsored by the Membership Committee, held on Thursday evening, February
27th at the Torresdale-Frankford Country Club, was unanimously voiced one of the best affairs ever held by the
Chamber.
It was a "direct from office to dinner" gathering, informal in every way. A good dinner was served during
which the U. G. I. Music Masters performed. They played
splendidly, and the diners were treated to real music. They
put on some sketches and gave a first class entertainment
that was appreciated.
President Seaman acted as Chairman in introducing
William H. Earle, who with George A. Williams as cochairman, have charge of the Membership doings of the
Chamber. Chairman Earle introduced some of the men
present who are active in affairs and those who had assisted
in the arrangements, and then introduced the speakers.
Mr. Joseph A. Wilson, chief of the Income Tax Division
of the Internal Revenue office in Philadelphia was the first
speaker. Mr. Wilson described new phases of the income
tax explained different portions of the return, told interesting stories in connection with the work and answered direct
questions put to him. He explained many difficulties and
how to overcome them, and simplified the entire subject.
Mr. Wilson talked for forty-five minutes or more, and held
his listeners in such interest that he commented upon the
close attention given him.
Then James (Jimmie) Gheen was introduced and talked
for more than an hour and a quarter. Two hours of solid
listening and not an interruption, no one left the room,
all listened intently throughout. Jimmie Gheen built his
talk around Chamber of Commerce support, cooperation
and community work. He drove home pointed remarks
with witty stories by the score, and had his audience laughing uproariously, and then listening without a sound. Back
of all his fun and humor were substantial, forcible truths
and sound philosphy.

He talked on business, economic questions, and even

touched politics in his remarks, and plainly showed how
business is only as good as the community in which it is
located. He reminded the men of the keen competition
among communities and cities today, of the need to eliminate alibis and work for better results. He told the Chamber
what it ought to do in a general way, and gave the following
definition of a Chamber of Commerce:
A chamber of commerce is the forces of the community,
so organized, that you have the talent to investigate, the
vigor to enunciate, and the strength to stimulate action,
which will best promote the health, the beauty, the intelligence, and the industry of the community.
Thus he stated what a chamber needed to function
properly:
An active membership.
Sufficient finances.
A sound working program.
An organized committee system.
Efficient executives.
He started in by saying he did not know what he was
going to say or why he was present, but the hundred and
fifty men present knew when he was through he had been
there and what he had said.
It was not all fun and frolic. He preached good common
sense and everybody liked it. In fact, the meeting adjourned
at ten o'clock because Jimmie Gheen stopped talking, no
other reason at all. There was a general demand at the
close for other meetings like this one, so the "dinner at
six" kind will have to be repeated later.
Louis Dougherty and Frank Wintz co-chairmen of the
Meetings Committee arranged the details. Fred Fitt and
the Northeast Lions Club omitted their regular meeting
and attended this affair, and business executives from all
parts of the Northeast were among those present.

By the Board
HE March meeting of the Board of Directors of the
'J'HE
Philadelphia Chamber of Commerce was held
Tuesday, March 3rd in the Board Room. President Seaman
presided.
6

The Directors present included: C. E. Bertolet, L. J.

Dougherty, W. H. Earle, R. R. Galbraith, H. S. Horrocks,
J. S. Krauss, W. N. Mayhew, 0. Schaefer, J. B. Seaman,
S. H. Starkey, A. A. Swenson, F. T. Wilson, F. I.Wintz, Jr.
The

NOR'EASTER

Mr. Effing was out of town, and Messrs. Hagerman,

Hett, Jennings and Roberts detained by business engagements.
Minutes of the previous Board Meeting were approved
as per copy by mail.
Report of the Treasurer and other financial reports
were likewise approved.
The successful evening meeting held on February 27th
at the Torresdale-Frankford Country Club was reported
upon by Chairman Earle.
Meetings and publicity including the luncheon for the
current month were discussed by Chairman Dougherty.
Reports on the postal service questionnaire, Frankford
Creek survey approval, were made by the Executive
Director, who also reported for Chairman Roberts of the
National Legislation Committee on the matter of legislation
pertaining to the Delaware River. The following statement was authorized on this subject and referred to the
National Legislation Committee:
The Northeast Philadelphia Chamber of Commerce
believes in the elimination of pollution from the Delaware
River in the interest of safe-guarding the water supply of
the city of Philadelphia, and in improving the general Port
conditions of the municipality.
It recognizes the need for the purification of this important stream, and at the same time recognizes the need
of the work being accomplished in a manner not prejudicial to the industrial life of Philadelphia. This important work should be so planned and carried out that
conditions will be improved for the benefit of all, and that
the rights and needs of industrial plants affected will be
recognized and provided for without undue hardship.

