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Figure 3
Once all the variables have been considered and scored, an average score is
calculated for each internal and external dimension. This is done by adding all
the scores of the single variables and dividing it by the number of variables
considered in that dimension. Each of these four numbers is plotted in
the x and y axis of the matrix. By definition, the CA and IS are plotted on
the x axis, while the FS and ES in the y axis (Figure 4). The next step is to figure
out in which of the four quadrants the company will fall. To do this, the x value
is obtained by adding CA and IS, and the y value by adding FS and ES. These
two new values are plotted and they will determine the quadrant. Well see this
with an example in a little bit.
Figure 4