The City of Philadelphia has had agreements with the

State of Pennsylvania in the past through its Sanitary
Water Board, on which the city is delinquent in its work.
Some proper effort should be made to have this whole
matter handled equitably, so that proper and legitimate
results will be secured, as drastic and unreasonable legislation will do as much harm to the industrial life of the city,
as the improvement will act for the betterment of conditions.
Matter of changes in the Roosevelt Boulevard was
discussed and referred to the Public Work Committee
on highway matters. General committee work was discussed and several committee meetings arranged.
President Seaman requested attendance at the Aviation
Dinner to be held this Saturday night, March 7th, at which
the Mayor had requested a representative Philadelphia
gathering.
The following resolution was authorized and referred
to the National Councillor as a resolution to be presented
to the Chamber of Commerce of the United States at the
annual meeting:
RESOLVED, that under present conditions no federal
funds should be utilized on recovery and employment projects for the purchase of foreign materials unless such
materials are necessary and unprocurable within the United
States.
Endorsement of Dr. A. 0. Michener as President of
Girard College was authorized.
Revision of the By-Laws was considered and referred
to the Chamber's Counsel for consideration.

Committee Activities
of several committees were held during
MEETINGS
March.

of American goods on relief and recovery projects forwarded to the Chamber of Commerce of the United States.
The committee will be represented at the annual meeting
of the National Chamber the latter part of this month.

National Legislation Committee met and discussed

various bills now before Congress. The committee endorsed
the Tydings-McCormack Bill S-2253 regarding Sub-Versive
The Public Work Committee on highway matters likeActivities. It objected to the Lonergan Bill S-3958 giving wise met and discussed changes to the Roosevelt Boulevard,
federal jurisdiction to all navigable streams and all of their several plans having been proposed for a greater utilization
tributaries, the Healey Bill HR-11554, a substitute for the of this highway. The committee recommended the
Walsh Bill S-3055 affecting contracts made by the United following:
States and through contractors and sub-contractors the
First, that the shoulders of the centre drive be paved
purchase of supplies and their manufacture. The committee
with concreate. This would not only give greater space
objected to the O'Mahoney Bill S-3363, which is a comfor vehicles, but would keep them closer to the side, leaving
mercial licensing bill, and Senate Bill 3744, which would
the centre for turn-outs, which makes safer conditions.
expand the powers of the Federal Trade Commission.
(Continued on Page Eleven)
Other legislation was discussed, and a proposal for the use
APRIL 1936

N ORTHEAST INDUSTRIES
The Frankford Mutual Fire Insurance Company
of the County of Philadelphia
Incorporafed 1843

4510-14 FRANKFORD AVENUE

Charter Perpetual

The Frankford Mutual Fire Insurance Company, section should know something of the history of the old
SINCE
with a record of over ninety years of service, has and well established Company.
The three story stone building which fronts the Avenue
centered its principal efforts in Frankford and the Northeast, it seems fitting that those who are interested in this is an addition to the old building, known as the Lyceum,
8

The

NOR'EASTER

erected in 1842. This housed the society which was

organized in April of 1836 by the citizens of the Borough
of Frankford and vicinity and was chartered in 1840 as
The Frankford Lyceum of Science for the Acquirement
and Diffusion of Useful Knowledge.
Among its officers and managers you will find the names
of Whitelock, Overington, Shallcross and many others who
later organized the Insurance Company.
Under an act of Assembly passed by the Legislature
of Pennsylvania, approved March 21, 1866, the authority
came to dispose of the real estate and settle their affairs.
On June 23rd, 1866, The Frankford Mutual Fire
Insurance Company purchased the building.

The present Officers of the Company are:

William Henry Smedley ............................................................ President
Harry E. Eyre ....................................................................... Vice President
Guernsey A. Hallowell .................................................................. Treasurer
Eugene F. Woodhouse ...................................... Assistant Treasurer
James F. Hughes ........................................................................ Secretary
Frank W. Ashton .................................................. Assistant Secretary

D APRIL
A

_fl

c
11

The Fire Insurance Company was organized at a meeting of the inhabitants of the Borough of Frankford and
vicinity held pursuant to public notice at the school house
of John S. Rose on July 14th, 1842 for the purpose of
forming an Insurance Company for mutual protection
against loss by fire. The Chairman of the meeting was
Dr. Henry Taylor and the Secretary, Isaac Shallcross.
Among those who united in the object were Dr. Henry
Taylor, John D. Harper, Charles E. Deal, George I. Hoff,
Mahlon Murphy, Isaac Shallcross, William Dewhusse, John
Newcamp, Ezra Shallcross, John S. Rose, George W. Such,
Isaac Whitelock, James Brooks, Harvey Quicksall, William
Overington, William Griscom, Henry Brous, John Briggs,
Jacob Harper, Dr. John F. Lamb and others.
The Board of Directors held their first meeting at the
office of Isaac Shallcross in the Lyceum Building on November 9th, 1842, Isaac Whitelock was elected President, Isaac
Shallcross, Secretary and William Overington, Treasure.
The Company was incorporated by an Act of Legislature passed April 5, 1843.
Today the Company has a surplus of over $700,000
and insurance in force amounting to over $18,000,000.
An analysis of the financial statement shows strength
that will compare favorably with any of the so-called larger
Companies.

The Company has the pictures of the former Presidents

and Treasurers hung in its Board Room, and the Secretary,
who is in charge of the office would be pleased to welcome
any who may be interested in this collection of pictures
of the men who built this organization to a place in the
community of which it can be justly proud.
The Present Board of Directors consists of the
following:
William Henry Smedley
Harry E. Eyre
J. Howard Horrocks
William Overington, Jr.
Eugene F. Woodhouse
Charles E. Butterworth
Charles H. Wilson
Rowland R. Comly

George 0. Sinn
Guernsey A. Hallowell
James F. Hughes
0. Rodger Melling
Frank W. Ashton
John Comly
Wayne S. Evans

An Advertisement in

BUSINESS CONTACTS

THE NOR'EASTER

ARE MADE AT THE

REACHES EVERY INDUSTRIAL PLANT

CHAMBER LUNCHEONS

IN NORTHEAST PHILADELPHIA
AS ONE PHASE
OF ITS CIRCULATION

Do You Want to Reach Them?

APRIl,

1936

IMPORANT TOPICS
ARE ABLY DISCUSSED

Twenty-fourth Annual Meeting

of the

Chamber of Commerce of the United States

To be Held in Washington, D. C.

-April 27th to 30th. 1936

HE questions confronting American business and AmerTican

business management at the present time are pro-

perience and management. Topics listed for consideration

at the general sessions include:
Principles of American Enterprise.
bably more far-reaching and more portentous than any they
Increasing
Employment by Private Enterprise.
have faced in many years. They involve not merely methods
Business
and
Public Relations.
of administration but the principles upon which American
The Federal Budget and Recovery.
business enterprise rests.
Effects of Mounting Taxes.
What is the proper function of business and how can
Federal Revenue Policies.
that function best be exercised? Should it be exercised by
Business Organizations and National Affairs.
private initiative or supervised and controlled' by public
Agricultural Welfare.
authority? How far can public policy consistently go in
The American Merchant and What He Stands For.
regulating business activities, in suppressing abuses and
Regaining Foreign Markets.
eliminating destructive practices without discouraging privThe Spirit of American Enterprise.
ate initiative and halting wholesome individual enterprise?
Federal and States Responsibilities.
What are the impediments to better cooperation between
Pacific Maritime Labor Conditions as They Affect the
government and business?
Nation.
These are questions of vital importance to all business
In addition provision will be made for the further disand to all business men. They are of moment to every cussion of these and related questions at special group
type of trade and industry. The need for the formulation sessions to be devoted to the consideration of problems
of sound, constructive practical business opinion in answer arising in transportation, distribution, agriculture, foreign
to them is apparent. In a situation such as this, business trade, industrial relations, manufacturing, insurance, muncannot afford to be inarticulate. Business must stand on icipal reconstruction and natural resources.
principle. It must face the responsibilities of economic
Collective effort collectively exerted is characteristic of
leadership frankly.
this day and age. Business is no exception to the rule. It
The Twenty-Fourth Annual Meeting of the Chamber must focus its opinion, based upon experience, upon these
of Commerce of the United States, to be held at Washing- general problems, if it is to discharge effectively the reton, April 27-30, will provide occasion for the discussion sponsibilities of economic leadership resting upon it. If
of these questions from the viewpoint of all types of busi- it does not do this, it cannot protest if the reins are taken
ness, big and little, and in practical light of business ex- out of its hands.

National Legislation Committee

CHESTER S. ROBERTS, Chairman Secretary-Treasurer
.. President
BERNARD DAVIS .......
HOWARD S. DELANY ... ---------------------------- President
President
J.AUGUSTUS EDGAR ...
...........------------- Vice President
ROBERT L. HILLES
Works Manager
WILLIAM R. HOYT
Secretary
HOWARD McDANIEL
President
FRANK L. O'BRIEN,
FRANK C. SCHAUB ---------- . ............................. General Manager of
Philadelphia Region
10

Dodge Steel Company

La France Industries
Delany and Company
Frankford Grocery Company
Smedley Bros. Company
Yale and Towne Mfg. Company
Philadelphia Storage Battery Company
O'Brien Machinery Company
Sears Roebuck and Company
The

NOR'EASTER

COMMITTEE ACTIVITIES
(Continued from Page Seven)

Second, that unimportant and diagonal streets be closed

between the centre and side drives by constructing curbs
or grass plots across them leaving only the numbered or
important streets as direct highways for vehicles to cross
the Boulevard.
Third, that the Fairmount Park plan of constructing an
island in the middle of the centre drive to separate this
roadway into two distinct drives be utilized.
Fourth, that bridges be widened to the full width of
the Boulevard.
Fifth, that the small islands at Oxford Circle be removed, that the centre circle be increased in size, and the
intersecting highways be plainly marked.

E have developed our

varied services to meet

the particular requirements,

business and personal, of the
most exacting customer.
We will welcome opportunity to broaden
our relationship with you and to match
these services to your needs and liking.

Frankford Trust Company

PHILADELPHIA
"Over 48 Years of Successful Banking"

Other highways matters were considered.

The Transportation Committee met and considered
various phases of Northeast transit facilities, and made
recommendations to be followed up.

MEMBER OF THE PHILADELPHIA CLEARING

HOUSE ASSOCIATION

Electric Water Heater

for a cheery morning greeting
You might just as well start the day off right.
Bask in the luxurious comfort that only an
Electric Water Heater can bring. Your worries
about an insufficient hot water supply need be
no longer because these perfectly constructed
heaters give unparalled service.
And they perform this luxurious service at an
extremely low cost to each family. You'll be
amazed at its cheapness. We shall gladly estimate the monthly cost in your particular case
or make inquiry from your dealer.

PHILADELPHIA ELECTRIC COMPANY

ELECTRICITY IS CHEAP IN THE PHILADELPHIA AREA

APRIL

1936

11

The Needs of the Northeast

PROJECTS OF MAJOR IMPORTANCE
Opening of Aramingo Avenue is planned.
Elimination of Frankford Creek floods.
Highway and track improvement of Castor Avenue, Cottman Street to Bustleton Avenue.
Extension of Frankford "L" to Rhawn Street.
Construction of Northeast subway.
Sewage facilities for existing Northeast built-up areas.
Castor Avenue bridge over Frankford Creek.
Elimination of grade crossings in the Fox Chase district.
PROJECTS INVOLVING SMALL, IF ANY
EXPENDITURE OF FUNDS
Improvement of Pleasant Hill bathing beach.
Removal of Delaware Avenue, Clearfield Street to Arendel
Avenue from city plan.
Traffic regulation for northern portion of Frankford Ave.
Construction of paths on main highways where sidewalks
do not exist.
Designation of northeast airports as municipal airports.

Board of Education
Additional Junior High School facilities.
Additional Senior High School facilities.
MATTERS FOR FUTURE CONSIDERATION
INCLUDE
Opening of Unity Street, Adams Avenue to Wyoming
Avenue.
Widening of Levick Street, Tacony Street to Torresdale
Avenue for Bridge traffic.
Improvement of transit facilities for the Lawndale, Burholme, Fox Chase district beyond the latest arrangements.
Margaret-Lefevre Street bridge over Frankford Creek.
Removal of centre posts of the elevated structure in the
Frankford business section.
CITY-WIDE PROJECTS IN WHICH NORTHEAST
PHILADELPHIA HAS A PRIMARY INTEREST
INCLUDE -

Maintenance of zoning regulations.

Extension of vocational school facilities (flow receiving
PROJECTS UNDER JURISDICTION OF AGENCIES
consideration).
OTHER THAN THE MUNICIPALITY
Completion of city sewage plans insuring continued satisFairmount Park Commission
factory water for Philadelphia, and proper river imImproved facilities in Pennypack Park.
provements equitable to all interests involved.
Philadelphia Rapid Transit Company
The proper reorganization of the transit system of PhilaTransfer from outlying bus routes to crosstown trolley lines
delphia on an equitable basis.
via elevated.
The Chamber has always been interested in Port developCorrection of loading conditions of 59 trolley at Frankford
ment, and rate differentials, participating in the past
and Oxford Avenues.
in legislation on these matters.

Notes of Interest
Referendum on Federal Taxes and Expenditures
THE
recently issued to organization members of the Chamber
of Commerce of the United States, resulted in an overwhelming vote in favor of all seventeen items.
President Harper Sibley of the Chamber of Commerce
of the United States will be the speaker at the Penn A. C.
Luncheon Meeting on Chamber of Commerce Day, April
9th. Invitation to this Luncheon Meeting is extended to

12

the members of the Northeast Philadelphia Chamber of

Commerce and the industrial executives of Northeast
Philadelphia.
A shelter for bus patrons has been authorized by
P. R. T. for the intersection at Frankford Avenue and
Arrott Street. This has long been a bone of contention
between the riders and the Traction Company, and is a
necessity.

The

NOR'EASTER

atID11MA OhVUA Rt

Si

Wednesday, April 22, 1936

Six P. M.

NORTHEAST SHRINE CLUB

HUNTINGDON PIKE, ROCKLEDGE

EDGAR S. McKAIG
General Chairman, Philadelphia on Parade
Hon. EVERETT M. DIRKSEN
Congressman from Illinois

Music by Newton Trio

Better than the Last One
PROCURE TICKETS FROM CHAMBER OFFICE

CHARGE, $1.25

Remember the Date

The fortieth year of existence of the Businessmen's and

Taxpayers' Association of Frankford is being celebrated
by a dinner at the Torresdale Country Club on April 16th.

Another "Philadelphia on Parade" will be held at

Convention Hall from May 7th to May 16th. This will be
as fine an exhibition in every respect as the former "Philadelphia on Parade" given last Spring, which was one of
APRIL 1936

the all time outstanding functions of Philadelphia. This

merits general support of all citizens.

Frankford Post 211, American Legion, will hold their

Annual Ladies' Night on Monday, April 6th, at 8:15 P. M.,
in the auditorium of the Frankford High School, Oxford
Avenue and Harrison Street. An invitation is extended
to the members of the Northeast Philadelphia Chamber of
Commerce.
13

Transit of the Past

[N the March issue the Chamber of Commerce's work
on Transit matters was outlined from 1923 to 1929
inclusive. The following is the resume' of this work from
1930 to 1935 inclusive:
1930

Discussed routes for the proposed Roosevelt Boulevard

subway, holding meetings and conferences for same and
issued maps covering the territory involved.
Discussed amendments to Frankford Elevated lease and
their bearing on a Broad Street subway lease.
Suggested a cross-town bus on Cottman Street.
1931

Nor'easter presented articles on city finances especially

as pertaining to Transit matters.
Published transit needs as affecting Northeast Philadelphia as follows:
Elimination of extra fare zones on trolley lines 59
and 66.
Transfers from trolley line 59 from and to other surface
lines.
Changes in Bus routes N and Ni.
Restoration of route 50 to Fox Chase.
Restoration of 58 Frankford loop.
Extension of route 56 northward.
Change in Bus route B.
The first four projects were ultimately approved and
are in operation today.

Advocated trolley service across Delaware River Bridge

and its connection with the Ridge Avenue-8th Street Locust
Street Subway. Noted its possible effect in making lease
for the Broad Street subway and Ridge Avenue branch.
Published statement in support of reduction in underlier
rentals for the benefit of the transit system.
1933

During 1933 studies were made of fare changes, improvements and changes in service, and of matters formerly
advocated and not yet adopted.
1934

Vigorously advocated elimination of trolley fare zones

affecting routes 59 and 66. Resolutions on same were
authorized and conferences held with Director Davis of
City Transit and Chairman Tily of the P. R. T. Company's
Executive Committee. This was later agreed to.
Published transit fare changes affecting Northeast
Philadelphia regarding Frankford Elevated, trolley lines and
bus routes due to elimination of fare zones and increased
transfer privileges.
The subject of transfers for bus line riders via the
Frankford Elevated to cross-town trolley lines laid before
the P. R. T. Company officials.
Studied matter of independent taxicab operation.
1935

Employed Counsel to represent the Chamber in the roorganization of the P. R. T., in view of the Chamber's
Represented the Northeast at hearing of Transportation active interest in city transit matters and with the thought
Committee of Council on transit matters, including route of promoting the interest of the public in general and the
of Northeast subway, trolley transfers, elimination of fare Northeast section, in an equitable plan for all interests
zones, establishment of Wyoming and Olney Avenues involved.
Published a complete story on the reorganization of the
cross-town trolley lines, restoration of 50 trolley to Fox
Transit
Companies giving a history of the complicated
Chase, changes in Bus routes N and Ni, and other matters
system
to
date and pointing out certain shortcomings and
affecting Northeast Philadelphia. Various speakers were
changes
that
must be effected in the interest of continued
selected by the Chamber from different sections of the
and
better
transit
facilities for the city. This story conNortheast and a complete program was presented by them
sisted
of
articles
in
several issues of the Nor'easter.
on these matters.
Representatives of the Chamber attended hearings before the Public Service Commission on the elimination of
1932
three
cent exchanges from buses to other transit lines and
Conference with P. R. T. Officials for Mayfair reprevice
versa,
providing a straight ten cent fare where bus
sentatives, by Transit Committee, on transfers from trolley
service
was
involved either as part or all of the ride.
line 66 affecting that particular community.
Attended hearing before the Commission on the eliminaSurvey and recommendation on change of Bus K route
tion of the Knorr Street loop on trolley line 50 in the
in serving Olney High School and on Bus routes N and endeavor to restore service of this line to Fox Chase.
Ni to serve additional residential districts.
Represented at Reorganization hearings before the
Improvement in service of trolley line 50 recommended. Courts.
14

The

NOR'EASTFR

1936 Committees
Under Direction of the
President
MEETINGS AND PUBLICITY
L. J. DOUGHERTY
F. I. WINTZ, JR.
Co-chairmen
H. W. ANDERSON
R. A. ERWIN
M. E. NEELEY
J. R. PURNELL
B. P. WHITE

MEMBERSHIP
W. H. EARLE
G. A. WILLIAMS
Co-chairmen
J. CLARK
J. A. MULLIN
H. RAUDENBUSH
J. SIDEBOTHAM
R. STERNELLE

Under Direction of the

First Vice-President

Under Direction of the

Third Vice-President

PUBLIC WORKS HIGHWAYS

MANUFACTURE AND
INDUSTRIAL

S. H. STARKEY
J. M. KELLEY

R. C. BALL
W. F. LOTE
O-GflUT7TWTh

W. S. ARMSTRONG
P. SCHANEN
D. M. STEELE
L. S. THOMAS
S. E. TYSON
S
J. WALLACE
PUBLIC WORKUNDERGROUND R. P. WILSON
C. E. BERTOLET
E. F. KEMNER
Co-chairmen
C. J. BIRKMANN
F. P. FELTON, JR.
W. R. GERGES
J. F. McCoy
G. H. MILLER

Under Direction of the

Second Vice-President
CITY PLANNING AND ZONING

TRANSPORTATION
F. G. FITT
C. C. DAVIS
Co-chairmen
W. C. BALDWIN
J. H. FREDERICK
R. W. KRANTZ
J. E. MCKINLEY
J. Z. MUIR
0. W. WAGNER

SAFETY AND TRAFFIC

W. N. HAGERMAN
C. E. HENDERSON
Co-chairmen
F. FISCHER
L. C. KRISHER
S. E. MCCAULLEY
G. W. MECKERT
R. R. SPATE
H. STUKER
J. B. SULLIVAN
W. ZEARFAUS
APRIL 1936

Co-chairmen

B. BROWN
E. M. FROST
A. A. NIESSEN
G. H. ROTH
W. J. SMITH

E. W. GALINDO, Chairman
T. E. COALE
H. A. S. HOWARTH
J. S. STOKES
H. F. WHITAKER
C. P. LOWER
J. TOMLIN

COMMERCIAL
RETAIL AND
WHOLESALE
R. R. GALBRAITH
G. A. LYONS
Co-chairmen
A. W. ABBOTT
A. H. ENTWISTLE
H. GEORGE
J. E. KOEHLER
J. S. MILNE
E. SAAKE
R. M. SEAMAN
J. A. STUMP

Under Direction of the

Financial Chairman
BUDGET
B. E. EFFING
F. C. FUGES, ESQ.
H. S. HORROCKS

EDUCATION

TAXATION

C. H. HETT
R. MACMILLAN
Co-chairmen
E. P. BAILEY
H. S. DELANY
J. H. GOSSLING, ESQ.
G. W. HENRY, JR.
H. R. SCOTT

W. D .JENNINGS
E. S. CARLL
Co-chairmen
C. P. ALLEN, 3RD.
W. N. FARRAN
P. P. ROSSMAN
H. J. SIEGFRIED
C. M. SMITH

WELFARE AND RECREATION

0. SCHAEFER
E. A. BALDWIN
Co-chairmen
J. HUGHES
E. MEYER
G. M. TOMLINSON, M. D
E. F. W00DH0UsE

Under Direction of the

State Councillor
STATE LEGISLATION
W. N. MAYHEW, Chairman
H. S. BORNEMAN, ESQ.
W. A. BRUCKHEISER
H. T. GREENWOOD
F. H. RIEPEN
M. J. SHEERK
15

OPPERS
PHILADELPHIA

KE

ORG U S. PAT OF

An old philosopher once said:

ise men are those
who remember many times what they learned only once." The records
of the Philadelphia Coke Company show there are many thousands of
wise people in Philadelphia. Here's proof: This company began the
manufacture and distribution of genuine Koppers Coke back in 1929.
Who doesn't remember that year - and who doesn't remember the
years that followed it! A new era then started. The necessity of
economy assumed unusual proportions with the coming of the depression and these proportions increased as the depression continued.
It was in this time, remember, that Koppers Coke was introduced to
Philadelphia with its story of heat-economy. Forced to reduce expenses,
people would try anything - ONCE! . . . and once was enough to
convince them not only of the economy of Koppers Coke but also of
its superiority. So they have continued to buy Koppers Coke I Starting
on the eve of the greatest depression in history, today the Philadelphia
Coke Company is one of Philadelphia's great industries.
You may order either by calling any reputable fuel dealer or the
Philadelphia Coke Company (Delaware 3000), 4501 Richmond Street.